SHAIK AZAHAR B SHAIK HUSSAIN (original) (raw)

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Papers by SHAIK AZAHAR B SHAIK HUSSAIN

What About Kuching is a new event introduced to attract tourists from outside to Kuching. Therefo... more What About Kuching is a new event introduced to attract tourists from outside to Kuching. Therefore, researchers want to identify visitor awareness about this event. In addition, researchers want to study WAK as a platform that will promote the culture and the arts in Kuching. Finally, the researcher wanted to analyze the contribution of WAK to the local community. The researcher uses quantitative method in collecting data which is distribute questionnaire. The researcher found that there were not many visitors who knew about this event. However, they strongly agree that the event is capable of promoting Kuching and contributing to the local community.

Tebakang Melayu Serian, Sarawak. Analisis yang ditinjau meliputi faktor motivasi tidak kira dari ... more Tebakang Melayu Serian, Sarawak. Analisis yang ditinjau meliputi faktor motivasi tidak kira dari segi ekonomi, sosial, budaya dan alam sekitar. Pendekatan kajian ini adalah melalui tinjauan bersemuka. Seramai 370 responden terdiri daripada pengusaha, pelancong dan penduduk sekitar homestay di Kampung Tebakang Melayu, Serian, Sarawak yang terlibat dalam kajian ini. Melalui kajian ini, Analisis faktor motivasi menggunakan kaedah kualitatif dan kuantitatif akan digunakan bagi meneliti faktor tarikan dan tolakan pelancong yang dilihat menjadi punca kemunduran homestay Kampung Tebakang Melayu, Serian. Hasil kajian akan mendapati terdapat pelbagai faktor yang mempengaruhi kejayaan sesebuah homestay antaranya kepimpinan, promosi, kemahiran keusahawanan dan kesepakatan antara penduduk. Justeru, kajian ini membantu sesebuah homestay mengenal pasti kelebihan, kelemahan, peluang dan ancaman sebagai pendorong untuk terus membangun dan memberi manfaat kepada penduduk setempat.

The museum is an institution that is permanent, non-profit, serving the society and its developme... more The museum is an institution that is permanent, non-profit, serving the society and its development, open to the public, which acquire, maintain, connect and exhibitions for educational, research and pleasure, items of evidence humans and the environment. (International Council of Museums, 1974). This paper describes work on the public perception of reliability marketing Wau Museum, Westport. It is, therefore, unknown Wau Museum in the local community as well as tourists from abroad. Most locals do not know the position of museums found in Kelantan especially Wau Museum. Philip Kotler (1996), has a different view about marketing. Marketing is a process of promotion and advertising carried out by an organization so that all products and services directly to consumers. 'American Marketing Association' is a process of defining marketing plans and pricing, implementing the concept, the idea of a distribution, and promotion of goods and services to create exchanges that satisfy individual and organizational objectives. To clarify this definition, core marketing concepts need to be understood. The aim of this study was to determine the public perception of the reliability marketing Wau Museum, Westport. This study was conducted in order to: 1) identify the perceptions of people who come to the Museum of Wau, Westport. 2) to analyze the effectiveness of the delivery of information among Peoples Museum Wau and 3) propose improvements in the management of marketing strategies Wau Museum, Westport. In this study, quantitative methods have been used by researchers to solve the problems of research. A total of 300 respondents around Tumpat and Kota Bharu were involved in conducting the study.

Factors presence of visitors is the main focus of the study. This study focuses on the tourists w... more Factors presence of visitors is the main focus of the study. This study focuses on the tourists who visit the exhibition at the Museum of Art's Sarawak, Sarawak. A total of 350 sets of questionnaires were distributed to the respondents in the study area. The use of quantitative research methods used to obtain the desired results through the authentic sources. In addition, the internal and external factors are the main factors visitors attended the exhibition at the Museum of Art's Sarawak, Sarawak. Thus, the researchers hope this study will help researchers to come to make a more detailed study related Sarawak Museum of Art in more detail.

Artwork street (street artwork) is believed to be one of the media presentations of works of art ... more Artwork street (street artwork) is believed to be one of the media presentations of works of art which got its name in the state of Penang. The artwork is located in Georgetown streets of the city which is a UNESCO protected site. The visit of the tourists travel motivation is influenced by the stimulus. This study will examine and analyse the factors which may consist of pull factors and push factors based on a sample of 360 respondents from visitors who visit the area street art in the city of Georgetown. Each of these motivational factors are measured with items ranging from safety, cleanliness, customer satisfaction levels, the current environment and creativity. In addition, to identify effective methods as a way to promote the work of street art qualitative methods are used to get the respondents of the management responsible for the area. It is also a proposal to boost the response to the work of street art in the city of Georgetown.

Sebuah negeri yang dikenali sebagai Bumi Kenyalang ini merupakan salah satu negeri yang menarik p... more Sebuah negeri yang dikenali sebagai Bumi Kenyalang ini merupakan salah satu negeri yang menarik pelbagai perhatian pelancong untuk ke negeri ini. Selain itu, menurut Yaacob Melayu Sarawak juga berasal daripada golongan peribumi yang memeluk Islam hasil daripada aktiviti perdagangan dan asimilasi sosiobudaya ini menjadikan imej mereka sebagai "Melayu".

The decision to travel and attend event is usually an important process for the visitor that invo... more The decision to travel and attend event is usually an important process for the visitor that involves many key factors especially motivation. Besides the most straight forward motivation question such as " Why do they come? " , this study have also asked " what are the main reasons they come and how price and distance factors influence their attendance? ". In this respect, the purposes of this study were to examine the importance of motivational items and investigate the underlying dimensions of motivation; focusing on price and distance aspects which lead to extension studies of willingness to travel and willingness to pay across two different events which were categorized as paid event (Rainforest World Music Festival 2014) and free entry event (Bintulu International Kite Festival 2013). The result of factor analysis suggested three motivation factors derived from 14 motivational items in both selected events. The findings proposed that price aspect influence greatly in free entry event but moderately in paid event. Surprisingly, distance aspect influence moderately in both events. This research also suggested that visitors' WTP between free entry and paid event shares different pattern. As for visitors' WTT research, different pattern of distance scale recorded in different events. Thus, this study has a contribution to understand event motivations as well as the visitors' willingness to travel and willingness to pay to three different annual events held in Sarawak.

Drafts by SHAIK AZAHAR B SHAIK HUSSAIN

UNIMAS, 2019

Kajian ini memfokuskan tanggapan ibu bapa dan kanak-kanak terhadap pameran dan kemudahan yang dig... more Kajian ini memfokuskan tanggapan ibu bapa dan kanak-kanak terhadap pameran dan kemudahan yang digunakan pihak muzium untuk menarik minat pengunjung. Objektif

UNIMAS, 2019

This research is focused on Visitor Motivation to the Sarawak Textile Museum. Motivation is an im... more This research is focused on Visitor Motivation to the Sarawak Textile Museum. Motivation is an important aspect to recognize the visitor's arrival factor to the Museum. The purpose of this research is to identify the level of visitor satisfaction to the MTS, to study the visitor's opinion about MTS and also to analyse the factors of visitors towards MTS. Data collection methods used are quantitative methods. Respondents are composed of visitors who come to MTS, local communities and domestic tourists.

UNIMAS, 2019

Kuching Orkid Park is one of the eco-tourism sites and is a place for local community. The study ... more Kuching Orkid Park is one of the eco-tourism sites and is a place for local community. The study was conducted to hear and identify the perceptions of tourists and local communities before and after passing the park. Indirectly, the researchers were able to identify the constraints faced and this study could help the Kuching Orchid Park to improve from time to time as well as to increase the number of newcomers to the site.

UNIMAS, 2019

Bakun Dam is now known as the second largest dam in Asia. Researchers conducted this study to ide... more Bakun Dam is now known as the second largest dam in Asia. Researchers conducted this study to identify the impact of the Bakun Dam on the local community. In addition, the researcher also examined the changing lives of the people towards the development of the Bakun Dam. Next to analyze the difference in the development of the Bakun Dam to the community. Qualitative methods are used to obtain data and information for this study. As a result of this study, Bakun Dam has the potential to contribute to social, economic and environmental developments and contributes to the development of local communities.

UNIMAS, 2019

This study has focused on visitor motivation in visiting the Tun Jugah Foundation and identifying... more This study has focused on visitor motivation in visiting the Tun Jugah Foundation and identifying the pull factors and push factors that drive to the Tun Jugah Foundation. The objectives of the research that have been focused are to identify the motivation that influence the visitor, to study visitor perceptions and to analyze the level of visitor satisfaction towards the Tun Jugah Foundation. Quantitative methods such as distributing questionnaires to respondents around Kuching and Tun Jugah Foundation building were conducted. In conclusion, this study found that Tun Jugah Foundation is one of the institutions that still maintains the uniqueness and authenticity of the traditional culture of Iban society today.

UNIMAS, 2019

This study focuses on the impact the people living around Homestay Koposizon after the developmen... more This study focuses on the impact the people living around Homestay Koposizon after the development of Homestay Koposizon. The objectives of this study are divided into three to identify potential development of Koposizon Homestay against the local community, evaluating the comparison of development before and after the establishment of Koposizon Homestay and analyzing the views of the locals on the impact of Homestay Koposizon development. Nevertheless, there are issues from the local community, that is, the acceptance of the community for the development of Homestay Koposizon. Quantitative methods such as the distribution of questionnaires to respondents around the district of Papar, Sabah were conducted. In conclusion, Homestay Koposizon's development is well-received by the community and the community has also benefited from the development of the Homestay.

UNIMAS, 2019

This study discusses the illustration of street art in Kuching and Sibu. This study focuses on th... more This study discusses the illustration of street art in Kuching and Sibu. This study focuses on the public's view of the illustration of street art in its own meaning. Additionally, the researcher wanted to study the public's understanding that the artworks produced had a cultural element and analyzed the acceptance of the public on street artworks produced in Kuching and Sibu. The researcher used quantitative method which is questionnaire to solve the problem of study. A total of 400 respondents were randomly selected to answer the questionnaires produced by the researcher. The 400 respondents were divided into 2, 200 respondents in Kuching and 200 respondents in Sibu. The researcher uses the survey study design in the study. The location of the researcher selected was in Kuching Waterfront and Sibu Central Market area to get respondents in both areas. The prevailing problem is that people think street art is viewed negatively by local people and is considered vandalism. Through the findings of the study, it has been shown that street-painting art needs to be enhanced and able to expand in the art of street artwork.

UNIMAS, 2019

This study focuses on gastronomic visits as a visitor's attraction to Kabong. The objective focus... more This study focuses on gastronomic visits as a visitor's attraction to Kabong. The objective focuses on to identify types of traditional food in Kabong, studying the impact of gastronomic visits on tourism in Kabong and suggesting the efforts to introduce gastronomic tourism in Kabong based on the findings. Qualitative methods have been used such as distribution questionnaires to respondents around Kabong was conducted. While, the qualitative methods of private interview is conducted against informants involved. In conclusion, the study found that Kabong has the potential to be a tourist attraction to visitors.

UNIMAS, 2019

This research is about the buying patterns of visitors towards handicraft throughtout Sarawak Reg... more This research is about the buying patterns of visitors towards handicraft throughtout Sarawak Regatta. Researcher focuses on three objectives which is to identify visitor perceptions of handicrafts, to study the factors that influence visitors in making decisions to buy handicrafts and to analyze visitors' views of handicraft throughout Sarawak Regatta. The method used for this study was quantitative methods by distributing questionnaires to visitors at Waterfront, Kuching. As a result, the motifs or patterns of handicraft throughout Sarawak Regatta attracted visitors. In conclusion, this study is very useful as a reference for handicraft entrepreneurs and future researchers.

UNIMAS, 2019

This study is concerned with tikar begerang and marketing for higher levels. The purpose of this ... more This study is concerned with tikar begerang and marketing for higher levels. The purpose of this study is to identify the function of the mats to the community. In addition, a study was conducted to identify the innovations that occurred in tikar begerang. The study was conducted to examine the marketing. Things to look at are the functions, the innovations that happen and the marketing in the tikar begerang. The location of this study was conducted at Asajaya, Sarawak. Quantitative methods by distributing questionnaires to respondents around Asajaya. Studies have found that people are less familiar with tikar begerang and find that the proposed marketing plan will help to introduce tikar begerang.

UNIMAS, 2019

Borneo Samariang Water Theme Park is the first water theme park created on the Borneo archipelago... more Borneo Samariang Water Theme Park is the first water theme park created on the Borneo archipelago located in Sarawak. This study was conducted to identify the factors that influence the attendance of visitors to Borneo Samariang theme park. Furthermore, studies on Samariang residents' perception after the opening of the Borneo Samariang theme park. Next, analyze the impact of this theme park on the environment of Samariang Town. The researcher uses quantitative methods in obtaining data and information during the course of the study. As a result, researcher found that Samariang residents received the reforms that had been brought to their home.

UNIMAS, 2019

This study focuses on the development of the Mat Kilau Gallery as a tourist attraction in Pulau T... more This study focuses on the development of the Mat Kilau Gallery as a tourist attraction in Pulau Tawar, Jerantut Pahang. This study was conducted to identify the potential of the Gallery of Mat Kilau as a visitor attraction and to examine visitor visiting factors to the Mat Kilau Gallery and to analyze the promotions made by Mat Kilau Gallery to enhance visitor arrivals. This study was carried out using quantitative methods by distributing questionnaires to visitors who attended the Mat Kilau Gallery and the findings showed the good beneficiaries of the visitors and learned the development that can be done at Mat Kilau Gallery effectively.

UNIMAS, 2019

The Orang Ulu have more than 10 races living on the Baram River which is one of the longest river... more The Orang Ulu have more than 10 races living on the Baram River which is one of the longest rivers in Sarawak. This study is especially about the Kiput People belonging to the Orang Ulu ethnic group. The Kiput settled in Kuala Tutoh, Baram and is one of the minorities in the Baram River. There are also these settlements in some of the less-known and fewer settlements in Brunei Darussalam. Like the other Orang Ulu people, the Kiput have a distinctive uniqueness of its culture. Clothing is also in a cultural context where every Orang Ulu race in Sarawak is different from one another. This research aims to identify the characteristics of traditional women's clothing in Kiput at Kuala Tutoh, Baram. Each traditional dress has its own distinctive features. The question is, what are the features in this traditional fashion? This paper also examines how this traditional fashion works to the Kiput people as well as to analyze the steps to maintain the traditional Kiput women's fashion. The rationale for this study is to make the introduction to the culture of the Kiput People who are endangered in Malaysia.

UNIMAS, 2019

This study focuses on the potential of Lakei Island to become one of Kuching's resorts by studyin... more This study focuses on the potential of Lakei Island to become one of Kuching's resorts by studying the facilities provided on the island to meet the needs of visitors. The focus of the study is to identify the potential of Lakei Island as a tourist attraction in Kuching, in order to study the infrastructure facilities provided to meet the needs of visitors in Lakei Island, and the latter is to analyze the promotions provided with the appropriate packages for introducing Lakei Island to the public. However, the community's knowledge of the existence of Lakei Island is an issue for this study. Quantitative methods such as distribution of questionnaires to respondents around Bandar Kuching are conducted. In conclusion, the study found that not all communities around Bandar Kuching knew the existence of Lakei Island to visit there and needed a more promoted promotion from Pulau Lakei management.

Abstact As the old era passed and the technologies changing, the social media have taken control ... more Abstact As the old era passed and the technologies changing, the social media have taken control of the youth references to maximize their needs of entertainment. It has then shaken a heritage position among the community. The Theory of Play were applied – which

This study was conducted to determine the perception of the community towards wetland development... more This study was conducted to determine the perception of the community towards wetland development in the area. The researchers also analyzed the local residents' response to wetland development. To get more detailed information about this study, researchers are working with South East Asia Tourism in obtaining information on wetlands. The researcher has distributed a questionnaire to achieve the objectives of the study. The results show that many still do not know about wetlands in the area. This study helps the management of South East Asia tourism in promoting the area.

ABSTRAK Pelancongan mempunyai pelbagai maksud mengikut perspektif dan pandangan pihak-pihak yang ... more ABSTRAK Pelancongan mempunyai pelbagai maksud mengikut perspektif dan pandangan pihak-pihak yang terlibat sama ada secara langsung atau tidak langsung dengan industri pelancongan. Kajian ini dilakukan untuk mengenal pasti faktor kedatangan pelancong ke TPR, menganalisis pendapat pelancong terhadap TPR dan menilai usaha dalam meningkatkan imej TPR. Seramai 384 responden telah dipilih iaitu terdiri daripada pelancong domestik yang menginap di TPR. Hasilnya, pengkaji dapat mengetahui pendapat pelancong terhadap TPR.

ABSTRAK Kajian ini dijalankan bertujuan mengenalpasti strategi dalam membangunkan Muzium Nelayan ... more ABSTRAK Kajian ini dijalankan bertujuan mengenalpasti strategi dalam membangunkan Muzium Nelayan Tanjung Balau (MNTB) sebagai produk pelancongan dimana Muzium ini keberadaannya adalah sejak tahun 1993. Kajian ini dijalankan juga bertujuan menganalisa potensi MNTB sebagai lokasi pembangunan yang berkesan pada masa kini. Serta mengkaji mengenai keberkesanan infrastruktur yang di sediakan. Dalam mendapatkan maklumat bagi kajian ini pengkaji telah menemu bual Pengarah Bahagian Pelancongan Lembaga Kemajuan Johor Tenggara (KEJORA), Pengurus Muzium dan Penolong Pengurus MNTB. Kaedah kuantitatif juga digunakan dalam kajian ini,seramai 385 responden akan di beri instrument soal selidik.Hasil kajian ini pengkaji dapat mengetahui potensi MNTB sebagai produk pelancongan yang berkesan.

Abstrak Kajian ini bertujuan untuk mengkaji kaedah dan keboleh pasaran yang dapat dilakukan oleh ... more Abstrak Kajian ini bertujuan untuk mengkaji kaedah dan keboleh pasaran yang dapat dilakukan oleh Muzium Negeri untuk meningkatkan promosi kepada pengunjung dan masyarakat. Bagi penyataan masalah, pengkaji pengkaji telah mengkaji terutamanya dalam kaedah pemasaran yang boleh dilakukan oleh muzium untuk menarik lebih ramai lagi pengunjung. Pengkaji telah menggunakan kaedah kualitatif untuk mendapatkan data bagi dapatan kajian. Data-data yang diperolehi pengkaji akan dianalisa untuk mendapatkan jawapan kepada permasalahan kajian. Secara keseluruhan, data yang diberikan responden dapat menyelesaikan permasalahan dan mencapai objektif kajian. Pengenalan International Council Of Museum (ICOM) pada mesyuarat agong yang diadakan pada tahun 1974 telah menggariskan definisi muzium sebagai satu institusi yang bersifat tetap dan tidak mencari keuntungan dengan memberikan khidmat kepada masyarakat dan perkembangannya. Selain itu, ia juga bersifat terbuka kepada umum dalam memperolehi, merawat, menghubungkan serta mempamerkan untuk tujuan pembelajaran, pendidikan dan juga hiburan dengan bukti-bukti tinggalan daripada manusia dan persekitarannya. Selain itu juga menurut ICOM muzium juga memainkan peranan dalam menangani isu-isu mengenai traumatik secara aman dan seterusnya sambil berkongsi pengetahuan tentang masa lalu dan memberi makna untuk membantu kita bagi memahami dunia hari ini.