Ayça Atay - Academia.edu (original) (raw)
Uploads
Papers by Ayça Atay
Uluslararası Sanat Kültür ve İletişim Dergisi, Sep 29, 2021
During election periods, political parties and candidates try many strategies to stay one step ah... more During election periods, political parties and candidates try many strategies to stay one step ahead of their rivals and to persuade voters to vote for themselves. In election campaigns election manifestos prepared both in written and visual form are among the leading strategies. Through election manifestos, political parties and candidates present their messages to their voters about the future by explaining their future actions. The strengths of political parties and candidates as well as the weaknesses of the rival candidates are accentuated in the form of message strategies. Message strategies are divided into two categories as positive and negative message strategies. Negative message strategies are then grouped into four subcategories: direct attack, implied attack, comparative attack, and fear appeal. The findings of this study shows that the candidate who used the positive message strategy the most was the then President Mustafa Akıncı, and that the negative message strategies were used mainly by the candidates of the opposition parties.
Uluslararası Sanat Kültür ve İletişim Dergisi, Sep 29, 2021
During election periods, political parties and candidates try many strategies to stay one step ah... more During election periods, political parties and candidates try many strategies to stay one step ahead of their rivals and to persuade voters to vote for themselves. In election campaigns election manifestos prepared both in written and visual form are among the leading strategies. Through election manifestos, political parties and candidates present their messages to their voters about the future by explaining their future actions. The strengths of political parties and candidates as well as the weaknesses of the rival candidates are accentuated in the form of message strategies. Message strategies are divided into two categories as positive and negative message strategies. Negative message strategies are then grouped into four subcategories: direct attack, implied attack, comparative attack, and fear appeal. The findings of this study shows that the candidate who used the positive message strategy the most was the then President Mustafa Akıncı, and that the negative message strategies were used mainly by the candidates of the opposition parties.