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Papers by Cokorda Gede Putra Yudistira

Research paper thumbnail of Peningkatan Penjualan Main Course Menu Pada Prego Restaurant the Westin Resort Nusa Dua – Bali (Pendekatan Menu Engineering)

GANEC SWARA

Along with the development of the number of tourist visits, also grows various stars hotels in Ba... more Along with the development of the number of tourist visits, also grows various stars hotels in Bali which causes room revenue is no longer the only large income for the hotel so that there is a need for additional sources of income for the hotel, which is restaurants. This research aims to determine the menu mix and contribution margin, and to find out the menu classification also the efforts made to increase sales volume. This research used analysis method with menu engineering approach. This analysis approach used to assess the popularity and profit of a menu item. The results of this research show 32% of the menu included in the “stars” category, 36% of the menu included in the “plowhorses” category, 4% of the menu included in the “puzzles” category, and 28% of the menu included in the “dogs” category. So, the efforts that should be made such as: maintaining the quality, reducing the portion of the menu, menu placement, up to the menu name change.

Research paper thumbnail of Leadership and Organizational Culture Analysis on Organizational Citizenship Behavior (OCB) at PT. Hatten Bali

Jurnal Riset Bisnis dan Investasi, 2018

This study aimed to analyze the influence of leadership and organizational culture on Organizatio... more This study aimed to analyze the influence of leadership and organizational culture on Organizational Citizenship Behavior employees. The study is a quantitative research. The data used in this study was collected through questionnaires and implemented to 106 of permanent employees in PT. Hatten Bali. The results of this study indicates that: 1) leadership have positive and significant effect on organizational citizenship behavior which indicated by coefficient regression value 0,297 and significant value 0,003, 2) organizational culture have positive and significant effect on organizational citizenship behavior which indicated by coefficient regression value 0,144 and significant value 0,039, and 3) leadership and organizational culture have simultaneously effect on organizational citizenship behavior which indicated by f-count value 6,846 > f-table and significant value 0,002. Regression analyze result adjusted R2 value 0,117. This indicates that organizational citizenship behav...

Research paper thumbnail of Pengaruh Perputaran Piutang Dan Kas Terhadap Likuiditas Pada Hilton Garden Inn Bali

Ganec Swara, Sep 10, 2022

Likuiditas merupakan faktor penting bagi perusahaan terutama dalam kelangsungan usahanya dalam ja... more Likuiditas merupakan faktor penting bagi perusahaan terutama dalam kelangsungan usahanya dalam jangka panjang. Perputaran piutang dan perputaran kas yang sehat dan ideal diharapkan mampu membantu perusahaan untuk mencapai tingkat likuiditas yang baik. Penelitian ini bertujuan untuk mengetahui pengaruh perputaran piutang dan perputaran kas terhadap likuiditas pada Hilton Garden Inn Bali baik secara parsial maupun simultan. Data yang digunakan dalam penelitian ini adalah data sekunder, dengan mengumpulkan laporan keuangan bulanan Hilton Garden Inn Bali berupa neraca dan laporan laba rugi dari Januari 2017-Desember 2019. Banyaknya data yang digunakan berjumlah 36 data. Teknik analisis data yang digunakan dalam penelitian ini adalah menghitung nilai masing-masing variabel penelitian, uji asumsi klasik, analisis regresi linier berganda, uji hipotesis, analisis korelasi dan koefisien determinasi. Teknik analisa data dilakukan menggunakan program SPSS versi 24. Hasil uji statistik menunjukan bahwa secara parsial perputaran piutang berpengaruh positif signifikan terhadap likuiditas (current ratio), sedangkan perputaran kas tidak berpengaruh signifikan terhadap likuiditas (current ratio). Secara simultan perputaran piutang dan perputaran kas tidak berpengaruh signifikan terhadap likuiditas (current ratio). Perputaran piutang dan perputaran kas mempengaruhi likuiditas sebesar 15% sedangkan sisanya 85% dipengaruhi oleh variabel lain yang tidak dimasukkan dalam penelitian ini.

Research paper thumbnail of Model of Using Social Media in Business Activities for the Students of Bali State Polytechnic

Proceedings of the International Conference on Applied Science and Technology on Social Science 2022 (iCAST-SS 2022), 2022

The information technology advancement during the 5.0 era has made most human activities take pla... more The information technology advancement during the 5.0 era has made most human activities take place online. Student activities mostly depend on the use of online media, especially social media for learning needs, entertainment, and business activities. For business activities in particular, with the students' speed of adoption and adaptation on social media, students have a great opportunity to maximize all the advantages of social media. The purpose of this study was to identify the use of social media by Bali State Polytechnic (herein after refers as BSP) students for business activities. As a vocational college focused on applied subjects the use of appliedbased applications by directly becoming an actor in the business world is very necessary. This study uses the Uses and Gratifications theory to explain the students' behavior in utilizing social media for business activities. with a random sampling survey, 33 students (respondents) were obtained who use social media for business activities. The result shows that characteristics of respondents, namely active students who run their business through promotions on social media, are at most 20 years old (37%), most are at the fourth diploma level (73%), the most respondents are from the fourth semester (46%), with the most businesses being run in the food and beverage sector (37%), and businesses running through social media for one year (58%). The most used social media is Instagram (36%), then the second one is WhatsApp which is also a supporter of consumer feedback communication. The most uploaded contents in the social media are a combination of photo, written and video, as many as 52% of respondents. The involvement of other parties in the creation of social media content is mostly maximizing consumer testimonials as many as 76% of respondents. The best time to do activities on social media is from 18.00 to 22.00 (30% of respondents), with a duration between 1 to 3 hours (73% of respondents) every day. The model of using social media in business activities by respondents with three important things, namely managing time for lecture activities and social media activities, creating social media content, and involving other parties (testimonials and influencers) to upload social media content.

Research paper thumbnail of Analisis Pengaruh Rekrutmen Dan Seleksi Terhadap Kinerja Karyawan Pada Perusahaan Umum Jaminan Kredit Indonesia

GANEC SWARA

This study aims to determine whether the recruitment and selection effect on employee performance... more This study aims to determine whether the recruitment and selection effect on employee performance both in partially and simultaneously at the Indonesian Credit Guarantee Company Denpasar Branch Office. This research was conducted for 6 months, starting from July to December 2019. The data were collected through a questionnaire method. The number of respondents in this study were 30 employees. The research method that used is quantitative descriptive, while the research tool used descriptive analysis and multiple regression analysis with the help of the IBM SPSS 21 program. The study results showed that the recruitment variable (X1) did not have a significant effect on employee performance because the sig value> 0.05 which is 0.450. Selection (X2) has a significant effect on employee performance where the value of sig <0.05 which is 0.41. The partial test results showed that the selection variable has the highest beta coefficient of 0.513, so it can be concluded that the select...

Research paper thumbnail of Efektivitas dan Efisiensi Penerapan Sistem Antrian Berbasis Online (SpeedID) Dalam Mengoptimalkan Kualitas Pelayanan di Masa Pandemi Covid-19 Pada PT Bank Pembangunan Daerah Bali Cabang Klungkung

Jurnal Bisnis dan Kewirausahaan

This research aims to analyze the extent of effectiveness and efficiency of applications of Onlin... more This research aims to analyze the extent of effectiveness and efficiency of applications of Online-Based Queuing System (SpeedID) in optimizing the services quality during the pandemic Covid-19 at Bank BPD Bali Klungkung Branch. This research uses a qualitative descriptive method with a case study approach. Data collection is done by using observation, interview and documentation techniques. Interview informants include internal (staff) and external (customers) Bank BPD Bali Klungkung Branch. Data analysis was carried out with the stages of data reduction, data display, and drawing conclusions using pattern matching techniques. Research results indicate that effectiveness and efficiency of applications of Online-Based Queuing System (SpeedID) in optimizing the service quality during pandemic Covid-19 at Bank BPD Bali Klungkung Branch which is not maximized. It is caused by the disturbance of the program and the goal achievements caused by various obstacles like systems or tissue dis...

Research paper thumbnail of An Analysis of Media Use, Gratification Sought, and Information Needs by Tourists in Bali before, during, and after the Covid-19 Pandemic

Proceedings of the International Conference on Applied Science and Technology on Social Science 2021 (iCAST-SS 2021), 2022

This study aims at exploring the media use, gratification sought, and information needs of touris... more This study aims at exploring the media use, gratification sought, and information needs of tourists in Bali and whether there is any difference before, during, and after the Covid-19 pandemic. With accidental and purposive sampling, 115 tourists visiting four (4) Bali's main beaches answered the questionnaire and analyzed with Paired sample t-test, testing the hypothesis that there is a difference among media use, gratification sought, and information needs of tourists before, during, and after the pandemic. The result shows tourists mostly use whats app (group), Youtube, Instagram, and Facebook followed by electronic and print media. The main gratifications sought are spending free time, get Covid-19 information, and release tension from problems. Before the pandemic, information needed are prevention, while after the pandemic is vaccine effectiveness, and after pandemic is travel rules. After the pandemic, tourists require information on travel rules, vaccine effectiveness, prevention, and vaccine availability. The paired sample t-test indicates that a difference on media use, gratification sought, information needs of tourists before, during, and after the pandemic. Understanding tourists' media use, gratifications sought, and information needs are very important for Bali's government and private sectors for effective and efficient communication in relation to Covid-19 pandemic.

Research paper thumbnail of Tourists Perceptions and Preferences of Sustainable Rural Tourism Management: A Case Study on the Bakas Tourism Area, Banjarangkan Sub District Klungkung Regency, Bali

Proceedings of the International Conference on Applied Science and Technology on Social Science 2021 (iCAST-SS 2021), 2022

Research paper thumbnail of An Importance-Performance Analysis of Bali State Polytechnic's Green Tourism Program

Proceedings of the International Conference On Applied Science and Technology 2019 - Social Sciences Track (iCASTSS 2019), 2019

Understanding stakeholders' perception on organization social responsibility initiative is very i... more Understanding stakeholders' perception on organization social responsibility initiative is very important for the success of the initiative itself. Green Tourism is Bali State Polytechnic (BSP)'s special program to show its social responsibility commitment. In order to succeed, the Green Tourism program should be conducted based on and able to meet the stakeholders' needs and expectations. This study investigates BSP's internal stakeholders' perception on Green Tourism program. A questionnaire is developed based on a literature review and interview which resulted in a total of 59 indicators which was answered by a total of 289 students, lecturers, and administration staff. The data is analysed by using descriptive statistics and important-performance analysis (IPA). The result shows that the stakeholders have a relatively high perception on the importance of Green Tourism programs but perceive that its implementation still requires more improvements. All three themes; green ethics, green business, and green physics are considered both very important and already well implemented but still need more improvements. BSP need to improve efforts on some indicators such as praying before activities, encourage honesty, discipline, and care attitudes, integrate religious values into teaching learning process, encourage work culture, set up discussion groups, encourage voluntary culture, create group work, regularly communicate campus activities to public; and maintain buildings.

Research paper thumbnail of Explicating Human Capital Contribution for SMEs Sustainable Competitive Advantage

Proceedings of the International Conference On Applied Science and Technology 2019 - Social Sciences Track (iCASTSS 2019), 2019

Researchers debating about the role of human capital in order to increasing financial performance... more Researchers debating about the role of human capital in order to increasing financial performance, sustainability and competitiveness. This study aims to examine the role of human capital in improving financial performance and competitive advantage. This study used a quantitative design through the distribution of questionnaires to managers of SMEs Wood Crafts in Badung Regency. The research sample amounted to 43 SMEs using proportional random sampling which was then analyzed with SmartPLS 3.0 software. The results contribute theoretically and practically, especially organizational efforts in maintaining the stability of financial performance, sustainability and competitive advantage. The analysis shows that human capital has a significant positive effect on financial performance, human capital has a positive and significant effect on competitive advantage, financial performance has a positive and significant effect on competitive advantage. Research limitations are discussed in the...

Research paper thumbnail of Strategi Pemasaran Objek Wisata Alas Kedaton Untuk Meningkatkan Jumlah Kunjungan Wisatawan

Tujuan dari penelitian ini adalah untuk mengetahui strategi pemasaran objek wisata Alas Kedaton. ... more Tujuan dari penelitian ini adalah untuk mengetahui strategi pemasaran objek wisata Alas Kedaton. Alas Kedaton merupakan tempat wisata yang mengandalkan pelestarian monyet, kelelawar dan habitatnya. Berkembangnya wabah penyakit Corona tentunya berdampak pada penurunan jumlah wisatawan mancanegara, karena penerbangan dari dan menuju negara asal wisman telah ditutup. Untuk itu, kami mencoba melakukan penelitian yang menitikberatkan pada strategi pemasaran sehingga diharapkan akan didapatkan pasar baru dan tidak bergantung pada pasar dari China. Menurut Kotler dan Armstrong (2014: 27) menyatakan bahwa proses dimana perusahaan menciptakan nilai bagi pelanggan dan membangun hubungan pelanggan yang kuat untuk mendapatkan nilai dari pelanggan sebagai imbalannya. Data penelitian diambil dari data primer dan data sekunder. Data primer diperoleh dari pengelola dengan wawancara terstruktur dengan pihak yang menangani objek wisata tersebut. Analisis ini digunakan untuk membuat strategi pemasaran...

Research paper thumbnail of The Study on Village Tourist Potential Exploration in Karangasem Regency

Karangasem Regency has a lot of authenticity in customs, arts, culture, and natural beauty and ex... more Karangasem Regency has a lot of authenticity in customs, arts, culture, and natural beauty and exoticism in rural areas. However, the exploration on the rural tourism in Karangasem Regency has not developed professionally. This study attempts to search the potential rural tourism in Karangasem. This research applied descriptive qualitative. The result was It is necessary to support various aspects of tourism as it will be able to provide satisfaction to tourists and even able to create an authentic impression for domestic and foreign tourists. In terms of a tourism destination development strategy by looking at the potential of the region, it requires specific critical thinking. Exploring the tourism potential in Karangasem regency will later be used as a pioneer in developing tourist destination effectively and able to display the specific advantages of each destination. In the long term, it can be used as a database in building tourism that is interconnected among one tourist dest...

Research paper thumbnail of The Effect of Collaboration Strategy on Logistics Performance: Mediating Role of Logistics Capability

Proceedings of the International Conference of Ethics on Business, Economics, and Social Science (ICEBESS 2018), 2019

This study was aimed to examine the role of collaboration strategy in improving organizational ca... more This study was aimed to examine the role of collaboration strategy in improving organizational capability, the latter being the impetus of increased logistics performance. This research adopted a quantitative design, and the research instrument was a questionnaire using a five-point Likert scale. The research population was 22 freight forwarding companies located in Badung regency, Bali province, Indonesia. A total of 44 managers and assistant managers were asked to fill out the questionnaire. The research model was built by using structural equation modelling approach and the data were analyzed with the help of SmartPLS-3 software. The research findings revealed that collaboration had a significant effect on logistics capability, which in turn had a significant effect on logistics performance. Theoretically, the findings imply that we need to add the variable body of knowledge into the relationship between the variables and to consider the role of logistics capability as the mediating variable. The practical implication concerns the importance of collaboration strategy in improving capability and logistics performance. The research limitations are discussed.

Research paper thumbnail of Implikasi Penerapan Customer Relationship Marketing Dan Digital Marketing Terhadap Kepuasan Konsumen Pada PT Gapura Angkasa Joumpa Denpasar

GANEC SWARA, 2020

This study aims to determine the implications of Customer Relationship Marketing and Digital Mark... more This study aims to determine the implications of Customer Relationship Marketing and Digital Marketing for consumer satisfaction at PT Gapura Angkasa JOUMPA Denpasar. The number of samples used was 68 people. The data used are primary data and secondary data with data collection techniques using a questionnaire. Data were analyzed descriptively quantitatively with SPSS 23.0 The results showed that partially 45.1% Customer Relationship Marketing (X1) had positive and significant implications for Consumer Satisfaction (Y) and 14% Digital Marketing (X2) had positive and significant implications for Consumer Satisfaction (Y). Simultaneously Customer Relationship Marketing (X1) and Digital Marketing (X2) have 59.1% implications for Consumer Satisfaction (Y) and 40.9% due to other factors outside the research model.

Research paper thumbnail of The Effects of L2 Pragmatic Autonomous and Controlled Motivations on Engagement with Pragmatic Aspect

TEFLIN Journal: A publication on the teaching and learning of English

No study has investigated the relationship between student engagement per se and student motivati... more No study has investigated the relationship between student engagement per se and student motivation within second language (L2) pragmatics, notwithstanding the significance of engagement for L2 learning. The present study aimed to explore the effects of two global motivational orientations (autonomous and controlled motivations) on behavioral engagement within the perspective of L2 pragmatics by drawing on self-determination theory. A total of 76 college students agreed to participate and were requested to fill out a tailor-made, 34-item, 6-point Likert-scale questionnaire. The results of data analysis using standard multiple linear regression revealed that both Autonomous and Controlled Motivations significantly predicted and explained a large amount of variance in Engagement, F(2, 71) = 161.28, p < .01, R2 = .82, adjusted R2 = .81, and that the effect of Controlled Motivation, B = .33, t(71) = 8.05, p < .01, was twice as large as that of Autonomous Motivation, B = .16, t(71)...

Research paper thumbnail of Explicating Human Capital Contribution for SMEs Sustainable Competitive Advantage

Proceedings of the International Conference On Applied Science and Technology 2019 - Social Sciences Track (iCASTSS 2019), 2019

Researchers debating about the role of human capital in order to increasing financial performance... more Researchers debating about the role of human capital in order to increasing financial performance, sustainability and competitiveness. This study aims to examine the role of human capital in improving financial performance and competitive advantage. This study used a quantitative design through the distribution of questionnaires to managers of SMEs Wood Crafts in Badung Regency. The research sample amounted to 43 SMEs using proportional random sampling which was then analyzed with SmartPLS 3.0 software. The results contribute theoretically and practically, especially organizational efforts in maintaining the stability of financial performance, sustainability and competitive advantage. The analysis shows that human capital has a significant positive effect on financial performance, human capital has a positive and significant effect on competitive advantage, financial performance has a positive and significant effect on competitive advantage. Research limitations are discussed in the...

Research paper thumbnail of Pengaruh Experiential Marekting Dan Kepuasan Terhadap Loyalitas Pelanggan Pada Tijili Hotel Seminyak

The development of knowledge and communication technology, as well as increased competitiveness, ... more The development of knowledge and communication technology, as well as increased competitiveness, make the concept of experiential marketing offered as a strategy in marketing. This concept supports strategically to increase customers and maintain customer loyalty. One way that can be done to increase customer loyalty is to give satisfaction to the customers. Customer satisfaction is the key to the success of a business. The purpose of this study is to determine and analyze the influence of experiential marketing and customer satisfaction on customer loyalty at Tijili Hotel Seminyak. Data was collected through questionnaire method. The sampling technique is the purposive sampling technique with the number of samples is 118 respondents who have stayed at least 2 times at Tijili Hotel Seminyak. This study uses multiple linear regression analysis technique. The results showed the experiential marketing variable has a positive and significant effect on customer loyalty with a significanc...

Research paper thumbnail of The Effect of Collaboration Strategy on Logistics Performance: Mediating Role of Logistics Capability

Proceedings of the International Conference of Ethics on Business, Economics, and Social Science (ICEBESS 2018)

Research paper thumbnail of The Effect of Collaboration Strategy on Logistics Performance: Mediating Role of Logistics Capability

Proceedings of the International Conference of Ethics on Business, Economics, and Social Science (ICEBESS 2018)

This study was aimed to examine the role of collaboration strategy in improving organizational ca... more This study was aimed to examine the role of collaboration strategy in improving organizational capability, the latter being the impetus of increased logistics performance. This research adopted a quantitative design, and the research instrument was a questionnaire using a five-point Likert scale. The research population was 22 freight forwarding companies located in Badung regency, Bali province, Indonesia. A total of 44 managers and assistant managers were asked to fill out the questionnaire. The research model was built by using structural equation modelling approach and the data were analyzed with the help of SmartPLS-3 software. The research findings revealed that collaboration had a significant effect on logistics capability, which in turn had a significant effect on logistics performance. Theoretically, the findings imply that we need to add the variable body of knowledge into the relationship between the variables and to consider the role of logistics capability as the mediating variable. The practical implication concerns the importance of collaboration strategy in improving capability and logistics performance. The research limitations are discussed.

Research paper thumbnail of Peningkatan Penjualan Main Course Menu Pada Prego Restaurant the Westin Resort Nusa Dua – Bali (Pendekatan Menu Engineering)

GANEC SWARA

Along with the development of the number of tourist visits, also grows various stars hotels in Ba... more Along with the development of the number of tourist visits, also grows various stars hotels in Bali which causes room revenue is no longer the only large income for the hotel so that there is a need for additional sources of income for the hotel, which is restaurants. This research aims to determine the menu mix and contribution margin, and to find out the menu classification also the efforts made to increase sales volume. This research used analysis method with menu engineering approach. This analysis approach used to assess the popularity and profit of a menu item. The results of this research show 32% of the menu included in the “stars” category, 36% of the menu included in the “plowhorses” category, 4% of the menu included in the “puzzles” category, and 28% of the menu included in the “dogs” category. So, the efforts that should be made such as: maintaining the quality, reducing the portion of the menu, menu placement, up to the menu name change.

Research paper thumbnail of Leadership and Organizational Culture Analysis on Organizational Citizenship Behavior (OCB) at PT. Hatten Bali

Jurnal Riset Bisnis dan Investasi, 2018

This study aimed to analyze the influence of leadership and organizational culture on Organizatio... more This study aimed to analyze the influence of leadership and organizational culture on Organizational Citizenship Behavior employees. The study is a quantitative research. The data used in this study was collected through questionnaires and implemented to 106 of permanent employees in PT. Hatten Bali. The results of this study indicates that: 1) leadership have positive and significant effect on organizational citizenship behavior which indicated by coefficient regression value 0,297 and significant value 0,003, 2) organizational culture have positive and significant effect on organizational citizenship behavior which indicated by coefficient regression value 0,144 and significant value 0,039, and 3) leadership and organizational culture have simultaneously effect on organizational citizenship behavior which indicated by f-count value 6,846 > f-table and significant value 0,002. Regression analyze result adjusted R2 value 0,117. This indicates that organizational citizenship behav...

Research paper thumbnail of Pengaruh Perputaran Piutang Dan Kas Terhadap Likuiditas Pada Hilton Garden Inn Bali

Ganec Swara, Sep 10, 2022

Likuiditas merupakan faktor penting bagi perusahaan terutama dalam kelangsungan usahanya dalam ja... more Likuiditas merupakan faktor penting bagi perusahaan terutama dalam kelangsungan usahanya dalam jangka panjang. Perputaran piutang dan perputaran kas yang sehat dan ideal diharapkan mampu membantu perusahaan untuk mencapai tingkat likuiditas yang baik. Penelitian ini bertujuan untuk mengetahui pengaruh perputaran piutang dan perputaran kas terhadap likuiditas pada Hilton Garden Inn Bali baik secara parsial maupun simultan. Data yang digunakan dalam penelitian ini adalah data sekunder, dengan mengumpulkan laporan keuangan bulanan Hilton Garden Inn Bali berupa neraca dan laporan laba rugi dari Januari 2017-Desember 2019. Banyaknya data yang digunakan berjumlah 36 data. Teknik analisis data yang digunakan dalam penelitian ini adalah menghitung nilai masing-masing variabel penelitian, uji asumsi klasik, analisis regresi linier berganda, uji hipotesis, analisis korelasi dan koefisien determinasi. Teknik analisa data dilakukan menggunakan program SPSS versi 24. Hasil uji statistik menunjukan bahwa secara parsial perputaran piutang berpengaruh positif signifikan terhadap likuiditas (current ratio), sedangkan perputaran kas tidak berpengaruh signifikan terhadap likuiditas (current ratio). Secara simultan perputaran piutang dan perputaran kas tidak berpengaruh signifikan terhadap likuiditas (current ratio). Perputaran piutang dan perputaran kas mempengaruhi likuiditas sebesar 15% sedangkan sisanya 85% dipengaruhi oleh variabel lain yang tidak dimasukkan dalam penelitian ini.

Research paper thumbnail of Model of Using Social Media in Business Activities for the Students of Bali State Polytechnic

Proceedings of the International Conference on Applied Science and Technology on Social Science 2022 (iCAST-SS 2022), 2022

The information technology advancement during the 5.0 era has made most human activities take pla... more The information technology advancement during the 5.0 era has made most human activities take place online. Student activities mostly depend on the use of online media, especially social media for learning needs, entertainment, and business activities. For business activities in particular, with the students' speed of adoption and adaptation on social media, students have a great opportunity to maximize all the advantages of social media. The purpose of this study was to identify the use of social media by Bali State Polytechnic (herein after refers as BSP) students for business activities. As a vocational college focused on applied subjects the use of appliedbased applications by directly becoming an actor in the business world is very necessary. This study uses the Uses and Gratifications theory to explain the students' behavior in utilizing social media for business activities. with a random sampling survey, 33 students (respondents) were obtained who use social media for business activities. The result shows that characteristics of respondents, namely active students who run their business through promotions on social media, are at most 20 years old (37%), most are at the fourth diploma level (73%), the most respondents are from the fourth semester (46%), with the most businesses being run in the food and beverage sector (37%), and businesses running through social media for one year (58%). The most used social media is Instagram (36%), then the second one is WhatsApp which is also a supporter of consumer feedback communication. The most uploaded contents in the social media are a combination of photo, written and video, as many as 52% of respondents. The involvement of other parties in the creation of social media content is mostly maximizing consumer testimonials as many as 76% of respondents. The best time to do activities on social media is from 18.00 to 22.00 (30% of respondents), with a duration between 1 to 3 hours (73% of respondents) every day. The model of using social media in business activities by respondents with three important things, namely managing time for lecture activities and social media activities, creating social media content, and involving other parties (testimonials and influencers) to upload social media content.

Research paper thumbnail of Analisis Pengaruh Rekrutmen Dan Seleksi Terhadap Kinerja Karyawan Pada Perusahaan Umum Jaminan Kredit Indonesia

GANEC SWARA

This study aims to determine whether the recruitment and selection effect on employee performance... more This study aims to determine whether the recruitment and selection effect on employee performance both in partially and simultaneously at the Indonesian Credit Guarantee Company Denpasar Branch Office. This research was conducted for 6 months, starting from July to December 2019. The data were collected through a questionnaire method. The number of respondents in this study were 30 employees. The research method that used is quantitative descriptive, while the research tool used descriptive analysis and multiple regression analysis with the help of the IBM SPSS 21 program. The study results showed that the recruitment variable (X1) did not have a significant effect on employee performance because the sig value> 0.05 which is 0.450. Selection (X2) has a significant effect on employee performance where the value of sig <0.05 which is 0.41. The partial test results showed that the selection variable has the highest beta coefficient of 0.513, so it can be concluded that the select...

Research paper thumbnail of Efektivitas dan Efisiensi Penerapan Sistem Antrian Berbasis Online (SpeedID) Dalam Mengoptimalkan Kualitas Pelayanan di Masa Pandemi Covid-19 Pada PT Bank Pembangunan Daerah Bali Cabang Klungkung

Jurnal Bisnis dan Kewirausahaan

This research aims to analyze the extent of effectiveness and efficiency of applications of Onlin... more This research aims to analyze the extent of effectiveness and efficiency of applications of Online-Based Queuing System (SpeedID) in optimizing the services quality during the pandemic Covid-19 at Bank BPD Bali Klungkung Branch. This research uses a qualitative descriptive method with a case study approach. Data collection is done by using observation, interview and documentation techniques. Interview informants include internal (staff) and external (customers) Bank BPD Bali Klungkung Branch. Data analysis was carried out with the stages of data reduction, data display, and drawing conclusions using pattern matching techniques. Research results indicate that effectiveness and efficiency of applications of Online-Based Queuing System (SpeedID) in optimizing the service quality during pandemic Covid-19 at Bank BPD Bali Klungkung Branch which is not maximized. It is caused by the disturbance of the program and the goal achievements caused by various obstacles like systems or tissue dis...

Research paper thumbnail of An Analysis of Media Use, Gratification Sought, and Information Needs by Tourists in Bali before, during, and after the Covid-19 Pandemic

Proceedings of the International Conference on Applied Science and Technology on Social Science 2021 (iCAST-SS 2021), 2022

This study aims at exploring the media use, gratification sought, and information needs of touris... more This study aims at exploring the media use, gratification sought, and information needs of tourists in Bali and whether there is any difference before, during, and after the Covid-19 pandemic. With accidental and purposive sampling, 115 tourists visiting four (4) Bali's main beaches answered the questionnaire and analyzed with Paired sample t-test, testing the hypothesis that there is a difference among media use, gratification sought, and information needs of tourists before, during, and after the pandemic. The result shows tourists mostly use whats app (group), Youtube, Instagram, and Facebook followed by electronic and print media. The main gratifications sought are spending free time, get Covid-19 information, and release tension from problems. Before the pandemic, information needed are prevention, while after the pandemic is vaccine effectiveness, and after pandemic is travel rules. After the pandemic, tourists require information on travel rules, vaccine effectiveness, prevention, and vaccine availability. The paired sample t-test indicates that a difference on media use, gratification sought, information needs of tourists before, during, and after the pandemic. Understanding tourists' media use, gratifications sought, and information needs are very important for Bali's government and private sectors for effective and efficient communication in relation to Covid-19 pandemic.

Research paper thumbnail of Tourists Perceptions and Preferences of Sustainable Rural Tourism Management: A Case Study on the Bakas Tourism Area, Banjarangkan Sub District Klungkung Regency, Bali

Proceedings of the International Conference on Applied Science and Technology on Social Science 2021 (iCAST-SS 2021), 2022

Research paper thumbnail of An Importance-Performance Analysis of Bali State Polytechnic's Green Tourism Program

Proceedings of the International Conference On Applied Science and Technology 2019 - Social Sciences Track (iCASTSS 2019), 2019

Understanding stakeholders' perception on organization social responsibility initiative is very i... more Understanding stakeholders' perception on organization social responsibility initiative is very important for the success of the initiative itself. Green Tourism is Bali State Polytechnic (BSP)'s special program to show its social responsibility commitment. In order to succeed, the Green Tourism program should be conducted based on and able to meet the stakeholders' needs and expectations. This study investigates BSP's internal stakeholders' perception on Green Tourism program. A questionnaire is developed based on a literature review and interview which resulted in a total of 59 indicators which was answered by a total of 289 students, lecturers, and administration staff. The data is analysed by using descriptive statistics and important-performance analysis (IPA). The result shows that the stakeholders have a relatively high perception on the importance of Green Tourism programs but perceive that its implementation still requires more improvements. All three themes; green ethics, green business, and green physics are considered both very important and already well implemented but still need more improvements. BSP need to improve efforts on some indicators such as praying before activities, encourage honesty, discipline, and care attitudes, integrate religious values into teaching learning process, encourage work culture, set up discussion groups, encourage voluntary culture, create group work, regularly communicate campus activities to public; and maintain buildings.

Research paper thumbnail of Explicating Human Capital Contribution for SMEs Sustainable Competitive Advantage

Proceedings of the International Conference On Applied Science and Technology 2019 - Social Sciences Track (iCASTSS 2019), 2019

Researchers debating about the role of human capital in order to increasing financial performance... more Researchers debating about the role of human capital in order to increasing financial performance, sustainability and competitiveness. This study aims to examine the role of human capital in improving financial performance and competitive advantage. This study used a quantitative design through the distribution of questionnaires to managers of SMEs Wood Crafts in Badung Regency. The research sample amounted to 43 SMEs using proportional random sampling which was then analyzed with SmartPLS 3.0 software. The results contribute theoretically and practically, especially organizational efforts in maintaining the stability of financial performance, sustainability and competitive advantage. The analysis shows that human capital has a significant positive effect on financial performance, human capital has a positive and significant effect on competitive advantage, financial performance has a positive and significant effect on competitive advantage. Research limitations are discussed in the...

Research paper thumbnail of Strategi Pemasaran Objek Wisata Alas Kedaton Untuk Meningkatkan Jumlah Kunjungan Wisatawan

Tujuan dari penelitian ini adalah untuk mengetahui strategi pemasaran objek wisata Alas Kedaton. ... more Tujuan dari penelitian ini adalah untuk mengetahui strategi pemasaran objek wisata Alas Kedaton. Alas Kedaton merupakan tempat wisata yang mengandalkan pelestarian monyet, kelelawar dan habitatnya. Berkembangnya wabah penyakit Corona tentunya berdampak pada penurunan jumlah wisatawan mancanegara, karena penerbangan dari dan menuju negara asal wisman telah ditutup. Untuk itu, kami mencoba melakukan penelitian yang menitikberatkan pada strategi pemasaran sehingga diharapkan akan didapatkan pasar baru dan tidak bergantung pada pasar dari China. Menurut Kotler dan Armstrong (2014: 27) menyatakan bahwa proses dimana perusahaan menciptakan nilai bagi pelanggan dan membangun hubungan pelanggan yang kuat untuk mendapatkan nilai dari pelanggan sebagai imbalannya. Data penelitian diambil dari data primer dan data sekunder. Data primer diperoleh dari pengelola dengan wawancara terstruktur dengan pihak yang menangani objek wisata tersebut. Analisis ini digunakan untuk membuat strategi pemasaran...

Research paper thumbnail of The Study on Village Tourist Potential Exploration in Karangasem Regency

Karangasem Regency has a lot of authenticity in customs, arts, culture, and natural beauty and ex... more Karangasem Regency has a lot of authenticity in customs, arts, culture, and natural beauty and exoticism in rural areas. However, the exploration on the rural tourism in Karangasem Regency has not developed professionally. This study attempts to search the potential rural tourism in Karangasem. This research applied descriptive qualitative. The result was It is necessary to support various aspects of tourism as it will be able to provide satisfaction to tourists and even able to create an authentic impression for domestic and foreign tourists. In terms of a tourism destination development strategy by looking at the potential of the region, it requires specific critical thinking. Exploring the tourism potential in Karangasem regency will later be used as a pioneer in developing tourist destination effectively and able to display the specific advantages of each destination. In the long term, it can be used as a database in building tourism that is interconnected among one tourist dest...

Research paper thumbnail of The Effect of Collaboration Strategy on Logistics Performance: Mediating Role of Logistics Capability

Proceedings of the International Conference of Ethics on Business, Economics, and Social Science (ICEBESS 2018), 2019

This study was aimed to examine the role of collaboration strategy in improving organizational ca... more This study was aimed to examine the role of collaboration strategy in improving organizational capability, the latter being the impetus of increased logistics performance. This research adopted a quantitative design, and the research instrument was a questionnaire using a five-point Likert scale. The research population was 22 freight forwarding companies located in Badung regency, Bali province, Indonesia. A total of 44 managers and assistant managers were asked to fill out the questionnaire. The research model was built by using structural equation modelling approach and the data were analyzed with the help of SmartPLS-3 software. The research findings revealed that collaboration had a significant effect on logistics capability, which in turn had a significant effect on logistics performance. Theoretically, the findings imply that we need to add the variable body of knowledge into the relationship between the variables and to consider the role of logistics capability as the mediating variable. The practical implication concerns the importance of collaboration strategy in improving capability and logistics performance. The research limitations are discussed.

Research paper thumbnail of Implikasi Penerapan Customer Relationship Marketing Dan Digital Marketing Terhadap Kepuasan Konsumen Pada PT Gapura Angkasa Joumpa Denpasar

GANEC SWARA, 2020

This study aims to determine the implications of Customer Relationship Marketing and Digital Mark... more This study aims to determine the implications of Customer Relationship Marketing and Digital Marketing for consumer satisfaction at PT Gapura Angkasa JOUMPA Denpasar. The number of samples used was 68 people. The data used are primary data and secondary data with data collection techniques using a questionnaire. Data were analyzed descriptively quantitatively with SPSS 23.0 The results showed that partially 45.1% Customer Relationship Marketing (X1) had positive and significant implications for Consumer Satisfaction (Y) and 14% Digital Marketing (X2) had positive and significant implications for Consumer Satisfaction (Y). Simultaneously Customer Relationship Marketing (X1) and Digital Marketing (X2) have 59.1% implications for Consumer Satisfaction (Y) and 40.9% due to other factors outside the research model.

Research paper thumbnail of The Effects of L2 Pragmatic Autonomous and Controlled Motivations on Engagement with Pragmatic Aspect

TEFLIN Journal: A publication on the teaching and learning of English

No study has investigated the relationship between student engagement per se and student motivati... more No study has investigated the relationship between student engagement per se and student motivation within second language (L2) pragmatics, notwithstanding the significance of engagement for L2 learning. The present study aimed to explore the effects of two global motivational orientations (autonomous and controlled motivations) on behavioral engagement within the perspective of L2 pragmatics by drawing on self-determination theory. A total of 76 college students agreed to participate and were requested to fill out a tailor-made, 34-item, 6-point Likert-scale questionnaire. The results of data analysis using standard multiple linear regression revealed that both Autonomous and Controlled Motivations significantly predicted and explained a large amount of variance in Engagement, F(2, 71) = 161.28, p < .01, R2 = .82, adjusted R2 = .81, and that the effect of Controlled Motivation, B = .33, t(71) = 8.05, p < .01, was twice as large as that of Autonomous Motivation, B = .16, t(71)...

Research paper thumbnail of Explicating Human Capital Contribution for SMEs Sustainable Competitive Advantage

Proceedings of the International Conference On Applied Science and Technology 2019 - Social Sciences Track (iCASTSS 2019), 2019

Researchers debating about the role of human capital in order to increasing financial performance... more Researchers debating about the role of human capital in order to increasing financial performance, sustainability and competitiveness. This study aims to examine the role of human capital in improving financial performance and competitive advantage. This study used a quantitative design through the distribution of questionnaires to managers of SMEs Wood Crafts in Badung Regency. The research sample amounted to 43 SMEs using proportional random sampling which was then analyzed with SmartPLS 3.0 software. The results contribute theoretically and practically, especially organizational efforts in maintaining the stability of financial performance, sustainability and competitive advantage. The analysis shows that human capital has a significant positive effect on financial performance, human capital has a positive and significant effect on competitive advantage, financial performance has a positive and significant effect on competitive advantage. Research limitations are discussed in the...

Research paper thumbnail of Pengaruh Experiential Marekting Dan Kepuasan Terhadap Loyalitas Pelanggan Pada Tijili Hotel Seminyak

The development of knowledge and communication technology, as well as increased competitiveness, ... more The development of knowledge and communication technology, as well as increased competitiveness, make the concept of experiential marketing offered as a strategy in marketing. This concept supports strategically to increase customers and maintain customer loyalty. One way that can be done to increase customer loyalty is to give satisfaction to the customers. Customer satisfaction is the key to the success of a business. The purpose of this study is to determine and analyze the influence of experiential marketing and customer satisfaction on customer loyalty at Tijili Hotel Seminyak. Data was collected through questionnaire method. The sampling technique is the purposive sampling technique with the number of samples is 118 respondents who have stayed at least 2 times at Tijili Hotel Seminyak. This study uses multiple linear regression analysis technique. The results showed the experiential marketing variable has a positive and significant effect on customer loyalty with a significanc...

Research paper thumbnail of The Effect of Collaboration Strategy on Logistics Performance: Mediating Role of Logistics Capability

Proceedings of the International Conference of Ethics on Business, Economics, and Social Science (ICEBESS 2018)

Research paper thumbnail of The Effect of Collaboration Strategy on Logistics Performance: Mediating Role of Logistics Capability

Proceedings of the International Conference of Ethics on Business, Economics, and Social Science (ICEBESS 2018)

This study was aimed to examine the role of collaboration strategy in improving organizational ca... more This study was aimed to examine the role of collaboration strategy in improving organizational capability, the latter being the impetus of increased logistics performance. This research adopted a quantitative design, and the research instrument was a questionnaire using a five-point Likert scale. The research population was 22 freight forwarding companies located in Badung regency, Bali province, Indonesia. A total of 44 managers and assistant managers were asked to fill out the questionnaire. The research model was built by using structural equation modelling approach and the data were analyzed with the help of SmartPLS-3 software. The research findings revealed that collaboration had a significant effect on logistics capability, which in turn had a significant effect on logistics performance. Theoretically, the findings imply that we need to add the variable body of knowledge into the relationship between the variables and to consider the role of logistics capability as the mediating variable. The practical implication concerns the importance of collaboration strategy in improving capability and logistics performance. The research limitations are discussed.