Areeba Bukhari - Academia.edu (original) (raw)
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Biju Patnaik University and Technology, Rourkela, Odisha, INDIA
University of Management and Technology
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The present research was conducted to study the behavioral change of university students regardin... more The present research was conducted to study the behavioral change of university students regarding towards online shopping after the occurrence of COVID-19 pandemic. This research study also examined the increase of online shopping as a new method of shopping and emerging trend among university students. Quantitative research approach used as a method of inquiry.Simple random sampling was used to draw the sample from the required population. The drawn sample size was 398 university students that were currently studying in universities. An adopted well-structured questionnaire was used to collect the required information from university students. Quantitative analysis was done through SPSS version 26. Pearson's Correlation and Linear regression analysis used to test the hypothesis. A number of associations were found between COVID-19 and university students online shopping behavior. It has been revealed by research study that COVID-19 caused to increase online shopping and transform student's behavior regarding online shopping. According to results, most of students gave preference to online shopping especially in lockdowns and restrict circumstances. Students adopted online shopping due to social distancing, health risk conditions, and to stay at home for safety purposes.
The present research was conducted to study the behavioral change of university students regardin... more The present research was conducted to study the behavioral change of university students regarding towards online shopping after the occurrence of COVID-19 pandemic. This research study also examined the increase of online shopping as a new method of shopping and emerging trend among university students. Quantitative research approach used as a method of inquiry.Simple random sampling was used to draw the sample from the required population. The drawn sample size was 398 university students that were currently studying in universities. An adopted well-structured questionnaire was used to collect the required information from university students. Quantitative analysis was done through SPSS version 26. Pearson's Correlation and Linear regression analysis used to test the hypothesis. A number of associations were found between COVID-19 and university students online shopping behavior. It has been revealed by research study that COVID-19 caused to increase online shopping and transform student's behavior regarding online shopping. According to results, most of students gave preference to online shopping especially in lockdowns and restrict circumstances. Students adopted online shopping due to social distancing, health risk conditions, and to stay at home for safety purposes.