Benjamín Marín Pérez - Academia.edu (original) (raw)

Papers by Benjamín Marín Pérez

Revista de Ciencias de la Comunicación e Información

El artículo aborda la cobertura televisiva de los principales líderes y partidos candidatos a la ... more El artículo aborda la cobertura televisiva de los principales líderes y partidos candidatos a la presidencia del gobierno de España durante las dos elecciones generales de 2019. El objetivo es ofrecer un análisis del tratamiento que las cadenas más importantes, TVE, Antena 3 y Telecinco hicieron de las dos campañas electorales en sus informativos de máxima audiencia para medir su aportación a la personalización de la política a través de los líderes y comprobar si contribuyen al posicionamiento mediático de unos partidos más que a otros. Se sustenta en un método cuantitativo, identificando diferentes elementos comunes, y complementado con un análisis cualitativo basado en el estudio del contenido de las noticias. En ambos casos se tienen en cuenta las menciones a los candidatos y partidos a través de las entradillas del presentador, la voz en off del periodista, la rotulación, el contenido de las imágenes y las intervenciones de los líderes que aparecen en las 266 piezas que se han...

Espejo de monografías de comunicación social, May 14, 2024

Computers in Human Behavior, 2015

This paper deals with the exchange of information between universities problematic, but could inf... more This paper deals with the exchange of information between universities problematic, but could influence other sectors like banking, health, etc. where there are not standards defined for information exchange. We propose a semi-automatic learning and assessment system that is capable of unifying the way in which each of the universities work by employing a three-step system that will be based on the exploitation of the information offered by the web services in their WSDL files and the way in which each of the universities that had been previously evaluated work. This three-step system would be focused on: (a) taking advantage of the information that is obtained on a structural level from the WSDL, which, using the String-Metrics (Cohen, Ravikumar, & Fienberg, 2003) application, will be able to connect the structures between universities, (b) reinforcing any prior knowledge with a classification system for cases that could not be matched, and (c) applying a reasoning system or rules to support the previous two steps. The main result obtained is a system that is able to interoperate two or more platforms between themselves to automatically share information in spite of their structural difference.

Aula virtual: contenidos y elementos, 2016, ISBN 978-84-486-1261-0, págs. 299-306, 2016

CUICIID 2019: Congreso universitario internacional sobre la comunicación en la profesión y en la Universidad de hoy IX: Contenidos, investigación, innovación y docencia: 23 y 24 octubre, 2019, ISBN 978-84-09-17043-2, pág. 430, 2019

Esta Tesis Doctoral pone de manifiesto la importancia que tienen en una campana electoral los deb... more Esta Tesis Doctoral pone de manifiesto la importancia que tienen en una campana electoral los debates cara a cara por television entre candidatos a la presidencia del gobierno espanol. Se trata de programas con audiencias millonarias que incentivan la participacion en las urnas y que pueden decidir unas elecciones. La investigacion consta de un analisis pormenorizado de los debates de Antena 3 y Tele 5 en las Elecciones Generales de 1993 desde el punto de vista de las estrategias discursivas, de la imagen y de las formas empleadas por los candidatos y los moderadores. Una parte del trabajo esta dedicada a la complejidad y la formalidad que imprimieron los partidos politicos a aquellos debates, siendo objeto de pactos firmados por escrito. A traves del estudio de las encuentas se analiza la incidencia que estos debates tuvieron en el voto teniendo en cuenta las audiencias que generaron y el efecto multiplicador que produjeron en el resto de medios. Ademas se relaciona el resultado fi...

ETD Unsyiah, Jul 24, 2018

Proceedings of the The First International Conference On Islamic Development Studies 2019, ICIDS 2019, 10 September 2019, Bandar Lampung, Indonesia, 2019

Waqf has an important role in increasing economic activity. Land is one of the waqf objects that ... more Waqf has an important role in increasing economic activity. Land is one of the waqf objects that are not moving. There are land rights arrangements that can be waqf. One of them is HGB land which stands on HPL land. What is the position of HGB land on HPL land if it is to be waqf, and what possibilities can occur from the legal action. This research uses a normative juridical approach. Normative juridical research has the meaning of research focused on examining the application of rules or norms in positive law. If seen from the provisions of the existing laws and regulations, HGB land which is above the HPL land is allowed to be waqf as long as it has obtained written permission from the HPL holder. There are various possibilities that occur if HBG land above the HPL is waqf. These possibilities can pose risks later on.

Despite repeated failures by the former Valencian television network — Canal 9 [Channel 9] — to l... more Despite repeated failures by the former Valencian television network — Canal 9 [Channel 9] — to live up to its public broadcasting duties, the station’s closure in 2013 still came as a shock. The step by the regional government (then run by the Conservative Partido Popular — PP) had a huge public impact, depriving Valencians of their public TV network at a stroke. That is why Valencian society had high hopes when a new public media platform — Punt Media — was launched. Among other things, politicians and broadcasters needed to show that a more even-handed, professional approach could be taken to media reporting. The 2019 Regional Elections were a wonderful opportunity to prove this. On the one hand, it was a chance to usenew audiovisual methods to better convey political information to citizens. On the other hand, it gave the network and its masters the chance to renounce the shameless political partisanship that had so marred Canal 9’s history. This paper looks at the extent to whi...

Razón y Palabra, 2019

The arrival of private televisions in Spain opened the door to new program formats and to a great... more The arrival of private televisions in Spain opened the door to new program formats and to a great competition with TVE in the fight for the audience. From the first face-to-face debates in the history of Spain, in 1993, of candidates for the presidency of the government, to the last held at 5 bands in the November 2019 elections, there has been an evolution that determines the production of programs of television desired by the networks for the high audiences they generate. Several of these electoral information spaces are in the rankings of the most watched programs in the history of television in Spain. The research analyzes how the face-to-face debate is born in Spain and compares it with that of other European, American and Latin American countries. A format that has generated audiences between 8’6 and 13 million people.

This paper analyses the main features of the Valencian media coverage of the elections held in Sp... more This paper analyses the main features of the Valencian media coverage of the elections held in Spain in the Spring of 2019 (General, Regional, Municipal, and European elections). We shine a spotlight on the key themes covered by the main newspapers, radio and TV stations, and on the campaign strategies parties used to define ideological blocs on the left and right.

Profesional De La Informacion, 2019

espanolLas empresas son cada vez mas conscientes de que sus publicos internos son sus principales... more espanolLas empresas son cada vez mas conscientes de que sus publicos internos son sus principales prescriptores y que hay que escucharlos para que hagan suyos los objetivos de la organizacion. Los trabajadores pueden ser los embajadores mas fieles de la marca si la empresa sabe convertirlos en protagonistas. La comunicacion interna se erige como el medio mediante el cual han de activarse las conversaciones entre la empresa y los trabajadores, que pasan a ser considerados colaboradores. Una comunicacion que debe dejar de ser vertical unidireccional descendente para convertirse en bidireccional ascendente y horizontal. Este estudio hace una revision bibliografica sobre la comunicacion interna en empresas e instituciones. Analiza el tipo de comunicacion organizacional que tuvo Canal 9 TV y aplica una metodologia comparativa con un caso de exito, como Consum, que situa a las personas en el centro de la organizacion. Se propone una reflexion multidireccional, un plan estrategico que pued...

Videos are increasingly being used in social networks for a wide range of purposes, including pol... more Videos are increasingly being used in social networks for a wide range of purposes, including political campaigning. Here, social media seem to be gaining an edge over the mainstream variety when it comes to making political choices, especially during election campaigns. This paper examines the extent to which social media is used in Valencian Autonomous Government elections and looks at each of the candidate's experiences in this regard in the April 2019 elections. We pay particular attention to the differences between the three networks analysed — Facebook, Twitter and Instagram, and consider what kind of video information is shared. For these purposes, we create nine formal categories, some of which draw on traditional media while others are created ad hoc for our study. Based on these categories, we identify which media are most used, and give guidelines on best practices. We also consider differences in usage between politicians from the left and right ends of the political...

The research shows the growth of streaming consumption in recent years and reflects its exponenti... more The research shows the growth of streaming consumption in recent years and reflects its exponential increase in the wake of the Covid 19 pandemic in 2020. The scientific basis mentions the most relevant authors on this subject and is supported by studies and reports from official and private organizations of international relevance. It also studies the origin of streaming, its evolution, and future with the help of new technological tools, such as apps that allow journalists and the public to enter a live newscast. This means new business opportunities for content-creating general broadcast television stations in Spain. The research shows how the consumption of streaming is focused on the mobile phone, which is the tool used by 9 out of 10 Internet users in Spain to connect to the Internet, with short videos and videos on demand being the most consumed formats. It is a challenge for television stations to broadcast in streaming through multichannel digital platforms that host conten...

Revista Dígitos

Este artículo se refiere a la presencia en televisión de los principales partidos y líderes polít... more Este artículo se refiere a la presencia en televisión de los principales partidos y líderes políticos candidatos a la Presidencia del Gobierno español durante las elecciones generales del 28 de abril de 2019 y el 10 de noviembre. El objetivo del estudio es comparar el protagonismo que las cadenas dan en la información electoral a los partidos políticos y a los líderes, y comprobar las diferencias por cadena y según cada proceso electoral. Para ello se ha hecho un estudio sobre las menciones que los líderes y los partidos tuvieron en los informativos de prime time de las tres cadenas de TDT de más audiencia de España en los dos procesos electorales, del 12 al 29 de abril y del 1 al 11 de noviembre de 2019. Las menciones a los líderes y partidos están registradas bajo el análisis del contenido con la voz en off de las noticias y en directo de los periodistas y en base a la rotulación que acompaña las noticias y a las imágenes que se utilizan en las piezas. Del estudio se concluye que...

Debats. Revista de cultura, poder i societat

El Profesional de la Información

Companies are increasingly aware that their internal audiences are their main prescribers and tha... more Companies are increasingly aware that their internal audiences are their main prescribers and that we must listen to them to make the organization's objectives their own. Workers can be the most loyal ambassadors of the brand if the company knows how to turn them into protagonists. Internal communication emerges as the instrument by which conversations must be activated between the company and the workers that become collaborators. This kind of communication must stop being vertical, unidirectional and descending to become ascending and bidirectional. This study makes a bibliographic review about internal communication in companies. It also analyzes the kind of communication