Dam Tri Cuong - Academia.edu (original) (raw)

Papers by Dam Tri Cuong

Research paper thumbnail of Impact of Brand Equity on Intention to Use Instant Coffee

Marketing and Management of Innovations

Today, brand equity is acknowledged as a key component of a company’s business strategy, a tactic... more Today, brand equity is acknowledged as a key component of a company’s business strategy, a tactical issue for achieving a competitive edge, a key component of brand building, and a tool for gauging the long-term effects of actions in marketing. Research of brand equity on purchase intentions for goods like food, smartphones, and green products is frequently available empirically, whereas instant coffee studies are less prevalent. Thus, to close this gap in the literature, the aim’s research is to empirically evaluate the impact of brand equity on consumers’ intent to use instant coffee. The conceptual model of brand equity components is built on Aaker’s model. Using a Google form and a convenience sampling technique, this study examined a sample of 296 consumers who bought instant coffee. A 5-point Likert scale was used in the measurement. The research model was suggested based on earlier investigations. Data from 296 clients was obtained, and SmartPLS software was utilized to evalu...

Research paper thumbnail of BMA Approach for University Students’ Entrepreneurial Intention

Lecture notes in networks and systems, Oct 23, 2022

Research paper thumbnail of Determinants affecting online shopping consumers’ satisfaction and repurchase intention: Evidence from Vietnam

Innovative Marketing

E-commerce has altered how people purchase because of the growth of the internet. Nowadays, custo... more E-commerce has altered how people purchase because of the growth of the internet. Nowadays, customers prefer shopping online rather than visiting physical stores. The goal of this study is to research the factors influencing online consumers’ satisfaction and repurchase intention in Vietnam. This study uses two underlying theories: technology acceptance model and expectation-confirmation model. After carefully discussing background theories and reviewing the marketing literature, the paper suggests a research model relevant to Vietnam’s circumstances. In addition, 312 online shoppers in Vietnam were surveyed using a Google Form and a non-probability approach. According to the findings, determinant factors (perceived ease to use, perceived usefulness, website design quality, and price perception) positively correlate to online shoppers’ satisfaction and repurchase intention. The results also disclosed that perceived usefulness was the factor that had the most influential impact on on...

Research paper thumbnail of AIC for Clients’ Perceived Risk on Online Buying Intention

Lecture notes on data engineering and communications technologies, 2022

Research paper thumbnail of Bayesian Model Averaging Method for Intention Using Online Food Delivery Apps

Studies in systems, decision and control, 2022

Research paper thumbnail of The Relationship between Service Quality, Satisfaction, Trust and Customer Loyalty A Study of Convenience Stores in Vietnam

Journal of Advanced Research in Dynamic and Control Systems, 2019

Research paper thumbnail of Empirical Research on the Relationship between Service Quality, Customer Satisfaction, and Customer Loyalty at the Cinema. Evidence from Vietnam

TEST Engineering & Management, Jan 7, 2020

Research paper thumbnail of Empirical Research on the Relationship between Service Quality, Customer Satisfaction, and Customer Loyalty at the Cinema. Evidence from Vietnam

TEST Engineering & Management, Jan 7, 2020

Research paper thumbnail of Empirical Research on the Impact of Brand Awareness on Brand Loyalty: The Mediating Role of Brand Image

Studies in Computational Intelligence, Jul 27, 2021

Research paper thumbnail of Empirical Research on the Impact of Brand Awareness on Brand Loyalty: The Mediating Role of Brand Image

Studies in Computational Intelligence, Jul 27, 2021

Research paper thumbnail of The Impact of Promotion and Price Perception on Buying Decision and Repurchase Intention Through Online Shopping

Artificial Intelligence in Intelligent Systems, 2021

In the past several years, online shopping in Vietnam has become more and more popular, and consu... more In the past several years, online shopping in Vietnam has become more and more popular, and consumers have changed their buying habits from traditional shopping to more online shopping. Furthermore, consumer’ repurchasing is crucial for online shopping stores’ success and creates profitability. Thus, this research examines the influence of promotion and price perception on buying decisions and repurchasing intention through online shopping. We proposed the study model from prior researches. We investigated 316 consumers who active online buying in Ho Chi Minh City, Vietnam. The Partial Least Squares (PLS) technique was applied to measure the measurement and structural models. PLS method is a variance-based structural equation modeling (SEM) approach that is broadly used in marketing and social science. The finding of the research revealed that promotion has positively associated with purchasing decisions and repurchase intention. The finding also confirmed that price perception has positively related to buying decisions and repurchase intentions. Moreover, the results of the research approved that purchase decision has entirely connected to repurchase intention.

Research paper thumbnail of The Impact of Promotion and Price Perception on Buying Decision and Repurchase Intention Through Online Shopping

Artificial Intelligence in Intelligent Systems, 2021

In the past several years, online shopping in Vietnam has become more and more popular, and consu... more In the past several years, online shopping in Vietnam has become more and more popular, and consumers have changed their buying habits from traditional shopping to more online shopping. Furthermore, consumer’ repurchasing is crucial for online shopping stores’ success and creates profitability. Thus, this research examines the influence of promotion and price perception on buying decisions and repurchasing intention through online shopping. We proposed the study model from prior researches. We investigated 316 consumers who active online buying in Ho Chi Minh City, Vietnam. The Partial Least Squares (PLS) technique was applied to measure the measurement and structural models. PLS method is a variance-based structural equation modeling (SEM) approach that is broadly used in marketing and social science. The finding of the research revealed that promotion has positively associated with purchasing decisions and repurchase intention. The finding also confirmed that price perception has positively related to buying decisions and repurchase intentions. Moreover, the results of the research approved that purchase decision has entirely connected to repurchase intention.

Research paper thumbnail of The impact of Convenience and Trust on Satisfaction and Rebuying Intention in Online Shopping: Using The PLS Algorithm

2021 3rd International Conference on Management Science and Industrial Engineering, 2021

The Covid-19 pandemic has created a significant change in the demand and buying behavior of consu... more The Covid-19 pandemic has created a significant change in the demand and buying behavior of consumers. It is a very reasonable reason for the explosion of the e-commerce context in Vietnam. Businesses will develop if they change quickly and seize the best opportunity. A recent Nielsen survey published at the 2020 Online Marketing Forum found that the number of consumers shopping online developed by 25%. Therefore, this research analyzes the influence of convenience and clients' trust on satisfaction and repurchasing intention in online shopping. The research model was proposed from previous studies. We tested 306 customers who active online shopping in Ho Chi Minh City, Vietnam. The Partial Least Squares (PLS) Algorithm with SmartPLS software was utilized to measure the measurement and structural models. PLS approach is a variance-based structural equation modeling (SEM) technique that is broadly studied in social science and business research. The study results pointed out that...

Research paper thumbnail of The impact of Convenience and Trust on Satisfaction and Rebuying Intention in Online Shopping: Using The PLS Algorithm

2021 3rd International Conference on Management Science and Industrial Engineering, 2021

The Covid-19 pandemic has created a significant change in the demand and buying behavior of consu... more The Covid-19 pandemic has created a significant change in the demand and buying behavior of consumers. It is a very reasonable reason for the explosion of the e-commerce context in Vietnam. Businesses will develop if they change quickly and seize the best opportunity. A recent Nielsen survey published at the 2020 Online Marketing Forum found that the number of consumers shopping online developed by 25%. Therefore, this research analyzes the influence of convenience and clients' trust on satisfaction and repurchasing intention in online shopping. The research model was proposed from previous studies. We tested 306 customers who active online shopping in Ho Chi Minh City, Vietnam. The Partial Least Squares (PLS) Algorithm with SmartPLS software was utilized to measure the measurement and structural models. PLS approach is a variance-based structural equation modeling (SEM) technique that is broadly studied in social science and business research. The study results pointed out that...

Research paper thumbnail of Empirical Study on the University Choice in Vietnam

Transylvanian Review, 2019

The goal of this investigation was to recognize the determinants that affected university choice ... more The goal of this investigation was to recognize the determinants that affected university choice in Vietnam. We gathered survey data from 167 students studying at the Industrial University of HCM City, Vietnam. I proposed the research model from the research of university choice in education in Vietnam. The reliability and validity of the scale were examined by Cronbach’s alpha, average variance extracted (Pvc) and composite reliability (Pc). The analysis outcomes of the structural equation model (SEM) revealed that the tested connection between university choice and the four components of the University Choice combined University Advertising, Student Expectation, Reference (Family and Friend) and University Reputation. Student Ability, University Characteristics, and Enroll in a university were not affected University Choice of Student.

Research paper thumbnail of Empirical Study on the University Choice in Vietnam

Transylvanian Review, 2019

The goal of this investigation was to recognize the determinants that affected university choice ... more The goal of this investigation was to recognize the determinants that affected university choice in Vietnam. We gathered survey data from 167 students studying at the Industrial University of HCM City, Vietnam. I proposed the research model from the research of university choice in education in Vietnam. The reliability and validity of the scale were examined by Cronbach’s alpha, average variance extracted (Pvc) and composite reliability (Pc). The analysis outcomes of the structural equation model (SEM) revealed that the tested connection between university choice and the four components of the University Choice combined University Advertising, Student Expectation, Reference (Family and Friend) and University Reputation. Student Ability, University Characteristics, and Enroll in a university were not affected University Choice of Student.

Research paper thumbnail of The Effect of Brand Image and Perceived Value on Satisfaction and Loyalty at Convenience Stores in Vietnam

Transylvanian Review, 2019

The main purpose of the study was to empirical research on the effect of brand image and perceive... more The main purpose of the study was to empirical research on the effect of brand image and perceived value on customer satisfaction and customer loyalty at convenience stores in Vietnam. We tested these relationships with a sample of 358 customers at convenience stores in Vietnam. By using the partial least squared structural equation modeling (PLS-SEM) with SmartPLS software for data analysis. The findings revealed that brand image has a significant positive effect on both customer satisfaction and customer loyalty. The findings of this paper also showed that perceived value has a significant positive effect on both customer satisfaction and customer loyalty. The findings also showed that customer satisfaction has a significant positive effect on customer loyalty. From the above finding results, the study offered implications for managers, limitations, and directions for future research.

Research paper thumbnail of The effect of risk-taking propensity on social entrepreneurial intention: Evidence from Vietnam

social entrepreneurial intention, risk-taking propensity, perceived feasibility, perceived desira... more social entrepreneurial intention, risk-taking propensity, perceived feasibility, perceived desirability, mediation test This study aims to investigate the impact of risk-taking propensity on the social entrepreneurial intention by extending the model of Mair and Noboa (2006), and examine the mediating effects of perceived feasibility and perceived desirability. The results were obtained from a survey of 795 final semester students. Four-steps suggested by Baron and Kenny (1986) were followed to test the mediation effects of perceived desirability and perceived feasibility in the relationship between risk-taking propensity and social entrepreneurial intention. There is no direct relationship between risk-taking propensity and entrepreneurial intention. The results showed that the perceived feasibility fully mediated the effects of risk-taking propensity to social entrepreneurial intention. These results are expected to trigger a change in education about social entrepreneurship by de...

Research paper thumbnail of The impact of Service Quality and Brand Image on Customer Satisfaction and Behavioral Intention in Vietnam Fashion Market

The current study’sprimarypurpose was to empirical research on the impact of service quality and ... more The current study’sprimarypurpose was to empirical research on the impact of service quality and brand image on customer satisfaction and behavioral intention in the Vietnam fashion market. We collected research data from 285 clients at fashion shops in Vietnam. We examined the data by using the partial least squares structural equation modeling (PLS-SEM) with SmartPLS software 3.2.7. The finding of the study revealed that service quality had a positive effect on customer satisfaction (β= 0.186; p=0.007). However, service quality had not to affect behavioral intention (β= 0.122; p=0.058). The finding showed that brand image had a quite-substantial positive effect on customer satisfaction (β= 0.450; p=0.000). The result also showed brand image had a positive impact on behavioral intention (β= 0.230; p=0.001). The result also disclosed customer satisfaction had a relatively substantial positive effect on behavioral intention (β= 0.438; p=0.000).

Research paper thumbnail of AIC Algorithm for Engaging Commitment

Journal of Physics: Conference Series, 2021

The paper explores factors affecting the Engaging Commitment of employees. Data used in the study... more The paper explores factors affecting the Engaging Commitment of employees. Data used in the study was collected by CJ CGV Vietnam Company Limited in Ho Chi Minh City in 2021 through a survey of 160 employees. The research results of this paper use the optimal choice by the AIC algorithm for Engaging Commitment (ECO) showed that 02 independent variables Promotion opportunity (PO) and Team Work (TW) have a positive impact on Engaging Commitment (ECO). The impact level of these 2 variables on the dependent variable Engaging Commitment (ECO) in descending orders as follows: Team Work (0.4754), Promotion opportunity (0.1231). We also give conclusions for this paper based the research results.

Research paper thumbnail of Impact of Brand Equity on Intention to Use Instant Coffee

Marketing and Management of Innovations

Today, brand equity is acknowledged as a key component of a company’s business strategy, a tactic... more Today, brand equity is acknowledged as a key component of a company’s business strategy, a tactical issue for achieving a competitive edge, a key component of brand building, and a tool for gauging the long-term effects of actions in marketing. Research of brand equity on purchase intentions for goods like food, smartphones, and green products is frequently available empirically, whereas instant coffee studies are less prevalent. Thus, to close this gap in the literature, the aim’s research is to empirically evaluate the impact of brand equity on consumers’ intent to use instant coffee. The conceptual model of brand equity components is built on Aaker’s model. Using a Google form and a convenience sampling technique, this study examined a sample of 296 consumers who bought instant coffee. A 5-point Likert scale was used in the measurement. The research model was suggested based on earlier investigations. Data from 296 clients was obtained, and SmartPLS software was utilized to evalu...

Research paper thumbnail of BMA Approach for University Students’ Entrepreneurial Intention

Lecture notes in networks and systems, Oct 23, 2022

Research paper thumbnail of Determinants affecting online shopping consumers’ satisfaction and repurchase intention: Evidence from Vietnam

Innovative Marketing

E-commerce has altered how people purchase because of the growth of the internet. Nowadays, custo... more E-commerce has altered how people purchase because of the growth of the internet. Nowadays, customers prefer shopping online rather than visiting physical stores. The goal of this study is to research the factors influencing online consumers’ satisfaction and repurchase intention in Vietnam. This study uses two underlying theories: technology acceptance model and expectation-confirmation model. After carefully discussing background theories and reviewing the marketing literature, the paper suggests a research model relevant to Vietnam’s circumstances. In addition, 312 online shoppers in Vietnam were surveyed using a Google Form and a non-probability approach. According to the findings, determinant factors (perceived ease to use, perceived usefulness, website design quality, and price perception) positively correlate to online shoppers’ satisfaction and repurchase intention. The results also disclosed that perceived usefulness was the factor that had the most influential impact on on...

Research paper thumbnail of AIC for Clients’ Perceived Risk on Online Buying Intention

Lecture notes on data engineering and communications technologies, 2022

Research paper thumbnail of Bayesian Model Averaging Method for Intention Using Online Food Delivery Apps

Studies in systems, decision and control, 2022

Research paper thumbnail of The Relationship between Service Quality, Satisfaction, Trust and Customer Loyalty A Study of Convenience Stores in Vietnam

Journal of Advanced Research in Dynamic and Control Systems, 2019

Research paper thumbnail of Empirical Research on the Relationship between Service Quality, Customer Satisfaction, and Customer Loyalty at the Cinema. Evidence from Vietnam

TEST Engineering & Management, Jan 7, 2020

Research paper thumbnail of Empirical Research on the Relationship between Service Quality, Customer Satisfaction, and Customer Loyalty at the Cinema. Evidence from Vietnam

TEST Engineering & Management, Jan 7, 2020

Research paper thumbnail of Empirical Research on the Impact of Brand Awareness on Brand Loyalty: The Mediating Role of Brand Image

Studies in Computational Intelligence, Jul 27, 2021

Research paper thumbnail of Empirical Research on the Impact of Brand Awareness on Brand Loyalty: The Mediating Role of Brand Image

Studies in Computational Intelligence, Jul 27, 2021

Research paper thumbnail of The Impact of Promotion and Price Perception on Buying Decision and Repurchase Intention Through Online Shopping

Artificial Intelligence in Intelligent Systems, 2021

In the past several years, online shopping in Vietnam has become more and more popular, and consu... more In the past several years, online shopping in Vietnam has become more and more popular, and consumers have changed their buying habits from traditional shopping to more online shopping. Furthermore, consumer’ repurchasing is crucial for online shopping stores’ success and creates profitability. Thus, this research examines the influence of promotion and price perception on buying decisions and repurchasing intention through online shopping. We proposed the study model from prior researches. We investigated 316 consumers who active online buying in Ho Chi Minh City, Vietnam. The Partial Least Squares (PLS) technique was applied to measure the measurement and structural models. PLS method is a variance-based structural equation modeling (SEM) approach that is broadly used in marketing and social science. The finding of the research revealed that promotion has positively associated with purchasing decisions and repurchase intention. The finding also confirmed that price perception has positively related to buying decisions and repurchase intentions. Moreover, the results of the research approved that purchase decision has entirely connected to repurchase intention.

Research paper thumbnail of The Impact of Promotion and Price Perception on Buying Decision and Repurchase Intention Through Online Shopping

Artificial Intelligence in Intelligent Systems, 2021

In the past several years, online shopping in Vietnam has become more and more popular, and consu... more In the past several years, online shopping in Vietnam has become more and more popular, and consumers have changed their buying habits from traditional shopping to more online shopping. Furthermore, consumer’ repurchasing is crucial for online shopping stores’ success and creates profitability. Thus, this research examines the influence of promotion and price perception on buying decisions and repurchasing intention through online shopping. We proposed the study model from prior researches. We investigated 316 consumers who active online buying in Ho Chi Minh City, Vietnam. The Partial Least Squares (PLS) technique was applied to measure the measurement and structural models. PLS method is a variance-based structural equation modeling (SEM) approach that is broadly used in marketing and social science. The finding of the research revealed that promotion has positively associated with purchasing decisions and repurchase intention. The finding also confirmed that price perception has positively related to buying decisions and repurchase intentions. Moreover, the results of the research approved that purchase decision has entirely connected to repurchase intention.

Research paper thumbnail of The impact of Convenience and Trust on Satisfaction and Rebuying Intention in Online Shopping: Using The PLS Algorithm

2021 3rd International Conference on Management Science and Industrial Engineering, 2021

The Covid-19 pandemic has created a significant change in the demand and buying behavior of consu... more The Covid-19 pandemic has created a significant change in the demand and buying behavior of consumers. It is a very reasonable reason for the explosion of the e-commerce context in Vietnam. Businesses will develop if they change quickly and seize the best opportunity. A recent Nielsen survey published at the 2020 Online Marketing Forum found that the number of consumers shopping online developed by 25%. Therefore, this research analyzes the influence of convenience and clients' trust on satisfaction and repurchasing intention in online shopping. The research model was proposed from previous studies. We tested 306 customers who active online shopping in Ho Chi Minh City, Vietnam. The Partial Least Squares (PLS) Algorithm with SmartPLS software was utilized to measure the measurement and structural models. PLS approach is a variance-based structural equation modeling (SEM) technique that is broadly studied in social science and business research. The study results pointed out that...

Research paper thumbnail of The impact of Convenience and Trust on Satisfaction and Rebuying Intention in Online Shopping: Using The PLS Algorithm

2021 3rd International Conference on Management Science and Industrial Engineering, 2021

The Covid-19 pandemic has created a significant change in the demand and buying behavior of consu... more The Covid-19 pandemic has created a significant change in the demand and buying behavior of consumers. It is a very reasonable reason for the explosion of the e-commerce context in Vietnam. Businesses will develop if they change quickly and seize the best opportunity. A recent Nielsen survey published at the 2020 Online Marketing Forum found that the number of consumers shopping online developed by 25%. Therefore, this research analyzes the influence of convenience and clients' trust on satisfaction and repurchasing intention in online shopping. The research model was proposed from previous studies. We tested 306 customers who active online shopping in Ho Chi Minh City, Vietnam. The Partial Least Squares (PLS) Algorithm with SmartPLS software was utilized to measure the measurement and structural models. PLS approach is a variance-based structural equation modeling (SEM) technique that is broadly studied in social science and business research. The study results pointed out that...

Research paper thumbnail of Empirical Study on the University Choice in Vietnam

Transylvanian Review, 2019

The goal of this investigation was to recognize the determinants that affected university choice ... more The goal of this investigation was to recognize the determinants that affected university choice in Vietnam. We gathered survey data from 167 students studying at the Industrial University of HCM City, Vietnam. I proposed the research model from the research of university choice in education in Vietnam. The reliability and validity of the scale were examined by Cronbach’s alpha, average variance extracted (Pvc) and composite reliability (Pc). The analysis outcomes of the structural equation model (SEM) revealed that the tested connection between university choice and the four components of the University Choice combined University Advertising, Student Expectation, Reference (Family and Friend) and University Reputation. Student Ability, University Characteristics, and Enroll in a university were not affected University Choice of Student.

Research paper thumbnail of Empirical Study on the University Choice in Vietnam

Transylvanian Review, 2019

The goal of this investigation was to recognize the determinants that affected university choice ... more The goal of this investigation was to recognize the determinants that affected university choice in Vietnam. We gathered survey data from 167 students studying at the Industrial University of HCM City, Vietnam. I proposed the research model from the research of university choice in education in Vietnam. The reliability and validity of the scale were examined by Cronbach’s alpha, average variance extracted (Pvc) and composite reliability (Pc). The analysis outcomes of the structural equation model (SEM) revealed that the tested connection between university choice and the four components of the University Choice combined University Advertising, Student Expectation, Reference (Family and Friend) and University Reputation. Student Ability, University Characteristics, and Enroll in a university were not affected University Choice of Student.

Research paper thumbnail of The Effect of Brand Image and Perceived Value on Satisfaction and Loyalty at Convenience Stores in Vietnam

Transylvanian Review, 2019

The main purpose of the study was to empirical research on the effect of brand image and perceive... more The main purpose of the study was to empirical research on the effect of brand image and perceived value on customer satisfaction and customer loyalty at convenience stores in Vietnam. We tested these relationships with a sample of 358 customers at convenience stores in Vietnam. By using the partial least squared structural equation modeling (PLS-SEM) with SmartPLS software for data analysis. The findings revealed that brand image has a significant positive effect on both customer satisfaction and customer loyalty. The findings of this paper also showed that perceived value has a significant positive effect on both customer satisfaction and customer loyalty. The findings also showed that customer satisfaction has a significant positive effect on customer loyalty. From the above finding results, the study offered implications for managers, limitations, and directions for future research.

Research paper thumbnail of The effect of risk-taking propensity on social entrepreneurial intention: Evidence from Vietnam

social entrepreneurial intention, risk-taking propensity, perceived feasibility, perceived desira... more social entrepreneurial intention, risk-taking propensity, perceived feasibility, perceived desirability, mediation test This study aims to investigate the impact of risk-taking propensity on the social entrepreneurial intention by extending the model of Mair and Noboa (2006), and examine the mediating effects of perceived feasibility and perceived desirability. The results were obtained from a survey of 795 final semester students. Four-steps suggested by Baron and Kenny (1986) were followed to test the mediation effects of perceived desirability and perceived feasibility in the relationship between risk-taking propensity and social entrepreneurial intention. There is no direct relationship between risk-taking propensity and entrepreneurial intention. The results showed that the perceived feasibility fully mediated the effects of risk-taking propensity to social entrepreneurial intention. These results are expected to trigger a change in education about social entrepreneurship by de...

Research paper thumbnail of The impact of Service Quality and Brand Image on Customer Satisfaction and Behavioral Intention in Vietnam Fashion Market

The current study’sprimarypurpose was to empirical research on the impact of service quality and ... more The current study’sprimarypurpose was to empirical research on the impact of service quality and brand image on customer satisfaction and behavioral intention in the Vietnam fashion market. We collected research data from 285 clients at fashion shops in Vietnam. We examined the data by using the partial least squares structural equation modeling (PLS-SEM) with SmartPLS software 3.2.7. The finding of the study revealed that service quality had a positive effect on customer satisfaction (β= 0.186; p=0.007). However, service quality had not to affect behavioral intention (β= 0.122; p=0.058). The finding showed that brand image had a quite-substantial positive effect on customer satisfaction (β= 0.450; p=0.000). The result also showed brand image had a positive impact on behavioral intention (β= 0.230; p=0.001). The result also disclosed customer satisfaction had a relatively substantial positive effect on behavioral intention (β= 0.438; p=0.000).

Research paper thumbnail of AIC Algorithm for Engaging Commitment

Journal of Physics: Conference Series, 2021

The paper explores factors affecting the Engaging Commitment of employees. Data used in the study... more The paper explores factors affecting the Engaging Commitment of employees. Data used in the study was collected by CJ CGV Vietnam Company Limited in Ho Chi Minh City in 2021 through a survey of 160 employees. The research results of this paper use the optimal choice by the AIC algorithm for Engaging Commitment (ECO) showed that 02 independent variables Promotion opportunity (PO) and Team Work (TW) have a positive impact on Engaging Commitment (ECO). The impact level of these 2 variables on the dependent variable Engaging Commitment (ECO) in descending orders as follows: Team Work (0.4754), Promotion opportunity (0.1231). We also give conclusions for this paper based the research results.