Pooja Basnett - Academia.edu (original) (raw)
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Papers by Pooja Basnett
Sodh Prabha, 2022
Since the general election of 2014, social media in India has been touted to be a platform that w... more Since the general election of 2014, social media in India has been touted to be a platform that would play a significant role in political communication. Many studies done since have also pointed out that the social media actually influences the people so much so that it might affect their political attitude and their voting behaviour. However at the same time there have been studies those points out that the effect of social media is limited when it comes to political communication especially in India due to the accessibility factor. This research paper is a cross sectional study over a period of 8 years involving two general elections (2014 & 2019) and a legislative assembly election (West Bengal State Assembly elections 2021, as the next general election is scheduled in 2024), and examines whether social media is a platform for political communication/ participation among Indian and does it influence them especially when it comes to their voting behaviour. Results indicate an increase in the utilization of social media for political communication and also shows a pattern as to how and for what purposes it is being utilized. Most importantly suggests the rise in the interest among the youth among the youth and higher participation in politics and political communication since the utilization of social media in 2014.
Sodh Prabha, 2022
Since the general election of 2014, social media in India has been touted to be a platform that w... more Since the general election of 2014, social media in India has been touted to be a platform that would play a significant role in political communication. Many studies done since have also pointed out that the social media actually influences the people so much so that it might affect their political attitude and their voting behaviour. However at the same time there have been studies those points out that the effect of social media is limited when it comes to political communication especially in India due to the accessibility factor. This research paper is a cross sectional study over a period of 8 years involving two general elections (2014 & 2019) and a legislative assembly election (West Bengal State Assembly elections 2021, as the next general election is scheduled in 2024), and examines whether social media is a platform for political communication/ participation among Indian and does it influence them especially when it comes to their voting behaviour. Results indicate an increase in the utilization of social media for political communication and also shows a pattern as to how and for what purposes it is being utilized. Most importantly suggests the rise in the interest among the youth among the youth and higher participation in politics and political communication since the utilization of social media in 2014.