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Papers by Austin Kingson

Research paper thumbnail of AHP analysis of classifying and positioning the crucial influential factors of brand establishment in the semiconductor industry

Journal of Economics and Political Economy, Jan 3, 2021

AHP analysis of classifying and positioning the crucial influential factors of brand establishmen... more AHP analysis of classifying and positioning the crucial influential factors of brand establishment in the semiconductor industry ByAustin KINGSON (FAN, Chih-Min) a † &Wen-Hsiang LAI b Abstract. This study categorizes the crucial influencing factors and positions them according to their importance in achieving the impact of semiconductor brand establishment on improving corporate performance and meeting customer needs. This study conducted an in-depth literature review that recognizes the crucial factors necessary for implementing influence in establishing a semiconductor brand. This study identifies five main variables and 17 subvariables, including ‚Customer value‛, ‚Brand equity‛, ‚Brand loyalty‛, ‚Brand orientation‛ and ‚Brand performance‛, and provides experts' suggestions. They performed the positioning of 17 subvariables and 5 main variables representing crucial influential factors using an analytical hierarchy process (AHP) technique per their relevance in crucial influential factor implementation. The results show that 5 main variables and 17 subvariables play a vital role in the successful implementationof the impact of establishing a semiconductor brand, and ‚Customer value‛ has gained more weight compared to the other main variables. 'Addressing problem', 'Superior value' and 'New product development' are more important than are other subvariables. The limitation of this study is that, first, although this study consults experts from the semiconductor industry and academia of various countries, their opinions are only relevant to their regions. Second, the development of this model only applies to the semiconductor industry. Third, only expert opinion variables were used for pairwise comparisons. This study compensates for the lack of key factors in establishing a semiconductor brand, using the literature and expert questionnaires to obtain the weight of each factor through the AHP method and ranking them in order of importance. It examines the overall situation of the practice of building brand comprehension, missing no factor, understanding where the key points areand using them effectively. This research advances the implementation focus of the key factors that affect the establishment of semiconductor brands. According to the results of the literature review, this study is the first on implementing key factors affecting the establishment of a semiconductor brand. This study attempts to fill this gap.

Research paper thumbnail of Opportunities and Challenges of Industrialization of Hydrogen Production from Natural Seawater

Proceeding of Japan International Business and Management Research Conference

Humans have always been looking for sustainable renewable energy, whether from coal, natural gas,... more Humans have always been looking for sustainable renewable energy, whether from coal, natural gas, hydropower, nuclear energy, solar energy, wind energy, solar thermal energy, hydrogen energy, etc., each energy has its advantages and disadvantages! 2019 Kuang et al. published "Solar-driven, highly sustained splitting of seawater into hydrogen and oxygen fuels" this paper has given the author a great level of research interest in this topic! The researcher tried to explore the challenges and opportunities that this method actually applied to mass production by thinking about various angles.

Research paper thumbnail of AHP analysis of classifying and positioning the crucial influential factors of brand establishment in the semiconductor industry

Journal of Economics and Political Economy, 2021

Abstract. This study categorizes the crucial influencing factors and positions them according to ... more Abstract. This study categorizes the crucial influencing factors and positions them according to their importance in achieving the impact of semiconductor brand establishment on improving corporate performance and meeting customer needs. This study conducted an in-depth literature review that recognizes the crucial factors necessary for implementing influence in establishing a semiconductor brand. This study identifies five main variables and 17 subvariables, including “Customer value”, “Brand equity”, “Brand loyalty”, “Brand orientation” and “Brand performance”, and provides experts’ suggestions. The positioning of 17 subvariables and 5 main variables representing crucial influential factors was performed using an analytical hierarchy process (AHP) technique per their relevance in crucial influential factor implementation. The results show that 5 main variables and 17 subvariables play a vital role in the successful implementationof the impact of establishing a semiconductor brand,...

Research paper thumbnail of AHP analysis of classifying and positioning the crucial influential factors of brand establishment in the semiconductor industry

Journal of Economics and Political Economy, Jan 3, 2021

AHP analysis of classifying and positioning the crucial influential factors of brand establishmen... more AHP analysis of classifying and positioning the crucial influential factors of brand establishment in the semiconductor industry ByAustin KINGSON (FAN, Chih-Min) a † &Wen-Hsiang LAI b Abstract. This study categorizes the crucial influencing factors and positions them according to their importance in achieving the impact of semiconductor brand establishment on improving corporate performance and meeting customer needs. This study conducted an in-depth literature review that recognizes the crucial factors necessary for implementing influence in establishing a semiconductor brand. This study identifies five main variables and 17 subvariables, including ‚Customer value‛, ‚Brand equity‛, ‚Brand loyalty‛, ‚Brand orientation‛ and ‚Brand performance‛, and provides experts' suggestions. They performed the positioning of 17 subvariables and 5 main variables representing crucial influential factors using an analytical hierarchy process (AHP) technique per their relevance in crucial influential factor implementation. The results show that 5 main variables and 17 subvariables play a vital role in the successful implementationof the impact of establishing a semiconductor brand, and ‚Customer value‛ has gained more weight compared to the other main variables. 'Addressing problem', 'Superior value' and 'New product development' are more important than are other subvariables. The limitation of this study is that, first, although this study consults experts from the semiconductor industry and academia of various countries, their opinions are only relevant to their regions. Second, the development of this model only applies to the semiconductor industry. Third, only expert opinion variables were used for pairwise comparisons. This study compensates for the lack of key factors in establishing a semiconductor brand, using the literature and expert questionnaires to obtain the weight of each factor through the AHP method and ranking them in order of importance. It examines the overall situation of the practice of building brand comprehension, missing no factor, understanding where the key points areand using them effectively. This research advances the implementation focus of the key factors that affect the establishment of semiconductor brands. According to the results of the literature review, this study is the first on implementing key factors affecting the establishment of a semiconductor brand. This study attempts to fill this gap.

Research paper thumbnail of Opportunities and Challenges of Industrialization of Hydrogen Production from Natural Seawater

Proceeding of Japan International Business and Management Research Conference

Humans have always been looking for sustainable renewable energy, whether from coal, natural gas,... more Humans have always been looking for sustainable renewable energy, whether from coal, natural gas, hydropower, nuclear energy, solar energy, wind energy, solar thermal energy, hydrogen energy, etc., each energy has its advantages and disadvantages! 2019 Kuang et al. published "Solar-driven, highly sustained splitting of seawater into hydrogen and oxygen fuels" this paper has given the author a great level of research interest in this topic! The researcher tried to explore the challenges and opportunities that this method actually applied to mass production by thinking about various angles.

Research paper thumbnail of AHP analysis of classifying and positioning the crucial influential factors of brand establishment in the semiconductor industry

Journal of Economics and Political Economy, 2021

Abstract. This study categorizes the crucial influencing factors and positions them according to ... more Abstract. This study categorizes the crucial influencing factors and positions them according to their importance in achieving the impact of semiconductor brand establishment on improving corporate performance and meeting customer needs. This study conducted an in-depth literature review that recognizes the crucial factors necessary for implementing influence in establishing a semiconductor brand. This study identifies five main variables and 17 subvariables, including “Customer value”, “Brand equity”, “Brand loyalty”, “Brand orientation” and “Brand performance”, and provides experts’ suggestions. The positioning of 17 subvariables and 5 main variables representing crucial influential factors was performed using an analytical hierarchy process (AHP) technique per their relevance in crucial influential factor implementation. The results show that 5 main variables and 17 subvariables play a vital role in the successful implementationof the impact of establishing a semiconductor brand,...