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Papers by Carlos Hernández Carrión

Research paper thumbnail of 1-s2.0-S2340943618300793-mmc1 – Supplemental material for The internal mechanisms of entrepreneurs' social capital: A multi-network analysis

Supplemental material, 1-s2.0-S2340943618300793-mmc1 for The internal mechanisms of entrepreneurs... more Supplemental material, 1-s2.0-S2340943618300793-mmc1 for The internal mechanisms of entrepreneurs' social capital: A multi-network analysis by Carlos Hernández-Carrión, Carmen Camarero-Izquierdo and Jesús Gutiérrez-Cillán in Business Research Quarterly

Research paper thumbnail of El capital social como recurso estratégico del pequeño comercio minorista

Research paper thumbnail of El comercio electrónico B2C desde el punto de vista de las empresas: comparación de dos contextos diferentes (España y Japón)

E-commerce is a relatively new phenomena in Spain. Its adoption by consumers and firms has grown ... more E-commerce is a relatively new phenomena in Spain. Its adoption by consumers and firms has grown nociceably in the recent years. Although it still hasn’t spread as much as forecasts of different institutions stated. Anyway many companies have adapted to the new situation and have defined their on-line selling strategies. The aim of this paper is to understand the new phenomena in depth through a descriptive-and-exploratory study of two different contexts such as Spain and Japan. Both secondary data and primary-and-qualitative information have been used in order to a better understanding of the companies’ points of view about e-commerce as much as their ways to adapt their strategies to the new marketing channel. Finally, the study tries to discover if we are are dealing with two differentiated systems of e-commerce in Spain and Japan or not.

Research paper thumbnail of Nuevos retos de innovación docente: uso de foros y aprendizaje colaborativo

Información del artículo Nuevos retos de innovación docente: uso de foros y aprendizaje colaborat... more Información del artículo Nuevos retos de innovación docente: uso de foros y aprendizaje colaborativo.

Research paper thumbnail of Redes de relaciones, capital social y competitividad empresarial. El caso de los emprendedores locales

espanolLa figura del emprendedor es clave para explicar el desarrollo economico y social de los t... more espanolLa figura del emprendedor es clave para explicar el desarrollo economico y social de los territorios, ya sean estos paises, regiones o entornos locales. El objeto de estudio de este trabajo son las relaciones que mantiene el emprendedor con su entorno. Para analizar estas relaciones se apuesta por un enfoque multidimensional que integra los postulados del marketing relacional con los del enfoque del capital social para caracterizar las redes de relaciones de los emprendedores locales. El marco teorico tambien se fija en el enfoque de recursos y capacidades para plantear un modelo que contempla a las redes de relaciones como un activo valioso que facilita el acceso del emprendedor a recursos estrategicos y contribuye a mejorar sus resultados empresariales. Los objetivos del trabajo son: 1.Entender cuales son las dimensiones que caracterizan una red de relaciones (capital social estructural, capital social relacional y capital social recursos) y analizar como estas dimensiones ...

Research paper thumbnail of Aprendizaje experiencial mediante elaboración de casos reales y el uso de un portal de comunicación

Research paper thumbnail of Desarrollo de una plataforma web interuniversitaria para la comunicación entre alumnos, profesores y empresas

Research paper thumbnail of La gestión de relaciones en los Centros de Desarrollo Local de Castilla y León

Research paper thumbnail of Marketing de relaciones y creación de capital social. El caso de las agencias de desarrollo local

Local development issues have been analysed from several approach es and disciplines, such as soc... more Local development issues have been analysed from several approach es and disciplines, such as sociology, economic policy, geography, or business and administration. Also marketing makes a contribution through the study of territorial marketing. The common nexus of all these disciplines seems to be the concepts of «social capital» and «relational assets». The current work try to analyse this problem from a territorial marketing perspective focusing on local development agencies? activities. From a relational marketing approach, these activities involve to establish relationships, more or less close, between the agencies and a variety of target groups. In this context, our work is aimed at applying the relationship marketing approach to the problem of local development. We study the relational orientation between local development agencies and various actors from within their environment as a measurement of social capital. Likewise, we analyse the influence of economic development obj...

Research paper thumbnail of Factores determinantes y moderadores de la lealtad actual y futura del comprador on-line

Revista Europea de Dirección y Economía de la Empresa, 2009

The appearance of new Information Technologies like Internet have meant a radical change in the l... more The appearance of new Information Technologies like Internet have meant a radical change in the life of consumers and trade relations. Considering the peculiar characteristics of online buying and selling, the creation of trust, satisfaction and loyalty in an online context are key aspects and possibly more difficult to achieve than in an offline context. In this paper authors suggest a model that reflects the role that web site characteristics, firm reputa- tion, firm bricks-and-mortar experience and consumer level of satisfaction play as determinant factors of trust in the web site. Besides, authors analyze the role that trust and satisfaction play as antecedents of online loyalty. Also, authors will consider the moderating effect of consumer's perceived risk when buying online. With the aim of kno- wing the way of achieving consumer loyalty to a web site, information from Spanish online buyers has been collec- ted. Results show interesting implications both for the academic a...

Research paper thumbnail of Marketing de relaciones y creación de capital social. El caso de las Agencias de Desarrollo Local

Marketing de relaciones y creación de capital social: el caso de las agencias de desarrollo local... more Marketing de relaciones y creación de capital social: el caso de las agencias de desarrollo local El problema del desarrollo local es abordado por disciplinas diferentes como son, entre otras, la sociología, la política económica, la geografía o la economía de la empresa. El marketing hace su particular aportación a través del incipiente «marketing territorial». A pesar de las diferencias entre disciplinas parece surgir un nexo común en torno a conceptos como «capital social» y «activos relacionales». El presente artículo pretende acercarse al problema a través del marketing territorial y, más concretamente, a través de las actuaciones en materia de desarrollo llevadas a cabo por las agencias de desarrollo local. Estas actuaciones, desde un enfoque de marketing de relaciones, suponen que las agencias entren en contacto con distintos públicos-objetivo con los que establecerán relaciones más o menos estrechas. El objetivo del presente trabajo es aplicar el modelo del marketing de relaciones al contexto del desarrollo local y analizar la orientación relacional de cada grupo de agentes implicados en el desarrollo económico como medida para estimar la creación de capital social por parte de las agencias de desarrollo, así como la relación de dicha orientación con los resultados y los objetivos perseguidos. El estudio empírico se centra en el caso particular de las agencias de desarrollo de Castilla y León promovidas a nivel local y regional.

Research paper thumbnail of The internal mechanisms of entrepreneur´s social capital: A multi-network analysis

BRQ Business Research Quarterly

The present work addresses how and to what extent the personal and professional relationship netw... more The present work addresses how and to what extent the personal and professional relationship networks of small-scale local entrepreneurs help improve their scarce resource endowments. Adopting a mechanistic and functioning oriented view of social capital, the paper suggests the existence of two different mechanisms which may explain the enrichment and entrepreneurial exploitation processes of social capital's resources: (1) the resource mechanism, based on a network's size and diversity, providing quantity and variety of social capital resources, and (2) the exchange mechanism, based on a network's cohesion and relational quality, favouring the interchangeability of these resources among network members. The empirical study individually explores both the personal and professional networks of 958 Spanish entrepreneurs. Findings reveal how the two mechanisms are necessary and mutually complementary, although the resource mechanism proves more advantageous when exploiting personal networks, whereas the exchange mechanism prevails in the case of professional networks.

Research paper thumbnail of Entrepreneurs' Social Capital and the Economic Performance of Small Businesses: The Moderating Role of Competitive Intensity and Entrepreneurs' Experience

Strategic Entrepreneurship Journal, 2016

Research paper thumbnail of Developing relationships within the framework of local economic development in Spain

Entrepreneurship & Regional Development, 2008

This study is aimed at analysing the relationships between local development agencies and various... more This study is aimed at analysing the relationships between local development agencies and various actors from within their environments. The authors explore the applicability of a relationship marketing approach to local development and propose the influence of economic ...

Research paper thumbnail of Developing relationships within the framework of local economic development in Spain

Entrepreneurship & Regional Development, 2008

This study is aimed at analysing the relationships between local development agencies and various... more This study is aimed at analysing the relationships between local development agencies and various actors from within their environments. The authors explore the applicability of a relationship marketing approach to local development and propose the influence of economic ...

Research paper thumbnail of 1-s2.0-S2340943618300793-mmc1 – Supplemental material for The internal mechanisms of entrepreneurs' social capital: A multi-network analysis

Supplemental material, 1-s2.0-S2340943618300793-mmc1 for The internal mechanisms of entrepreneurs... more Supplemental material, 1-s2.0-S2340943618300793-mmc1 for The internal mechanisms of entrepreneurs' social capital: A multi-network analysis by Carlos Hernández-Carrión, Carmen Camarero-Izquierdo and Jesús Gutiérrez-Cillán in Business Research Quarterly

Research paper thumbnail of El capital social como recurso estratégico del pequeño comercio minorista

Research paper thumbnail of El comercio electrónico B2C desde el punto de vista de las empresas: comparación de dos contextos diferentes (España y Japón)

E-commerce is a relatively new phenomena in Spain. Its adoption by consumers and firms has grown ... more E-commerce is a relatively new phenomena in Spain. Its adoption by consumers and firms has grown nociceably in the recent years. Although it still hasn’t spread as much as forecasts of different institutions stated. Anyway many companies have adapted to the new situation and have defined their on-line selling strategies. The aim of this paper is to understand the new phenomena in depth through a descriptive-and-exploratory study of two different contexts such as Spain and Japan. Both secondary data and primary-and-qualitative information have been used in order to a better understanding of the companies’ points of view about e-commerce as much as their ways to adapt their strategies to the new marketing channel. Finally, the study tries to discover if we are are dealing with two differentiated systems of e-commerce in Spain and Japan or not.

Research paper thumbnail of Nuevos retos de innovación docente: uso de foros y aprendizaje colaborativo

Información del artículo Nuevos retos de innovación docente: uso de foros y aprendizaje colaborat... more Información del artículo Nuevos retos de innovación docente: uso de foros y aprendizaje colaborativo.

Research paper thumbnail of Redes de relaciones, capital social y competitividad empresarial. El caso de los emprendedores locales

espanolLa figura del emprendedor es clave para explicar el desarrollo economico y social de los t... more espanolLa figura del emprendedor es clave para explicar el desarrollo economico y social de los territorios, ya sean estos paises, regiones o entornos locales. El objeto de estudio de este trabajo son las relaciones que mantiene el emprendedor con su entorno. Para analizar estas relaciones se apuesta por un enfoque multidimensional que integra los postulados del marketing relacional con los del enfoque del capital social para caracterizar las redes de relaciones de los emprendedores locales. El marco teorico tambien se fija en el enfoque de recursos y capacidades para plantear un modelo que contempla a las redes de relaciones como un activo valioso que facilita el acceso del emprendedor a recursos estrategicos y contribuye a mejorar sus resultados empresariales. Los objetivos del trabajo son: 1.Entender cuales son las dimensiones que caracterizan una red de relaciones (capital social estructural, capital social relacional y capital social recursos) y analizar como estas dimensiones ...

Research paper thumbnail of Aprendizaje experiencial mediante elaboración de casos reales y el uso de un portal de comunicación

Research paper thumbnail of Desarrollo de una plataforma web interuniversitaria para la comunicación entre alumnos, profesores y empresas

Research paper thumbnail of La gestión de relaciones en los Centros de Desarrollo Local de Castilla y León

Research paper thumbnail of Marketing de relaciones y creación de capital social. El caso de las agencias de desarrollo local

Local development issues have been analysed from several approach es and disciplines, such as soc... more Local development issues have been analysed from several approach es and disciplines, such as sociology, economic policy, geography, or business and administration. Also marketing makes a contribution through the study of territorial marketing. The common nexus of all these disciplines seems to be the concepts of «social capital» and «relational assets». The current work try to analyse this problem from a territorial marketing perspective focusing on local development agencies? activities. From a relational marketing approach, these activities involve to establish relationships, more or less close, between the agencies and a variety of target groups. In this context, our work is aimed at applying the relationship marketing approach to the problem of local development. We study the relational orientation between local development agencies and various actors from within their environment as a measurement of social capital. Likewise, we analyse the influence of economic development obj...

Research paper thumbnail of Factores determinantes y moderadores de la lealtad actual y futura del comprador on-line

Revista Europea de Dirección y Economía de la Empresa, 2009

The appearance of new Information Technologies like Internet have meant a radical change in the l... more The appearance of new Information Technologies like Internet have meant a radical change in the life of consumers and trade relations. Considering the peculiar characteristics of online buying and selling, the creation of trust, satisfaction and loyalty in an online context are key aspects and possibly more difficult to achieve than in an offline context. In this paper authors suggest a model that reflects the role that web site characteristics, firm reputa- tion, firm bricks-and-mortar experience and consumer level of satisfaction play as determinant factors of trust in the web site. Besides, authors analyze the role that trust and satisfaction play as antecedents of online loyalty. Also, authors will consider the moderating effect of consumer's perceived risk when buying online. With the aim of kno- wing the way of achieving consumer loyalty to a web site, information from Spanish online buyers has been collec- ted. Results show interesting implications both for the academic a...

Research paper thumbnail of Marketing de relaciones y creación de capital social. El caso de las Agencias de Desarrollo Local

Marketing de relaciones y creación de capital social: el caso de las agencias de desarrollo local... more Marketing de relaciones y creación de capital social: el caso de las agencias de desarrollo local El problema del desarrollo local es abordado por disciplinas diferentes como son, entre otras, la sociología, la política económica, la geografía o la economía de la empresa. El marketing hace su particular aportación a través del incipiente «marketing territorial». A pesar de las diferencias entre disciplinas parece surgir un nexo común en torno a conceptos como «capital social» y «activos relacionales». El presente artículo pretende acercarse al problema a través del marketing territorial y, más concretamente, a través de las actuaciones en materia de desarrollo llevadas a cabo por las agencias de desarrollo local. Estas actuaciones, desde un enfoque de marketing de relaciones, suponen que las agencias entren en contacto con distintos públicos-objetivo con los que establecerán relaciones más o menos estrechas. El objetivo del presente trabajo es aplicar el modelo del marketing de relaciones al contexto del desarrollo local y analizar la orientación relacional de cada grupo de agentes implicados en el desarrollo económico como medida para estimar la creación de capital social por parte de las agencias de desarrollo, así como la relación de dicha orientación con los resultados y los objetivos perseguidos. El estudio empírico se centra en el caso particular de las agencias de desarrollo de Castilla y León promovidas a nivel local y regional.

Research paper thumbnail of The internal mechanisms of entrepreneur´s social capital: A multi-network analysis

BRQ Business Research Quarterly

The present work addresses how and to what extent the personal and professional relationship netw... more The present work addresses how and to what extent the personal and professional relationship networks of small-scale local entrepreneurs help improve their scarce resource endowments. Adopting a mechanistic and functioning oriented view of social capital, the paper suggests the existence of two different mechanisms which may explain the enrichment and entrepreneurial exploitation processes of social capital's resources: (1) the resource mechanism, based on a network's size and diversity, providing quantity and variety of social capital resources, and (2) the exchange mechanism, based on a network's cohesion and relational quality, favouring the interchangeability of these resources among network members. The empirical study individually explores both the personal and professional networks of 958 Spanish entrepreneurs. Findings reveal how the two mechanisms are necessary and mutually complementary, although the resource mechanism proves more advantageous when exploiting personal networks, whereas the exchange mechanism prevails in the case of professional networks.

Research paper thumbnail of Entrepreneurs' Social Capital and the Economic Performance of Small Businesses: The Moderating Role of Competitive Intensity and Entrepreneurs' Experience

Strategic Entrepreneurship Journal, 2016

Research paper thumbnail of Developing relationships within the framework of local economic development in Spain

Entrepreneurship & Regional Development, 2008

This study is aimed at analysing the relationships between local development agencies and various... more This study is aimed at analysing the relationships between local development agencies and various actors from within their environments. The authors explore the applicability of a relationship marketing approach to local development and propose the influence of economic ...

Research paper thumbnail of Developing relationships within the framework of local economic development in Spain

Entrepreneurship & Regional Development, 2008

This study is aimed at analysing the relationships between local development agencies and various... more This study is aimed at analysing the relationships between local development agencies and various actors from within their environments. The authors explore the applicability of a relationship marketing approach to local development and propose the influence of economic ...