Chad Perry - Academia.edu (original) (raw)

Papers by Chad Perry

Journal of Services Marketing, 2002

The purpose of this research is to answer the question: how can a new service development (NSD) p... more The purpose of this research is to answer the question: how can a new service development (NSD) program in the financial services industry be managed? More specifically, this research has two objectives: to explore the stages in the NSD process; and to explore how customer input may be obtained in the various stages of the development process. After a review of the new product development literature, the case study methodology involving in‐depth interviews with managers and their customers is described. Analysis of the data showed that there were ten stages in the NSD process, and whether those stages were managed linearly or sequentially was a function of the size of the firm. In addition, how NSD managers obtained customer input in each stage, was uncovered. Implications for NSD managers include which stages to concentrate on, and how to capture customer input.

Management Learning, 1994

Traditionally, PhD programmes in management have been viewed as an entrance into academia rather ... more Traditionally, PhD programmes in management have been viewed as an entrance into academia rather than a qualification for senior managers in industry. This paper argues that it is appropriate to make a distinction between a traditional PhD and a professional doctorate in management, and that a professional doctorate can be designed specifically for the development of senior management practices. We first examine the history of doctorate degrees and establish differences between a PhD and a professional doctorate programme. Next, we examine five defences of a traditional PhD programme which are inappropriate foundations for a professional doctorate in management. Then we suggest an action research basis for a professional doctorate, but conclude that this basis is still so alien to those who accredit doctorates that more research and development is needed to convince all stakeholders that a professional doctorate by action research leads to professional and career development of seni...

Higher Education, 1992

The purpose of this paper is to demonstrate how action research may be applied to graduate manage... more The purpose of this paper is to demonstrate how action research may be applied to graduate management research programs. After distinguishing action research from traditional research and establishing that the former is more appropriate for developing managerial competencies than the latter, the paper discusses issues of conducting action research within a graduate management research program. These issues centre on the key concept of distinguishing between action research project and a thesis action research project. Distinctions between action research projects at Masters and PhD levels are noted. It is argued that ideally the core action research project has to be part of the PhD candidate's full-time work. Future difficulties are canvassed.

smib.vuw.ac.nz

... Chad Perry Southern Cross University ... Duncan and Moriarty 1998), the use of multimedia (Ho... more ... Chad Perry Southern Cross University ... Duncan and Moriarty 1998), the use of multimedia (Hoffmann and Novak 1996), and of providing consumers with additional convenience (Bloch, Pigneur, and Segev 1996; Burke 1997; Jarvenpaa and Todd 1997; Lohse and Spiller 1998). ...

Australasian Marketing Journal (AMJ), 2003

The impact of the internet on inter-firm relationships has received little attention in the acade... more The impact of the internet on inter-firm relationships has received little attention in the academic literature. This theory building research develops a conceptual framework about internet-facilitated relationships based on the literature and research findings from convergent interviews. The convergent interviews were conducted with CEOs and/or marketing managers of 10 Australian service companies. Results show that the internet does not appear to hinder inter-firm relationships as the internet is not being used at the expense of more traditional and personal forms of communication and has little impact on the level of trust in internet exchange partners and the dependence they have on one another at this relatively early stage of adoption. Rather, internet use is thought to be linked with improved business performance and satisfaction with the exchange partner's performance. The findings of this research add to the body of marketing knowledge and provide guidelines for manager...

Pew Internet, American Life Project, 2002

European Journal of Marketing, 2003

This paper examines the dynamics of business networks, that is, how these inter‐organisational ne... more This paper examines the dynamics of business networks, that is, how these inter‐organisational networks grow and decline. Three rival theories are investigated: predetermined sequence of stages, evolution of unpredictable states and joinings theory which focus on positioning, repositioning and exit. A case study methodology was used for data collection and analysis. Data were collected from in‐depth interviews with network managers/owners of firms networking with other overseas firms entering into Australian and Asian markets. The findings revealed that inter‐firm network development is an evolution of unpredictable states rather than a predetermined sequence of irreversible stages. In turn, a six “states” model of inter‐firm network development was formulated from data. Implications for managerial practices and further research are advanced.

Journal of Services Marketing, 2002

The purpose of this research is to answer the question: how can a new service development (NSD) p... more The purpose of this research is to answer the question: how can a new service development (NSD) program in the financial services industry be managed? More specifically, this research has two objectives: to explore the stages in the NSD process; and to explore how customer input may be obtained in the various stages of the development process. After a review of the new product development literature, the case study methodology involving in‐depth interviews with managers and their customers is described. Analysis of the data showed that there were ten stages in the NSD process, and whether those stages were managed linearly or sequentially was a function of the size of the firm. In addition, how NSD managers obtained customer input in each stage, was uncovered. Implications for NSD managers include which stages to concentrate on, and how to capture customer input.

Management Learning, 1994

Traditionally, PhD programmes in management have been viewed as an entrance into academia rather ... more Traditionally, PhD programmes in management have been viewed as an entrance into academia rather than a qualification for senior managers in industry. This paper argues that it is appropriate to make a distinction between a traditional PhD and a professional doctorate in management, and that a professional doctorate can be designed specifically for the development of senior management practices. We first examine the history of doctorate degrees and establish differences between a PhD and a professional doctorate programme. Next, we examine five defences of a traditional PhD programme which are inappropriate foundations for a professional doctorate in management. Then we suggest an action research basis for a professional doctorate, but conclude that this basis is still so alien to those who accredit doctorates that more research and development is needed to convince all stakeholders that a professional doctorate by action research leads to professional and career development of seni...

Higher Education, 1992

The purpose of this paper is to demonstrate how action research may be applied to graduate manage... more The purpose of this paper is to demonstrate how action research may be applied to graduate management research programs. After distinguishing action research from traditional research and establishing that the former is more appropriate for developing managerial competencies than the latter, the paper discusses issues of conducting action research within a graduate management research program. These issues centre on the key concept of distinguishing between action research project and a thesis action research project. Distinctions between action research projects at Masters and PhD levels are noted. It is argued that ideally the core action research project has to be part of the PhD candidate's full-time work. Future difficulties are canvassed.

smib.vuw.ac.nz

... Chad Perry Southern Cross University ... Duncan and Moriarty 1998), the use of multimedia (Ho... more ... Chad Perry Southern Cross University ... Duncan and Moriarty 1998), the use of multimedia (Hoffmann and Novak 1996), and of providing consumers with additional convenience (Bloch, Pigneur, and Segev 1996; Burke 1997; Jarvenpaa and Todd 1997; Lohse and Spiller 1998). ...

Australasian Marketing Journal (AMJ), 2003

The impact of the internet on inter-firm relationships has received little attention in the acade... more The impact of the internet on inter-firm relationships has received little attention in the academic literature. This theory building research develops a conceptual framework about internet-facilitated relationships based on the literature and research findings from convergent interviews. The convergent interviews were conducted with CEOs and/or marketing managers of 10 Australian service companies. Results show that the internet does not appear to hinder inter-firm relationships as the internet is not being used at the expense of more traditional and personal forms of communication and has little impact on the level of trust in internet exchange partners and the dependence they have on one another at this relatively early stage of adoption. Rather, internet use is thought to be linked with improved business performance and satisfaction with the exchange partner's performance. The findings of this research add to the body of marketing knowledge and provide guidelines for manager...

Pew Internet, American Life Project, 2002

European Journal of Marketing, 2003

This paper examines the dynamics of business networks, that is, how these inter‐organisational ne... more This paper examines the dynamics of business networks, that is, how these inter‐organisational networks grow and decline. Three rival theories are investigated: predetermined sequence of stages, evolution of unpredictable states and joinings theory which focus on positioning, repositioning and exit. A case study methodology was used for data collection and analysis. Data were collected from in‐depth interviews with network managers/owners of firms networking with other overseas firms entering into Australian and Asian markets. The findings revealed that inter‐firm network development is an evolution of unpredictable states rather than a predetermined sequence of irreversible stages. In turn, a six “states” model of inter‐firm network development was formulated from data. Implications for managerial practices and further research are advanced.