Bjørn Olsen - Academia.edu (original) (raw)
Papers by Bjørn Olsen
Problems and perspectives in management, 2015
Problems and perspectives in management, 2015
Problems and perspectives in management, 2017
This paper suggests and discusses a set of components which, the authors argue, will impact innov... more This paper suggests and discusses a set of components which, the authors argue, will impact innovative brand leadership performance at the level of an individual service enterprise. The research design represents a holistic and systemic perspective to service branding and the methodology employed is conceptual desk research. A systemic model is suggested which depicts five influential components of innovative brand leadership performance. The components are termed as ‘a service centric view’, ‘a customer centric view’, ‘a service employee centric view’, ‘an organizing centric view’ and “a knowledge centric view’. The paper contributes to existing knowledge of services branding by showing how innovative brand leadership may be obtained at the level of an individual service enterprise.
Problems and perspectives in management, 2017
This paper suggests and discusses a set of components which, the authors argue, will impact innov... more This paper suggests and discusses a set of components which, the authors argue, will impact innovative brand leadership performance at the level of an individual service enterprise. The research design represents a holistic and systemic perspective to service branding and the methodology employed is conceptual desk research. A systemic model is suggested which depicts five influential components of innovative brand leadership performance. The components are termed as ‘a service centric view’, ‘a customer centric view’, ‘a service employee centric view’, ‘an organizing centric view’ and “a knowledge centric view’. The paper contributes to existing knowledge of services branding by showing how innovative brand leadership may be obtained at the level of an individual service enterprise.
Kybernetes, 1999
In this article we will discuss the link between systemic thinking, organizational learning and k... more In this article we will discuss the link between systemic thinking, organizational learning and knowledge management. We will develop a conceptual model to illustrate and explain this link, which will be further discussed throughout the article. The main entities of this model are: emphasis on internal motivation, relations in and among systems, in addition to the development of vision, generation of ideas and creativity. The philosophical basis for this model is systemic thinking. We will thus explain the meaning of this way of thinking, before we discuss the individual elements of the conceptual model.
Kybernetes, 1999
In this article we will discuss the link between systemic thinking, organizational learning and k... more In this article we will discuss the link between systemic thinking, organizational learning and knowledge management. We will develop a conceptual model to illustrate and explain this link, which will be further discussed throughout the article. The main entities of this model are: emphasis on internal motivation, relations in and among systems, in addition to the development of vision, generation of ideas and creativity. The philosophical basis for this model is systemic thinking. We will thus explain the meaning of this way of thinking, before we discuss the individual elements of the conceptual model.
Systems for Sustainability, 1997
Schumpeter’s view of the conditions for developing innovation changed from a very early view (Sch... more Schumpeter’s view of the conditions for developing innovation changed from a very early view (Schumpeter, 1934) of the entrepreneur as the motor of innovation processes, to a later notion (Schumpeter, 1942), where he strongly emphasised the collective process constituted by the R & D activities. Through the concept national innovation systems, Lundvall (1988; 1992) and Nelson (1993), among others, further developed Schumpeter’s view of innovation as an interactive process. Our contribution in this article is also at the collective level, but contrary to Lundvall and Nelson, we do not view the collective prerequisites which have to exist in the individual company in order for innovation processes to occur. It is systemst working in an interactive process which will constitute our focus of attention.
Systems for Sustainability, 1997
Schumpeter’s view of the conditions for developing innovation changed from a very early view (Sch... more Schumpeter’s view of the conditions for developing innovation changed from a very early view (Schumpeter, 1934) of the entrepreneur as the motor of innovation processes, to a later notion (Schumpeter, 1942), where he strongly emphasised the collective process constituted by the R & D activities. Through the concept national innovation systems, Lundvall (1988; 1992) and Nelson (1993), among others, further developed Schumpeter’s view of innovation as an interactive process. Our contribution in this article is also at the collective level, but contrary to Lundvall and Nelson, we do not view the collective prerequisites which have to exist in the individual company in order for innovation processes to occur. It is systemst working in an interactive process which will constitute our focus of attention.
Synergy Matters
... Review of Industrial Organization, 12(4), pp. 593-607. Badaracco, J. (1991). The knowledge li... more ... Review of Industrial Organization, 12(4), pp. 593-607. Badaracco, J. (1991). The knowledge link. Harvard Business School Press, Cambridge, MASS. ... 509-533. Thurow, LC (1997). The future of capitalism. Nicholas Breeley publishing, London. Wilson, D. (1993). ...
Synergy Matters
... Review of Industrial Organization, 12(4), pp. 593-607. Badaracco, J. (1991). The knowledge li... more ... Review of Industrial Organization, 12(4), pp. 593-607. Badaracco, J. (1991). The knowledge link. Harvard Business School Press, Cambridge, MASS. ... 509-533. Thurow, LC (1997). The future of capitalism. Nicholas Breeley publishing, London. Wilson, D. (1993). ...
International Journal of Culture, Tourism and Hospitality Research, 2014
Purpose – The purpose of the paper is to examine the service branding process of the historic tou... more Purpose – The purpose of the paper is to examine the service branding process of the historic tourist attraction, the Norwegian Coastal Voyage (Hurtigruten). Design/methodology/approach – A qualitative design guided the research and the research instrument employed was semi-structured in-depth interviews with service employees employed in the shipping line Hurtigruten ASA. Findings – The research shows that the long history of the Hurtigruten, the role of leadership and culture, organising principles and analytical orientation were influential factors to the branding process on the Hurtigruten and that determined the key characteristics of the process, that of a structured process. Research limitations/implications – Although, the study is innovative in its orientation, the research findings are restricted to the research context: on the Hurtigruten. However, the inductive approach makes it possible to conduct follow-up studies including more cruise line carriers. Practical implicat...
International Journal of Culture, Tourism and Hospitality Research, 2014
Purpose – The purpose of the paper is to examine the service branding process of the historic tou... more Purpose – The purpose of the paper is to examine the service branding process of the historic tourist attraction, the Norwegian Coastal Voyage (Hurtigruten). Design/methodology/approach – A qualitative design guided the research and the research instrument employed was semi-structured in-depth interviews with service employees employed in the shipping line Hurtigruten ASA. Findings – The research shows that the long history of the Hurtigruten, the role of leadership and culture, organising principles and analytical orientation were influential factors to the branding process on the Hurtigruten and that determined the key characteristics of the process, that of a structured process. Research limitations/implications – Although, the study is innovative in its orientation, the research findings are restricted to the research context: on the Hurtigruten. However, the inductive approach makes it possible to conduct follow-up studies including more cruise line carriers. Practical implicat...
Kybernetes, 2014
Purpose – The purpose of this paper is to suggest an interactive model of service brand developme... more Purpose – The purpose of this paper is to suggest an interactive model of service brand development. Design/methodology/approach – The design employed in the research represents a holistic and systemic approach to services branding and the methodology employed is conceptual desk research. Findings – The research findings encompass an interactive model of service brand components grounded on a systemic perspective. By building on services brand theory, three key actors constitute the components of the model, namely service leadership, service employees and customers. The findings also state how successful service branding may be obtained at the level of the individual service enterprise. Practical implications – The paper outlines a set of practical implications. For example, successful service brand development is obtained through a high degree of service orientation, customer involvement, an involvement model of service leadership and a motivated, committed and empowered workforce,...
Kybernetes, 2014
Purpose – The purpose of this paper is to suggest an interactive model of service brand developme... more Purpose – The purpose of this paper is to suggest an interactive model of service brand development. Design/methodology/approach – The design employed in the research represents a holistic and systemic approach to services branding and the methodology employed is conceptual desk research. Findings – The research findings encompass an interactive model of service brand components grounded on a systemic perspective. By building on services brand theory, three key actors constitute the components of the model, namely service leadership, service employees and customers. The findings also state how successful service branding may be obtained at the level of the individual service enterprise. Practical implications – The paper outlines a set of practical implications. For example, successful service brand development is obtained through a high degree of service orientation, customer involvement, an involvement model of service leadership and a motivated, committed and empowered workforce,...
Th is paper reports research on service branding carried out on the prestigious Norwegian Coastal... more Th is paper reports research on service branding carried out on the prestigious Norwegian Coastal Voyage, or Hurtigruten, which is its brand name. Th e primary research instrument employed in the research was semi-structured in-depth interviews with managers and service personnel previously and presently employed by the shipping line Hurtigruten ASA. Th e paper shows that a set of factors infl uences on service branding on the Hurtigruten, the most important being new leadership, management preferences, competitive pressure and changing market preferences. A model is suggested that shows how the identifi ed factors interact and infl uence service branding on the Hurtigruten.
Th is paper reports research on service branding carried out on the prestigious Norwegian Coastal... more Th is paper reports research on service branding carried out on the prestigious Norwegian Coastal Voyage, or Hurtigruten, which is its brand name. Th e primary research instrument employed in the research was semi-structured in-depth interviews with managers and service personnel previously and presently employed by the shipping line Hurtigruten ASA. Th e paper shows that a set of factors infl uences on service branding on the Hurtigruten, the most important being new leadership, management preferences, competitive pressure and changing market preferences. A model is suggested that shows how the identifi ed factors interact and infl uence service branding on the Hurtigruten.
Long Range Planning, 1997
A CRITICAL ISSUE FACING companies today is how to create and maintain a sustainable competitive a... more A CRITICAL ISSUE FACING companies today is how to create and maintain a sustainable competitive advantage within a turbulent and complex business environment, often in turmoil, facing an unpredictable and unstable future. Traditional ways of competing have reached a level of parity where businesses can no longer easily differentiate themselves solely on the basis of technology, product or price. These factors can often be readily acquired by competitors or new entrants and may, at best, create a temporary advantage. In order to enable firms to create sustainable competitive advantages, we have to look for new solutions. In the strategy literature there are two major paradigms for explaining sustainable competitive advantage, the industrial organization (IO) theory, which emphasizes barriers to competition and the resourcebased view, which suggests that firms are fundamentally idi0syncratic.l
Long Range Planning, 1997
A CRITICAL ISSUE FACING companies today is how to create and maintain a sustainable competitive a... more A CRITICAL ISSUE FACING companies today is how to create and maintain a sustainable competitive advantage within a turbulent and complex business environment, often in turmoil, facing an unpredictable and unstable future. Traditional ways of competing have reached a level of parity where businesses can no longer easily differentiate themselves solely on the basis of technology, product or price. These factors can often be readily acquired by competitors or new entrants and may, at best, create a temporary advantage. In order to enable firms to create sustainable competitive advantages, we have to look for new solutions. In the strategy literature there are two major paradigms for explaining sustainable competitive advantage, the industrial organization (IO) theory, which emphasizes barriers to competition and the resourcebased view, which suggests that firms are fundamentally idi0syncratic.l
Problems and perspectives in management, 2015
Problems and perspectives in management, 2015
Problems and perspectives in management, 2017
This paper suggests and discusses a set of components which, the authors argue, will impact innov... more This paper suggests and discusses a set of components which, the authors argue, will impact innovative brand leadership performance at the level of an individual service enterprise. The research design represents a holistic and systemic perspective to service branding and the methodology employed is conceptual desk research. A systemic model is suggested which depicts five influential components of innovative brand leadership performance. The components are termed as ‘a service centric view’, ‘a customer centric view’, ‘a service employee centric view’, ‘an organizing centric view’ and “a knowledge centric view’. The paper contributes to existing knowledge of services branding by showing how innovative brand leadership may be obtained at the level of an individual service enterprise.
Problems and perspectives in management, 2017
This paper suggests and discusses a set of components which, the authors argue, will impact innov... more This paper suggests and discusses a set of components which, the authors argue, will impact innovative brand leadership performance at the level of an individual service enterprise. The research design represents a holistic and systemic perspective to service branding and the methodology employed is conceptual desk research. A systemic model is suggested which depicts five influential components of innovative brand leadership performance. The components are termed as ‘a service centric view’, ‘a customer centric view’, ‘a service employee centric view’, ‘an organizing centric view’ and “a knowledge centric view’. The paper contributes to existing knowledge of services branding by showing how innovative brand leadership may be obtained at the level of an individual service enterprise.
Kybernetes, 1999
In this article we will discuss the link between systemic thinking, organizational learning and k... more In this article we will discuss the link between systemic thinking, organizational learning and knowledge management. We will develop a conceptual model to illustrate and explain this link, which will be further discussed throughout the article. The main entities of this model are: emphasis on internal motivation, relations in and among systems, in addition to the development of vision, generation of ideas and creativity. The philosophical basis for this model is systemic thinking. We will thus explain the meaning of this way of thinking, before we discuss the individual elements of the conceptual model.
Kybernetes, 1999
In this article we will discuss the link between systemic thinking, organizational learning and k... more In this article we will discuss the link between systemic thinking, organizational learning and knowledge management. We will develop a conceptual model to illustrate and explain this link, which will be further discussed throughout the article. The main entities of this model are: emphasis on internal motivation, relations in and among systems, in addition to the development of vision, generation of ideas and creativity. The philosophical basis for this model is systemic thinking. We will thus explain the meaning of this way of thinking, before we discuss the individual elements of the conceptual model.
Systems for Sustainability, 1997
Schumpeter’s view of the conditions for developing innovation changed from a very early view (Sch... more Schumpeter’s view of the conditions for developing innovation changed from a very early view (Schumpeter, 1934) of the entrepreneur as the motor of innovation processes, to a later notion (Schumpeter, 1942), where he strongly emphasised the collective process constituted by the R & D activities. Through the concept national innovation systems, Lundvall (1988; 1992) and Nelson (1993), among others, further developed Schumpeter’s view of innovation as an interactive process. Our contribution in this article is also at the collective level, but contrary to Lundvall and Nelson, we do not view the collective prerequisites which have to exist in the individual company in order for innovation processes to occur. It is systemst working in an interactive process which will constitute our focus of attention.
Systems for Sustainability, 1997
Schumpeter’s view of the conditions for developing innovation changed from a very early view (Sch... more Schumpeter’s view of the conditions for developing innovation changed from a very early view (Schumpeter, 1934) of the entrepreneur as the motor of innovation processes, to a later notion (Schumpeter, 1942), where he strongly emphasised the collective process constituted by the R & D activities. Through the concept national innovation systems, Lundvall (1988; 1992) and Nelson (1993), among others, further developed Schumpeter’s view of innovation as an interactive process. Our contribution in this article is also at the collective level, but contrary to Lundvall and Nelson, we do not view the collective prerequisites which have to exist in the individual company in order for innovation processes to occur. It is systemst working in an interactive process which will constitute our focus of attention.
Synergy Matters
... Review of Industrial Organization, 12(4), pp. 593-607. Badaracco, J. (1991). The knowledge li... more ... Review of Industrial Organization, 12(4), pp. 593-607. Badaracco, J. (1991). The knowledge link. Harvard Business School Press, Cambridge, MASS. ... 509-533. Thurow, LC (1997). The future of capitalism. Nicholas Breeley publishing, London. Wilson, D. (1993). ...
Synergy Matters
... Review of Industrial Organization, 12(4), pp. 593-607. Badaracco, J. (1991). The knowledge li... more ... Review of Industrial Organization, 12(4), pp. 593-607. Badaracco, J. (1991). The knowledge link. Harvard Business School Press, Cambridge, MASS. ... 509-533. Thurow, LC (1997). The future of capitalism. Nicholas Breeley publishing, London. Wilson, D. (1993). ...
International Journal of Culture, Tourism and Hospitality Research, 2014
Purpose – The purpose of the paper is to examine the service branding process of the historic tou... more Purpose – The purpose of the paper is to examine the service branding process of the historic tourist attraction, the Norwegian Coastal Voyage (Hurtigruten). Design/methodology/approach – A qualitative design guided the research and the research instrument employed was semi-structured in-depth interviews with service employees employed in the shipping line Hurtigruten ASA. Findings – The research shows that the long history of the Hurtigruten, the role of leadership and culture, organising principles and analytical orientation were influential factors to the branding process on the Hurtigruten and that determined the key characteristics of the process, that of a structured process. Research limitations/implications – Although, the study is innovative in its orientation, the research findings are restricted to the research context: on the Hurtigruten. However, the inductive approach makes it possible to conduct follow-up studies including more cruise line carriers. Practical implicat...
International Journal of Culture, Tourism and Hospitality Research, 2014
Purpose – The purpose of the paper is to examine the service branding process of the historic tou... more Purpose – The purpose of the paper is to examine the service branding process of the historic tourist attraction, the Norwegian Coastal Voyage (Hurtigruten). Design/methodology/approach – A qualitative design guided the research and the research instrument employed was semi-structured in-depth interviews with service employees employed in the shipping line Hurtigruten ASA. Findings – The research shows that the long history of the Hurtigruten, the role of leadership and culture, organising principles and analytical orientation were influential factors to the branding process on the Hurtigruten and that determined the key characteristics of the process, that of a structured process. Research limitations/implications – Although, the study is innovative in its orientation, the research findings are restricted to the research context: on the Hurtigruten. However, the inductive approach makes it possible to conduct follow-up studies including more cruise line carriers. Practical implicat...
Kybernetes, 2014
Purpose – The purpose of this paper is to suggest an interactive model of service brand developme... more Purpose – The purpose of this paper is to suggest an interactive model of service brand development. Design/methodology/approach – The design employed in the research represents a holistic and systemic approach to services branding and the methodology employed is conceptual desk research. Findings – The research findings encompass an interactive model of service brand components grounded on a systemic perspective. By building on services brand theory, three key actors constitute the components of the model, namely service leadership, service employees and customers. The findings also state how successful service branding may be obtained at the level of the individual service enterprise. Practical implications – The paper outlines a set of practical implications. For example, successful service brand development is obtained through a high degree of service orientation, customer involvement, an involvement model of service leadership and a motivated, committed and empowered workforce,...
Kybernetes, 2014
Purpose – The purpose of this paper is to suggest an interactive model of service brand developme... more Purpose – The purpose of this paper is to suggest an interactive model of service brand development. Design/methodology/approach – The design employed in the research represents a holistic and systemic approach to services branding and the methodology employed is conceptual desk research. Findings – The research findings encompass an interactive model of service brand components grounded on a systemic perspective. By building on services brand theory, three key actors constitute the components of the model, namely service leadership, service employees and customers. The findings also state how successful service branding may be obtained at the level of the individual service enterprise. Practical implications – The paper outlines a set of practical implications. For example, successful service brand development is obtained through a high degree of service orientation, customer involvement, an involvement model of service leadership and a motivated, committed and empowered workforce,...
Th is paper reports research on service branding carried out on the prestigious Norwegian Coastal... more Th is paper reports research on service branding carried out on the prestigious Norwegian Coastal Voyage, or Hurtigruten, which is its brand name. Th e primary research instrument employed in the research was semi-structured in-depth interviews with managers and service personnel previously and presently employed by the shipping line Hurtigruten ASA. Th e paper shows that a set of factors infl uences on service branding on the Hurtigruten, the most important being new leadership, management preferences, competitive pressure and changing market preferences. A model is suggested that shows how the identifi ed factors interact and infl uence service branding on the Hurtigruten.
Th is paper reports research on service branding carried out on the prestigious Norwegian Coastal... more Th is paper reports research on service branding carried out on the prestigious Norwegian Coastal Voyage, or Hurtigruten, which is its brand name. Th e primary research instrument employed in the research was semi-structured in-depth interviews with managers and service personnel previously and presently employed by the shipping line Hurtigruten ASA. Th e paper shows that a set of factors infl uences on service branding on the Hurtigruten, the most important being new leadership, management preferences, competitive pressure and changing market preferences. A model is suggested that shows how the identifi ed factors interact and infl uence service branding on the Hurtigruten.
Long Range Planning, 1997
A CRITICAL ISSUE FACING companies today is how to create and maintain a sustainable competitive a... more A CRITICAL ISSUE FACING companies today is how to create and maintain a sustainable competitive advantage within a turbulent and complex business environment, often in turmoil, facing an unpredictable and unstable future. Traditional ways of competing have reached a level of parity where businesses can no longer easily differentiate themselves solely on the basis of technology, product or price. These factors can often be readily acquired by competitors or new entrants and may, at best, create a temporary advantage. In order to enable firms to create sustainable competitive advantages, we have to look for new solutions. In the strategy literature there are two major paradigms for explaining sustainable competitive advantage, the industrial organization (IO) theory, which emphasizes barriers to competition and the resourcebased view, which suggests that firms are fundamentally idi0syncratic.l
Long Range Planning, 1997
A CRITICAL ISSUE FACING companies today is how to create and maintain a sustainable competitive a... more A CRITICAL ISSUE FACING companies today is how to create and maintain a sustainable competitive advantage within a turbulent and complex business environment, often in turmoil, facing an unpredictable and unstable future. Traditional ways of competing have reached a level of parity where businesses can no longer easily differentiate themselves solely on the basis of technology, product or price. These factors can often be readily acquired by competitors or new entrants and may, at best, create a temporary advantage. In order to enable firms to create sustainable competitive advantages, we have to look for new solutions. In the strategy literature there are two major paradigms for explaining sustainable competitive advantage, the industrial organization (IO) theory, which emphasizes barriers to competition and the resourcebased view, which suggests that firms are fundamentally idi0syncratic.l