Chairunnisa Nurul Maulida - Academia.edu (original) (raw)
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Papers by Chairunnisa Nurul Maulida
KINESIK
Korean culture is currently growing rapidly and expanding globally. It's existence tends to b... more Korean culture is currently growing rapidly and expanding globally. It's existence tends to be accepted by public from various circles, resulting in a phenomenon of "Korean Wave" or also called Hallyu. This phenomenon can be found in Indonesia and its impact is felt in everyday life, especially for the millennial generation. This has led several companies such as Shopee to carry out promotional activities using the K-Pop Boy Group Brand Ambassador named Stray Kids to maintain consumers loyalty. This study aims to determine the effect of K-Pop Brand Ambassador on consumers loyalty. With quantitative research methods and explanatory research types with the aim of knowing how much influence K-Pop Brand Ambassadors have on consumer loyalty. Equipped with SR (Stimulus-Response), a theory which helps researchers in analyzing the influence of K-Pop Brand Ambassadors on consumer loyalty. The sampling technique in this study uses non-probability sampling with a total sample of ...
KINESIK
Korean culture is currently growing rapidly and expanding globally. It's existence tends to b... more Korean culture is currently growing rapidly and expanding globally. It's existence tends to be accepted by public from various circles, resulting in a phenomenon of "Korean Wave" or also called Hallyu. This phenomenon can be found in Indonesia and its impact is felt in everyday life, especially for the millennial generation. This has led several companies such as Shopee to carry out promotional activities using the K-Pop Boy Group Brand Ambassador named Stray Kids to maintain consumers loyalty. This study aims to determine the effect of K-Pop Brand Ambassador on consumers loyalty. With quantitative research methods and explanatory research types with the aim of knowing how much influence K-Pop Brand Ambassadors have on consumer loyalty. Equipped with SR (Stimulus-Response), a theory which helps researchers in analyzing the influence of K-Pop Brand Ambassadors on consumer loyalty. The sampling technique in this study uses non-probability sampling with a total sample of ...