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Papers by Corina Rotar

Journal of Media Research, 2017

The visual elements that belong to a brand's identity represent more than just a simple illustrat... more The visual elements that belong to a brand's identity represent more than just a simple illustration of a designer's vision. They communicate messages, they structure and present profound data to the public about that certain brand (product, company, institution , etc.), but also about the society in general. Through this paper, we propose to make an analysis of the visual language used by some companies on the Romanian market, in different time frames: the interwar period, the World War II period, and the communist and post-communist periods. The research undertaking shall take shape through the "parsing" of the ads present in magazines issued in the periods subjected to the analysis. The visual rhetoric, as a means of reading images, will guide us in discovering the way a brand's personality is conceived, as well as the way in which the society as a whole is X-rayed, through the decipherment of this communication unit. Our study is an attempt of mapping the Romanian society, underlining the ideological changes, from an advertising perspective.

Abstract This paper presents three data mining techniques a... more Abstract This paper presents three data mining techniques applied on a SCADA system data repository: Naive Bayes, k Nearest Neighbor and Decision Trees. A conclusion that k Nearest Neighbor is a suitable method to classify the large amount of data considered is made finally according to the mining result and its reasonable explanation. The experiments are built on the training data set and evaluated using the new test set with machine learning tool WEKA. Learn more at:https://www.edusoft.ro/brain/index.php/brain/article/view/106

Journal for The Study of Religions and Ideologies, 2012

This article's main goal is to highlight the conflicts but also the similarities between reli... more This article's main goal is to highlight the conflicts but also the similarities between religion and politics that exists in different subjects, views or situations. This study will have a theoretical part but also an empirical part. The empirical part will be supported by the theoretical part of the study in which we will try to demonstrate the assumptions written above. The empirical part will analyze concrete case being the church's reaction to the legislative proposal of legalizing prostitution. Choosing this topic for discussion, in the context of the relations between the Romanian Orthodox Church and politics, is a scientific approach that aims to highlight and underline the reactions that the Romanian Orthodox Church (BOR) has to the controversial legislative proposals in Romania and elsewhere, such as the legalization of prostitution. Through our research we aim to achieve a brief overview of this topic, analyzing the reactions that BOR has, in the written press in ...

Management Intercultural, 2013

The paper shows the relation between mass media and the public and focuses on the agenda setting ... more The paper shows the relation between mass media and the public and focuses on the agenda setting theory and its effects at a social level. As a main purpose agenda setting states that mass media tries to create interest to the public regarding some important issues. The theory starts with two main hypotesis: 1 – mass media does not reflect the reality; it filters and shapes it; and 2 – the media focuses only on some particular subjects; in this way the public is made to believe that these specific subjects are most important than others. (Agenda Setting Theory, 2012). For the empirical part of our research, we analyzed a number of five national newspapers and three local ones, for a period of one week. We are trying to find out the way the media agenda is build and present for the public, both at a local level as well at a national one.

Our research represents an attempt in clarifying the way that relationships between an organizati... more Our research represents an attempt in clarifying the way that relationships between an organization and its publics are initiated, built and maintained by exploring the connexion between employee-organization relationships, employee – public relationships and organization- public relationships, from the public relations’ perspective, as

The visual elements that belong to a brand’s identity represent more than just a simple illustrat... more The visual elements that belong to a brand’s identity represent
more than just a simple illustration of a designer’s vision. They communicate
messages, they structure and present profound data to the public
about that certain brand (product, company, institution , etc.), but also
about the society in general. Through this paper, we propose to make an
analysis of the visual language used by some companies on the Romanian
market, in different time frames: the interwar period, the World War II
period, and the communist and post-communist periods. The research
undertaking shall take shape through the “parsing” of the ads present
in magazines issued in the periods subjected to the analysis. The visual
rhetoric, as a means of reading images, will guide us in discovering the
way a brand’s personality is conceived, as well as the way in which the
society as a whole is X-rayed, through the decipherment of this communication
unit. Our study is an attempt of mapping the Romanian society,
underlining the ideological changes, from an advertising perspective.

The paper presents the relation between mass media and the public and focuses on the agenda setti... more The paper presents the relation between mass media and the public and focuses on the agenda setting theory and its effects at a social level. As a main purpose agenda setting states that mass media tries to create interest to the public regarding some important issues. The theory starts with two main hypotesis: 1 – mass media does not reflect the reality; it filters and shapes it; and 2 – the media focuses only on some particular subjects; in this way the public is made to believe that these specific subjects are most important than others (Agenda Setting Theory, 2012). For the empirical part of our research, we analyzed a number of five national newspapers and three local ones, for a period of one week. We are trying to find out the way the media agenda is build and present for the public, both at a local level as well at a national one.

Our research represents an attempt in clarifying the way that relationships between an organizati... more Our research represents an attempt in clarifying the way that relationships between an organization and its publics are initiated, built and maintained by exploring the connexion between employee-organization relationships, employee – public relationships and organization-public relationships, from the public relations' perspective, as a bridge between internal and external communication.

This article’s main goal is to highlight the conflicts but also the similarities between religion... more This article’s main goal is to highlight the conflicts but also the similarities
between religion and politics that exists in different subjects, views or situations. This
study will have a theoretical part but also an empirical part. The empirical part will be
supported by the theoretical part of the study in which we will try to demonstrate the
assumptions written above. The empirical part will analyze concrete case being the
church’s reaction to the legislative proposal of legalizing prostitution. Choosing this topic
for discussion, in the context of the relations between the Romanian Orthodox Church and
politics, is a scientific approach that aims to highlight and underline the reactions that the
Romanian Orthodox Church (BOR) has to the controversial legislative proposals in Romania
and elsewhere, such as the legalization of prostitution. Through our research we aim to
achieve a brief overview of this topic, analyzing the reactions that BOR has, in the written
press in Romania, on the issue of legalizing prostitution. Also, the theme may be
considered a good source of knowledge on the Romanian society and how it accepts or not
such a legislative proposal.

Books by Corina Rotar

Our research represents an attempt in clarifying the way that relationships between an organizati... more Our research represents an attempt in clarifying the way that relationships between an organization and its publics are initiated, built and maintained by exploring the connection between employee-organization relationships, employee – public relationships and organization- public relationships, from the public relations’ perspective, as a bridge between internal and external communication.

Conference Presentations by Corina Rotar

THE CHALLENGES OF COMMUNICATION. Contexts and Strategies in the World of Globalism, 2018

This section of the research, part of my PhD thesis, represents an attempt at clarifying the mann... more This section of the research, part of my PhD thesis, represents an attempt at clarifying the manner in which relations are initiated, constructed and nurtured between an organization and its publics, through the exploration of the connections between the employee-organization, employee-public and organization-public nexus. These three relational dimensions represent key-concepts of the research.

Journal of Media Research, 2017

Journal for The Study of Religions and Ideologies, 2012

Management Intercultural, 2013

Our research represents an attempt in clarifying the way that relationships between an organizati... more Our research represents an attempt in clarifying the way that relationships between an organization and its publics are initiated, built and maintained by exploring the connexion between employee-organization relationships, employee – public relationships and organization-public relationships, from the public relations' perspective, as a bridge between internal and external communication.

Our research represents an attempt in clarifying the way that relationships between an organizati... more Our research represents an attempt in clarifying the way that relationships between an organization and its publics are initiated, built and maintained by exploring the connection between employee-organization relationships, employee – public relationships and organization- public relationships, from the public relations’ perspective, as a bridge between internal and external communication.

THE CHALLENGES OF COMMUNICATION. Contexts and Strategies in the World of Globalism, 2018