Anna Pellicelli - Academia.edu (original) (raw)
Papers by Anna Pellicelli
Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs
Click to enlarge Top » Catalog » Ebooks » Social Sciences » Economics, Trade and Globalization » ... more Click to enlarge Top » Catalog » Ebooks » Social Sciences » Economics, Trade and Globalization » My Account | Cart Contents | Checkout Quick Find Use keywords to find the product you are looking for.
Transformative business strategies and new patterns for value creation, 2018
Merging strategic and behavioural perspectives on corporate responses to climate change. An empir... more Merging strategic and behavioural perspectives on corporate responses to climate change. An empirical analysis of institutional and individual drivers of climate action in the Italian manufacturing industry NICCOLÒ MARIA TODARO, FRANCESCO TESTA, TIBERIO DADDI, FABIO IRALDO " Technology-driven store format: from impact on practice to impact on theory VIRGINIA VANNUCCI, GAETANO AIELLO " Cresciute in fretta. Organizzazioni a rapida crescita: verso la creazione di un approccio analitico "ad hoc" LEONARDO POMPA, FULVIO FORTEZZA, GIOVANNI MASINO " La logica esperienziale applicata alle strategie del comparto fieristico: una review della letteratura TONINO PENCARELLI, MARCO CIOPPI, ILARIA CURINA, FABIO FORLANI " TRACK-STRATEGIA TRA TEORIA E PRATICA Il rightshoring e le strategie di localizzazione delle attività delle imprese. Alcuni casi a confronto ALESSANDRO BARONCELLI, VALERIA BELVEDERE, LUIGI SERIO " Effetti competitivi della sharing economy nei servizi ricettivi AURELIO G. MAURI, ROBERTA MINAZZI, RUGGERO SAINAGHI " Ambidexterity e performance management. Un'evidenza empirica di implementazione della strategia aziendale DANIELE BINCI, CORRADO CERRUTI, STEFANO ANTONIO DONNARUMMA, PIERLUIGI PALMIGIANI " L'influenza della componente enogastronomica sul comportamento di viaggio degli italiani ROBERTA GARIBALDI, ANDREA POZZI " TRACK-RETHINKING STRATEGY: STRATEGIC ENGAGEMENT FOR VALUE CREATION Transformative strategies for employee engagement: managers and employees confronted ALESSANDRA MAZZEI, LUCA QUARATINO, ALFONSA BUTERA, CHIARA FISICHELLA " Unpacking the good soldier syndrome: the role of authentic leadership and organizational citizenship behavior RICCARDO RIALTI, GIACOMO FABIETTI, LAMBERTO ZOLLO, CRISTIANO CIAPPEI " TRACK-BUSINESS MODELS EVOLUTION: TECHNOLOGY AND BEYOND The financial attractiveness of business models: an analysis of sharing economy companies LAURA MICHELINI, CECILIA GRIECO, GENNARO IASEVOLI " When open innovation drives business models evolution: the case of business to business markets TINDARA ABBATE, ANNA CODINI, BARBARA AQUILANI " On the way to business blockchainization: An empirical analysis of successful ICOs DANIELA ANDREINI, GIUSEPPE PEDELIENTO, MARA BERGAMASCHI " Business model innovation in complex servitized systems: the case of OBC in capital equipment SMEs MARCO PAIOLA " Smart tourism destinations and its integration into territorial certifications TINDARA ABBATE, ELVIRA TIZIANA LA ROCCA, ALFONSO VARGAS-SANCHEZ " XVI TRACK-L'EVOLUZIONE DEI MODELLI DI BUSINESS TRA BIG DATA E TECNOLOGIA Big data governance e PMI: evidenze dal distretto aerospaziale campano FILOMENA IZZO, DOMENICO GRAZIANO, MARIO MUSTILLI PAG. Collusione, processi decisionali ed intelligenza artificiale FABRIZIO IANNONI, ALBERTO PASTORE " L'innovazione digitale per le strategie di tailor made delle imprese del Made in Italy nei mercati internazionali GAETANO MACARIO, SAVINO SANTOVITO, SERGIO SALOMONE, RAFFAELE SILVESTRI " Il management del trasferimento tecnologico nell'ambito delle Strategie Regionali di Specializzazione Intelligente (S3) MARIACARMELA PASSARELLI, FRANCESCO RICOTTA, ALFIO CARIOLA " Competences and performance in metal waste supply chain: lessons from Italy MARIACARMELA PASSARELLI, FRANCESCO RICOTTA, PINO VECELLIO " I teatri lirici italiani: efficienza, efficacia e ruolo della tecnologia CLEMENTINA BRUNO, FABRIZIO ERBETTA, GIOVANNI FRAQUELLI, ANNA MENOZZI " TRACK-MARKETING STRATEGIES TO CREATE CUSTOMER VALUE Niche marketing: an exploration from the perspective of tourism businesses ALBERTO MATTIACCI, ATTILIO BRUNI, FRANCESCA MAGNO, FABIO CASSIA " From traditional customer segmentation to buyer personas: new strategies to create customer value GIORGIA SEPE, AUDUR HERMANNSDOTTIR, BIRGIT HAGEN, ANTONELLA CARCAGNÌ " TRACK-BUSINESS STRATEGIES FOR A BETTER WORLD Resources slack for social entrepreneurship: the genesis of social and strategic growth options BEATRICE ORLANDO, ANTONIO RENZI, GIANLUCA VAGNANI, CRAIG WATTERS " CSR and organizational culture: the competitive advantage of organizations MARCELA LEPORE " CSR strategy in the Internet era PAOLO POPOLI " Enhancing entrepreneurship for social change in the Euro-Mediterranean Region: Evidence from the UNIDO e4SC program MICHAEL SHERIFF, MORENO MUFFATTO " Ethics perceived in IMIs socially responsible investments (SRIs): some findings and perspectives on UK and Italian Asset Management companies MAURO SCIARELLI, MARIO TANI, CATELLO GIOVANNI LANDI, LORENZO TURRIZIANI " TRACK-COMPETITION AND COLLABORATION IN BUSINESS Knowledge technology improvement in manufacturing systems. Case analysis of 'open strategy business model' GIAN LUCA GREGORI, MARIA ROSARIA MARCONE " Advertising in extreme vs traditional sports. Is there a difference? MICHELA C. MASON, ANDREA MORETTI, DANIELE SCARPI, FRANCESCO RAGGIOTTO " Who tells the story? Defining visual storytelling as a new territory in digital innovation narrative REBECCA PERA " Le dinamiche coopetitive nell'ambito delle imprese multibusiness: un caso studio esplicativo ROSANNA AMATA, GIOVANNI BATTISTA DAGNINO, ANNA MINÀ, PASQUALE MASSIMO PICONE " Il contributo della comunicazione al successo della strategia coopetitiva SONIA C. GIACCONE, GIOVANNI BATTISTA DAGNINO, ALESSANDRA MAZZEI " XVII TRACK-LA PROSPETTIVA DEL CONSUMATORE AL VALORE Exploring creative brands' digital storytelling impact on successful "self-portraits": A case study in Italian furniture brands YUHONG ZHOU, JIE ZHANG, ROMANA ANDÒ PAG. La segmentazione della marca del distributore "premium": la valutazione dei consumatori in relazione ai fattori di scelta GUIDO CRISTINI, CRISTINA ZERBINI " Discovering mobile instant messaging in the business: technology acceptance model and customer perceived value on satisfaction and CRM performance VITTORIA MARINO, LETIZIA LO PRESTI " ViviSmart. Analisi dell'efficacia di una campagna educativa sul comportamento di consumo alimentare e lo stile di vita dei bambini COSTANZA NOSI, ANTONELLA D'AGOSTINO, CARLO ALBERTO PRATESI " Exploring the critical incident technique as a method for the analysis of online customer reviews EDWARD BOON, LAURA BOUGARY, ALESSANDRO BIGI, MICHELLE BONERA " Narrare il patrimonio storico e culturale dell'impresa per creare valore. Una proposta di definizione dell'heritage marketing-mix MARIA ROSARIA NAPOLITANO, ANGELO RIVIEZZO, ANTONELLA GAROFANO " How to involve customers in the service creation process through the web. An investigation on some telecommunication firms VALENTINA DELLA CORTE, GIOVANNA DEL GAUDIO, FABIANA SEPE " TRACK-DECISION SUPPORT SYSTEMS, NETWORKS AND STRATEGY The dark side of big data: a new framework to understand and manage risks SINEAD RODEN, FENG LI, ALBERTO NUCCIARELLI " 3D printing and the impact on global value chains re-configurations STEFANO DENICOLAI, GIOVANNA MAGNANI, ANTONELLA ZUCCHELLA "
Proceedings of International Conference on Fisheries and Aquaculture, 2022
This research concerns ecolabels in the fishery sector and its main objectives are to verify: 1) ... more This research concerns ecolabels in the fishery sector and its main objectives are to verify: 1) whether they are recognized and their meaning is known by culturally qualified young consumers and 2) whether it is possible to quantify these consumers' "willingness to pay" (WTP) for fish products bearing ecolabels. Literature review has shown that even though over the years many studies on Corporate Social Responsibility (CSR) labelling were carried out, only few focused exclusively on the fishery sector, analysing the young consumers' point of view. Following literature review, a questionnaire was designed. The measurement scale used in this study was adapted from scales validated in previous papers and double checked against field literature. The final part of this research investigates the sentiment of 411 students of the University of Turin (Italy), employing multivariate statistical methods. The results of this analysis point out that most of the investigated students (39.41%) on the one hand are very poorly informed about this topic but on the other hand have a medium WTP. Familiarity with ecolabels may improve consumers' sustainability awareness, enabling purchasers to make informed choices. Ecolabels can also support the sea environment avoiding overfishing and the risk of depletion of certain fish stock.
-1. Definition of strategic alliances-2. Why alliances are more common now-3. Goals of alliances-... more -1. Definition of strategic alliances-2. Why alliances are more common now-3. Goals of alliances-4. Types of alliances-5. Best practices: a way to build alliances-6. Bibliography 1 According to Mockler (1998), strategic alliances are "agreements that are important to the partners, created to achieve common interests" 2 Mockler (1998), p. 2
The Future of Risk Management, Volume II, 2019
The purpose of this paper is to analyse the progress of risk management and the tools that can he... more The purpose of this paper is to analyse the progress of risk management and the tools that can help companies to better deal with the risks they face. The research carried out on a sample of companies from different sectors offers confirmation and new conviction. The documentation collected was examined by asking four questions. Is there a specific risk management function? With which risks does it deal in particular? Which policies? What place does risk management have in the organisation? The main conclusions reached by authors have been compared with what companies do in reality. For this purpose, a sample of companies from the automotive, pharmaceutical, electronic, air transport and mass retail sectors was chosen.
Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs
Click to enlarge Top » Catalog » Ebooks » Social Sciences » Economics, Trade and Globalization » ... more Click to enlarge Top » Catalog » Ebooks » Social Sciences » Economics, Trade and Globalization » My Account | Cart Contents | Checkout Quick Find Use keywords to find the product you are looking for.
Transformative business strategies and new patterns for value creation, 2018
Merging strategic and behavioural perspectives on corporate responses to climate change. An empir... more Merging strategic and behavioural perspectives on corporate responses to climate change. An empirical analysis of institutional and individual drivers of climate action in the Italian manufacturing industry NICCOLÒ MARIA TODARO, FRANCESCO TESTA, TIBERIO DADDI, FABIO IRALDO " Technology-driven store format: from impact on practice to impact on theory VIRGINIA VANNUCCI, GAETANO AIELLO " Cresciute in fretta. Organizzazioni a rapida crescita: verso la creazione di un approccio analitico "ad hoc" LEONARDO POMPA, FULVIO FORTEZZA, GIOVANNI MASINO " La logica esperienziale applicata alle strategie del comparto fieristico: una review della letteratura TONINO PENCARELLI, MARCO CIOPPI, ILARIA CURINA, FABIO FORLANI " TRACK-STRATEGIA TRA TEORIA E PRATICA Il rightshoring e le strategie di localizzazione delle attività delle imprese. Alcuni casi a confronto ALESSANDRO BARONCELLI, VALERIA BELVEDERE, LUIGI SERIO " Effetti competitivi della sharing economy nei servizi ricettivi AURELIO G. MAURI, ROBERTA MINAZZI, RUGGERO SAINAGHI " Ambidexterity e performance management. Un'evidenza empirica di implementazione della strategia aziendale DANIELE BINCI, CORRADO CERRUTI, STEFANO ANTONIO DONNARUMMA, PIERLUIGI PALMIGIANI " L'influenza della componente enogastronomica sul comportamento di viaggio degli italiani ROBERTA GARIBALDI, ANDREA POZZI " TRACK-RETHINKING STRATEGY: STRATEGIC ENGAGEMENT FOR VALUE CREATION Transformative strategies for employee engagement: managers and employees confronted ALESSANDRA MAZZEI, LUCA QUARATINO, ALFONSA BUTERA, CHIARA FISICHELLA " Unpacking the good soldier syndrome: the role of authentic leadership and organizational citizenship behavior RICCARDO RIALTI, GIACOMO FABIETTI, LAMBERTO ZOLLO, CRISTIANO CIAPPEI " TRACK-BUSINESS MODELS EVOLUTION: TECHNOLOGY AND BEYOND The financial attractiveness of business models: an analysis of sharing economy companies LAURA MICHELINI, CECILIA GRIECO, GENNARO IASEVOLI " When open innovation drives business models evolution: the case of business to business markets TINDARA ABBATE, ANNA CODINI, BARBARA AQUILANI " On the way to business blockchainization: An empirical analysis of successful ICOs DANIELA ANDREINI, GIUSEPPE PEDELIENTO, MARA BERGAMASCHI " Business model innovation in complex servitized systems: the case of OBC in capital equipment SMEs MARCO PAIOLA " Smart tourism destinations and its integration into territorial certifications TINDARA ABBATE, ELVIRA TIZIANA LA ROCCA, ALFONSO VARGAS-SANCHEZ " XVI TRACK-L'EVOLUZIONE DEI MODELLI DI BUSINESS TRA BIG DATA E TECNOLOGIA Big data governance e PMI: evidenze dal distretto aerospaziale campano FILOMENA IZZO, DOMENICO GRAZIANO, MARIO MUSTILLI PAG. Collusione, processi decisionali ed intelligenza artificiale FABRIZIO IANNONI, ALBERTO PASTORE " L'innovazione digitale per le strategie di tailor made delle imprese del Made in Italy nei mercati internazionali GAETANO MACARIO, SAVINO SANTOVITO, SERGIO SALOMONE, RAFFAELE SILVESTRI " Il management del trasferimento tecnologico nell'ambito delle Strategie Regionali di Specializzazione Intelligente (S3) MARIACARMELA PASSARELLI, FRANCESCO RICOTTA, ALFIO CARIOLA " Competences and performance in metal waste supply chain: lessons from Italy MARIACARMELA PASSARELLI, FRANCESCO RICOTTA, PINO VECELLIO " I teatri lirici italiani: efficienza, efficacia e ruolo della tecnologia CLEMENTINA BRUNO, FABRIZIO ERBETTA, GIOVANNI FRAQUELLI, ANNA MENOZZI " TRACK-MARKETING STRATEGIES TO CREATE CUSTOMER VALUE Niche marketing: an exploration from the perspective of tourism businesses ALBERTO MATTIACCI, ATTILIO BRUNI, FRANCESCA MAGNO, FABIO CASSIA " From traditional customer segmentation to buyer personas: new strategies to create customer value GIORGIA SEPE, AUDUR HERMANNSDOTTIR, BIRGIT HAGEN, ANTONELLA CARCAGNÌ " TRACK-BUSINESS STRATEGIES FOR A BETTER WORLD Resources slack for social entrepreneurship: the genesis of social and strategic growth options BEATRICE ORLANDO, ANTONIO RENZI, GIANLUCA VAGNANI, CRAIG WATTERS " CSR and organizational culture: the competitive advantage of organizations MARCELA LEPORE " CSR strategy in the Internet era PAOLO POPOLI " Enhancing entrepreneurship for social change in the Euro-Mediterranean Region: Evidence from the UNIDO e4SC program MICHAEL SHERIFF, MORENO MUFFATTO " Ethics perceived in IMIs socially responsible investments (SRIs): some findings and perspectives on UK and Italian Asset Management companies MAURO SCIARELLI, MARIO TANI, CATELLO GIOVANNI LANDI, LORENZO TURRIZIANI " TRACK-COMPETITION AND COLLABORATION IN BUSINESS Knowledge technology improvement in manufacturing systems. Case analysis of 'open strategy business model' GIAN LUCA GREGORI, MARIA ROSARIA MARCONE " Advertising in extreme vs traditional sports. Is there a difference? MICHELA C. MASON, ANDREA MORETTI, DANIELE SCARPI, FRANCESCO RAGGIOTTO " Who tells the story? Defining visual storytelling as a new territory in digital innovation narrative REBECCA PERA " Le dinamiche coopetitive nell'ambito delle imprese multibusiness: un caso studio esplicativo ROSANNA AMATA, GIOVANNI BATTISTA DAGNINO, ANNA MINÀ, PASQUALE MASSIMO PICONE " Il contributo della comunicazione al successo della strategia coopetitiva SONIA C. GIACCONE, GIOVANNI BATTISTA DAGNINO, ALESSANDRA MAZZEI " XVII TRACK-LA PROSPETTIVA DEL CONSUMATORE AL VALORE Exploring creative brands' digital storytelling impact on successful "self-portraits": A case study in Italian furniture brands YUHONG ZHOU, JIE ZHANG, ROMANA ANDÒ PAG. La segmentazione della marca del distributore "premium": la valutazione dei consumatori in relazione ai fattori di scelta GUIDO CRISTINI, CRISTINA ZERBINI " Discovering mobile instant messaging in the business: technology acceptance model and customer perceived value on satisfaction and CRM performance VITTORIA MARINO, LETIZIA LO PRESTI " ViviSmart. Analisi dell'efficacia di una campagna educativa sul comportamento di consumo alimentare e lo stile di vita dei bambini COSTANZA NOSI, ANTONELLA D'AGOSTINO, CARLO ALBERTO PRATESI " Exploring the critical incident technique as a method for the analysis of online customer reviews EDWARD BOON, LAURA BOUGARY, ALESSANDRO BIGI, MICHELLE BONERA " Narrare il patrimonio storico e culturale dell'impresa per creare valore. Una proposta di definizione dell'heritage marketing-mix MARIA ROSARIA NAPOLITANO, ANGELO RIVIEZZO, ANTONELLA GAROFANO " How to involve customers in the service creation process through the web. An investigation on some telecommunication firms VALENTINA DELLA CORTE, GIOVANNA DEL GAUDIO, FABIANA SEPE " TRACK-DECISION SUPPORT SYSTEMS, NETWORKS AND STRATEGY The dark side of big data: a new framework to understand and manage risks SINEAD RODEN, FENG LI, ALBERTO NUCCIARELLI " 3D printing and the impact on global value chains re-configurations STEFANO DENICOLAI, GIOVANNA MAGNANI, ANTONELLA ZUCCHELLA "
Proceedings of International Conference on Fisheries and Aquaculture, 2022
This research concerns ecolabels in the fishery sector and its main objectives are to verify: 1) ... more This research concerns ecolabels in the fishery sector and its main objectives are to verify: 1) whether they are recognized and their meaning is known by culturally qualified young consumers and 2) whether it is possible to quantify these consumers' "willingness to pay" (WTP) for fish products bearing ecolabels. Literature review has shown that even though over the years many studies on Corporate Social Responsibility (CSR) labelling were carried out, only few focused exclusively on the fishery sector, analysing the young consumers' point of view. Following literature review, a questionnaire was designed. The measurement scale used in this study was adapted from scales validated in previous papers and double checked against field literature. The final part of this research investigates the sentiment of 411 students of the University of Turin (Italy), employing multivariate statistical methods. The results of this analysis point out that most of the investigated students (39.41%) on the one hand are very poorly informed about this topic but on the other hand have a medium WTP. Familiarity with ecolabels may improve consumers' sustainability awareness, enabling purchasers to make informed choices. Ecolabels can also support the sea environment avoiding overfishing and the risk of depletion of certain fish stock.
-1. Definition of strategic alliances-2. Why alliances are more common now-3. Goals of alliances-... more -1. Definition of strategic alliances-2. Why alliances are more common now-3. Goals of alliances-4. Types of alliances-5. Best practices: a way to build alliances-6. Bibliography 1 According to Mockler (1998), strategic alliances are "agreements that are important to the partners, created to achieve common interests" 2 Mockler (1998), p. 2
The Future of Risk Management, Volume II, 2019
The purpose of this paper is to analyse the progress of risk management and the tools that can he... more The purpose of this paper is to analyse the progress of risk management and the tools that can help companies to better deal with the risks they face. The research carried out on a sample of companies from different sectors offers confirmation and new conviction. The documentation collected was examined by asking four questions. Is there a specific risk management function? With which risks does it deal in particular? Which policies? What place does risk management have in the organisation? The main conclusions reached by authors have been compared with what companies do in reality. For this purpose, a sample of companies from the automotive, pharmaceutical, electronic, air transport and mass retail sectors was chosen.