Cynthia Mayo - Academia.edu (original) (raw)

Papers by Cynthia Mayo

The COVID-19 pandemic has shaken the world to its proverbial core with institutions for higher le... more The COVID-19 pandemic has shaken the world to its proverbial core with institutions for higher learning caught in the crosshairs. Consequently, every facet of higher education has been indelibly affected. Traditional classroom instruction immediately changed, and a nontraditional delivery method emerged inclusive of both hybrid and online instruction. This delivery method was new to many students as all instruction shifted from face-to-face to virtual. To mitigate the spread of the virus, immediate action was required and campuses had to determine the probability of closing. This was a challenge for many reasons, some students did not have the resources to attend classes virtually. Many students had housing on campus that had been paid for the entire semester and were not prepared to suddenly switch to a new way of instruction and learning. Students depended on work-study on campus and library and computer resources to facilitate their course success. Administrators and educators re...

Southwestern Business Administration Journal, 2021

The COVID-19 pandemic has shaken the world to its proverbial core with institutions for higher le... more The COVID-19 pandemic has shaken the world to its proverbial core with institutions for higher learning caught in the crosshairs. Consequently, every facet of higher education has been indelibly affected. Traditional classroom instruction immediately changed, and a nontraditional delivery method emerged inclusive of both hybrid and online instruction. This delivery method was new to many students as all instruction shifted from face-to-face to virtual. To mitigate the spread of the virus, immediate action was required and campuses had to determine the probability of closing. This was a challenge for many reasons, some students did not have the resources to attend classes virtually. Many students had housing on campus that had been paid for the entire semester and were not prepared to suddenly switch to a new way of instruction and learning. Students depended on work-study on campus and library and computer resources to facilitate their course success. Administrators and educators realized that change is the constant we live within, and understood the need for strategies that were adaptive, agile, and would continue to meet the needs of all students. This change also signaled the need for innovative, contingent, and servant leadership strategies by administrators, faculty, and staff that reduced uncertainty and promoted care and stability for the students. This research paper aims to identify and share the experiences of business students enrolled in two institutions of higher education in meeting this challenge. It will also reveal how students dealt with the sudden transition from traditional learning environments to fully online and hybrid instruction. The complexity was intensified by the need to ensure that faculty members were prepared to give instruction virtually. Many were thrust into e-learning training which by most standards is a great way to demonstrate continuous improvement efforts, a major accreditation mandate for business schools. A Likert-scale survey was administered seeking responses to the processes of curriculum delivery; impact, problems, and issues experienced to the immediate shift to online instruction.

JOURNAL OF TOURISM AND HOSPITALITY MANAGEMENT, 2019

The case discusses how a booming and prosperous hotel, Last Resort, lost its glory overtime. The ... more The case discusses how a booming and prosperous hotel, Last Resort, lost its glory overtime. The case highlights the events that caused the hotel demise. Basking in its glory and living on its brand affiliation, the hotel management failed to monitor its internal and external environment, which resulted in a level of complacency. Consequently, there was a loss of employee morale, poor management, absenteeism, poor productivity among many other internal issues. There was an overall decrease in quality service, leading to a reduction in guest, sales and profits overtime. With the negative publicity, poor sales, and declining customer base the hotel decided to act. Fix It Consulting was hired to investigate the issues and offer creative intervention strategies that would bring back Last Resort to the quality and boom it enjoyed when the hotel first opened its doors.

An analysis of survey results of Face2Face and Online students reflecting course content and deli... more An analysis of survey results of Face2Face and Online students reflecting course content and delivery to engage students in learning was presented. Survey results indicated that the for Online teaching, the most important engaging techniques are clear directions for course requirements and assignments and quick responses to email questions and requests. Face2Face students want engaging lessons where they are involved and little or no lecturing.

Evangelos Christou is a Chartered Marketer and he is an active researcher, consultant and academi... more Evangelos Christou is a Chartered Marketer and he is an active researcher, consultant and academic. He is currently employed as Acting Assistant Professor of Tourism & Hospitality Marketing in the Technological Educational Institute of Thessaloniki, Greece and he is visiting lecturer in the University of Bolzano in Italy. He has management experience in the hospitality industry in England and Greece, and taught in Italy, Finland and Cyprus. Evangelos is actively involved in professional and academic organizations such as EuroCHRIE, the Balkan Association for Tourism Education & Research, and other. He is involved in a number of national and international research projects in tourism and hospitality, some administered by the European Union. He is the author of textbooks in tourism and hospitality marketing, advertising and service quality, and of papers in journals and conferences.

Journal of the American Dietetic Association, 1984

Productivity in school foodservice can be measured through the use of a statistical model designe... more Productivity in school foodservice can be measured through the use of a statistical model designed to evaluate predictors of productivity. The model in this study utilized 6 productivity measures and 12 predictor variables which served to broaden the basis upon which school foodservice administrators can make sound decisions regarding productivity. Significant findings indicated that the number of employees producing meals should be kept to a minimum; contingencies inherent in each operating unit affect the total amount of labor time used to produce meals; managers should have at least a two-year certificate of training; menu steps should be kept to a minimum; the use of disposable ware may aid in keeping payroll cost at a controllable level.

Handbook of Hospitality Strategic Management, 2008

ABSTRACT Francis A. Kwansa, Cynthia Mayo, and Tevfik Demirciftci believe that companies that reco... more ABSTRACT Francis A. Kwansa, Cynthia Mayo, and Tevfik Demirciftci believe that companies that recognize, harness, and leverage intangible assets are rewarded by investors on the stock market. They discuss many intangible assets, such as leadership, strategy execution, brand equity, reputation, network, human capital, and more that help companies maintain competitive advantage as well as sustain their revenues and earnings stream for the future. They analyse the percentage of intangible assets in relation to their total market cap of 10 lodging companies. The analysis shows that there is a rising trend in intangible value among the companies.

The case discusses how a hotel, Panam Classic breached a hotel guest privacy by releasing pertine... more The case discusses how a hotel, Panam Classic breached a hotel guest privacy by releasing pertinent and confidential information to an external individual. Even though the hotel invests in guest satisfaction and employee training, inappropriate communication, and inadequate training led to a breach of it's guest’s privacy. This resulted in guest dissatisfaction and could have led to legal problems for the hotel. The hotel had to evaluate its policies, guest privacy as well as assess its training programs and its communication within the organization. The hotel is now task with doing service recovery, in a bid to uphold its reputation.

The COVID-19 pandemic has shaken the world to its proverbial core with institutions for higher le... more The COVID-19 pandemic has shaken the world to its proverbial core with institutions for higher learning caught in the crosshairs. Consequently, every facet of higher education has been indelibly affected. Traditional classroom instruction immediately changed, and a nontraditional delivery method emerged inclusive of both hybrid and online instruction. This delivery method was new to many students as all instruction shifted from face-to-face to virtual. To mitigate the spread of the virus, immediate action was required and campuses had to determine the probability of closing. This was a challenge for many reasons, some students did not have the resources to attend classes virtually. Many students had housing on campus that had been paid for the entire semester and were not prepared to suddenly switch to a new way of instruction and learning. Students depended on work-study on campus and library and computer resources to facilitate their course success. Administrators and educators re...

Southwestern Business Administration Journal, 2021

The COVID-19 pandemic has shaken the world to its proverbial core with institutions for higher le... more The COVID-19 pandemic has shaken the world to its proverbial core with institutions for higher learning caught in the crosshairs. Consequently, every facet of higher education has been indelibly affected. Traditional classroom instruction immediately changed, and a nontraditional delivery method emerged inclusive of both hybrid and online instruction. This delivery method was new to many students as all instruction shifted from face-to-face to virtual. To mitigate the spread of the virus, immediate action was required and campuses had to determine the probability of closing. This was a challenge for many reasons, some students did not have the resources to attend classes virtually. Many students had housing on campus that had been paid for the entire semester and were not prepared to suddenly switch to a new way of instruction and learning. Students depended on work-study on campus and library and computer resources to facilitate their course success. Administrators and educators realized that change is the constant we live within, and understood the need for strategies that were adaptive, agile, and would continue to meet the needs of all students. This change also signaled the need for innovative, contingent, and servant leadership strategies by administrators, faculty, and staff that reduced uncertainty and promoted care and stability for the students. This research paper aims to identify and share the experiences of business students enrolled in two institutions of higher education in meeting this challenge. It will also reveal how students dealt with the sudden transition from traditional learning environments to fully online and hybrid instruction. The complexity was intensified by the need to ensure that faculty members were prepared to give instruction virtually. Many were thrust into e-learning training which by most standards is a great way to demonstrate continuous improvement efforts, a major accreditation mandate for business schools. A Likert-scale survey was administered seeking responses to the processes of curriculum delivery; impact, problems, and issues experienced to the immediate shift to online instruction.

JOURNAL OF TOURISM AND HOSPITALITY MANAGEMENT, 2019

The case discusses how a booming and prosperous hotel, Last Resort, lost its glory overtime. The ... more The case discusses how a booming and prosperous hotel, Last Resort, lost its glory overtime. The case highlights the events that caused the hotel demise. Basking in its glory and living on its brand affiliation, the hotel management failed to monitor its internal and external environment, which resulted in a level of complacency. Consequently, there was a loss of employee morale, poor management, absenteeism, poor productivity among many other internal issues. There was an overall decrease in quality service, leading to a reduction in guest, sales and profits overtime. With the negative publicity, poor sales, and declining customer base the hotel decided to act. Fix It Consulting was hired to investigate the issues and offer creative intervention strategies that would bring back Last Resort to the quality and boom it enjoyed when the hotel first opened its doors.

An analysis of survey results of Face2Face and Online students reflecting course content and deli... more An analysis of survey results of Face2Face and Online students reflecting course content and delivery to engage students in learning was presented. Survey results indicated that the for Online teaching, the most important engaging techniques are clear directions for course requirements and assignments and quick responses to email questions and requests. Face2Face students want engaging lessons where they are involved and little or no lecturing.

Evangelos Christou is a Chartered Marketer and he is an active researcher, consultant and academi... more Evangelos Christou is a Chartered Marketer and he is an active researcher, consultant and academic. He is currently employed as Acting Assistant Professor of Tourism & Hospitality Marketing in the Technological Educational Institute of Thessaloniki, Greece and he is visiting lecturer in the University of Bolzano in Italy. He has management experience in the hospitality industry in England and Greece, and taught in Italy, Finland and Cyprus. Evangelos is actively involved in professional and academic organizations such as EuroCHRIE, the Balkan Association for Tourism Education & Research, and other. He is involved in a number of national and international research projects in tourism and hospitality, some administered by the European Union. He is the author of textbooks in tourism and hospitality marketing, advertising and service quality, and of papers in journals and conferences.

Journal of the American Dietetic Association, 1984

Productivity in school foodservice can be measured through the use of a statistical model designe... more Productivity in school foodservice can be measured through the use of a statistical model designed to evaluate predictors of productivity. The model in this study utilized 6 productivity measures and 12 predictor variables which served to broaden the basis upon which school foodservice administrators can make sound decisions regarding productivity. Significant findings indicated that the number of employees producing meals should be kept to a minimum; contingencies inherent in each operating unit affect the total amount of labor time used to produce meals; managers should have at least a two-year certificate of training; menu steps should be kept to a minimum; the use of disposable ware may aid in keeping payroll cost at a controllable level.

Handbook of Hospitality Strategic Management, 2008

ABSTRACT Francis A. Kwansa, Cynthia Mayo, and Tevfik Demirciftci believe that companies that reco... more ABSTRACT Francis A. Kwansa, Cynthia Mayo, and Tevfik Demirciftci believe that companies that recognize, harness, and leverage intangible assets are rewarded by investors on the stock market. They discuss many intangible assets, such as leadership, strategy execution, brand equity, reputation, network, human capital, and more that help companies maintain competitive advantage as well as sustain their revenues and earnings stream for the future. They analyse the percentage of intangible assets in relation to their total market cap of 10 lodging companies. The analysis shows that there is a rising trend in intangible value among the companies.

The case discusses how a hotel, Panam Classic breached a hotel guest privacy by releasing pertine... more The case discusses how a hotel, Panam Classic breached a hotel guest privacy by releasing pertinent and confidential information to an external individual. Even though the hotel invests in guest satisfaction and employee training, inappropriate communication, and inadequate training led to a breach of it's guest’s privacy. This resulted in guest dissatisfaction and could have led to legal problems for the hotel. The hotel had to evaluate its policies, guest privacy as well as assess its training programs and its communication within the organization. The hotel is now task with doing service recovery, in a bid to uphold its reputation.