Aulia Rizky - Academia.edu (original) (raw)
Communication Science, Film Festival Enthusiast, Publicist & Future Broadcaster
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Thesis Chapters by Aulia Rizky
Kineria is a pioneer website video-on-demand distribution of independent films in Indonesia legal... more Kineria is a pioneer website video-on-demand distribution of independent films in Indonesia legally and paid as a new media presentation to appreciate online films. This research discussed how Kineria help filmmaker of independent films to distribute their film using New Media, what the problems are, how the solution is, and the challenges faced in digital films distribution. The research was conducted using case study to illustrate and interpret the digital distribution of independent films made by Kineria. Meanwhile, this research used John W. Cresswell's method to analyze data obtained from observation in the field. The results of this research showed that Kineria digital distribution has done properly and according to distribution films in general. But, in real life the application is not effective. Thus, communication process between Kineria and filmmaker need to improve in order to make acquisition of films easier, the standardization of films shown to be reorganized in order to increase audience. Kineria doesn't maximize the marketing communication strategy because it only relies on publication with online marketing. Some of the features on the website are difficult to access, profit sharing system is not effective, and films access has not automaticly accessable after paid becomes problem for Kineria. The lack of brand, market independent film audiences and audience purchasing power in Indonesia is still weak become the biggest challenge for digital distribution of independent films. Especially with Youtube and Viddsee as competitors from Kineria website that offer free screenings, making audience are more selective in choosing what they want to watch.
Kineria is a pioneer website video-on-demand distribution of independent films in Indonesia legal... more Kineria is a pioneer website video-on-demand distribution of independent films in Indonesia legally and paid as a new media presentation to appreciate online films. This research discussed how Kineria help filmmaker of independent films to distribute their film using New Media, what the problems are, how the solution is, and the challenges faced in digital films distribution. The research was conducted using case study to illustrate and interpret the digital distribution of independent films made by Kineria. Meanwhile, this research used John W. Cresswell's method to analyze data obtained from observation in the field. The results of this research showed that Kineria digital distribution has done properly and according to distribution films in general. But, in real life the application is not effective. Thus, communication process between Kineria and filmmaker need to improve in order to make acquisition of films easier, the standardization of films shown to be reorganized in order to increase audience. Kineria doesn't maximize the marketing communication strategy because it only relies on publication with online marketing. Some of the features on the website are difficult to access, profit sharing system is not effective, and films access has not automaticly accessable after paid becomes problem for Kineria. The lack of brand, market independent film audiences and audience purchasing power in Indonesia is still weak become the biggest challenge for digital distribution of independent films. Especially with Youtube and Viddsee as competitors from Kineria website that offer free screenings, making audience are more selective in choosing what they want to watch.