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Papers by Beverlee Anderson

Public–Private Partnerships for Sustainable Development, 2012

Foreign Trade Review, 1983

... Creative Ways To Implement A Simulation Based Procedural Curriculum For Medical Students.. So... more ... Creative Ways To Implement A Simulation Based Procedural Curriculum For Medical Students.. Sorabh Khandelwal MD, Michael Rubin, Carol Hasbrouck, Dan Clinchot, John Hill Ohio State University Medical Center, Columbus, OH ...

ABSTRACT Marketing managers need to analyze markets, competitors, and consumers to create, monito... more ABSTRACT Marketing managers need to analyze markets, competitors, and consumers to create, monitor, and adapt marketing strategy. The amount of data available for these analyses is increasing exponentially. Much of the data to be analyzed is secondary data. This article presents two classroom activities designed to facilitate the collection of appropriate secondary data in one activity and analyze secondary data in the second activity. Assessment demonstrates that these activities resulted in increased learning and understanding by students. Given the requirements of marketing managers in today's marketplace, this topic needs more attention.

Journal of Consumer Research, 2013

ABSTRACT Understanding how culturally-based social time attitudes differ will help marketers tail... more ABSTRACT Understanding how culturally-based social time attitudes differ will help marketers tailor their offerings and messages to consumers. This study replicated and extended previous research to identify how constructs of social time differ across cultures. Using the same instrument and similar sample frames in the different countries, the current study demonstrates the due diligence of checking data equivalency that has been lacking in previous studies. Drawing upon a sample of 707 respondents from five countries, representing five different cultural groups on the Culture Classification Model, the results identify the similarities and differences of social time among these groups. Examination of the factors reveals that a different factor solution for each country is the best solution, which leads to a discussion of the cultural equivalence of social time as a construct.

Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2016

Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2015

World Journal of Science, Technology and Sustainable Development, 2015

Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2015

Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2015

Understanding how culturally-based social time attitudes differ will help marketers tailor their ... more Understanding how culturally-based social time attitudes differ will help marketers tailor their offerings and messages to consumers. This study replicated and extended previous research to identify how constructs of social time differ across cultures. Using the same instrument and similar sample frames in the different countries, the current study demonstrates the due diligence of checking data equivalency that has been lacking in previous studies. Drawing upon a sample of 707 respondents from five countries, representing five different cultural groups on the Culture Classification Model, the results identify the similarities and differences of social time among these groups. Examination of the factors reveals that a different factor solution for each country is the best solution, which leads to a discussion of the cultural equivalence of social time as a construct.

Marketing managers need to analyze markets, competitors, and consumers to create, monitor, and ad... more Marketing managers need to analyze markets, competitors, and consumers to create, monitor, and adapt marketing strategy. The amount of data available for these analyses is increasing exponentially. Much of the data to be analyzed is secondary data. This article presents two classroom activities designed to facilitate the collection of appropriate secondary data in one activity and analyze secondary data in the second activity. Assessment demonstrates that these activities resulted in increased learning and understanding by students. Given the requirements of marketing managers in today's marketplace, this topic needs more attention.

World Journal of Science, Technology and Sustainable Development, 2015

World Journal of Science, Technology and Sustainable Development, 2015

World Journal of Entrepreneurship, Management and Sustainable Development, 2015

Time & Society, 2008

Although researchers have found that cognitive temporal structures differ across cultures, few ha... more Although researchers have found that cognitive temporal structures differ across cultures, few have studied the cognitive temporal structures of subcultures within them -and in a consumer behavior context. Integrating the literature on time, culture and consumer behavior, this study empirically tests for variations in time perceptions between the dominant heterosexual culture and the gay subculture. Results indicate that there may be socio-cultural elements of a subculture that produce variation in a subculture's temporal cognitive structure. Compared to heterosexuals, gays are more present-oriented. This finding is then applied to predict differences in consumer behavior. KEY WORDS cognitive temporal structure; consumer behavior; culture; gay; subculture by guest on

Journal of Travel Research, 1982

ABSTRACT The profiles of the under-50 travelers and the over-50 travelers differ clearly on a num... more ABSTRACT The profiles of the under-50 travelers and the over-50 travelers differ clearly on a number of important dimensions and indicate that age can be used as a segmenting variable. Our findings indicate that for practical purposes the over-50 travelers have certain needs and expectations for vacation that could result in their responding to promotions, advertising, and travel packages that would be ignored by the under-50 group.

Journal of Marketing Education, 1997

Customer analysis is an activity that is or should be performed by organizations. The blending of... more Customer analysis is an activity that is or should be performed by organizations. The blending of concepts from the traditional consumer behavior course and the marketing research course can provide students with concepts and tools that will enable them to provide useful customer analyses for organizations. The creation of a customer analysis course is also an opportunity for business schools

World Journal of Science, Technology and Sustainable Development, 2014

World Journal of Entrepreneurship, Management and Sustainable Development, 2012

Public–Private Partnerships for Sustainable Development, 2012

Foreign Trade Review, 1983

... Creative Ways To Implement A Simulation Based Procedural Curriculum For Medical Students.. So... more ... Creative Ways To Implement A Simulation Based Procedural Curriculum For Medical Students.. Sorabh Khandelwal MD, Michael Rubin, Carol Hasbrouck, Dan Clinchot, John Hill Ohio State University Medical Center, Columbus, OH ...

ABSTRACT Marketing managers need to analyze markets, competitors, and consumers to create, monito... more ABSTRACT Marketing managers need to analyze markets, competitors, and consumers to create, monitor, and adapt marketing strategy. The amount of data available for these analyses is increasing exponentially. Much of the data to be analyzed is secondary data. This article presents two classroom activities designed to facilitate the collection of appropriate secondary data in one activity and analyze secondary data in the second activity. Assessment demonstrates that these activities resulted in increased learning and understanding by students. Given the requirements of marketing managers in today's marketplace, this topic needs more attention.

Journal of Consumer Research, 2013

ABSTRACT Understanding how culturally-based social time attitudes differ will help marketers tail... more ABSTRACT Understanding how culturally-based social time attitudes differ will help marketers tailor their offerings and messages to consumers. This study replicated and extended previous research to identify how constructs of social time differ across cultures. Using the same instrument and similar sample frames in the different countries, the current study demonstrates the due diligence of checking data equivalency that has been lacking in previous studies. Drawing upon a sample of 707 respondents from five countries, representing five different cultural groups on the Culture Classification Model, the results identify the similarities and differences of social time among these groups. Examination of the factors reveals that a different factor solution for each country is the best solution, which leads to a discussion of the cultural equivalence of social time as a construct.

Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2016

Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2015

World Journal of Science, Technology and Sustainable Development, 2015

Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2015

Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2015

Understanding how culturally-based social time attitudes differ will help marketers tailor their ... more Understanding how culturally-based social time attitudes differ will help marketers tailor their offerings and messages to consumers. This study replicated and extended previous research to identify how constructs of social time differ across cultures. Using the same instrument and similar sample frames in the different countries, the current study demonstrates the due diligence of checking data equivalency that has been lacking in previous studies. Drawing upon a sample of 707 respondents from five countries, representing five different cultural groups on the Culture Classification Model, the results identify the similarities and differences of social time among these groups. Examination of the factors reveals that a different factor solution for each country is the best solution, which leads to a discussion of the cultural equivalence of social time as a construct.

Marketing managers need to analyze markets, competitors, and consumers to create, monitor, and ad... more Marketing managers need to analyze markets, competitors, and consumers to create, monitor, and adapt marketing strategy. The amount of data available for these analyses is increasing exponentially. Much of the data to be analyzed is secondary data. This article presents two classroom activities designed to facilitate the collection of appropriate secondary data in one activity and analyze secondary data in the second activity. Assessment demonstrates that these activities resulted in increased learning and understanding by students. Given the requirements of marketing managers in today's marketplace, this topic needs more attention.

World Journal of Science, Technology and Sustainable Development, 2015

World Journal of Science, Technology and Sustainable Development, 2015

World Journal of Entrepreneurship, Management and Sustainable Development, 2015

Time & Society, 2008

Although researchers have found that cognitive temporal structures differ across cultures, few ha... more Although researchers have found that cognitive temporal structures differ across cultures, few have studied the cognitive temporal structures of subcultures within them -and in a consumer behavior context. Integrating the literature on time, culture and consumer behavior, this study empirically tests for variations in time perceptions between the dominant heterosexual culture and the gay subculture. Results indicate that there may be socio-cultural elements of a subculture that produce variation in a subculture's temporal cognitive structure. Compared to heterosexuals, gays are more present-oriented. This finding is then applied to predict differences in consumer behavior. KEY WORDS cognitive temporal structure; consumer behavior; culture; gay; subculture by guest on

Journal of Travel Research, 1982

ABSTRACT The profiles of the under-50 travelers and the over-50 travelers differ clearly on a num... more ABSTRACT The profiles of the under-50 travelers and the over-50 travelers differ clearly on a number of important dimensions and indicate that age can be used as a segmenting variable. Our findings indicate that for practical purposes the over-50 travelers have certain needs and expectations for vacation that could result in their responding to promotions, advertising, and travel packages that would be ignored by the under-50 group.

Journal of Marketing Education, 1997

Customer analysis is an activity that is or should be performed by organizations. The blending of... more Customer analysis is an activity that is or should be performed by organizations. The blending of concepts from the traditional consumer behavior course and the marketing research course can provide students with concepts and tools that will enable them to provide useful customer analyses for organizations. The creation of a customer analysis course is also an opportunity for business schools

World Journal of Science, Technology and Sustainable Development, 2014

World Journal of Entrepreneurship, Management and Sustainable Development, 2012