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Papers by Birgitte Norlyk

Research paper thumbnail of Language and Communication Needs in Small and Medium-sized Companies

Association Internationale Langue Et Economie, 2001

Research paper thumbnail of Socialt ansvar er en del af brandet

Erhvervsavisen Syd Og Sonderjylland, Apr 2, 2013

Research paper thumbnail of Conflicts in professional discourse: Language, law and real estate

Pragmatics Beyond New Series, 2000

Research paper thumbnail of Conflicts in Professional Discourse

Pragmatics & Beyond New Series, 2000

Research paper thumbnail of Lean, kommunikation og kultur

Research paper thumbnail of Der er gået café latte i danske jobannoncer

Http Www Lederne Dk, Jul 5, 2009

Research paper thumbnail of Der er gået macho i virksomheders storytelling

Http Www Lederne Dk, Jul 5, 2009

Research paper thumbnail of X-Faktoren I Storytelling Og Rekruttering

Research paper thumbnail of Fagkultur og organisation som jokere - efteruddannelse af blandede målgrupper

Tidsskrift for Universiteternes Efter- og Videreuddannelse (UNEV), 2006

... samme hold er delta-gere med afgangseksamen fra folkeskolens 9. klasse og ... organisa-tion, ... more ... samme hold er delta-gere med afgangseksamen fra folkeskolens 9. klasse og ... organisa-tion, ligesom han diskuterer betydningen af organisationens eller fagkulturernes foretrukne metaforer. ... i spe-cialiserede, lukkede sprogsystemer inden for samme organisation (Ruekert & ...

Research paper thumbnail of Management discourse: Talking the power walk in organizational communication

Language at Work - Bridging Theory and Practice, 2009

How does management talk the power walk in organizations? By giving straightforward orders since ... more How does management talk the power walk in organizations? By giving straightforward orders since this is a traditional managerial prerogative which does not require an understanding of the subtleties of discourse and the finer aspects of interpersonal communication? Or should management avoid potentially facethreatening orders and concentrate on subtle and discreet manifestations of power in which discourse becomes an important tool when communicating with internal and external stakeholders?

Research paper thumbnail of Language as a branding tool

Language at Work - Bridging Theory and Practice, 2010

Research paper thumbnail of Conflicting Narratives of Self - Design Graduates as Potential Entrepreneurs

Research paper thumbnail of Videndeling er mere end et hurra-ord

Erhvervsavisen Syd Og Sonderjylland, Jan 4, 2014

Research paper thumbnail of Sælger? Nej for Satan - identitet og italesættelse hos designiværksættere

Cesfo Arsrapport, Dec 19, 2014

Research paper thumbnail of Jobannoncer handler også om innovation

Research paper thumbnail of Motivation kræver en stor historie

Erhvervsavisen Syd Og Sonderjylland, Jul 25, 2013

Research paper thumbnail of Miscommunication and discourse practices in occupational cultures

International Journal of Applied Linguistics, 1996

This article focuses on the contrasting discourse practices and occupational cultures of engineer... more This article focuses on the contrasting discourse practices and occupational cultures of engineers :inti marketing relbresentatives, antl argues that strong occuiiatlonal rultures not only have different value systems, but also different discourse practices. To illustrate this point, the article offers authentic exanqbles of how antl why miscommunication occiirs witliin a knowleclge-intensive organization. Referring to the specialized discourse practices of eiiginecrs antl technicians, the article argues that the clisrourse practices evolving around slbecialized functions may lead to repeated instances of iniscolnillunicatioll within the organization. To rerlure inisrommullication, the article argues the need for an intertlisril,linary ajiliroacli 1,ased on a coinbination of linguistic antl cultural analyses.

Research paper thumbnail of Culture in a business context

Research paper thumbnail of Brugervejledninger for ældre

Research paper thumbnail of Meanings and Messages

Research paper thumbnail of Language and Communication Needs in Small and Medium-sized Companies

Association Internationale Langue Et Economie, 2001

Research paper thumbnail of Socialt ansvar er en del af brandet

Erhvervsavisen Syd Og Sonderjylland, Apr 2, 2013

Research paper thumbnail of Conflicts in professional discourse: Language, law and real estate

Pragmatics Beyond New Series, 2000

Research paper thumbnail of Conflicts in Professional Discourse

Pragmatics & Beyond New Series, 2000

Research paper thumbnail of Lean, kommunikation og kultur

Research paper thumbnail of Der er gået café latte i danske jobannoncer

Http Www Lederne Dk, Jul 5, 2009

Research paper thumbnail of Der er gået macho i virksomheders storytelling

Http Www Lederne Dk, Jul 5, 2009

Research paper thumbnail of X-Faktoren I Storytelling Og Rekruttering

Research paper thumbnail of Fagkultur og organisation som jokere - efteruddannelse af blandede målgrupper

Tidsskrift for Universiteternes Efter- og Videreuddannelse (UNEV), 2006

... samme hold er delta-gere med afgangseksamen fra folkeskolens 9. klasse og ... organisa-tion, ... more ... samme hold er delta-gere med afgangseksamen fra folkeskolens 9. klasse og ... organisa-tion, ligesom han diskuterer betydningen af organisationens eller fagkulturernes foretrukne metaforer. ... i spe-cialiserede, lukkede sprogsystemer inden for samme organisation (Ruekert & ...

Research paper thumbnail of Management discourse: Talking the power walk in organizational communication

Language at Work - Bridging Theory and Practice, 2009

How does management talk the power walk in organizations? By giving straightforward orders since ... more How does management talk the power walk in organizations? By giving straightforward orders since this is a traditional managerial prerogative which does not require an understanding of the subtleties of discourse and the finer aspects of interpersonal communication? Or should management avoid potentially facethreatening orders and concentrate on subtle and discreet manifestations of power in which discourse becomes an important tool when communicating with internal and external stakeholders?

Research paper thumbnail of Language as a branding tool

Language at Work - Bridging Theory and Practice, 2010

Research paper thumbnail of Conflicting Narratives of Self - Design Graduates as Potential Entrepreneurs

Research paper thumbnail of Videndeling er mere end et hurra-ord

Erhvervsavisen Syd Og Sonderjylland, Jan 4, 2014

Research paper thumbnail of Sælger? Nej for Satan - identitet og italesættelse hos designiværksættere

Cesfo Arsrapport, Dec 19, 2014

Research paper thumbnail of Jobannoncer handler også om innovation

Research paper thumbnail of Motivation kræver en stor historie

Erhvervsavisen Syd Og Sonderjylland, Jul 25, 2013

Research paper thumbnail of Miscommunication and discourse practices in occupational cultures

International Journal of Applied Linguistics, 1996

This article focuses on the contrasting discourse practices and occupational cultures of engineer... more This article focuses on the contrasting discourse practices and occupational cultures of engineers :inti marketing relbresentatives, antl argues that strong occuiiatlonal rultures not only have different value systems, but also different discourse practices. To illustrate this point, the article offers authentic exanqbles of how antl why miscommunication occiirs witliin a knowleclge-intensive organization. Referring to the specialized discourse practices of eiiginecrs antl technicians, the article argues that the clisrourse practices evolving around slbecialized functions may lead to repeated instances of iniscolnillunicatioll within the organization. To rerlure inisrommullication, the article argues the need for an intertlisril,linary ajiliroacli 1,ased on a coinbination of linguistic antl cultural analyses.

Research paper thumbnail of Culture in a business context

Research paper thumbnail of Brugervejledninger for ældre

Research paper thumbnail of Meanings and Messages

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