Craig Mosbaek - Academia.edu (original) (raw)

Papers by Craig Mosbaek

Research paper thumbnail of The association between advertising and calls to the Oregon tobacco quit line

Research paper thumbnail of What do legislative staff think about public health issues

141st APHA Annual Meeting and Exposition (November 2 - November 6, 2013), Nov 5, 2013

ABSTRACT

Research paper thumbnail of The association between advertising and calls to a tobacco quitline

Tobacco Control, Dec 1, 2007

This study assessed the cost effectiveness of different types of television and radio advertiseme... more This study assessed the cost effectiveness of different types of television and radio advertisements and the time of day in which advertisements were placed in generating calls to the Oregon tobacco quitline. Design: Cost effectiveness was measured by cost per call, calculated as the cost of advertising divided by the number of quitline calls generated by that advertising. Advertising was bought in one-week or two-week blocks and included 27 daytime television buys, 22 evening television buys and 31 radio buys. Results: Cost effectiveness varied widely by medium, time of day and advertisement used. Daytime television was seven times more cost effective than evening television and also more cost effective than radio. The most effective advertisements at generating quitline calls were real life testimonials by people who lost family members to tobacco and advertisements that deal practically with how to quit. Conclusions: Placement of television advertisements during the day versus the evening can increase an advertisement's effectiveness in generating calls to a quitline. Some advertising messages were more effective than others in generating calls to a quitline. Quitline providers can apply findings from previous research when planning media campaigns. In addition, call volume should be monitored in order to assess the cost effectiveness of different strategies to promote use of the quitline.

Research paper thumbnail of Are Latinos really less likely to be smokers? Lessons from Oregon

Nicotine & Tobacco Research, Apr 1, 2005

Our objective was to identify factors associated with current cigarette smoking among Latino adul... more Our objective was to identify factors associated with current cigarette smoking among Latino adults in Oregon. We used data from 1,356 Latino participants and, for comparison, 18,593 non-Latino White participants in the 2000-2002 Oregon Behavioral Risk Factor Surveillance System (BRFSS). The BRFSS is a random-digit-dialed, cross-sectional survey of noninstitutionalized, English- or Spanish-speaking adults who live in Oregon households with a telephone. We examined relationships between current smoking and gender, age, education, and survey language (a measure of acculturation) among Latinos and used the .05 level of significance. The prevalence of current smoking was significantly lower among Latinos (18.1%) than non-Latino Whites (20.8%). Latino men were significantly more likely than Latina women to be smokers (23.1% vs. 11.4%), and some evidence indicated that less education was associated with smoking among Latino men. Taking the survey in English was strongly and significantly associated with smoking among Latina women: Smoking prevalence was 20.5% among those taking the survey in English and 3.3% for those taking it in Spanish. Our results suggest that the lower smoking prevalence among Latinos was driven by Latina women taking the survey in Spanish. Hence, it is essential for tobacco control programs to examine their local Latino smoking prevalence by gender and acculturation to avoid incorrectly concluding that Latinos are at decreased risk. Although programs for Latinos should reinforce protective aspects of Latino culture, decreasing the smoking prevalence in the U.S. mainstream culture might mitigate the negative impact of acculturation on smoking behaviors.

Research paper thumbnail of How Do We Determine Success

Research paper thumbnail of The association between advertising and calls to a tobacco quitline

Tobacco Control, 2007

Objective: This study assessed the cost effectiveness of different types of television and radio ... more Objective: This study assessed the cost effectiveness of different types of television and radio advertisements and the time of day in which advertisements were placed in generating calls to the Oregon tobacco quitline.

Design: Cost effectiveness was measured by cost per call, calculated as the cost of advertising divided by the number of quitline calls generated by that advertising. Advertising was bought in one-week or two-week blocks and included 27 daytime television buys, 22 evening television buys and 31 radio buys.

Results: Cost effectiveness varied widely by medium, time of day and advertisement used. Daytime television was seven times more cost effective than evening television and also more cost effective than radio. The most effective advertisements at generating quitline calls were real life testimonials by people who lost family members to tobacco and advertisements that deal practically with how to quit.

Conclusions: Placement of television advertisements during the day versus the evening can increase an advertisement’s effectiveness in generating calls to a quitline. Some advertising messages were more effective than others in generating calls to a quitline. Quitline providers can apply findings from previous research when planning media campaigns. In addition, call volume should be monitored in order to assess the cost effectiveness of different strategies to promote use of the quitline.

Research paper thumbnail of Brief Report Are Latinos really less likely to be smokers? Lessons from Oregon

Our objective was to identify factors associated with current cigarette smoking among Latino adul... more Our objective was to identify factors associated with current cigarette smoking among Latino adults in Oregon. We used data from 1,356 Latino participants and, for comparison, 18,593 non-Latino White participants in the 2000–2002 Oregon Behavioral Risk Factor Surveillance System (BRFSS). The BRFSS is a random-digit-dialed, cross-sectional survey of noninstitutionalized, English- or Spanish-speaking adults who live in Oregon households with a telephone. We examined relationships between current smoking and gender, age, education, and survey language (a measure of acculturation) among Latinos and used the.05 level of significance. The prevalence of current smoking was significantly lower among Latinos (18.1%) than non-Latino Whites (20.8%). Latino men were significantly more likely than Latina women to be smokers (23.1 % vs. 11.4%), and some evidence indicated that less education was associated with smoking among Latino men. Taking the survey in English was strongly and significantly ...

Research paper thumbnail of Response to: Cigarette smoking among lesbians, gays, and bisexuals : How serious a problem? By Tang H et al

RefDoc Refdoc est un service / is powered by. ...

Research paper thumbnail of What do legislative staff think about public health issues

Research paper thumbnail of Upstream Public Health: An Alternate Proactive View

Research paper thumbnail of What do legislative staff think about tobacco control issues

Research paper thumbnail of TheOregonPublicHealthPolicyInstitute:BuildingCompetencies forPublicHealthPractice

Research paper thumbnail of The association between advertising and calls to the Oregon tobacco quit line

Research paper thumbnail of Supplement 1: Quitlines || The association between advertising and calls to a tobacco quitline

Research paper thumbnail of Health care reform in Oregon: the impact of the Oregon Health Plan on utilization of mammography

American Journal of Preventive Medicine, 2000

Research paper thumbnail of Are Latinos really less likely to be smokers? Lessons from Oregon

Nicotine & Tobacco Research, 2005

Our objective was to identify factors associated with current cigarette smoking among Latino adul... more Our objective was to identify factors associated with current cigarette smoking among Latino adults in Oregon. We used data from 1,356 Latino participants and, for comparison, 18,593 non-Latino White participants in the 2000-2002 Oregon Behavioral Risk Factor Surveillance System (BRFSS). The BRFSS is a random-digit-dialed, cross-sectional survey of noninstitutionalized, English- or Spanish-speaking adults who live in Oregon households with a telephone. We examined relationships between current smoking and gender, age, education, and survey language (a measure of acculturation) among Latinos and used the .05 level of significance. The prevalence of current smoking was significantly lower among Latinos (18.1%) than non-Latino Whites (20.8%). Latino men were significantly more likely than Latina women to be smokers (23.1% vs. 11.4%), and some evidence indicated that less education was associated with smoking among Latino men. Taking the survey in English was strongly and significantly associated with smoking among Latina women: Smoking prevalence was 20.5% among those taking the survey in English and 3.3% for those taking it in Spanish. Our results suggest that the lower smoking prevalence among Latinos was driven by Latina women taking the survey in Spanish. Hence, it is essential for tobacco control programs to examine their local Latino smoking prevalence by gender and acculturation to avoid incorrectly concluding that Latinos are at decreased risk. Although programs for Latinos should reinforce protective aspects of Latino culture, decreasing the smoking prevalence in the U.S. mainstream culture might mitigate the negative impact of acculturation on smoking behaviors.

Research paper thumbnail of Response letter to: Tang H, Greenwood GL, Cowling DW, Lloyd JC, Roeseler AG, Bal DG. Cigarette Smoking Among Lesbians, Gays, and Bisexuals: How Serious a Problem?

Cancer Causes & Control, 2005

Page 1. Letter to the Editor Response letter to: Tang H, Greenwood GL, Cowling DW, Lloyd JC, Roes... more Page 1. Letter to the Editor Response letter to: Tang H, Greenwood GL, Cowling DW, Lloyd JC, Roeseler AG, Bal DG. Cigarette Smoking Among Lesbians, Gays, and Bisexuals: How Serious a Problem? Julia A. Dilley1,*, Julie ...

Research paper thumbnail of What do legislative staff think about public health issues?

Research paper thumbnail of Are Latinos really less likely to be smokers? Lessons from Oregon

Nicotine Tobacco Research Official Journal of the Society For Research on Nicotine and Tobacco, Apr 1, 2005

Our objective was to identify factors associated with current cigarette smoking among Latino adul... more Our objective was to identify factors associated with current cigarette smoking among Latino adults in Oregon. We used data from 1,356 Latino participants and, for comparison, 18,593 non-Latino White participants in the 2000-2002 Oregon Behavioral Risk Factor Surveillance System (BRFSS). The BRFSS is a random-digit-dialed, cross-sectional survey of noninstitutionalized, English- or Spanish-speaking adults who live in Oregon households with a telephone. We examined relationships between current smoking and gender, age, education, and survey language (a measure of acculturation) among Latinos and used the .05 level of significance. The prevalence of current smoking was significantly lower among Latinos (18.1%) than non-Latino Whites (20.8%). Latino men were significantly more likely than Latina women to be smokers (23.1% vs. 11.4%), and some evidence indicated that less education was associated with smoking among Latino men. Taking the survey in English was strongly and significantly associated with smoking among Latina women: Smoking prevalence was 20.5% among those taking the survey in English and 3.3% for those taking it in Spanish. Our results suggest that the lower smoking prevalence among Latinos was driven by Latina women taking the survey in Spanish. Hence, it is essential for tobacco control programs to examine their local Latino smoking prevalence by gender and acculturation to avoid incorrectly concluding that Latinos are at decreased risk. Although programs for Latinos should reinforce protective aspects of Latino culture, decreasing the smoking prevalence in the U.S. mainstream culture might mitigate the negative impact of acculturation on smoking behaviors.

Research paper thumbnail of Decline in cigarette consumption following implementation of a comprehensive tobacco prevention and education program - Oregon, 1996-1998 (Reprinted from MMWR, vol 48, pg 140-143, 1999)

JAMA The Journal of the American Medical Association

Research paper thumbnail of The association between advertising and calls to the Oregon tobacco quit line

Research paper thumbnail of What do legislative staff think about public health issues

141st APHA Annual Meeting and Exposition (November 2 - November 6, 2013), Nov 5, 2013

ABSTRACT

Research paper thumbnail of The association between advertising and calls to a tobacco quitline

Tobacco Control, Dec 1, 2007

This study assessed the cost effectiveness of different types of television and radio advertiseme... more This study assessed the cost effectiveness of different types of television and radio advertisements and the time of day in which advertisements were placed in generating calls to the Oregon tobacco quitline. Design: Cost effectiveness was measured by cost per call, calculated as the cost of advertising divided by the number of quitline calls generated by that advertising. Advertising was bought in one-week or two-week blocks and included 27 daytime television buys, 22 evening television buys and 31 radio buys. Results: Cost effectiveness varied widely by medium, time of day and advertisement used. Daytime television was seven times more cost effective than evening television and also more cost effective than radio. The most effective advertisements at generating quitline calls were real life testimonials by people who lost family members to tobacco and advertisements that deal practically with how to quit. Conclusions: Placement of television advertisements during the day versus the evening can increase an advertisement's effectiveness in generating calls to a quitline. Some advertising messages were more effective than others in generating calls to a quitline. Quitline providers can apply findings from previous research when planning media campaigns. In addition, call volume should be monitored in order to assess the cost effectiveness of different strategies to promote use of the quitline.

Research paper thumbnail of Are Latinos really less likely to be smokers? Lessons from Oregon

Nicotine & Tobacco Research, Apr 1, 2005

Our objective was to identify factors associated with current cigarette smoking among Latino adul... more Our objective was to identify factors associated with current cigarette smoking among Latino adults in Oregon. We used data from 1,356 Latino participants and, for comparison, 18,593 non-Latino White participants in the 2000-2002 Oregon Behavioral Risk Factor Surveillance System (BRFSS). The BRFSS is a random-digit-dialed, cross-sectional survey of noninstitutionalized, English- or Spanish-speaking adults who live in Oregon households with a telephone. We examined relationships between current smoking and gender, age, education, and survey language (a measure of acculturation) among Latinos and used the .05 level of significance. The prevalence of current smoking was significantly lower among Latinos (18.1%) than non-Latino Whites (20.8%). Latino men were significantly more likely than Latina women to be smokers (23.1% vs. 11.4%), and some evidence indicated that less education was associated with smoking among Latino men. Taking the survey in English was strongly and significantly associated with smoking among Latina women: Smoking prevalence was 20.5% among those taking the survey in English and 3.3% for those taking it in Spanish. Our results suggest that the lower smoking prevalence among Latinos was driven by Latina women taking the survey in Spanish. Hence, it is essential for tobacco control programs to examine their local Latino smoking prevalence by gender and acculturation to avoid incorrectly concluding that Latinos are at decreased risk. Although programs for Latinos should reinforce protective aspects of Latino culture, decreasing the smoking prevalence in the U.S. mainstream culture might mitigate the negative impact of acculturation on smoking behaviors.

Research paper thumbnail of How Do We Determine Success

Research paper thumbnail of The association between advertising and calls to a tobacco quitline

Tobacco Control, 2007

Objective: This study assessed the cost effectiveness of different types of television and radio ... more Objective: This study assessed the cost effectiveness of different types of television and radio advertisements and the time of day in which advertisements were placed in generating calls to the Oregon tobacco quitline.

Design: Cost effectiveness was measured by cost per call, calculated as the cost of advertising divided by the number of quitline calls generated by that advertising. Advertising was bought in one-week or two-week blocks and included 27 daytime television buys, 22 evening television buys and 31 radio buys.

Results: Cost effectiveness varied widely by medium, time of day and advertisement used. Daytime television was seven times more cost effective than evening television and also more cost effective than radio. The most effective advertisements at generating quitline calls were real life testimonials by people who lost family members to tobacco and advertisements that deal practically with how to quit.

Conclusions: Placement of television advertisements during the day versus the evening can increase an advertisement’s effectiveness in generating calls to a quitline. Some advertising messages were more effective than others in generating calls to a quitline. Quitline providers can apply findings from previous research when planning media campaigns. In addition, call volume should be monitored in order to assess the cost effectiveness of different strategies to promote use of the quitline.

Research paper thumbnail of Brief Report Are Latinos really less likely to be smokers? Lessons from Oregon

Our objective was to identify factors associated with current cigarette smoking among Latino adul... more Our objective was to identify factors associated with current cigarette smoking among Latino adults in Oregon. We used data from 1,356 Latino participants and, for comparison, 18,593 non-Latino White participants in the 2000–2002 Oregon Behavioral Risk Factor Surveillance System (BRFSS). The BRFSS is a random-digit-dialed, cross-sectional survey of noninstitutionalized, English- or Spanish-speaking adults who live in Oregon households with a telephone. We examined relationships between current smoking and gender, age, education, and survey language (a measure of acculturation) among Latinos and used the.05 level of significance. The prevalence of current smoking was significantly lower among Latinos (18.1%) than non-Latino Whites (20.8%). Latino men were significantly more likely than Latina women to be smokers (23.1 % vs. 11.4%), and some evidence indicated that less education was associated with smoking among Latino men. Taking the survey in English was strongly and significantly ...

Research paper thumbnail of Response to: Cigarette smoking among lesbians, gays, and bisexuals : How serious a problem? By Tang H et al

RefDoc Refdoc est un service / is powered by. ...

Research paper thumbnail of What do legislative staff think about public health issues

Research paper thumbnail of Upstream Public Health: An Alternate Proactive View

Research paper thumbnail of What do legislative staff think about tobacco control issues

Research paper thumbnail of TheOregonPublicHealthPolicyInstitute:BuildingCompetencies forPublicHealthPractice

Research paper thumbnail of The association between advertising and calls to the Oregon tobacco quit line

Research paper thumbnail of Supplement 1: Quitlines || The association between advertising and calls to a tobacco quitline

Research paper thumbnail of Health care reform in Oregon: the impact of the Oregon Health Plan on utilization of mammography

American Journal of Preventive Medicine, 2000

Research paper thumbnail of Are Latinos really less likely to be smokers? Lessons from Oregon

Nicotine & Tobacco Research, 2005

Our objective was to identify factors associated with current cigarette smoking among Latino adul... more Our objective was to identify factors associated with current cigarette smoking among Latino adults in Oregon. We used data from 1,356 Latino participants and, for comparison, 18,593 non-Latino White participants in the 2000-2002 Oregon Behavioral Risk Factor Surveillance System (BRFSS). The BRFSS is a random-digit-dialed, cross-sectional survey of noninstitutionalized, English- or Spanish-speaking adults who live in Oregon households with a telephone. We examined relationships between current smoking and gender, age, education, and survey language (a measure of acculturation) among Latinos and used the .05 level of significance. The prevalence of current smoking was significantly lower among Latinos (18.1%) than non-Latino Whites (20.8%). Latino men were significantly more likely than Latina women to be smokers (23.1% vs. 11.4%), and some evidence indicated that less education was associated with smoking among Latino men. Taking the survey in English was strongly and significantly associated with smoking among Latina women: Smoking prevalence was 20.5% among those taking the survey in English and 3.3% for those taking it in Spanish. Our results suggest that the lower smoking prevalence among Latinos was driven by Latina women taking the survey in Spanish. Hence, it is essential for tobacco control programs to examine their local Latino smoking prevalence by gender and acculturation to avoid incorrectly concluding that Latinos are at decreased risk. Although programs for Latinos should reinforce protective aspects of Latino culture, decreasing the smoking prevalence in the U.S. mainstream culture might mitigate the negative impact of acculturation on smoking behaviors.

Research paper thumbnail of Response letter to: Tang H, Greenwood GL, Cowling DW, Lloyd JC, Roeseler AG, Bal DG. Cigarette Smoking Among Lesbians, Gays, and Bisexuals: How Serious a Problem?

Cancer Causes & Control, 2005

Page 1. Letter to the Editor Response letter to: Tang H, Greenwood GL, Cowling DW, Lloyd JC, Roes... more Page 1. Letter to the Editor Response letter to: Tang H, Greenwood GL, Cowling DW, Lloyd JC, Roeseler AG, Bal DG. Cigarette Smoking Among Lesbians, Gays, and Bisexuals: How Serious a Problem? Julia A. Dilley1,*, Julie ...

Research paper thumbnail of What do legislative staff think about public health issues?

Research paper thumbnail of Are Latinos really less likely to be smokers? Lessons from Oregon

Nicotine Tobacco Research Official Journal of the Society For Research on Nicotine and Tobacco, Apr 1, 2005

Our objective was to identify factors associated with current cigarette smoking among Latino adul... more Our objective was to identify factors associated with current cigarette smoking among Latino adults in Oregon. We used data from 1,356 Latino participants and, for comparison, 18,593 non-Latino White participants in the 2000-2002 Oregon Behavioral Risk Factor Surveillance System (BRFSS). The BRFSS is a random-digit-dialed, cross-sectional survey of noninstitutionalized, English- or Spanish-speaking adults who live in Oregon households with a telephone. We examined relationships between current smoking and gender, age, education, and survey language (a measure of acculturation) among Latinos and used the .05 level of significance. The prevalence of current smoking was significantly lower among Latinos (18.1%) than non-Latino Whites (20.8%). Latino men were significantly more likely than Latina women to be smokers (23.1% vs. 11.4%), and some evidence indicated that less education was associated with smoking among Latino men. Taking the survey in English was strongly and significantly associated with smoking among Latina women: Smoking prevalence was 20.5% among those taking the survey in English and 3.3% for those taking it in Spanish. Our results suggest that the lower smoking prevalence among Latinos was driven by Latina women taking the survey in Spanish. Hence, it is essential for tobacco control programs to examine their local Latino smoking prevalence by gender and acculturation to avoid incorrectly concluding that Latinos are at decreased risk. Although programs for Latinos should reinforce protective aspects of Latino culture, decreasing the smoking prevalence in the U.S. mainstream culture might mitigate the negative impact of acculturation on smoking behaviors.

Research paper thumbnail of Decline in cigarette consumption following implementation of a comprehensive tobacco prevention and education program - Oregon, 1996-1998 (Reprinted from MMWR, vol 48, pg 140-143, 1999)

JAMA The Journal of the American Medical Association