Bhanu Sree Reddy - Academia.edu (original) (raw)

Papers by Bhanu Sree Reddy

Advanced Methodologies and Technologies in Business Operations and Management, 2019

Organizations must enhance their firm-level resources to compete in the turbulent business enviro... more Organizations must enhance their firm-level resources to compete in the turbulent business environment. Strategic application systems, such as an enterprise resource planning (ERP) system, are one such resource technology that centralizes the database of the organization to enable a seamless view of the organization. However, implementation of ERP systems in organizations has not been a success story for many. ERP systems implementation brings about large-scale organizational change, and hence, it becomes essential for stakeholders to have a reference framework for planning for various dimensions of the organization. Hence, this chapter applies a general morphological analysis (GMA) to identify the most suitable theory to analyze ERP implementation. Socio-technical theory with Leavitt's diamond model were analyzed as most appropriate since they are based on the premises of organizational change at firm level. The socio-technical organizational change model will enable stakeholde...

Indian Journal of Science and Technology, 2016

Objectives: Brand equity and purchase decisions are considered as the key determinants of consume... more Objectives: Brand equity and purchase decisions are considered as the key determinants of consumer behaviour. The objective of this study was to examine the role of loyal consumers in strengthening brand equity of In-store brands. Statistical Analysis: The method adapted to study the objectives is a cross sectional study. Th study was carried out by self-administered questionnaire developed based on Likert scale. The survey was carried out at organised retail outlets in Bangalore city from 258 customers by following convenience sampling technique. PLS-SEM was used to analyse the data. Cronbach's Alpha was obtained to determine the reliability of the instrument. Further, convergent and discriminant validities were established to know the measures of relationship existing. Sobel's test was employed to test the mediation effect of customer advocacy between the relationship of customer loyalty and brand equity. Findings: From the results obtained it is observed that all AVE values obtained are greater than 0.5 i.e., Brand Equity (BE) is 0.7788, Brand Loyalty (BL) is 0.7863 and Customer Advocacy (CA) is 0.797, thus confirming the convergent validity of the constructs chosen. Further it is also observed that each construct chosen is distinct and different from the other constructs in the model. All the factor loadings of given construct are greater than corresponding cross loadings thus confirming the discriminant validity. The results of Sobel's test indicate that the impact of brand loyalty on brand equity is greater with the mediation effect of customer advocacy (Sobel test statistic t-values=3.627) than the direct effect of brand loyalty on brand equity (Sobel test statistic t-values=3.068). Thus we can clearly state that the relationship between Brand loyalty and Brand Equity can be best explained through Customer Advocacy. Both brand loyalty and customer advocacy have accounted for 60% of variance in brand equity, wherein brand loyalty has accounted for 45.3% of variance in customer advocacy. The findings of this study can be a reference for retailers to strategize their decisions with respect to in-store brands by laying more emphasize on customer advocacy. Application/Improvements: The outcomes reflect the positive influence of consumer advocacy on brand equity, by which the brand owners can strategize their moves towards enhancing brand equity by motivating advocacy of brands by the loyal customers to prospects, thus reducing excessive promotional costs by the brand owners.

International Journal on Recent and Innovation Trends in Computing and Communication, Dec 31, 2022

This study aims toascertain the relationship between Individual values and organizational behavio... more This study aims toascertain the relationship between Individual values and organizational behavior with special reference to Perception of conflict in organizational setup. Based on literature review it has been hypothesized that there arechances among Indian managers,due to sub cultural diversity in terms of individual values,to have different kinds of perception of conflict in working place with regard to task and relationship. Same has been tested through inferential analysis by taking Indian managers who are working in IT field as team leaders and project managers. Result shows that there are significant differences exist among Indian managers especially in terms of individual values such as Universalism, conformity and tradition and in perception of conflict with reference to task conflict

As and when Merger and acquisition comes to a discussion, financial aspects will take a lead and ... more As and when Merger and acquisition comes to a discussion, financial aspects will take a lead and less will be the humanitarian approach. By understanding this fact there are considerable research work which started focusing on this humanitarian side along with several research works on financial aspects. This paper tries to review the literatures in analyzing the major problems that is being raised due to cultural integration which may become a major basis for failure of merger and acquisition. Paper further tries to assess the role of leadership in managing this cultural assimilation which paves the way for successful merger and acquisition with special reference to transformational leadership.

TEST Engineering & Management, Jan 23, 2020

Indian Private Banks are confronting challenges like turbulence in the worldwide and Indian econo... more Indian Private Banks are confronting challenges like turbulence in the worldwide and Indian economy, competition from public banks and foreign banks, changing client needs, the immense need of technological improvement, downturns in the capital market, deregulation, adjusting the outlook of the workforce with the changing needs of the banking business. These impacts have constrained the banks to investigate the most compelling usage of human resources and their potential. In this procedure, employees are encountering high pressure to meet their goals. This has a direct/indirect impact on employee psychological attachment and commitments levels, many studies, in fact, has proved it. The literature review uncovers that there are various studies that explain psychological climate, job satisfaction, and affective commitment independently. Nonetheless, it is clear that the coordinated connections between these factors have not been observed to be accounted for. Subsequently, we look at t...

Out of 100 two wheelers being sold in India today, 45 customers already own a two wheeler and the... more Out of 100 two wheelers being sold in India today, 45 customers already own a two wheeler and they happen to evaluate their new vehicle, with the experience they have with their existing vehicle. Also, the process of selling their old vehicle, before buying the new one, also plays a major role in influencing the new brand they propose to buy. Apart from tangibles like price, place, etc, the factors like smooth transaction and paper work play significant role. While there are various channels for these transactions, both formal and informal, the merits and demerits of each of these channels also help in decision making process.

International Journal of Management, IT, and Engineering, 2015

COMPUTER SCIENCE main goal of sentiment analysis is to identify positive or negative overall atti... more COMPUTER SCIENCE main goal of sentiment analysis is to identify positive or negative overall attitudes or opinions toward a brand, product or service based on text comments [3]. ORIGINS OF SENTIMENT ANALYSIS EUCLIDEAN DISTANCE The rapid growth of Web information led to an increasing amount of user-generated content, such as customer reviews of products, forum posts and blogs. Sentiment analysis-automatically identifying the emotions conveyed by a text, and in particular distinguishing positive from negative valence-has become one of the most popular research areas in computational semantics both because of the interest of the field in the interplay among emotion and cognitive abilities, and because of its understandable applications (e.g., companies could analyze social networks to determine customer response to their products). Such research however requires collecting judgments about the valence of sentences and possibly lexical items, and simply asking subjects often results in low interannotator agreement levels. Sentiment analysis seems to originate from opinion extraction called synonymously as opinion mining, sentiment mining, and subjectivity analysis. Opinion mining also called as SA is a process of finding users opinion about particular topic or a product or a problem. A topic could be a news, event, product, movie a hotel in a specific location. User's opinion is expression of their emotion, attitude on anything in social media which gives opportunity to people to voice their feelings. A thought, view, attitude or comment without a reason but with an emotion is sentiment [5]. According to Khoo et al., (2012) data mining and machine learning algorithm are used to detect sentiment strength and sentiment analysis. These algorithms are rationally effective for sentimental analysis [6]. Even simple algorithms are shown to work well with large data sets, as in the case of the naive Bayesian approach. Most difficult algorithms are also needed for specific circumstances. Taking opinion on a movie, a product, public sentiment or politics and prediction of election outcomes etc help in analyzing the positivity or negativity of people attitude. Emotions include feelings like anger, sadness, joy, fear, shame or proudness in human being. Moods are diffused non-caused low intensity long duration change in subjective feelings which are cheerfulness, gloomy, irritation, depression or buoyant. Attitudes are enduring affectively colored beliefs, dispositions towards objects or persons include feelings like liking, loving, hating, valuing and desiring. Personality traits are stable personality dispositions and typical behavioral tendencies influence how people attitudes are formed. They are nervousness, anxiety, and recklessness, morose, hostile, and jealous. SA helps in detecting the attitudes towards Holder (source) of attitude, Target (aspect) of attitude and type of attitude in a polarity between positive, negative and neutral.

International Journal of Business Innovation and Research

Enterprise Information Systems and the Digitalization of Business Functions, 2000

The successful implementation of Enterprise Resource Planning (ERP) system is a challenge to many... more The successful implementation of Enterprise Resource Planning (ERP) system is a challenge to many organizations. Though an intervention, ERP brings in large scale tangible and intangible benefits to an organization. It poses significant intervention on firm level endogenous dimensions; internal stakeholders, internal organization, business processes and technology. Though literature recognizes that ERP intervention brings about technological change during ERP implementation, hardly any article has conceptualized these interventions in evaluating its performance. Drawing on the Socio Technical system perspective the objective of this article is to conceptualize the ERP intervention on the endogenous dimensions of the organization and develop a comprehensive conceptual model to assess the success or failure of ERP system implementation. The conceptual model, Process-Variance and Adapted Socio-Technical (PVAST), proposed in this article will enable decision makers and practitioners to measure ERP project performance at every stage of its life cycle in a coherent method and adopt corrective measures.

IJBD is published biannually. All the papers, book reviews, case studies, reports, concept papers... more IJBD is published biannually. All the papers, book reviews, case studies, reports, concept papers/articles and squibs must be sent to the Editor in Chief through the appropriate means cited in the journal website. Papers/articles submitted for publication passes through several rounds of editorial process and at every stage the authors are informed about the progress. IJBD is a free electronic journal. The ISSN registration is in progress. Revenue generation for the journal depends on advertisement, sponsorships and donations. Views expressed in the journal are absolutely the responsibility of the authors. Maximum care is taken to take care of the errors and minimize extremism and extroversion. All copyrights are respected by IJBD. No part of the materials published in IJBD can be reproduced without prior permission of the journal management committee. The print version of the e-journal would be made available based on funds.

Statement of Ownership of International Journal of Business Derivatives (IJBD) The ownership of I... more Statement of Ownership of International Journal of Business Derivatives (IJBD) The ownership of International Journal of Business Derivatives would be vested in the trust of the journal management committee. At present the trust has not been formalized because the ISSN registration is in progress. All donations and sponsorships are expected to be given in the name of the journal when a joint account opens in the name of the journal with the signature of the trustees.

Journal of Institutional Research South East Asia

All papers are refereed by two appropriately independent, qualified experts and evaluated accordi... more All papers are refereed by two appropriately independent, qualified experts and evaluated according to:  Significance in contributing new knowledge  Appropriateness for the Journal  Clarity of presentation  Technical adequacy

Mediterranean Journal of Social Sciences, 2015

E-Learning is an emerging methodology of modern education. It is gradually growing very fast for ... more E-Learning is an emerging methodology of modern education. It is gradually growing very fast for last two decades in the education sector. All the university, schools and companies started offering online courses to satisfy the student needs, and to improve employee effectiveness. E-Learning can deliver more value at very less cost than any other traditional mode of education. This advantage is attached with high-operating leverage for e-Learning companies, should translate them into elevated margins and returns on capital in the industry. E-Learning provides more advantage and user friendly even though it has disadvantages. There are many issues that remain to be resolved including problems with assessment, plagiarism and high drop-out rates encountered at E-Learning. The findings released by the MIT-Harvard MOOCs collaboration are also known as edX with a University of Pennsylvania study that concluded only 4 percent of people who register for online course actually finished them. E-Learning provide classes as recorded lectures, E-Books, Blogs, Wikis etc. but it do not concentrate on the learner's perception. On considering these issues it is forward for research which is discussed as further. By the way the course will be getting more effective in psychological perceptive of learner and it will create an effective teaching and learning process. This study is based on the current trends of E-Learning and its future scenario towards the research process on educational technology. The scope of the e-learning has spread its root wide and depth in all educational institutions varies from schools to colleges and even in organisation for training and development for their employees.

Encyclopedia of Information Science and Technology, Third Edition, 2015

Advanced Methodologies and Technologies in Business Operations and Management, 2019

Organizations must enhance their firm-level resources to compete in the turbulent business enviro... more Organizations must enhance their firm-level resources to compete in the turbulent business environment. Strategic application systems, such as an enterprise resource planning (ERP) system, are one such resource technology that centralizes the database of the organization to enable a seamless view of the organization. However, implementation of ERP systems in organizations has not been a success story for many. ERP systems implementation brings about large-scale organizational change, and hence, it becomes essential for stakeholders to have a reference framework for planning for various dimensions of the organization. Hence, this chapter applies a general morphological analysis (GMA) to identify the most suitable theory to analyze ERP implementation. Socio-technical theory with Leavitt's diamond model were analyzed as most appropriate since they are based on the premises of organizational change at firm level. The socio-technical organizational change model will enable stakeholde...

Indian Journal of Science and Technology, 2016

Objectives: Brand equity and purchase decisions are considered as the key determinants of consume... more Objectives: Brand equity and purchase decisions are considered as the key determinants of consumer behaviour. The objective of this study was to examine the role of loyal consumers in strengthening brand equity of In-store brands. Statistical Analysis: The method adapted to study the objectives is a cross sectional study. Th study was carried out by self-administered questionnaire developed based on Likert scale. The survey was carried out at organised retail outlets in Bangalore city from 258 customers by following convenience sampling technique. PLS-SEM was used to analyse the data. Cronbach's Alpha was obtained to determine the reliability of the instrument. Further, convergent and discriminant validities were established to know the measures of relationship existing. Sobel's test was employed to test the mediation effect of customer advocacy between the relationship of customer loyalty and brand equity. Findings: From the results obtained it is observed that all AVE values obtained are greater than 0.5 i.e., Brand Equity (BE) is 0.7788, Brand Loyalty (BL) is 0.7863 and Customer Advocacy (CA) is 0.797, thus confirming the convergent validity of the constructs chosen. Further it is also observed that each construct chosen is distinct and different from the other constructs in the model. All the factor loadings of given construct are greater than corresponding cross loadings thus confirming the discriminant validity. The results of Sobel's test indicate that the impact of brand loyalty on brand equity is greater with the mediation effect of customer advocacy (Sobel test statistic t-values=3.627) than the direct effect of brand loyalty on brand equity (Sobel test statistic t-values=3.068). Thus we can clearly state that the relationship between Brand loyalty and Brand Equity can be best explained through Customer Advocacy. Both brand loyalty and customer advocacy have accounted for 60% of variance in brand equity, wherein brand loyalty has accounted for 45.3% of variance in customer advocacy. The findings of this study can be a reference for retailers to strategize their decisions with respect to in-store brands by laying more emphasize on customer advocacy. Application/Improvements: The outcomes reflect the positive influence of consumer advocacy on brand equity, by which the brand owners can strategize their moves towards enhancing brand equity by motivating advocacy of brands by the loyal customers to prospects, thus reducing excessive promotional costs by the brand owners.

International Journal on Recent and Innovation Trends in Computing and Communication, Dec 31, 2022

This study aims toascertain the relationship between Individual values and organizational behavio... more This study aims toascertain the relationship between Individual values and organizational behavior with special reference to Perception of conflict in organizational setup. Based on literature review it has been hypothesized that there arechances among Indian managers,due to sub cultural diversity in terms of individual values,to have different kinds of perception of conflict in working place with regard to task and relationship. Same has been tested through inferential analysis by taking Indian managers who are working in IT field as team leaders and project managers. Result shows that there are significant differences exist among Indian managers especially in terms of individual values such as Universalism, conformity and tradition and in perception of conflict with reference to task conflict

As and when Merger and acquisition comes to a discussion, financial aspects will take a lead and ... more As and when Merger and acquisition comes to a discussion, financial aspects will take a lead and less will be the humanitarian approach. By understanding this fact there are considerable research work which started focusing on this humanitarian side along with several research works on financial aspects. This paper tries to review the literatures in analyzing the major problems that is being raised due to cultural integration which may become a major basis for failure of merger and acquisition. Paper further tries to assess the role of leadership in managing this cultural assimilation which paves the way for successful merger and acquisition with special reference to transformational leadership.

TEST Engineering & Management, Jan 23, 2020

Indian Private Banks are confronting challenges like turbulence in the worldwide and Indian econo... more Indian Private Banks are confronting challenges like turbulence in the worldwide and Indian economy, competition from public banks and foreign banks, changing client needs, the immense need of technological improvement, downturns in the capital market, deregulation, adjusting the outlook of the workforce with the changing needs of the banking business. These impacts have constrained the banks to investigate the most compelling usage of human resources and their potential. In this procedure, employees are encountering high pressure to meet their goals. This has a direct/indirect impact on employee psychological attachment and commitments levels, many studies, in fact, has proved it. The literature review uncovers that there are various studies that explain psychological climate, job satisfaction, and affective commitment independently. Nonetheless, it is clear that the coordinated connections between these factors have not been observed to be accounted for. Subsequently, we look at t...

Out of 100 two wheelers being sold in India today, 45 customers already own a two wheeler and the... more Out of 100 two wheelers being sold in India today, 45 customers already own a two wheeler and they happen to evaluate their new vehicle, with the experience they have with their existing vehicle. Also, the process of selling their old vehicle, before buying the new one, also plays a major role in influencing the new brand they propose to buy. Apart from tangibles like price, place, etc, the factors like smooth transaction and paper work play significant role. While there are various channels for these transactions, both formal and informal, the merits and demerits of each of these channels also help in decision making process.

International Journal of Management, IT, and Engineering, 2015

COMPUTER SCIENCE main goal of sentiment analysis is to identify positive or negative overall atti... more COMPUTER SCIENCE main goal of sentiment analysis is to identify positive or negative overall attitudes or opinions toward a brand, product or service based on text comments [3]. ORIGINS OF SENTIMENT ANALYSIS EUCLIDEAN DISTANCE The rapid growth of Web information led to an increasing amount of user-generated content, such as customer reviews of products, forum posts and blogs. Sentiment analysis-automatically identifying the emotions conveyed by a text, and in particular distinguishing positive from negative valence-has become one of the most popular research areas in computational semantics both because of the interest of the field in the interplay among emotion and cognitive abilities, and because of its understandable applications (e.g., companies could analyze social networks to determine customer response to their products). Such research however requires collecting judgments about the valence of sentences and possibly lexical items, and simply asking subjects often results in low interannotator agreement levels. Sentiment analysis seems to originate from opinion extraction called synonymously as opinion mining, sentiment mining, and subjectivity analysis. Opinion mining also called as SA is a process of finding users opinion about particular topic or a product or a problem. A topic could be a news, event, product, movie a hotel in a specific location. User's opinion is expression of their emotion, attitude on anything in social media which gives opportunity to people to voice their feelings. A thought, view, attitude or comment without a reason but with an emotion is sentiment [5]. According to Khoo et al., (2012) data mining and machine learning algorithm are used to detect sentiment strength and sentiment analysis. These algorithms are rationally effective for sentimental analysis [6]. Even simple algorithms are shown to work well with large data sets, as in the case of the naive Bayesian approach. Most difficult algorithms are also needed for specific circumstances. Taking opinion on a movie, a product, public sentiment or politics and prediction of election outcomes etc help in analyzing the positivity or negativity of people attitude. Emotions include feelings like anger, sadness, joy, fear, shame or proudness in human being. Moods are diffused non-caused low intensity long duration change in subjective feelings which are cheerfulness, gloomy, irritation, depression or buoyant. Attitudes are enduring affectively colored beliefs, dispositions towards objects or persons include feelings like liking, loving, hating, valuing and desiring. Personality traits are stable personality dispositions and typical behavioral tendencies influence how people attitudes are formed. They are nervousness, anxiety, and recklessness, morose, hostile, and jealous. SA helps in detecting the attitudes towards Holder (source) of attitude, Target (aspect) of attitude and type of attitude in a polarity between positive, negative and neutral.

International Journal of Business Innovation and Research

Enterprise Information Systems and the Digitalization of Business Functions, 2000

The successful implementation of Enterprise Resource Planning (ERP) system is a challenge to many... more The successful implementation of Enterprise Resource Planning (ERP) system is a challenge to many organizations. Though an intervention, ERP brings in large scale tangible and intangible benefits to an organization. It poses significant intervention on firm level endogenous dimensions; internal stakeholders, internal organization, business processes and technology. Though literature recognizes that ERP intervention brings about technological change during ERP implementation, hardly any article has conceptualized these interventions in evaluating its performance. Drawing on the Socio Technical system perspective the objective of this article is to conceptualize the ERP intervention on the endogenous dimensions of the organization and develop a comprehensive conceptual model to assess the success or failure of ERP system implementation. The conceptual model, Process-Variance and Adapted Socio-Technical (PVAST), proposed in this article will enable decision makers and practitioners to measure ERP project performance at every stage of its life cycle in a coherent method and adopt corrective measures.

IJBD is published biannually. All the papers, book reviews, case studies, reports, concept papers... more IJBD is published biannually. All the papers, book reviews, case studies, reports, concept papers/articles and squibs must be sent to the Editor in Chief through the appropriate means cited in the journal website. Papers/articles submitted for publication passes through several rounds of editorial process and at every stage the authors are informed about the progress. IJBD is a free electronic journal. The ISSN registration is in progress. Revenue generation for the journal depends on advertisement, sponsorships and donations. Views expressed in the journal are absolutely the responsibility of the authors. Maximum care is taken to take care of the errors and minimize extremism and extroversion. All copyrights are respected by IJBD. No part of the materials published in IJBD can be reproduced without prior permission of the journal management committee. The print version of the e-journal would be made available based on funds.

Statement of Ownership of International Journal of Business Derivatives (IJBD) The ownership of I... more Statement of Ownership of International Journal of Business Derivatives (IJBD) The ownership of International Journal of Business Derivatives would be vested in the trust of the journal management committee. At present the trust has not been formalized because the ISSN registration is in progress. All donations and sponsorships are expected to be given in the name of the journal when a joint account opens in the name of the journal with the signature of the trustees.

Journal of Institutional Research South East Asia

All papers are refereed by two appropriately independent, qualified experts and evaluated accordi... more All papers are refereed by two appropriately independent, qualified experts and evaluated according to:  Significance in contributing new knowledge  Appropriateness for the Journal  Clarity of presentation  Technical adequacy

Mediterranean Journal of Social Sciences, 2015

E-Learning is an emerging methodology of modern education. It is gradually growing very fast for ... more E-Learning is an emerging methodology of modern education. It is gradually growing very fast for last two decades in the education sector. All the university, schools and companies started offering online courses to satisfy the student needs, and to improve employee effectiveness. E-Learning can deliver more value at very less cost than any other traditional mode of education. This advantage is attached with high-operating leverage for e-Learning companies, should translate them into elevated margins and returns on capital in the industry. E-Learning provides more advantage and user friendly even though it has disadvantages. There are many issues that remain to be resolved including problems with assessment, plagiarism and high drop-out rates encountered at E-Learning. The findings released by the MIT-Harvard MOOCs collaboration are also known as edX with a University of Pennsylvania study that concluded only 4 percent of people who register for online course actually finished them. E-Learning provide classes as recorded lectures, E-Books, Blogs, Wikis etc. but it do not concentrate on the learner's perception. On considering these issues it is forward for research which is discussed as further. By the way the course will be getting more effective in psychological perceptive of learner and it will create an effective teaching and learning process. This study is based on the current trends of E-Learning and its future scenario towards the research process on educational technology. The scope of the e-learning has spread its root wide and depth in all educational institutions varies from schools to colleges and even in organisation for training and development for their employees.

Encyclopedia of Information Science and Technology, Third Edition, 2015