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Papers by Annabelle Jaouen

Research paper thumbnail of The Use of Social Media by SMEs in the Tourism Industry

Encyclopedia of E-Commerce Development, Implementation, and Management, 2000

Research paper thumbnail of HRM strategies and very small firm development: French cases studies

Recent research shows that the development of small firms may be enhanced by the adoption of HRM ... more Recent research shows that the development of small firms may be enhanced by the adoption of HRM practices. Indeed, the implementation of formalized tools or processes may help very small enterprises (VSEs) to restructure their organization and ensure their development. The purpose of this communication is to identify the impact of VSEs organizational characteristics on HRM practices and to show

Research paper thumbnail of Entrepreneurship and social media marketing: evidence from French small business

International Journal of Entrepreneurship and Small Business, Mar 20, 2015

The purpose of this paper is to analyse the social media marketing practices of SMEs. Social netw... more The purpose of this paper is to analyse the social media marketing practices of SMEs. Social networks are profoundly transforming the way customers use the web and thus challenging SME business practices. Although the social media provide affordable channels for marketing and are thus appropriate tools for firms with limited resources, some SMEs and entrepreneurs still question their credibility and sustainability. Based on seven semi-structured interviews with web marketing consultants, an online survey with 104 owner-managers of tourism SMEs, and a netnographic study, this research analyses the place of social media in SMEs. It describes their practices, shows that SMEs underuse these tools, and proposes some managerial recommendations to small business owner-managers.

Research paper thumbnail of What is the influence of certified public accountants on microfirm owner-managers?

This research explores the influence of the certified public accountant (CPA) in advice related t... more This research explores the influence of the certified public accountant (CPA) in advice related to information management within microfirms. Our purpose is to identify the extent to which the accountant can be commissioned to provide information system-related advice to owner-managers. CPAs, especially in very small enterprises (VSEs), often lack skills and time to provide such type of advice. This exploratory research, adopting a qualitative methodology, is based on twenty-two semistructured interviews conducted with microfirm owner-managers and CPAs. We performed a double thematic discourse analysis on collected data: A lexical analysis via Alceste software and a manual analysis through matrices, in order to cross the perceptions and discourses of both actors. The results of this research can be divided into two parts. Software analysis identifies three classes in each actor's discourse, and a link can be identified between the discourses' topics and the skills levels in information systems (IS) and management of microfirm owner-managers, and the IS skill level of the CPAs. Manual analyzes support these findings and explore the perceptions of both types of actors. The results provide a better understanding of the relationships between microfirm owner-managers and CPAs and highlight the key issues affecting these relationships.

Research paper thumbnail of Les relations inter-organisationnelles de PME

Research paper thumbnail of Quelle est l’influence de l’expert-comptable sur le dirigeant de TPE ? Le cas de la gestion des informations de l’entreprise

Research paper thumbnail of Du Transfert De Connaissances À L'Apprentissage Conjoint

L'objet de cette communication est de s'interroger, à partir d'une étude de cas, sur une forme or... more L'objet de cette communication est de s'interroger, à partir d'une étude de cas, sur une forme originale d'accompagnement des jeunes entreprises : l'accompagnement par un pair. Si la logique « traditionnelle » de l'accompagnement tend à positionner le créateur comme demandeur d'une prestation ou d'une aide pour faciliter son démarrage, le cas étudié ici met en lumière les apports d'une relation à caractère atypique, en témoignant, non seulement d'un processus relativement inversé, mais aussi d'une relation d'échange, où les deux parties, accompagnant et accompagné, retirent de leur collaboration des avantages réciproques. Si l'accompagné voit son développement « accéléré », grâce à une amélioration de sa légitimité, et une meilleure efficience, l'accompagnant gagne, quant à lui, en qualité de travail, en dynamisme et plus largement en effectivité. Cette recherche, issue d'une démarche inductive, souligne le passage d'une « confiance contrainte », pouvant caractériser la relation d'accompagnement « traditionnel », à une « confiance partagée », comme vecteur d'un accompagnement réussi.

Research paper thumbnail of Le management des collectifs de TPE : une approche dynamique

Research paper thumbnail of Le projet de vie, moteur de l'entrepreneur du XXIème siècle

Research paper thumbnail of L'entrepreneur au 21ème siècle (Entrepreneurs of 21st century)

Research paper thumbnail of Livre l'entrepreneur au 21ème siècle

Research paper thumbnail of Emergence et pérennité des stratégies collectives territorialisées : le rôle de l’entrepreneuriat collectif

Research paper thumbnail of Etude comparée de stratégies collectives : Facteurs de succès et évolution dans le secteur touristique

Research paper thumbnail of L'innovation managériale

Cet ouvrage permet de mieux appréhender les innovations majeures dans le domaine des sciences du ... more Cet ouvrage permet de mieux appréhender les innovations majeures dans le domaine des sciences du management (comptabilité, finance, RH...) et de mesurer leur impact sur l’entreprise. Le lecteur peut ainsi s’approprier les connaissances indispensables en management tout en développant son esprit critique. Qu’est-ce que l’innovation managériale ? Quelles sont les innovations managériales les plus importantes et comment ont-elles transformé l’entreprise ? Afin de répondre à ces questions, cet ouvrage présente de façon simple et claire les principales innovations en sciences de gestion. Son objectif est de permettre aux étudiants et aux managers de comprendre l’émergence et la diffusion des innovations majeures en comptabilité, finance, marketing, contrôle de gestion, stratégie et GRH, de même que les innovations plus transversales en systèmes d’information, production, logistique, entrepreneuriat, RSE et développement durable. En situant les grandes innovations managériales dans leur c...

Research paper thumbnail of Influence de l'expert-comptable sur la prise de décision en matière de S.I. des dirigeants de TPE

This research aims at understanding the role played by the certified public accountant (CPA) in V... more This research aims at understanding the role played by the certified public accountant (CPA) in VSE manager decision-making related to their information system (IS). Drawing from the assessment that (1) this expert has got the skills to give advice regarding IS to the manager, and that (2) the latter often lacks skills and time to look after it, the departure point of this research aims at observing in what extent the CPA intervenes in VSEs in this domain. This research is forecasted in two steps, the first one, exploratory and qualitative, aims at establishing the assessments and identifying the research avenues, which will be validated in step two, confirmatory and quantitative. At this stage of our research, 15 semi- structured interviews have been conducted among managers and CPAs. One of the first results corresponds to a discrepancy of perception between managers and CPAs about their role. Results also show a poor managers' awareness about the interests of using the advice...

Research paper thumbnail of Toward a better understanding of SMB CEOs' Information Security Behavior: Insights from Threat or Coping appraisal

This study presents an empirical investigation of factors affecting SMB CEOs decision to improve ... more This study presents an empirical investigation of factors affecting SMB CEOs decision to improve or not their company's information security (ISS). We developed a research model by adopting the protection motivation theory (PMT) to investigate the effect of threat and coping appraisal on protective actions. We conducted a questionnaire-based survey with SMB CEOs. Prior studies using PMT have never been focused on SMB CEOs behavior, and we postulate that in SMBs where there is no CIO or even IT people, CEO's actions are of utmost importance for achieving a satisfying ISS.

Research paper thumbnail of Diriger sa petite entreprise -Gérer, communiquer, se développer

Diriger une petite entreprise est complexe. Que vous travailliez seul ou accompagné de quelques c... more Diriger une petite entreprise est complexe. Que vous travailliez seul ou accompagné de quelques collaborateurs, votre métier nécessite des compétences dans tous les domaines. Il implique des décisions en permanence, des plus courantes aux plus stratégiques. Cet ouvrage aborde l'ensemble des problématiques que vous pouvez rencontrer :

Research paper thumbnail of Toward a better understanding of SMB CEOs' Information Security Behavior: Insights from Threat or Coping appraisal (Full)

(Full paper, but we work on enriched versions for journals) This study presents an empirical inve... more (Full paper, but we work on enriched versions for journals) This study presents an empirical investigation of factors affecting SMB CEOs decision to improve or not their company's information security (ISS). We developed a research model by adopting the protection motivation theory (PMT) to investigate the effect of threat and coping appraisal on protective actions. We conducted a questionnaire-based survey with SMB CEOs. Prior studies using PMT have never been focused on SMB CEOs behavior, and we postulate that in SMBs where there is no CIO or even IT people, CEOs actions are of utmost importance for achieving a satisfying ISS.

Research paper thumbnail of New perspectives on Entrepreneurial Marketing

International Journal of Entrepreneurship and Small Business

Research paper thumbnail of ‘Bricolage’ in the Implementation and the Use of IS by Micro-firms: An Empirical Study

Advances in Intelligent Systems and Computing, 2015

Research paper thumbnail of The Use of Social Media by SMEs in the Tourism Industry

Encyclopedia of E-Commerce Development, Implementation, and Management, 2000

Research paper thumbnail of HRM strategies and very small firm development: French cases studies

Recent research shows that the development of small firms may be enhanced by the adoption of HRM ... more Recent research shows that the development of small firms may be enhanced by the adoption of HRM practices. Indeed, the implementation of formalized tools or processes may help very small enterprises (VSEs) to restructure their organization and ensure their development. The purpose of this communication is to identify the impact of VSEs organizational characteristics on HRM practices and to show

Research paper thumbnail of Entrepreneurship and social media marketing: evidence from French small business

International Journal of Entrepreneurship and Small Business, Mar 20, 2015

The purpose of this paper is to analyse the social media marketing practices of SMEs. Social netw... more The purpose of this paper is to analyse the social media marketing practices of SMEs. Social networks are profoundly transforming the way customers use the web and thus challenging SME business practices. Although the social media provide affordable channels for marketing and are thus appropriate tools for firms with limited resources, some SMEs and entrepreneurs still question their credibility and sustainability. Based on seven semi-structured interviews with web marketing consultants, an online survey with 104 owner-managers of tourism SMEs, and a netnographic study, this research analyses the place of social media in SMEs. It describes their practices, shows that SMEs underuse these tools, and proposes some managerial recommendations to small business owner-managers.

Research paper thumbnail of What is the influence of certified public accountants on microfirm owner-managers?

This research explores the influence of the certified public accountant (CPA) in advice related t... more This research explores the influence of the certified public accountant (CPA) in advice related to information management within microfirms. Our purpose is to identify the extent to which the accountant can be commissioned to provide information system-related advice to owner-managers. CPAs, especially in very small enterprises (VSEs), often lack skills and time to provide such type of advice. This exploratory research, adopting a qualitative methodology, is based on twenty-two semistructured interviews conducted with microfirm owner-managers and CPAs. We performed a double thematic discourse analysis on collected data: A lexical analysis via Alceste software and a manual analysis through matrices, in order to cross the perceptions and discourses of both actors. The results of this research can be divided into two parts. Software analysis identifies three classes in each actor's discourse, and a link can be identified between the discourses' topics and the skills levels in information systems (IS) and management of microfirm owner-managers, and the IS skill level of the CPAs. Manual analyzes support these findings and explore the perceptions of both types of actors. The results provide a better understanding of the relationships between microfirm owner-managers and CPAs and highlight the key issues affecting these relationships.

Research paper thumbnail of Les relations inter-organisationnelles de PME

Research paper thumbnail of Quelle est l’influence de l’expert-comptable sur le dirigeant de TPE ? Le cas de la gestion des informations de l’entreprise

Research paper thumbnail of Du Transfert De Connaissances À L'Apprentissage Conjoint

L'objet de cette communication est de s'interroger, à partir d'une étude de cas, sur une forme or... more L'objet de cette communication est de s'interroger, à partir d'une étude de cas, sur une forme originale d'accompagnement des jeunes entreprises : l'accompagnement par un pair. Si la logique « traditionnelle » de l'accompagnement tend à positionner le créateur comme demandeur d'une prestation ou d'une aide pour faciliter son démarrage, le cas étudié ici met en lumière les apports d'une relation à caractère atypique, en témoignant, non seulement d'un processus relativement inversé, mais aussi d'une relation d'échange, où les deux parties, accompagnant et accompagné, retirent de leur collaboration des avantages réciproques. Si l'accompagné voit son développement « accéléré », grâce à une amélioration de sa légitimité, et une meilleure efficience, l'accompagnant gagne, quant à lui, en qualité de travail, en dynamisme et plus largement en effectivité. Cette recherche, issue d'une démarche inductive, souligne le passage d'une « confiance contrainte », pouvant caractériser la relation d'accompagnement « traditionnel », à une « confiance partagée », comme vecteur d'un accompagnement réussi.

Research paper thumbnail of Le management des collectifs de TPE : une approche dynamique

Research paper thumbnail of Le projet de vie, moteur de l'entrepreneur du XXIème siècle

Research paper thumbnail of L'entrepreneur au 21ème siècle (Entrepreneurs of 21st century)

Research paper thumbnail of Livre l'entrepreneur au 21ème siècle

Research paper thumbnail of Emergence et pérennité des stratégies collectives territorialisées : le rôle de l’entrepreneuriat collectif

Research paper thumbnail of Etude comparée de stratégies collectives : Facteurs de succès et évolution dans le secteur touristique

Research paper thumbnail of L'innovation managériale

Cet ouvrage permet de mieux appréhender les innovations majeures dans le domaine des sciences du ... more Cet ouvrage permet de mieux appréhender les innovations majeures dans le domaine des sciences du management (comptabilité, finance, RH...) et de mesurer leur impact sur l’entreprise. Le lecteur peut ainsi s’approprier les connaissances indispensables en management tout en développant son esprit critique. Qu’est-ce que l’innovation managériale ? Quelles sont les innovations managériales les plus importantes et comment ont-elles transformé l’entreprise ? Afin de répondre à ces questions, cet ouvrage présente de façon simple et claire les principales innovations en sciences de gestion. Son objectif est de permettre aux étudiants et aux managers de comprendre l’émergence et la diffusion des innovations majeures en comptabilité, finance, marketing, contrôle de gestion, stratégie et GRH, de même que les innovations plus transversales en systèmes d’information, production, logistique, entrepreneuriat, RSE et développement durable. En situant les grandes innovations managériales dans leur c...

Research paper thumbnail of Influence de l'expert-comptable sur la prise de décision en matière de S.I. des dirigeants de TPE

This research aims at understanding the role played by the certified public accountant (CPA) in V... more This research aims at understanding the role played by the certified public accountant (CPA) in VSE manager decision-making related to their information system (IS). Drawing from the assessment that (1) this expert has got the skills to give advice regarding IS to the manager, and that (2) the latter often lacks skills and time to look after it, the departure point of this research aims at observing in what extent the CPA intervenes in VSEs in this domain. This research is forecasted in two steps, the first one, exploratory and qualitative, aims at establishing the assessments and identifying the research avenues, which will be validated in step two, confirmatory and quantitative. At this stage of our research, 15 semi- structured interviews have been conducted among managers and CPAs. One of the first results corresponds to a discrepancy of perception between managers and CPAs about their role. Results also show a poor managers' awareness about the interests of using the advice...

Research paper thumbnail of Toward a better understanding of SMB CEOs' Information Security Behavior: Insights from Threat or Coping appraisal

This study presents an empirical investigation of factors affecting SMB CEOs decision to improve ... more This study presents an empirical investigation of factors affecting SMB CEOs decision to improve or not their company's information security (ISS). We developed a research model by adopting the protection motivation theory (PMT) to investigate the effect of threat and coping appraisal on protective actions. We conducted a questionnaire-based survey with SMB CEOs. Prior studies using PMT have never been focused on SMB CEOs behavior, and we postulate that in SMBs where there is no CIO or even IT people, CEO's actions are of utmost importance for achieving a satisfying ISS.

Research paper thumbnail of Diriger sa petite entreprise -Gérer, communiquer, se développer

Diriger une petite entreprise est complexe. Que vous travailliez seul ou accompagné de quelques c... more Diriger une petite entreprise est complexe. Que vous travailliez seul ou accompagné de quelques collaborateurs, votre métier nécessite des compétences dans tous les domaines. Il implique des décisions en permanence, des plus courantes aux plus stratégiques. Cet ouvrage aborde l'ensemble des problématiques que vous pouvez rencontrer :

Research paper thumbnail of Toward a better understanding of SMB CEOs' Information Security Behavior: Insights from Threat or Coping appraisal (Full)

(Full paper, but we work on enriched versions for journals) This study presents an empirical inve... more (Full paper, but we work on enriched versions for journals) This study presents an empirical investigation of factors affecting SMB CEOs decision to improve or not their company's information security (ISS). We developed a research model by adopting the protection motivation theory (PMT) to investigate the effect of threat and coping appraisal on protective actions. We conducted a questionnaire-based survey with SMB CEOs. Prior studies using PMT have never been focused on SMB CEOs behavior, and we postulate that in SMBs where there is no CIO or even IT people, CEOs actions are of utmost importance for achieving a satisfying ISS.

Research paper thumbnail of New perspectives on Entrepreneurial Marketing

International Journal of Entrepreneurship and Small Business

Research paper thumbnail of ‘Bricolage’ in the Implementation and the Use of IS by Micro-firms: An Empirical Study

Advances in Intelligent Systems and Computing, 2015