Asma R A U F Basit (original) (raw)

Papers by Asma R A U F Basit

Research paper thumbnail of The Progressive Correlation Between Carbon Emission, Economic Growth, Energy Use, and Oil Consumption by the Most Prominent Contributors to Travel and Tourism GDPs

Travel and tourism have glimpsed a significant and promising implication for economic development... more Travel and tourism have glimpsed a significant and promising implication for economic development. Despite the commendatory implication of tourism, it levies a stringent environmental cost such as environmental degeneration. Hence, this study will incorporate the 18 countries out of the top 20 travel and tourism contributors to economic growth to assess the progressive correlation between tourist arrival, economic growth, energy consumption, and oil consumption on carbon emission by applying panel ARDL spanning from 1995 to 2019. The outcome of the panel ARDL reveals that both periods have witnessed that the endogenous variables have a substantial and positive impact on environmental degradation except for tourism as it indicates −0.22 and −0.48% in the long and short run, having a rate of adjustment as −0.52 toward the equilibrium. The simultaneous quantile regression reveals that in the 50 and 75 percentiles, the effect of tourism has a negative impact, which contradicts the PMG findings. These determinations suggest that the policymakers look for more manageable and environmentally sound tourism and economic growth procedures to safeguard the sustainable environment in the studied countries.

Research paper thumbnail of The CER Working Paper Series

Objectives: The main objective of the paper is to explore and explain the differences/similaritie... more Objectives: The main objective of the paper is to explore and explain the differences/similarities in personal networks of, and their use by, immigrant and British born Pakistani female entrepreneurs for business growth. Prior Work: A broad range of studies has explored the social context of ethnic minority and immigrant entrepreneurship by assuming all minority entrepreneurs as a cohesive group without taking into account intergroup (geographical categorisation) and intra-group (generational) differences. These differences are explained by socioeconomic and cultural factors such as family background and support, ethnicity, religion, education, and more importantly personal network (Metcalf et. al., 1996; Basu, 1998). The blend of culture and religion depicted in entrepreneurial practices of Pakistani entrepreneurs is an interesting but under-researched area. Our particular interest is to explore the scope, depth, variations and limitations of the personal networks of Pakistani female entrepreneurs in their effort to grow their business. Approach: In order to explore the meaning and perceptions attached to relationships and the way they are being used for flourishing the entrepreneurial ventures, we use grounded theory to understand the individual entrepreneur's experiences of and with personal networks. In-depth interviews are carried out to generate data and the results around pertinent themes are produced using grounded theory methods. Results: There are subtle differences in the way personal networks are formed and maintained by immigrant and British born Pakistani female entrepreneurs. Personal networks are a product of gender, culture and religion and they have a deep impact on the entrepreneurial practices and conceptions of growth. Implications: The paper addresses gender and ethnicity factors affecting a hitherto under researched community of interest. The paper demonstrates how businesses growth is achieved by making use of personal networks by Pakistani female entrepreneurs of different generations, thus helping to clarify intergroup generational differences that can have implications for business decision making and relevant policies with which to support growing businesses. Value: By generating an in depth understanding of the distinctive use of personal networks for growth of business by Pakistani female entrepreneurs the paper provides in depth knowledge and understanding of a particular ethnic minority group that will be of use to business owners (Pakistani female entrepreneurs), academic researchers and policy makers. Storyline: There are subtle differences in the way personal networks are formed and maintained by immigrant and British born Pakistani female entrepreneurs. Personal networks are a product of gender, culture and religion that has deep impact on the conceptions of business growth.

Research paper thumbnail of Impact of Demographic Factors on Investment Risk Tolerance

The study aims to investigate the impact of demographic factors on investment risk tolerance. The... more The study aims to investigate the impact of demographic factors on investment risk tolerance. The demographic variables taken include age, gender, marital status, income, work experience, and education. The primary data has been collected through questionnaires by adopting a deductive approach. The sample size consists of 106 respondents using convenience sampling. SPSS is used for data analysis and person correlation, and linear regression is applied to analyze the relationship between the variables. It was identified that gender, income, and education are positively related to risk tolerance level, whereas age, marital status, and work experience are negatively related to risk tolerance. Gender is found to have a significant positive impact on risk tolerance level, whereas marital status has been found to have a negative and significant relationship with the risk tolerance level of individuals. These findings will be helpful for the investors to improve their investment decision-making skills. The further risk tolerance of investors may depend on the behavioral factors too.

Research paper thumbnail of LOCATING THE ORIGIN AND ROLE OF ENTREPRENEUR IN ECONOMIC THEORIES - CORE Reader

Research paper thumbnail of Growth Aspirations of Pukhtoon Women Entrepreneurs in the Household Context

The intertwinement of gender, entrepreneurship and household context highlights the importance of... more The intertwinement of gender, entrepreneurship and household context highlights the importance of understanding female entrepreneurship in its entirety. Current research study attempts to explicate the growth aspirations of the Pukhtoon women entrepreneurs in Peshawar, Pakistan through a qualitative lens. Data was collected through in-depth interviews and thematic analysis was carried out. The results show that contextual forces at play within the household have significant impact on the growth aspirations of women entrepreneurs. The regulative pillar of the household shapes the overall resource structure for the Pukhtoon women entrepreneurs however; the functioning of normative/cognitive pillar limits their growth aspirations. 

Research paper thumbnail of Antecedents of Impulsive Buying Behavior through M-commerce in the Textile Sector of Pakistan

Antecedents of Impulsive Buying Behavior through M-commerce in the Textile Sector of Pakistan, 2022

This research aims to capture the essence of the customer urge of impulsivity in their buying beh... more This research aims to capture the essence of the customer urge of impulsivity in their buying behavior in mobile commerce (m-commerce) in the textile sector of Pakistan affected by the perceived utilitarian values (PUV) and perceived hedonic values (PHV). By taking the socio-cultural influence, in fostering excessive consumption habits, as a moderator the study tests its impact on the relationship between the consumers' perceived value and their IBB. Using the survey method, data is collected through a questionnaire in twin cities of Pakistan (n = 335). The results show that environmental stimuli significantly influence consumer perceived values (i.e., perceived utilitarian value and perceived hedonic value), and the consumers' perception of hedonic value significantly and directly impacts their IBB. In addition, the interaction effect of perceived hedonic value and socio-cultural influence significantly affects IBB. The findings provide valuable guidance for m-commerce retailers on enhancing their profits through consumer impulsive buying.

Research paper thumbnail of Relationship Between Fund Attributes and Timing Abilities: Empirical Evidence from Mutual Funds Industry of Pakistan

The timing abilities of fund managers are difficult to observe, therefore, identifying fund attri... more The timing abilities of fund managers are difficult to observe, therefore, identifying fund attributes explaining fund returns through timing abilities would be helpful to investors in selecting a particular fund. This study is an addition to the scarce literature covering the relationship of fund attributes on timing abilities of the mutual fund industry for an emerging economy, Pakistan, over the period 1999 to 2019. The study has employed a regression approach comprised of two stages. The findings of the study reveal that funds having more exposure to market movements show better market timing abilities and volatility timing abilities but poor selectivity timing abilities. Among all the variables, fund size has the largest impact on selectivity timing ability, depicting the efficiency of managers in selecting the right set of securities. Furthermore, the study concludes that the expense ratio and turnover ratio have a significant positive relationship with market timing abilities. However, the study reports a negative relationship between fund size and market timing ability. For volatility timing ability, the turnover ratio has the strongest effect, followed by market risk and turnover ratio respectively. For other fund attributes, the results report a weak relationship. These results provide valuable insight into the industry to focus more on the quality of the fund attributes resulting in improved timing abilities of fund managers.

Research paper thumbnail of Finding the Association: Impact of Business and Management Studies on Students' Intentions to Become an Entrepreneur

Entrepreneurship has been considered a way to enhance economic welfare and to provide employment ... more Entrepreneurship has been considered a way to enhance economic welfare and to provide employment opportunities. Entrepreneurial studies help in polishing the entrepreneurial skills. However, there is a need to understand which factors affect students' perceptions of becoming entrepreneurs and the relationship between their entrepreneurial education and their attitudes (or intentions) towards entrepreneurship. Some of the students start their business studies without any intentions of becoming entrepreneurs while others do so to become entrepreneurs. They want to start their own business may be because they have a family business background or because of other intrinsic or extrinsic interests. This paper seeks to contribute towards finding whether obtaining a degree in business education affects students' attitudes and subjective norms (the perceived social pressure to engage or not to engage in a behavior) about entrepreneurship, and whether these, in turn affect their motivation towards becoming an entrepreneur or not. In doing so, it enhances the understanding of how education can affect students' attitudes toward entrepreneurship, specifically in Peshawar. This study was carried out by employing a quantitative approach i.e. an OLS regression model. TPB (Theory of Planned Behavior) and EES (Entrepreneurial Event Model) were used to check the intentions and behavior of students towards entrepreneurship. For this purpose, the final year students of BBA (Bachelor in Business Administration) and MBA (Master in Business Administration) are selected at random from Institute of Management Studies (University of Peshawar) and Institute of Management Sciences. The analysis of results showed that there is a positive relationship between entrepreneurial studies and intentions to become an entrepreneur, and that these two variables are more important than the others.

Research paper thumbnail of Egocentric Network Analysis of Personal Networks Ethnic Minority Female Entrepreneurs

The main objective of the paper is to explore and explain the differences/similarities in persona... more The main objective of the paper is to explore and explain the differences/similarities in personal networks of, and their use by, immigrant and British born Pakistani female entrepreneurs for business growth. A broad range of studies has explored the social context of ethnic minority and immigrant entrepreneurship by assuming all minority entrepreneurs as a cohesive group without taking into account intergroup (geographical categorisation) and intra-group (generational) differences. These differences are explained by socioeconomic and cultural factors such as family background and support, ethnicity, religion, education, and more importantly personal network (Metcalf et. al., 1996; Basu, 1998). The blend of culture and religion depicted in entrepreneurial practices of Pakistani entrepreneurs is an interesting area to explore. Our particular interest is to explore the interactional dimension of the personal networks of Pakistani female entrepreneurs and its impact on the growth of their business. In order to explore the meaning and perceptions attached to relationships and the way they are being used for flourishing the entrepreneurial ventures, we use egocentric network analysis to take the "ego"s" (Pakistani female entrepreneur"s) perspective to understand the individual entrepreneur's experiences of and with ties in personal networks. In-depth interviews are carried out with "name generator" questions and sociograms were used to explore the nature of network ties and reasons for their formation. By generating an in depth understanding of the distinctive use of personal networks for growth of business by Pakistani female entrepreneurs the paper provides in depth knowledge and understanding of a particular ethnic minority group that will be of use to business owners (Pakistani female entrepreneurs), academic researchers and policy makers.

Research paper thumbnail of Influence of Religiosity on Consumers Buying Intentions for Islamic Banking Products in Pakistan

Research paper thumbnail of EVALUATING PANDEMIC LED PANIC BUYING IN RETAIL SECTOR OF PAKISTAN

Purpose: The study sought to evaluate the unique panic buying behavior of consumers to gain an un... more Purpose: The study sought to evaluate the unique panic buying behavior of consumers to gain an understanding of the factors leading to this type of consumer behavior and its implications for retail marketers and policymakers. Design/Methodology: This research study utilized Stimuli Organism Response (S-OR) model to investigate the impact of e-WOM, fear appeal, and perceived scarcity (stimulus) on panic buying (response) with the mediating effect of social media information (SMI) acting as an organism. Data was collected from 300 consumers and analyzed through SEM technique using SmartPLS 3.0. Findings: The findings of the study show that e-WOM and the fear appeal have a positive impact on panic buying. However, perceived scarcity proved to be insignificant in relation to panic buying. The mediator, social media information, had a strong positive impact on the relationship between e-WOM, fear appeal, perceived scarcity, and panic buying. Theoretical/Practical/Social Implications: There is a great opportunity for instilling a positive consumer engagement using social media information which can play a stronger role if used properly by the policymakers and marketers. As the world is still faced with a pandemic and consumers are relying on social media information for the availability/shortage of grocery items, therefore, positive practices will help in the regulation of panic buying behavior. Originality/Value: The findings of the study reveal deeper insights on consumer behavior during turbulent times in the retail sector marketing of Pakistan.

Research paper thumbnail of Personal networks and growth aspirations: a case study of second-generation, Muslim, female entrepreneurs

Your article is protected by copyright and all rights are held exclusively by Springer Science+Bu... more Your article is protected by copyright and all rights are held exclusively by Springer Science+Business Media, LLC, part of Springer Nature. This e-offprint is for personal use only and shall not be self-archived in electronic repositories. If you wish to selfarchive your article, please use the accepted manuscript version for posting on your own website. You may further deposit the accepted manuscript version in any repository, provided it is only made publicly available 12 months after official publication or later and provided acknowledgement is given to the original source of publication and a link is inserted to the published article on Springer's website. The link must be accompanied by the following text: "The final publication is available at link.springer.com".

Research paper thumbnail of N O T F O R

The business environment of a host country reflects the complex interplay of multiple social, cul... more The business environment of a host country reflects the complex interplay of multiple social, cultural and religious factors with the lives and work of ethnic minority women. The distinct social context of each ethnic or immigrant group determines its position in the host country. Every ethnic minority group has its unique characteristics, social and cultural conventions and resources that facilitate or constrain their entrepreneurial endeavours. As social actors, ethnic minority entrepreneurs draw support and resources from the 'network of social relations'; hence it is the 'social network' that facilitates or constraints the social actors'. It is the formation and utilization of a network of relationships that shapes the entrepreneurial outcomes which are not independent of external factors. Exploration of the outcomes of the interplay of gender, ethnicity and religion shaping the personal network of Pakistani female entrepreneurs forms the focus of this article in which ethnographic inquiry is used to explore the 'meaning and perception' attached to social relations by Pakistani female entrepreneurs in a special ethnic and immigrant context. Gender as a 'social practice' influenced by religious and cultural values leads Pakistani females to maintain 'women only networks' and rely on kinship networks. Transition from ethnic to non-ethnic and expansion of network is the outcome of mistrust on ethnic community members.

Research paper thumbnail of M9 Presentation

Research paper thumbnail of The Progressive Correlation Between Carbon Emission, Economic Growth, Energy Use, and Oil Consumption by the Most Prominent Contributors to Travel and Tourism GDPs

Travel and tourism have glimpsed a significant and promising implication for economic development... more Travel and tourism have glimpsed a significant and promising implication for economic development. Despite the commendatory implication of tourism, it levies a stringent environmental cost such as environmental degeneration. Hence, this study will incorporate the 18 countries out of the top 20 travel and tourism contributors to economic growth to assess the progressive correlation between tourist arrival, economic growth, energy consumption, and oil consumption on carbon emission by applying panel ARDL spanning from 1995 to 2019. The outcome of the panel ARDL reveals that both periods have witnessed that the endogenous variables have a substantial and positive impact on environmental degradation except for tourism as it indicates −0.22 and −0.48% in the long and short run, having a rate of adjustment as −0.52 toward the equilibrium. The simultaneous quantile regression reveals that in the 50 and 75 percentiles, the effect of tourism has a negative impact, which contradicts the PMG findings. These determinations suggest that the policymakers look for more manageable and environmentally sound tourism and economic growth procedures to safeguard the sustainable environment in the studied countries.

Research paper thumbnail of The CER Working Paper Series

Objectives: The main objective of the paper is to explore and explain the differences/similaritie... more Objectives: The main objective of the paper is to explore and explain the differences/similarities in personal networks of, and their use by, immigrant and British born Pakistani female entrepreneurs for business growth. Prior Work: A broad range of studies has explored the social context of ethnic minority and immigrant entrepreneurship by assuming all minority entrepreneurs as a cohesive group without taking into account intergroup (geographical categorisation) and intra-group (generational) differences. These differences are explained by socioeconomic and cultural factors such as family background and support, ethnicity, religion, education, and more importantly personal network (Metcalf et. al., 1996; Basu, 1998). The blend of culture and religion depicted in entrepreneurial practices of Pakistani entrepreneurs is an interesting but under-researched area. Our particular interest is to explore the scope, depth, variations and limitations of the personal networks of Pakistani female entrepreneurs in their effort to grow their business. Approach: In order to explore the meaning and perceptions attached to relationships and the way they are being used for flourishing the entrepreneurial ventures, we use grounded theory to understand the individual entrepreneur's experiences of and with personal networks. In-depth interviews are carried out to generate data and the results around pertinent themes are produced using grounded theory methods. Results: There are subtle differences in the way personal networks are formed and maintained by immigrant and British born Pakistani female entrepreneurs. Personal networks are a product of gender, culture and religion and they have a deep impact on the entrepreneurial practices and conceptions of growth. Implications: The paper addresses gender and ethnicity factors affecting a hitherto under researched community of interest. The paper demonstrates how businesses growth is achieved by making use of personal networks by Pakistani female entrepreneurs of different generations, thus helping to clarify intergroup generational differences that can have implications for business decision making and relevant policies with which to support growing businesses. Value: By generating an in depth understanding of the distinctive use of personal networks for growth of business by Pakistani female entrepreneurs the paper provides in depth knowledge and understanding of a particular ethnic minority group that will be of use to business owners (Pakistani female entrepreneurs), academic researchers and policy makers. Storyline: There are subtle differences in the way personal networks are formed and maintained by immigrant and British born Pakistani female entrepreneurs. Personal networks are a product of gender, culture and religion that has deep impact on the conceptions of business growth.

Research paper thumbnail of Impact of Demographic Factors on Investment Risk Tolerance

The study aims to investigate the impact of demographic factors on investment risk tolerance. The... more The study aims to investigate the impact of demographic factors on investment risk tolerance. The demographic variables taken include age, gender, marital status, income, work experience, and education. The primary data has been collected through questionnaires by adopting a deductive approach. The sample size consists of 106 respondents using convenience sampling. SPSS is used for data analysis and person correlation, and linear regression is applied to analyze the relationship between the variables. It was identified that gender, income, and education are positively related to risk tolerance level, whereas age, marital status, and work experience are negatively related to risk tolerance. Gender is found to have a significant positive impact on risk tolerance level, whereas marital status has been found to have a negative and significant relationship with the risk tolerance level of individuals. These findings will be helpful for the investors to improve their investment decision-making skills. The further risk tolerance of investors may depend on the behavioral factors too.

Research paper thumbnail of LOCATING THE ORIGIN AND ROLE OF ENTREPRENEUR IN ECONOMIC THEORIES - CORE Reader

Research paper thumbnail of Growth Aspirations of Pukhtoon Women Entrepreneurs in the Household Context

The intertwinement of gender, entrepreneurship and household context highlights the importance of... more The intertwinement of gender, entrepreneurship and household context highlights the importance of understanding female entrepreneurship in its entirety. Current research study attempts to explicate the growth aspirations of the Pukhtoon women entrepreneurs in Peshawar, Pakistan through a qualitative lens. Data was collected through in-depth interviews and thematic analysis was carried out. The results show that contextual forces at play within the household have significant impact on the growth aspirations of women entrepreneurs. The regulative pillar of the household shapes the overall resource structure for the Pukhtoon women entrepreneurs however; the functioning of normative/cognitive pillar limits their growth aspirations. 

Research paper thumbnail of Antecedents of Impulsive Buying Behavior through M-commerce in the Textile Sector of Pakistan

Antecedents of Impulsive Buying Behavior through M-commerce in the Textile Sector of Pakistan, 2022

This research aims to capture the essence of the customer urge of impulsivity in their buying beh... more This research aims to capture the essence of the customer urge of impulsivity in their buying behavior in mobile commerce (m-commerce) in the textile sector of Pakistan affected by the perceived utilitarian values (PUV) and perceived hedonic values (PHV). By taking the socio-cultural influence, in fostering excessive consumption habits, as a moderator the study tests its impact on the relationship between the consumers' perceived value and their IBB. Using the survey method, data is collected through a questionnaire in twin cities of Pakistan (n = 335). The results show that environmental stimuli significantly influence consumer perceived values (i.e., perceived utilitarian value and perceived hedonic value), and the consumers' perception of hedonic value significantly and directly impacts their IBB. In addition, the interaction effect of perceived hedonic value and socio-cultural influence significantly affects IBB. The findings provide valuable guidance for m-commerce retailers on enhancing their profits through consumer impulsive buying.

Research paper thumbnail of Relationship Between Fund Attributes and Timing Abilities: Empirical Evidence from Mutual Funds Industry of Pakistan

The timing abilities of fund managers are difficult to observe, therefore, identifying fund attri... more The timing abilities of fund managers are difficult to observe, therefore, identifying fund attributes explaining fund returns through timing abilities would be helpful to investors in selecting a particular fund. This study is an addition to the scarce literature covering the relationship of fund attributes on timing abilities of the mutual fund industry for an emerging economy, Pakistan, over the period 1999 to 2019. The study has employed a regression approach comprised of two stages. The findings of the study reveal that funds having more exposure to market movements show better market timing abilities and volatility timing abilities but poor selectivity timing abilities. Among all the variables, fund size has the largest impact on selectivity timing ability, depicting the efficiency of managers in selecting the right set of securities. Furthermore, the study concludes that the expense ratio and turnover ratio have a significant positive relationship with market timing abilities. However, the study reports a negative relationship between fund size and market timing ability. For volatility timing ability, the turnover ratio has the strongest effect, followed by market risk and turnover ratio respectively. For other fund attributes, the results report a weak relationship. These results provide valuable insight into the industry to focus more on the quality of the fund attributes resulting in improved timing abilities of fund managers.

Research paper thumbnail of Finding the Association: Impact of Business and Management Studies on Students' Intentions to Become an Entrepreneur

Entrepreneurship has been considered a way to enhance economic welfare and to provide employment ... more Entrepreneurship has been considered a way to enhance economic welfare and to provide employment opportunities. Entrepreneurial studies help in polishing the entrepreneurial skills. However, there is a need to understand which factors affect students' perceptions of becoming entrepreneurs and the relationship between their entrepreneurial education and their attitudes (or intentions) towards entrepreneurship. Some of the students start their business studies without any intentions of becoming entrepreneurs while others do so to become entrepreneurs. They want to start their own business may be because they have a family business background or because of other intrinsic or extrinsic interests. This paper seeks to contribute towards finding whether obtaining a degree in business education affects students' attitudes and subjective norms (the perceived social pressure to engage or not to engage in a behavior) about entrepreneurship, and whether these, in turn affect their motivation towards becoming an entrepreneur or not. In doing so, it enhances the understanding of how education can affect students' attitudes toward entrepreneurship, specifically in Peshawar. This study was carried out by employing a quantitative approach i.e. an OLS regression model. TPB (Theory of Planned Behavior) and EES (Entrepreneurial Event Model) were used to check the intentions and behavior of students towards entrepreneurship. For this purpose, the final year students of BBA (Bachelor in Business Administration) and MBA (Master in Business Administration) are selected at random from Institute of Management Studies (University of Peshawar) and Institute of Management Sciences. The analysis of results showed that there is a positive relationship between entrepreneurial studies and intentions to become an entrepreneur, and that these two variables are more important than the others.

Research paper thumbnail of Egocentric Network Analysis of Personal Networks Ethnic Minority Female Entrepreneurs

The main objective of the paper is to explore and explain the differences/similarities in persona... more The main objective of the paper is to explore and explain the differences/similarities in personal networks of, and their use by, immigrant and British born Pakistani female entrepreneurs for business growth. A broad range of studies has explored the social context of ethnic minority and immigrant entrepreneurship by assuming all minority entrepreneurs as a cohesive group without taking into account intergroup (geographical categorisation) and intra-group (generational) differences. These differences are explained by socioeconomic and cultural factors such as family background and support, ethnicity, religion, education, and more importantly personal network (Metcalf et. al., 1996; Basu, 1998). The blend of culture and religion depicted in entrepreneurial practices of Pakistani entrepreneurs is an interesting area to explore. Our particular interest is to explore the interactional dimension of the personal networks of Pakistani female entrepreneurs and its impact on the growth of their business. In order to explore the meaning and perceptions attached to relationships and the way they are being used for flourishing the entrepreneurial ventures, we use egocentric network analysis to take the "ego"s" (Pakistani female entrepreneur"s) perspective to understand the individual entrepreneur's experiences of and with ties in personal networks. In-depth interviews are carried out with "name generator" questions and sociograms were used to explore the nature of network ties and reasons for their formation. By generating an in depth understanding of the distinctive use of personal networks for growth of business by Pakistani female entrepreneurs the paper provides in depth knowledge and understanding of a particular ethnic minority group that will be of use to business owners (Pakistani female entrepreneurs), academic researchers and policy makers.

Research paper thumbnail of Influence of Religiosity on Consumers Buying Intentions for Islamic Banking Products in Pakistan

Research paper thumbnail of EVALUATING PANDEMIC LED PANIC BUYING IN RETAIL SECTOR OF PAKISTAN

Purpose: The study sought to evaluate the unique panic buying behavior of consumers to gain an un... more Purpose: The study sought to evaluate the unique panic buying behavior of consumers to gain an understanding of the factors leading to this type of consumer behavior and its implications for retail marketers and policymakers. Design/Methodology: This research study utilized Stimuli Organism Response (S-OR) model to investigate the impact of e-WOM, fear appeal, and perceived scarcity (stimulus) on panic buying (response) with the mediating effect of social media information (SMI) acting as an organism. Data was collected from 300 consumers and analyzed through SEM technique using SmartPLS 3.0. Findings: The findings of the study show that e-WOM and the fear appeal have a positive impact on panic buying. However, perceived scarcity proved to be insignificant in relation to panic buying. The mediator, social media information, had a strong positive impact on the relationship between e-WOM, fear appeal, perceived scarcity, and panic buying. Theoretical/Practical/Social Implications: There is a great opportunity for instilling a positive consumer engagement using social media information which can play a stronger role if used properly by the policymakers and marketers. As the world is still faced with a pandemic and consumers are relying on social media information for the availability/shortage of grocery items, therefore, positive practices will help in the regulation of panic buying behavior. Originality/Value: The findings of the study reveal deeper insights on consumer behavior during turbulent times in the retail sector marketing of Pakistan.

Research paper thumbnail of Personal networks and growth aspirations: a case study of second-generation, Muslim, female entrepreneurs

Your article is protected by copyright and all rights are held exclusively by Springer Science+Bu... more Your article is protected by copyright and all rights are held exclusively by Springer Science+Business Media, LLC, part of Springer Nature. This e-offprint is for personal use only and shall not be self-archived in electronic repositories. If you wish to selfarchive your article, please use the accepted manuscript version for posting on your own website. You may further deposit the accepted manuscript version in any repository, provided it is only made publicly available 12 months after official publication or later and provided acknowledgement is given to the original source of publication and a link is inserted to the published article on Springer's website. The link must be accompanied by the following text: "The final publication is available at link.springer.com".

Research paper thumbnail of N O T F O R

The business environment of a host country reflects the complex interplay of multiple social, cul... more The business environment of a host country reflects the complex interplay of multiple social, cultural and religious factors with the lives and work of ethnic minority women. The distinct social context of each ethnic or immigrant group determines its position in the host country. Every ethnic minority group has its unique characteristics, social and cultural conventions and resources that facilitate or constrain their entrepreneurial endeavours. As social actors, ethnic minority entrepreneurs draw support and resources from the 'network of social relations'; hence it is the 'social network' that facilitates or constraints the social actors'. It is the formation and utilization of a network of relationships that shapes the entrepreneurial outcomes which are not independent of external factors. Exploration of the outcomes of the interplay of gender, ethnicity and religion shaping the personal network of Pakistani female entrepreneurs forms the focus of this article in which ethnographic inquiry is used to explore the 'meaning and perception' attached to social relations by Pakistani female entrepreneurs in a special ethnic and immigrant context. Gender as a 'social practice' influenced by religious and cultural values leads Pakistani females to maintain 'women only networks' and rely on kinship networks. Transition from ethnic to non-ethnic and expansion of network is the outcome of mistrust on ethnic community members.

Research paper thumbnail of M9 Presentation