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Papers by Colin Rigby
Brain Informatics
Introduction The present paper discusses the findings of a systematic review of EEG measures in n... more Introduction The present paper discusses the findings of a systematic review of EEG measures in neuromarketing, identifying which EEG measures are the most robust predictor of customer preference in neuromarketing. The review investigated which TF effect (e.g., theta-band power), and ERP component (e.g., N400) was most consistently reflective of self-reported preference. Machine-learning prediction also investigated, along with the use of EEG when combined with physiological measures such as eye-tracking. Methods Search terms ‘neuromarketing’ and ‘consumer neuroscience’ identified papers that used EEG measures. Publications were excluded if they were primarily written in a language other than English or were not published as journal articles (e.g., book chapters). 174 papers were included in the present review. Results Frontal alpha asymmetry (FAA) was the most reliable TF signal of preference and was able to differentiate positive from negative consumer responses. Similarly, the la...
2017 IEEE International Conference on Computer and Information Technology (CIT), Aug 1, 2017
International Journal of Information and Operations Management Education, 2018
International Journal of Agile Management Systems, 2000
There has been extended debate about how to conceptualise inter‐organizational restructuring in l... more There has been extended debate about how to conceptualise inter‐organizational restructuring in late twentieth century capitalism, giving rise to a number of models that attempt to represent productive change. A number of such conceptualisations of transformation under the banner of “agility” attempt to provide guidance about “managing” physical and social relationships within and between companies in response to growing market complexity. The theoretical argument in this paper is that inter‐firm agility cannot be objectively understood in all cases using simple unidirectional cause and effect as such theories do not take into account more subjective aspects of interaction. Specifically, we argue that to have a vision of agility in action there must be an evaluation of complexity in and between organisational boundaries with a theoretical approach that gives a more robust appreciation of inter‐firm ties. Conceptualising agility in this way captures the essence of tacit knowledge bet...
Gender, Work and Organization, 2004
Electronic Workshops in Computing
Gender Work and Organization, 2004
Gender Work and Organization, 2004
Gender Work and Organization, 2004
International Journal of Agile Management Systems, 2000
Brain Informatics
Introduction The present paper discusses the findings of a systematic review of EEG measures in n... more Introduction The present paper discusses the findings of a systematic review of EEG measures in neuromarketing, identifying which EEG measures are the most robust predictor of customer preference in neuromarketing. The review investigated which TF effect (e.g., theta-band power), and ERP component (e.g., N400) was most consistently reflective of self-reported preference. Machine-learning prediction also investigated, along with the use of EEG when combined with physiological measures such as eye-tracking. Methods Search terms ‘neuromarketing’ and ‘consumer neuroscience’ identified papers that used EEG measures. Publications were excluded if they were primarily written in a language other than English or were not published as journal articles (e.g., book chapters). 174 papers were included in the present review. Results Frontal alpha asymmetry (FAA) was the most reliable TF signal of preference and was able to differentiate positive from negative consumer responses. Similarly, the la...
2017 IEEE International Conference on Computer and Information Technology (CIT), Aug 1, 2017
International Journal of Information and Operations Management Education, 2018
International Journal of Agile Management Systems, 2000
There has been extended debate about how to conceptualise inter‐organizational restructuring in l... more There has been extended debate about how to conceptualise inter‐organizational restructuring in late twentieth century capitalism, giving rise to a number of models that attempt to represent productive change. A number of such conceptualisations of transformation under the banner of “agility” attempt to provide guidance about “managing” physical and social relationships within and between companies in response to growing market complexity. The theoretical argument in this paper is that inter‐firm agility cannot be objectively understood in all cases using simple unidirectional cause and effect as such theories do not take into account more subjective aspects of interaction. Specifically, we argue that to have a vision of agility in action there must be an evaluation of complexity in and between organisational boundaries with a theoretical approach that gives a more robust appreciation of inter‐firm ties. Conceptualising agility in this way captures the essence of tacit knowledge bet...
Gender, Work and Organization, 2004
Electronic Workshops in Computing
Gender Work and Organization, 2004
Gender Work and Organization, 2004
Gender Work and Organization, 2004
International Journal of Agile Management Systems, 2000