Ayesha Asghar - Academia.edu (original) (raw)

Papers by Ayesha Asghar

Academic journal of social sciences, Jun 30, 2022

In today's continuous volatile dynamic environment, this study has examined empirically how envir... more In today's continuous volatile dynamic environment, this study has examined empirically how environmental awareness and green marketing have an important role in forming the consumers' conscious and green attitude towards buying behavior of green products. A crosssectional survey was designed, and convenience sampling was used. The relation between environmental awareness and green marketing has been tested for causality using statistical interference. The model is tested based on the online survey results of 26 individual customers from Lahore Pakistan by using SPSS. Five-point Likert scale was used to measure the constructs of environmental awareness, green marketing, and conscious-green consumers buying intention of green products. The findings of the research illustrate that environmental awareness and green marketing both influences customers buying behavior towards conscious and purchasing green products. The key findings of this research show a positive relationship between environmental awareness and green marketing. This study conveys important implications for organizations. Companies that influence their consumers to buy their products must market themselves as green. Green marketing campaigns by the companies can inspire millions of people, especially those living in developing countries like Pakistan to be environmentally conscious and vice versa. Environmentally conscious people can be triggered by green marketing communications to have purchase intention of green products. The shift of consumers being conscious and having an intention towards Purchasing Green products, especially after Covid 19 in developing countries makes this study an important one.

Biofuels, Bioproducts and Biorefining

The depletion of fossil resources and the resulting global warming are the primary motivators for... more The depletion of fossil resources and the resulting global warming are the primary motivators for moving from a fossil‐based to a biobased economy. Biorefineries, like petro‐based refineries, offer a green and sustainable option for producing marketable biobased goods through decarbonization pathways, hence upgrading the bioeconomy. In the context of the industrial revolution, economic and environmental sustainability are critical in adopting biorefinery systems. However, biorefineries still face numerous hurdles. There are numerous technological, economic, ecological, sociological and long‐term issues throughout the biorefinery production chain. The key difficulties facing biorefineries today are acceptance in the present market of the ‘fossil‐based economy’, the composition and availability of feedstock, the quantities needed to meet the market demand, the efficiency of the resource recovery, techno‐economic viability and sustainability. Life cycle assessment may provide a thoroug...

Materials Chemistry and Physics

Biodiversitas Journal of Biological Diversity

Insects are the most important creatures on earth, due to their multifunctional role in the envir... more Insects are the most important creatures on earth, due to their multifunctional role in the environment by providing different services such as biological indicator, decomposer, pollinator, scavenger, pest, predator in the agroecosystem. But with the passage of time due to anthropogenic activities such as, environmental pollution, industrial waste, use of effluents for agriculture purpose, the insect fauna has been facing the dramatic threat to their diversity particularly in most polluted areas. The present study was designed to find insects diversity variation under polluted environments (heavy metals) in agriculture fields having brassica and Rice crops. Two different sites, tannery and non-tannery area were selected for the sampling of insects. The total number of insects found in tannery area fields were 2195 and 3753 from the non-tannery area. The abundance of Melanoplus bivittatus (Say, 1825) was highest in non-tannery area and Acrida exaltata (Walker, 1859) was highest in tannery area fields. From the tannery area and non-tannery area, the maximum abundance 32% and 37% was found for order orthoptera. The cadmium concentration in tannery rice crops was 0.626 ppm and brassica concentration were 0.315 ppm. The concentration of cadmium in non-tannery area samples was 0.115 ppm for rice and 0.101 ppm for brassica plants while 0.1231 ppm for rice and 0.104 ppm for brassica insects. The concentration of lead in tannery areas of rice crops was 0.637 ppm and brassica concentration were 0.672 ppm. The concentration of lead in non-tannery area samples was 0.324 ppm for rice and 0.267 ppm for brassica plants while 0.214 ppm for rice and 0.266 ppm for brassica insects. The diversity and richness were recorded 3.11 and 3.525 for rice while 3.124 and 3.913 for brassica fields, respectively. The species maximum was seen in the non-tannery area and less abundance was recorded in the tannery area. It is further suggested that preventive measures should be taken to protect the insect diversity for balancing the ecological balance in the nature.

Journal of Rawalpindi Medical College, 2019

Background: Anxiety is defined as a future-oriented mood state during which one is prepared to at... more Background: Anxiety is defined as a future-oriented mood state during which one is prepared to attempt to address approaching negative events. Stress in patients planning surgery in important as it can influence their decision to seek or delay medical care. The aim of the study was to determine the prevalence and factors causing anxiety in preoperative period in patients undergoing major elective surgery procedures. Materials and Methods: This multi-centered cross-sectional study was carried out Rawalpindi medical university allied hospitals from January 2018 to June 2018. We selected 363 patients of elective hernia repair surgery and thyroid surgery for the study. Structured Performa was used to obtain demographic data and factors contributing to anxiety. Visual analogue scale (VAS) was used to measure anxiety and a score of ≥45 was considered as high anxiety. Data was entered and analyzed using the statistical package for social sciences (SPSS) software, version 22.Two sided Chi s...

Supplemental Material, sj-docx-1-nah-10.1177_0260106021996924 for Dietary guidelines training may... more Supplemental Material, sj-docx-1-nah-10.1177_0260106021996924 for Dietary guidelines training may improve health promotion practice: Results of a controlled trial in Brazil by Cláudia Raulino Tramontt, Tarsis de Mattos Maia, Larissa Galastri Baraldi and Patricia Constante Jaime in Nutrition and Health

Chest, 2022

Survivors of COVID-19 face challenges that persist after hospitalization, 1 and a growing number ... more Survivors of COVID-19 face challenges that persist after hospitalization, 1 and a growing number of health care systems are developing multidisciplinary clinics to care for patients with postacute sequelae of COVID-19 (PASC). 2 Yet, little is known about how care is delivered to patients with COVID-19 after hospital discharge. We sought to characterize postdischarge care delivery for PASC across a large network of US academic and community hospitals. Methods We surveyed hospitals participating in the National Heart, Lung, and Blood Institute Clinical Trials Network for the Prevention and Early Treatment of Acute Lung Injury (PETAL Network). The survey focused on the structure of outpatient follow-up for patients discharged after hospitalization for COVID-19 (e-Appendix 1). The survey included 13 questions, mostly closed-ended, with the potential for additional follow-up questions. Electronic survey invitations were sent in July 2021 and were completed over 8 weeks. Data from the 2019 American Hospital Association annual survey database were used to characterize hospitals. The Vanderbilt University Medical Center Institutional Review Board determined this study was exempt from full review. Results Of 51 eligible PETAL Network sites, 47 hospitals responded to this survey (92% response rate). Surveys were completed by physicians (n ¼ 29), hospital administration (n ¼ 11), social workers or discharge coordinators (n ¼ 7), research staff (n ¼ 7), or other clinicians (n ¼ 5). PETAL hospitals were urban (100%), mostly public or not-for-profit (87%), teaching hospitals (81%) that were distributed nationally: Midwest (21%), Northeast (26%), South (23%), West (30%). Ten hospitals (21%) had $ 20% of their patients insured by Medicaid.

PAKISTAN LANGUAGES AND HUMANITIES REVIEW, 2021

Skin whitening creams (SWCs) advertisements frequently manipulate beauty metaphors to frame the c... more Skin whitening creams (SWCs) advertisements frequently manipulate beauty metaphors to frame the cognition of the masses for their sale promotion. This research aims to decode the link between the symbolic discourses of seven advertisements of SWCs and the exploitation of human feelings for commercialism. An ecological discourse analysis of the Grammatical Metaphor (GM) used in SWCs advertisements has been conducted. The study draws on Fairclough's perspective of CDA in the systemic functional linguistic framework of the stratal model (Martin,1993b; Halliday, 1985). The results demonstrate that Ideational and interpersonal GMs are deployed to impart information that seems to be neutral through nominalization, mood, and modality to justify the sociocultural divide of fair and not fair beauty norms for commercialism.

Objectives: To determine the effects of caffeine consumption on the sleep habits and lifestyle of... more Objectives: To determine the effects of caffeine consumption on the sleep habits and lifestyle of medical students. Methods: A cross-sectional study was conducted at Jinnah Sindh Medical University (JSMU) and Hamdard College of Medicine. On 422 undergraduate students aged 18-25 years, through random sampling. The duration of the study was from January 2019 to June 2019. The data was collected through self-administered questionnaire which included data regarding sleep habits and lifestyle of medical students. Results: Majority (81.6%) of the students consumed caffeine while only (18.4%) did not. One third of the participants (31.8%) reported caffeine consumption increased their academic performance and (57.3%) reported that it does not. More than half of the participants (63.3%) who consumed caffeine slept during class, whereas (47.2%) never had difficulty in falling asleep during the night. Conclusion: This research concluded that caffeine does have some role on sleep habits of medi...

Journal of Bahria University Medical and Dental College, 2021

We want to bring your attention towards the rare variant of breast cancer hence promoting its ear... more We want to bring your attention towards the rare variant of breast cancer hence promoting its early detection and screening. The main advantage of early diagnosis is reduced tumor size without distant dissemination at the initial treatment.

This is a cross-sectional study conducted to determine the frequency and spectrum of bleeding dis... more This is a cross-sectional study conducted to determine the frequency and spectrum of bleeding disorders in different regions of Pakistan and to improve facilities to cure them. Samples were collected from different regions of Pakistan. There bleeding presentation and history of the family were recorded. 435 patients were selected from the different regions of Pakistan; 318 male (73%) and 117 female (26%). Laboratory analysis included Prothrombin time, Activated partial thromboplastin time, Bleeding time, platelet counts and fibrinogen assay were performed. According to their results, vWF:Ag, vWF:RCo, inhibitor screening, Bethesda test, urea clot solubility test, and platelet aggregation test were performed to diagnosed bleeding disorders in patients. Out of 435 patients, 283 constitute CBD, 80 diagnosed with RBD, and 72 remain undiagnosed. Patients diagnosed with 52% hemophilia A, 1.4% with its inhibitor, 8.4% with hemophilia B, 0.35% with its inhibitor, 3.88% with VWD, 33.5%with it...

Journal of Postgraduate Medical Institute, 2018

Objective: To explore the relationship between psychosocial stressors, burnout and mental mealth ... more Objective: To explore the relationship between psychosocial stressors, burnout and mental mealth problems in caregivers of children with cerebral palsy. Methodology: Cross sectional research design was used in the current research. The sample comprised of 93 mothers of children with cerebral palsy selected from 3 institutes of special education in Lahore, through purposive sampling strategy. They were given demographic proforma, psychosocial stressors scale, caregiver burnout scale and depression & anxiety stress scale (DASS-21). Results: There was positive relationship between psycosocial stressors i.e. lack of self-regulation (p <.001), lack of social support (p <.034), burnout i.e. withdrawal (p <.007), somatic problems (p <.001), reactivity (p <.012) were found to be a significant positive predictor of depression, stress and anxiety in mothers of children with cerebral palsy. Conclusion: There was a positive relationship between lack of self-regulation, lack of so...

The need of belongingness is said to be one of the basic human need. The quality of parent-child ... more The need of belongingness is said to be one of the basic human need. The quality of parent-child relationship provides a base to develop long term, intimate and deep emotional bonds among individuals. The current study is aimed to explore the predictive relationship of perception of parental practices and quality of interpersonal relationship with psychological problems among college students. In a quantitative correlation survey research design, 321 participants (54 % boys & 46% girls) from different colleges of Lahore were selected through stratified random sampling. The age range of the participants was 15-20 years (M=17.32; SD=1.00). Three scales Egna Minnen Betraffenda Uppdostran – A (EMBU-A; Gerlsma, Arrindell, Veen, & Emmelkamp, 1991), Interpersonal Difficulties Scale (Saleem, Ihsan, & Mahmood, 2014) and General Health Questionnaire-30 (Goldberg & Williams, 1988) and a demographic form were given to participants. Findings of the study showed that perceived parental rejection ...

Rawal Medical Journal, 2019

Objective: To determine prevalence and factors contributing to anemia among female hostelites and... more Objective: To determine prevalence and factors contributing to anemia among female hostelites and day-scholars of Islamabad Medical and Dental College (IMDC), and to elucidate its association with BMI, diet intake and physical activity. Methodology: This cross-sectional study was conducted at IMDC from May to September 2017. A total of 126 students were randomly selected and were divided into two groups; hostelites and day-scholars (age 18-24 years) with 63 in each group. Their BMI and Hb levels, physical activity, supplements and diet and menstruation details were recorded. Data analysis was done using SPSS version 23.0 Results: Out of 126 students, 50% were found to be anemic while 21.4% were underweight and 15.1% overweight. Significant results obtained for association of BMI with the status of students and intake of cereals. Conclusion: Hb and BMI association was found to be non-significant. Hostelites were found to be severely anemic indicating poor diet while day-scholars had ...

The current study aims to investigate the cohesion and coherence strategies employed by Pakistani... more The current study aims to investigate the cohesion and coherence strategies employed by Pakistani English Language Learners (PELLs) in expository argumentative essays. For this purpose, the concept of Ideational Grammatical Metaphor premised upon Systemic Functional Linguistics (SFL) theory proposed by Devrim (2015) was applied to 50 expository essays drawn from International Corpus of Learner English (ICLE). The deployment of IGM linguistic resources (i.e., lexically dense nominal groups) in the text generates lexically condensed clauses, text cohesion, and causal linkages within the clauses (Thompson, 2014). The results reveal that most PELLs in this research contained an inadequate understanding of the cohesion and coherence realized by IGM linguistic resources in argumentative writing. The overuse of communicative conjunctions in the PELLs’ texts common in spoken English primarily formed their expository essays into descriptive texts. Pedagogically, it is safe to assume that,...

International Journal Of Community Medicine And Public Health, 2021

Background: Health care worker’s hands are mostly responsible for transmission of healthcare asso... more Background: Health care worker’s hands are mostly responsible for transmission of healthcare associated infections (HCAI). In such instances, alcohol based hand rubs have been endorsed by WHO as the gold standard for hand hygiene for visibly clean hands; whereas, for visibly dirty hands soap and water is recommended. In developing countries (like Pakistan), affected people frequently exceed 25%. However, limited infrastructure in these countries hinders the performance of hand hygiene, but the use of alcohol-based hand rubs in such adverse situations is a practical solution to these constraints.Methods: In January 2021, we initiated a 12 week cross-sectional study in a public sector tertiary care hospital of Karachi, Pakistan. All participants were given a self-designed questionnaire with a consent form thereby giving us permission to use the data. Data was analyzed using statistical package for the social sciences (SPSS version 23).Results: 84.3% of the participants had received pr...

Proceedings of the 2019 CHI Conference on Human Factors in Computing Systems, 2019

This paper studies the use of Digital Financial Services (DFS) as a solution to women's financial... more This paper studies the use of Digital Financial Services (DFS) as a solution to women's financial inclusion in deeply patriarchal, resource constrained communities. Through a qualitative, empirical study we map the financial life cycles of 20 women micro-entrepreneurs in different cities in Pakistan and the challenges they face. We explore how technology is currently influencing these women's businesses and personal lives and reveal how mobile money is not tuned to the problems they face and their financial needs. We present alternate design directions for meeting the technological and financial needs of these women, circumnavigating the patriarchal structures that constrain them. CCS CONCEPTS • Human-centered computing → Human computer interaction (HCI); HCI design and evaluation methods; Interaction design;

AIMS Medical Science, 2020

Coronavirus disease 2019 (COVID-19) is associated with an increased risk of venous and arterial t... more Coronavirus disease 2019 (COVID-19) is associated with an increased risk of venous and arterial thrombosis in patients Numerous studies have been conducted on COVID-19 and its association with thromboembolism is well known We conducted a meta-analysis to find out the incidence of thromboembolism in hospitalised patients with COVID-19 to provide more generalized results A systematic literature search was conducted in PubMed and SCOPUS to find observational studies reporting outcomes of interest Amongst the studied thromboembolic events, the meta-analysis showed the prevalence of pulmonary embolism (PP: 12 4% [7 2%, 18 6%];12 = 97 23%) to be the highest It was followed by deep vein thrombosis (PP: 8 6% [4 2%, 14 3%];12 = 97 52%), myocardial infarction (PP: 2 3% [0 2%, 11 2%];12 = 99 3%), and stroke (PP: 1 2% [0 8%, 1 6%];12 = 65 09%) The results of this analysis further warrant the timely and appropriate use of pharmacological thromboprophylaxis and identification of risk factors in hospitalized COVID-19 patients

Cureus, 2020

The constellation of the physical and psychological symptoms that appear several days before mens... more The constellation of the physical and psychological symptoms that appear several days before menstrual period is regarded as the premenstrual syndrome (PMS). The current study evaluated the symptoms associated with PMS and their impact on the day-today activities of women. Methodology An observational cross-sectional study was conducted at a squatter settlement in Karachi, Pakistan, from January 2019 to February 2020. Amenorrheic, pregnant women, and women who were on birth control at the time of data collection were excluded from the study. The demographics, symptoms of PMS experienced by the participants, and the impact of PMS symptoms on the daily lives of women were recorded. Statistical Package for the Social Sciences v.25 (IBM Corp., Armonk, NY) was used for data analysis. Results The mean age ± standard deviation of 23.93 years ± 9.41 years was recorded. As many as 213 (63%) women reported dysmenorrhea, followed by fatigue in 108 (32%), bloating in 64 (18.9%), and back pain in 45 (13.3%) women. Irritability and anxiety were experienced by 134 (39.6%) and 117 (34.6%) women, respectively. When asked about their attitude and perception towards menstruation, more than four-fifth respondents confessed that they feel impure when they are experiencing their monthly period. About 38 women (11.2%) believed that menstruation is God's way of punishing the womankind. For the question, "Do you feel that your normal routine is significantly disturbed during your period?", 40% responded in affirmation. Conclusion The findings of the current study reflected a generally negative attitude towards menstruation, which significantly affected the routine lives of women in our setting. The study further concluded that dysmenorrhea, fatigue, irritability, and anxiety were the most common symptoms of PMS experienced by women.

Cureus, 2019

To assess the academic motivation level of undergraduate medical students of Azad Kashmir, Pakist... more To assess the academic motivation level of undergraduate medical students of Azad Kashmir, Pakistan. Methods A total of 378 Poonch Medical College (PMC) students were included in this cross-sectional study. The academic motivation scores of the study subjects were measured using a 28-item, five-point Academic Motivation Scale (AMS) questionnaire originally developed by Deci and Ryan (1985). The tool was checked for internal consistency and was interviewer-administered. Motivation level was quantitatively presented and compared across gender and medical years. Results The highest mean motivation score (4.04 ± 2.71) was observed for the statement "Because this will help me make a better choice regarding my career orientation." The following statements showed a statistically significantly higher mean motivation level in females as compared to males: "Because eventually, it will enable me to enter the job market in a field that I like" (p .008) and "for the pleasure that I experience when I read interesting authors" (p .001). But for the statement, "I once had good reasons for going to college; however, now I wonder whether I should continue," males showed a higher motivation level (p. 0.19). A statistically significant difference in mean motivation level was seen across medical years for the following statements: "For the intense feelings I experience when I am communicating my own ideas to others," "For the pleasure that I experience when I read interesting authors," "Because this will help me make a better choice regarding my career orientation," "For the satisfaction I feel when I am in the process of accomplishing difficult academic activities," and "Because I want to show myself that I can succeed in my studies" (p-value <.05). Conclusion This study analyzed mean motivation scores for all AMS questions. The study identified that the most common motivational factor for pursuing medical education was because the students thought this will help them make a better choice regarding their career orientation.