Binshad Vaheed - Academia.edu (original) (raw)
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Papers by Binshad Vaheed
Sambodhi, 2021
This is the modern era of technology where women stand jobless and they are not being confined to... more This is the modern era of technology where women stand jobless and they are not being confined to the duties of the home. Vlogging is a new door to overcome their financial insecurity and unemployment. As a medium for entertainment it is risk less. It is also a new opportunity to make financial stabilization and they don't need to depend on their husband or parents. They fully utilize their knowledge and talents for developing new strategies more of YouTube video blogs. Various novel topics can be introduced through the vlogs. YouTube is a two way communication media for rectification the mistake are everywhere, the comment will give a chance to change their mistakes. The earning of vlogs is enough to get a good living with a good number of subscribers. Most of the You Tubers post on a routine basis through YouTube channels and they get good returns. This is study aimed to identify the challenges and prospects related to the Homemakers as a vlogger. Descriptive research design is used for the study. 50 Women vloggers from the Malappuram District of Kerala are chosen for the study. Various tools for analysis such as Weighted rank analysis, Likert scale analysis, Percentage analysis is used for the study. The findings has identified the motive, economic benefits, problems related to technical and social assistance, social attitude towards the women vloggers. The study also highlights the future prospects and some limitations of women vloggers.
UIJRT, 2019
Social media is emerging as a substantial promotion tool during elections by the political partie... more Social media is emerging as a substantial promotion tool during elections by the political parties to connect and express their vision, to influence voters, to achieve its objective to help them increase their visibility or to gain majority. The perception of Indian people towards the modern marketing tools in politics remains unexplored. Social media is not only the current generation's line of communications technologies but it has also changed daily activities and connected people in a manner never before possible. In the same manner, social media has also transformed politics in India and globally. Social Media marketing have created a new dimension in online advertising and political marketing resulting in easy access for the parties and political leaders or institutions to keep in touch with the people understanding their needs, wants and behavior. In this paper, the influence of social media on voter's behavior and how political marketing takes new dimensions is discussed. We discuss the influencing factors of social media from the perspective of voters. We also focused whether the impact is positive or negative. An online survey through questionnaires to know the impact of social media on politics was conducted. For visual representation of data, table has been used as a descriptive analysis tools. Chi Square test has applied to test the hypothesis. The purpose of writing this research paper is to analyze the voter's behavior related with decision making while they vote. The findings indicate that political parties possessing a well-managed social media team can gain well in elections. There are also wide opportunities for the marketing stream focusing in social media management in such promotional work related with elections, political parties and politicians.
Sambodhi, 2021
This is the modern era of technology where women stand jobless and they are not being confined to... more This is the modern era of technology where women stand jobless and they are not being confined to the duties of the home. Vlogging is a new door to overcome their financial insecurity and unemployment. As a medium for entertainment it is risk less. It is also a new opportunity to make financial stabilization and they don't need to depend on their husband or parents. They fully utilize their knowledge and talents for developing new strategies more of YouTube video blogs. Various novel topics can be introduced through the vlogs. YouTube is a two way communication media for rectification the mistake are everywhere, the comment will give a chance to change their mistakes. The earning of vlogs is enough to get a good living with a good number of subscribers. Most of the You Tubers post on a routine basis through YouTube channels and they get good returns. This is study aimed to identify the challenges and prospects related to the Homemakers as a vlogger. Descriptive research design is used for the study. 50 Women vloggers from the Malappuram District of Kerala are chosen for the study. Various tools for analysis such as Weighted rank analysis, Likert scale analysis, Percentage analysis is used for the study. The findings has identified the motive, economic benefits, problems related to technical and social assistance, social attitude towards the women vloggers. The study also highlights the future prospects and some limitations of women vloggers.
UIJRT, 2019
Social media is emerging as a substantial promotion tool during elections by the political partie... more Social media is emerging as a substantial promotion tool during elections by the political parties to connect and express their vision, to influence voters, to achieve its objective to help them increase their visibility or to gain majority. The perception of Indian people towards the modern marketing tools in politics remains unexplored. Social media is not only the current generation's line of communications technologies but it has also changed daily activities and connected people in a manner never before possible. In the same manner, social media has also transformed politics in India and globally. Social Media marketing have created a new dimension in online advertising and political marketing resulting in easy access for the parties and political leaders or institutions to keep in touch with the people understanding their needs, wants and behavior. In this paper, the influence of social media on voter's behavior and how political marketing takes new dimensions is discussed. We discuss the influencing factors of social media from the perspective of voters. We also focused whether the impact is positive or negative. An online survey through questionnaires to know the impact of social media on politics was conducted. For visual representation of data, table has been used as a descriptive analysis tools. Chi Square test has applied to test the hypothesis. The purpose of writing this research paper is to analyze the voter's behavior related with decision making while they vote. The findings indicate that political parties possessing a well-managed social media team can gain well in elections. There are also wide opportunities for the marketing stream focusing in social media management in such promotional work related with elections, political parties and politicians.