Christopher Kronenberg - Academia.edu (original) (raw)

Papers by Christopher Kronenberg

Springer eBooks, Dec 31, 2022

Springer eBooks, Dec 31, 2022

Gerald Bierling, Esther Blanco Cartagena, Prof. Dr. Philipp Boksberger, Dr. Alexandra Brunner-Spe... more Gerald Bierling, Esther Blanco Cartagena, Prof. Dr. Philipp Boksberger, Dr. Alexandra Brunner-Sperdin, Prof. Dr. Frederic Dimanche, Prof. Dr. David K. Foot, Dr. Jörg Frehse, Prof. Dr. Matthias Fuchs, Yusuke Fukuhara, Prof. Dr. Georg Hoffmann, Dr. Wolfram Höpken, Prof. Dr. Egon Humpeler, Prof. Dr. Catalina Juaneda Sampol, Prof. Dr. Peter Keller, Christopher Kronenberg, Sabine Müller, Dr. Michael Mulvey, Noelene Orsolini, Prof. Dr. Mike Peters, Dr. Birgit Pikkemaat, Prof. Dr. Heinz Rico Scherrieb, Prof. Dr. Maria Schneider, Prof. Dr. Wolfgang Schobersberger, Dr. Markus Schuckert, Prof. Dr. Egon Smeral, Dr. Akira Soshiroda, Andrew Stegemann, Takashi Tsutsumi, Dr. Bibiana Walder, Prof. Dr. Klaus Weiermair, Prof. Dr. Peter Williams, Prof. Dr. Karlheinz Wöhler, Dr. Anita Zehrer, Prof. Dr. Andreas H. Zins

International Journal of Entrepreneurship and Small Business, 2022

Das Team des hier vorgestellten Projekts beschäftigt sich mit nachhaltig orientierten und zugleic... more Das Team des hier vorgestellten Projekts beschäftigt sich mit nachhaltig orientierten und zugleich kompetitiven Lösungen für verantwortungsvolle Unternehmensführung. Auf Basis von Fallstudien heimischer Unternehmen und einer quantitativen Studie wird ein möglichst umfassendes Bild der Integration von verantwortungsvoller Unternehmensführung in österreichischen KMU gezeichnet. In diesem Beitrag soll der Prozess der ersten Projektphase anschaulich beschrieben werden: Um durch die geplanten Fallstudien fundierte empirische Erkenntnisse zu erlangen, wurde ein praxisorientiertes Modell zur Erhebung von „CR-Implementierungsmaßnahmen“ gesucht. Dieses sollte spezifisch, aber gleichzeitig weit genug gefasst sein, um das gesamte Spektrum möglicher Maßnahmen zu erfassen. Baumann-Pauly und Scherer (2013) erarbeiteten ein Modell zur Erhebung des tatsächlichen CREngagements von Global Compact Unternehmen in der Schweiz. Christopher Wickert (2016) adaptierte dieses Modell für den Kontext von KMU. ...

Economic and Business Review, 2020

This Original Article is brought to you for free and open access by Economic and Business Review.... more This Original Article is brought to you for free and open access by Economic and Business Review. It has been accepted for inclusion in Economic and Business Review by an authorized editor of Economic and Business Review.

Journal of Cleaner Production, 2018

A marked increase has taken place in the past two decades in the volume of research undertaken in... more A marked increase has taken place in the past two decades in the volume of research undertaken into the procedures used, and issues encountered, by small and medium-sized enterprises (SMEs) as they integrate Corporate Social Responsibility (CSR) into their business strategies. In the present study, we uncover, by means of a systematic literature review (n=118), a growing conceptual and terminological fragmentation of the nomenclature used to capture notions surrounding areas of business responsibility that are specific to smaller business. Likewise, as a result of this, a diverse selection of terms are used by scholars in the field as alternatives to the term "CSR". This practice hinders consolidation in the field. Here, we use a qualitative content analysis approach to explore the different expressions used to characterize CSR in the context of SME strategy. We then categorize the academic literature into 4 overarching topics: (1) "Ethical values and social connections/relationships of the entrepreneur or owner-manager", (2) "Relevance of business context and long-term performance", (3) "Importance of formal processes for CSR integration", and (4) "Political issues with relevance to CSR". This categorization serves as a basis for future research: by consolidating a fragmented field, it offers a comprehensive foundation on which to base future conceptual and empirical efforts into evaluating the various ways in which SMEs integrate CSR into their strategies.

International Journal of Contemporary Hospitality Management, 2016

PurposeThis paper aims to deliver a detailed understanding about the dynamics of entrepreneurial ... more PurposeThis paper aims to deliver a detailed understanding about the dynamics of entrepreneurial networks along the enterprise life cycle of hospitality enterprises.Design/methodology/approachCase study research was conducted, using in-depth interviews with hospitality entrepreneurs and additional material (e.g. website information). The data were analyzed applying the qualitative method GABEK (GAnzheitliche BEwältigung von Komplexität – holistic processing of complexity) which enables researchers to reveal concepts and attitudes of interviewees.FindingsNetworks of hospitality entrepreneurs shift from local ties to industry-specific actor groups to local and non-local ties to actor groups inside and outside the industry. Throughout the enterprise life cycle, entrepreneurs prefer strong ties. The transition from one family generation to the next and changes in the competitive environment are important triggers of network configurations.Research limitations/implicationsFuture research...

Journal of Entrepreneurship Business and Economics, Jun 30, 2013

Purpose-This study focuses on the main driving factors influencing the path (i.e. the decisionmak... more Purpose-This study focuses on the main driving factors influencing the path (i.e. the decisionmaking process) of SMEs to internationalise and explains reasons for choosing different entry modes as strategy. The paper aims to gain a closer understanding of characteristics and challenges that SMEs experience in the early phase of internationalisation, and how its internationalisation practicesstrategiescontribute to their competitiveness. Design/methodology/approach-A theoretical framework based on a literature review is developed. Empirical results were gained from a qualitative approach based on case studies and cross-case analysis of three Tyrolean SMEs. Findings-Aspects that have been investigated by this study are key motivating drivers to internationalise and strategies applied. The paper highlights different approaches why and how SMEs undertake the process of internationalisation. Practical implications-An understanding of drivers and strategies to internationalisation offers entrepreneurs and small business managers the opportunity to shape and reflect on the development of their company. Outcome of this study reveals the importance of managers in understanding the changes in the business environment and in identifying key internal factors. Results provide practical mentoring to SMEs in similar situations in understanding the nature of the processes of an international expansion strategy. Originality/value-Internationalisation strategies are usually viewed in relation to large enterprises. This study considers SMEs in their approach to develop international strategies and market presence.

Erfolg durch Innovation, 2005

Tourism Review, 2011

Branding is the soul of marketing. The destination brand image increases the acknowledgement and ... more Branding is the soul of marketing. The destination brand image increases the acknowledgement and feelings of the individual toward the destination and provided tourism services. The specialized and positive brand image of the destination absolutely motivate the individual to awaken the travel desires and to start searching for the internal and external information sources. Owing to the developments in communication and technology in the contemporary era, the individual reaches the information so readily that has let many marketers to realize and focus on the importance of the brand image as it is the picture of the destination in the individual's mind based on what they hear and see from the information sources including social media platforms. Additionally, the picture of the destination in the individual's mind is formed after the visiting experience as well. If that picture of the destination matches with the individual's motivations, the destination has a great power in the evaluation stage of the decision process of the individual. At this point, understanding the travel motivations of the individual has a substantial role in building a destination brand image. In this study, the authors aim to develop a brand image model that will trigger the individual to take travel decision and maximize the value match between the projected image and the perceived image of the destination through linking the cognitive, affective, unique image components with the push and pull travel motivations. Recommendations will be offered how a destination brand image should be built regarding the destination brand image model of the study. With that model, it is expected to guide the destination marketing organisations and the marketing managers in terms of building brand a destination brand image.

Change Leadership, 2010

248 Christopher Kronenberg/Stefan Ortner/Mike Peters/Carmen Zampol 1 Einleitung Die Risikosituati... more 248 Christopher Kronenberg/Stefan Ortner/Mike Peters/Carmen Zampol 1 Einleitung Die Risikosituation der Unternehmen ändert sich ständig. Jedes Unterneh-men muss versuchen, Risiken präventiv vorzubeugen (Hinterhuber/Ortner, 2005, 195 f). Der Unternehmer hat die Aufgabe in ...

International Journal of Entrepreneurship and Small Business, 2012

ABSTRACT The attitude towards entrepreneurship can strongly influence the probability of individu... more ABSTRACT The attitude towards entrepreneurship can strongly influence the probability of individuals to become self-employed. The mindset or attitudes of an individual to move into self-employment make up the foundation for future entrepreneurial activities. Former studies indicate differences between male and female perceptions or intentions to become entrepreneurs. This paper attempts to assess women’s entrepreneurial intentions of as well as their attitudes towards being independent and comparing them to the male counterparts’. A survey among university students was carried out revealing that male students show more positive attitudes towards entrepreneurship and much more concrete entrepreneurial intentions.

Change Leadership, 2010

122 Christopher Kronenberg/Andreas Strobl 1 Einleitung Immer wieder werden heute die geänderten B... more 122 Christopher Kronenberg/Andreas Strobl 1 Einleitung Immer wieder werden heute die geänderten Bedingungen am Arbeitsmarkt, welche vor allem mit der erhöhten Frauenerwerbsquote zusammenhängen, diskutiert. Auffallend ist aber, dass der Frauenanteil bei den ...

The Poznan University of …, 2004

Changed market conditions and increased competition have radically changed the structure, conditi... more Changed market conditions and increased competition have radically changed the structure, conditions and performance of the tourism industry. In today's fragmented tourism markets small and medium sized enterprises are increasingly forced to pursue strategies which position them away from the middle market. For SMEs differentiation and niche strategies become the only able strategic options. Porter's third strategy-cost leadership-in most cases cannot be achieved because of small enterprise-size, inadequate production output and insufficient financing.

Springer eBooks, Dec 31, 2022

Springer eBooks, Dec 31, 2022

Gerald Bierling, Esther Blanco Cartagena, Prof. Dr. Philipp Boksberger, Dr. Alexandra Brunner-Spe... more Gerald Bierling, Esther Blanco Cartagena, Prof. Dr. Philipp Boksberger, Dr. Alexandra Brunner-Sperdin, Prof. Dr. Frederic Dimanche, Prof. Dr. David K. Foot, Dr. Jörg Frehse, Prof. Dr. Matthias Fuchs, Yusuke Fukuhara, Prof. Dr. Georg Hoffmann, Dr. Wolfram Höpken, Prof. Dr. Egon Humpeler, Prof. Dr. Catalina Juaneda Sampol, Prof. Dr. Peter Keller, Christopher Kronenberg, Sabine Müller, Dr. Michael Mulvey, Noelene Orsolini, Prof. Dr. Mike Peters, Dr. Birgit Pikkemaat, Prof. Dr. Heinz Rico Scherrieb, Prof. Dr. Maria Schneider, Prof. Dr. Wolfgang Schobersberger, Dr. Markus Schuckert, Prof. Dr. Egon Smeral, Dr. Akira Soshiroda, Andrew Stegemann, Takashi Tsutsumi, Dr. Bibiana Walder, Prof. Dr. Klaus Weiermair, Prof. Dr. Peter Williams, Prof. Dr. Karlheinz Wöhler, Dr. Anita Zehrer, Prof. Dr. Andreas H. Zins

International Journal of Entrepreneurship and Small Business, 2022

Das Team des hier vorgestellten Projekts beschäftigt sich mit nachhaltig orientierten und zugleic... more Das Team des hier vorgestellten Projekts beschäftigt sich mit nachhaltig orientierten und zugleich kompetitiven Lösungen für verantwortungsvolle Unternehmensführung. Auf Basis von Fallstudien heimischer Unternehmen und einer quantitativen Studie wird ein möglichst umfassendes Bild der Integration von verantwortungsvoller Unternehmensführung in österreichischen KMU gezeichnet. In diesem Beitrag soll der Prozess der ersten Projektphase anschaulich beschrieben werden: Um durch die geplanten Fallstudien fundierte empirische Erkenntnisse zu erlangen, wurde ein praxisorientiertes Modell zur Erhebung von „CR-Implementierungsmaßnahmen“ gesucht. Dieses sollte spezifisch, aber gleichzeitig weit genug gefasst sein, um das gesamte Spektrum möglicher Maßnahmen zu erfassen. Baumann-Pauly und Scherer (2013) erarbeiteten ein Modell zur Erhebung des tatsächlichen CREngagements von Global Compact Unternehmen in der Schweiz. Christopher Wickert (2016) adaptierte dieses Modell für den Kontext von KMU. ...

Economic and Business Review, 2020

This Original Article is brought to you for free and open access by Economic and Business Review.... more This Original Article is brought to you for free and open access by Economic and Business Review. It has been accepted for inclusion in Economic and Business Review by an authorized editor of Economic and Business Review.

Journal of Cleaner Production, 2018

A marked increase has taken place in the past two decades in the volume of research undertaken in... more A marked increase has taken place in the past two decades in the volume of research undertaken into the procedures used, and issues encountered, by small and medium-sized enterprises (SMEs) as they integrate Corporate Social Responsibility (CSR) into their business strategies. In the present study, we uncover, by means of a systematic literature review (n=118), a growing conceptual and terminological fragmentation of the nomenclature used to capture notions surrounding areas of business responsibility that are specific to smaller business. Likewise, as a result of this, a diverse selection of terms are used by scholars in the field as alternatives to the term "CSR". This practice hinders consolidation in the field. Here, we use a qualitative content analysis approach to explore the different expressions used to characterize CSR in the context of SME strategy. We then categorize the academic literature into 4 overarching topics: (1) "Ethical values and social connections/relationships of the entrepreneur or owner-manager", (2) "Relevance of business context and long-term performance", (3) "Importance of formal processes for CSR integration", and (4) "Political issues with relevance to CSR". This categorization serves as a basis for future research: by consolidating a fragmented field, it offers a comprehensive foundation on which to base future conceptual and empirical efforts into evaluating the various ways in which SMEs integrate CSR into their strategies.

International Journal of Contemporary Hospitality Management, 2016

PurposeThis paper aims to deliver a detailed understanding about the dynamics of entrepreneurial ... more PurposeThis paper aims to deliver a detailed understanding about the dynamics of entrepreneurial networks along the enterprise life cycle of hospitality enterprises.Design/methodology/approachCase study research was conducted, using in-depth interviews with hospitality entrepreneurs and additional material (e.g. website information). The data were analyzed applying the qualitative method GABEK (GAnzheitliche BEwältigung von Komplexität – holistic processing of complexity) which enables researchers to reveal concepts and attitudes of interviewees.FindingsNetworks of hospitality entrepreneurs shift from local ties to industry-specific actor groups to local and non-local ties to actor groups inside and outside the industry. Throughout the enterprise life cycle, entrepreneurs prefer strong ties. The transition from one family generation to the next and changes in the competitive environment are important triggers of network configurations.Research limitations/implicationsFuture research...

Journal of Entrepreneurship Business and Economics, Jun 30, 2013

Purpose-This study focuses on the main driving factors influencing the path (i.e. the decisionmak... more Purpose-This study focuses on the main driving factors influencing the path (i.e. the decisionmaking process) of SMEs to internationalise and explains reasons for choosing different entry modes as strategy. The paper aims to gain a closer understanding of characteristics and challenges that SMEs experience in the early phase of internationalisation, and how its internationalisation practicesstrategiescontribute to their competitiveness. Design/methodology/approach-A theoretical framework based on a literature review is developed. Empirical results were gained from a qualitative approach based on case studies and cross-case analysis of three Tyrolean SMEs. Findings-Aspects that have been investigated by this study are key motivating drivers to internationalise and strategies applied. The paper highlights different approaches why and how SMEs undertake the process of internationalisation. Practical implications-An understanding of drivers and strategies to internationalisation offers entrepreneurs and small business managers the opportunity to shape and reflect on the development of their company. Outcome of this study reveals the importance of managers in understanding the changes in the business environment and in identifying key internal factors. Results provide practical mentoring to SMEs in similar situations in understanding the nature of the processes of an international expansion strategy. Originality/value-Internationalisation strategies are usually viewed in relation to large enterprises. This study considers SMEs in their approach to develop international strategies and market presence.

Erfolg durch Innovation, 2005

Tourism Review, 2011

Branding is the soul of marketing. The destination brand image increases the acknowledgement and ... more Branding is the soul of marketing. The destination brand image increases the acknowledgement and feelings of the individual toward the destination and provided tourism services. The specialized and positive brand image of the destination absolutely motivate the individual to awaken the travel desires and to start searching for the internal and external information sources. Owing to the developments in communication and technology in the contemporary era, the individual reaches the information so readily that has let many marketers to realize and focus on the importance of the brand image as it is the picture of the destination in the individual's mind based on what they hear and see from the information sources including social media platforms. Additionally, the picture of the destination in the individual's mind is formed after the visiting experience as well. If that picture of the destination matches with the individual's motivations, the destination has a great power in the evaluation stage of the decision process of the individual. At this point, understanding the travel motivations of the individual has a substantial role in building a destination brand image. In this study, the authors aim to develop a brand image model that will trigger the individual to take travel decision and maximize the value match between the projected image and the perceived image of the destination through linking the cognitive, affective, unique image components with the push and pull travel motivations. Recommendations will be offered how a destination brand image should be built regarding the destination brand image model of the study. With that model, it is expected to guide the destination marketing organisations and the marketing managers in terms of building brand a destination brand image.

Change Leadership, 2010

248 Christopher Kronenberg/Stefan Ortner/Mike Peters/Carmen Zampol 1 Einleitung Die Risikosituati... more 248 Christopher Kronenberg/Stefan Ortner/Mike Peters/Carmen Zampol 1 Einleitung Die Risikosituation der Unternehmen ändert sich ständig. Jedes Unterneh-men muss versuchen, Risiken präventiv vorzubeugen (Hinterhuber/Ortner, 2005, 195 f). Der Unternehmer hat die Aufgabe in ...

International Journal of Entrepreneurship and Small Business, 2012

ABSTRACT The attitude towards entrepreneurship can strongly influence the probability of individu... more ABSTRACT The attitude towards entrepreneurship can strongly influence the probability of individuals to become self-employed. The mindset or attitudes of an individual to move into self-employment make up the foundation for future entrepreneurial activities. Former studies indicate differences between male and female perceptions or intentions to become entrepreneurs. This paper attempts to assess women’s entrepreneurial intentions of as well as their attitudes towards being independent and comparing them to the male counterparts’. A survey among university students was carried out revealing that male students show more positive attitudes towards entrepreneurship and much more concrete entrepreneurial intentions.

Change Leadership, 2010

122 Christopher Kronenberg/Andreas Strobl 1 Einleitung Immer wieder werden heute die geänderten B... more 122 Christopher Kronenberg/Andreas Strobl 1 Einleitung Immer wieder werden heute die geänderten Bedingungen am Arbeitsmarkt, welche vor allem mit der erhöhten Frauenerwerbsquote zusammenhängen, diskutiert. Auffallend ist aber, dass der Frauenanteil bei den ...

The Poznan University of …, 2004

Changed market conditions and increased competition have radically changed the structure, conditi... more Changed market conditions and increased competition have radically changed the structure, conditions and performance of the tourism industry. In today's fragmented tourism markets small and medium sized enterprises are increasingly forced to pursue strategies which position them away from the middle market. For SMEs differentiation and niche strategies become the only able strategic options. Porter's third strategy-cost leadership-in most cases cannot be achieved because of small enterprise-size, inadequate production output and insufficient financing.