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Papers by DR. HATINAH ABU BAKAR

Research paper thumbnail of Effect of Entrepreneurial Orientation , Learning Orientation , Strategic Improvisation on Sme Performance

The purpose of this research is to study the relationship between entrepreneurial orientation, le... more The purpose of this research is to study the relationship between entrepreneurial orientation, learning orientation, strategic improvisation and performance of small-medium enterprises (SMEs). Based on the theoretical consideration, a model was proposed to examine these relationships. Quantitative survey method was used and data were collected from the owner/managers who were randomly selected from a sampling frame of registered SMEs. A total of 368 usable responses were received from a total of 1920 distributed questionnaires, giving a response rate of 19.2 percent. Partial Least Square (PLS) structural equation modelling (PLS version 2) was used for the data analysis. The findings revealed that significant association exists between entrepreneurial orientation, learning orientation, strategic improvisation and performance of small-medium enterprises (SMEs) KeywordsEntrepreneurial Orientation, Learning Orientation, Strategic Improvisation Performance, Small and Medium Enterprises (...

Research paper thumbnail of Linking Between Intellectual Capital and SME Performance Mediating Role of Entrepreneurial Orientation

Research paper thumbnail of The Role of Knowledge Management as a Mediator between Entrepreneurial Orientation and SME Performance

This study aims to determine the relationship between entrepreneurial orientation dimensions cons... more This study aims to determine the relationship between entrepreneurial orientation dimensions consist of innovativeness, pro-activeness, risk taking and SME performance. The study also seeks to determine whether knowledge management play a role as a mediator between entrepreneurial orientation and SME performance. The sample were 368 managers/owners of SMEs. Questionnaires adapted from previous research were used to measure the entrepreneurial orientation, knowledge management and SME performance. SEM-PLS 3.0 were employed in this study. The findings revealed innovativeness, pro-activeness, risk taking has significant influence on SME performance. Moreover the study also indicates that knowledge management play role as a mediator entrepreneurial orientation and SME performance.

Research paper thumbnail of Personality Traits and Entrepreneurial Intention: Mediating Effect of Educational Support in Public Higher Education

Asia-Pacific Management Accounting Journal, 2021

The purpose of this paper was to examine the influence of personality traits (agreeableness, cons... more The purpose of this paper was to examine the influence of personality traits (agreeableness, conscientious, neuroticism, openness and extraversion) on entrepreneurial intention and to assess the mediating role of educational support on the relationships between personality traits and entrepreneurial intention. A total of 1000 students at Universiti Teknologi MARA Cawangan Kelantan (UiTMCK) were randomly selected. Questionnaire was distributed to various faculties such as the Faculty of Business & Management, Faculty of Accountancy, Faculty of Computer & Mathematical Science, and Faculty of Information Management and Art & Design. A total of 800 responses were collected and 753 of the responses were useable for the final analysis using the structural equation model partial least square (SEM-PLS 3.0). The findings revealed that agreeableness, conscientious, neuroticism, and extraversion have a significant influence on entrepreneurial intention but openness showed an insignificant infl...

Research paper thumbnail of Strengthen SME Performance through Learning Orientation and Strategic Improvisation

Research paper thumbnail of Consumer Ethnocentrism Among Government Servants in Kota Bharu Towards Buying Automobile

This study attempts to identify consumer ethnocentrism among government servants in Kota Bharu, K... more This study attempts to identify consumer ethnocentrism among government servants in Kota Bharu, Kelantan when buying automobile. The objectives of this study are to identify the level of ethnocentrism among the samples and investigate whether products, prices, dealers, promotions and personal factors have an impact on consumer ethnocentrism in buying automobiles and to assess personal relationship with level of ethnocentrism . The research tool used was in the form of a questionnaire. Based on the responses from respondents, it can be concluded that the level of ethnocentrism among respondents is low. This study revealed that factors influencing consumer ethnocentrism among government servants in Kota Bharu, Kelantan, were products, prices and promotions. To test the relationship between personal and ethnocentrism, Pearson-Chi square was used and the analysis revealed a significant relationship between age and level of education with ethnocentrism in choosing automobiles.

Research paper thumbnail of Combined effect of knowledge management and entrepreneurial orientation on performance of small and medium enterprises

The aim of this research is to determine the effect of knowledge management and entrepreneurial o... more The aim of this research is to determine the effect of knowledge management and entrepreneurial orientation on performance of small-medium enterprises (SMEs) in Malaysia.The study also seeks to examine the mediating role of entrepreneurial orientation on the knowledge management and SME performance relationship. Data were collected by means of a mail survey questionnaire completed by the owner/managers who were randomly selected from a sampling frame of registered SMEs.A total of 115 usable responses were received.The findings reveal that significant relationships exist between knowledge management and performance, and also between entrepreneurial orientation and performance, while entrepreneurial orientation was found to partially mediate the relationship between knowledge management and performance.

Research paper thumbnail of Enhancing Customer Service Experience Through Customer Involvement and Familiarity in Malaysian Public Universities

Growing competition among Malaysian public universities makes it imperative to understand the imp... more Growing competition among Malaysian public universities makes it imperative to understand the important role of customer service experience in today’s higher education service environment. As a pillar of the university, Academic Affairs Department (AAD) is entrusted to meet the needs and demands of its customers especially the academic staff of the university. In service organizations, like public universities, employee (academic staff) service experience directly correlates with student satisfaction and university performance. Therefore, it is crucial to understand the factors that influence academic staff’s service experience. Hence, the primary focus of this study is to examine the relationship of involvement and familiarity in influencing customer service experience among academic staff in Malaysian public universities. The research model hypothesized that customer involvement and familiarity have significant impact on customer service experience. The study employed a quantitati...

Research paper thumbnail of Students’ Perceptions and Learning Approaches in Accounting Subject: The Role of Mobile Apps Technology

The objective of this paper is first to investigate students’ perception on the accounting subjec... more The objective of this paper is first to investigate students’ perception on the accounting subject and how the perceptions influence their approaches in learning. In addition, this study investigates students’ perceptions on the role of mobile-app technology in their approaches of accounting learning. Based on the self-administered structured questionnaire developed and distributed to 153 respondents that comprised of non-accountings students from all branches of Universiti Teknologi MARA (UiTM) in Malaysia, the results find that there is significant relationship between students’ perceptions on accounting and their approaches in learning which further indicate that positive perceptions lead to deep approaches in learning accounting, meanwhile negative perceptions lead to surface approaches of learning. When we test the relationship between learning approaches and students’ perceptions on the role of mobile apps in teaching and learning process, the result shows insignificant result...

Research paper thumbnail of Effect of Entrepreneurial Orientation , Learning Orientation , Strategic Improvisation on Sme Performance

The purpose of this research is to study the relationship between entrepreneurial orientation, le... more The purpose of this research is to study the relationship between entrepreneurial orientation, learning orientation, strategic improvisation and performance of small-medium enterprises (SMEs). Based on the theoretical consideration, a model was proposed to examine these relationships. Quantitative survey method was used and data were collected from the owner/managers who were randomly selected from a sampling frame of registered SMEs. A total of 368 usable responses were received from a total of 1920 distributed questionnaires, giving a response rate of 19.2 percent. Partial Least Square (PLS) structural equation modelling (PLS version 2) was used for the data analysis. The findings revealed that significant association exists between entrepreneurial orientation, learning orientation, strategic improvisation and performance of small-medium enterprises (SMEs) KeywordsEntrepreneurial Orientation, Learning Orientation, Strategic Improvisation Performance, Small and Medium Enterprises (...

Research paper thumbnail of Linking Between Intellectual Capital and SME Performance Mediating Role of Entrepreneurial Orientation

Research paper thumbnail of The Role of Knowledge Management as a Mediator between Entrepreneurial Orientation and SME Performance

This study aims to determine the relationship between entrepreneurial orientation dimensions cons... more This study aims to determine the relationship between entrepreneurial orientation dimensions consist of innovativeness, pro-activeness, risk taking and SME performance. The study also seeks to determine whether knowledge management play a role as a mediator between entrepreneurial orientation and SME performance. The sample were 368 managers/owners of SMEs. Questionnaires adapted from previous research were used to measure the entrepreneurial orientation, knowledge management and SME performance. SEM-PLS 3.0 were employed in this study. The findings revealed innovativeness, pro-activeness, risk taking has significant influence on SME performance. Moreover the study also indicates that knowledge management play role as a mediator entrepreneurial orientation and SME performance.

Research paper thumbnail of Personality Traits and Entrepreneurial Intention: Mediating Effect of Educational Support in Public Higher Education

Asia-Pacific Management Accounting Journal, 2021

The purpose of this paper was to examine the influence of personality traits (agreeableness, cons... more The purpose of this paper was to examine the influence of personality traits (agreeableness, conscientious, neuroticism, openness and extraversion) on entrepreneurial intention and to assess the mediating role of educational support on the relationships between personality traits and entrepreneurial intention. A total of 1000 students at Universiti Teknologi MARA Cawangan Kelantan (UiTMCK) were randomly selected. Questionnaire was distributed to various faculties such as the Faculty of Business & Management, Faculty of Accountancy, Faculty of Computer & Mathematical Science, and Faculty of Information Management and Art & Design. A total of 800 responses were collected and 753 of the responses were useable for the final analysis using the structural equation model partial least square (SEM-PLS 3.0). The findings revealed that agreeableness, conscientious, neuroticism, and extraversion have a significant influence on entrepreneurial intention but openness showed an insignificant infl...

Research paper thumbnail of Strengthen SME Performance through Learning Orientation and Strategic Improvisation

Research paper thumbnail of Consumer Ethnocentrism Among Government Servants in Kota Bharu Towards Buying Automobile

This study attempts to identify consumer ethnocentrism among government servants in Kota Bharu, K... more This study attempts to identify consumer ethnocentrism among government servants in Kota Bharu, Kelantan when buying automobile. The objectives of this study are to identify the level of ethnocentrism among the samples and investigate whether products, prices, dealers, promotions and personal factors have an impact on consumer ethnocentrism in buying automobiles and to assess personal relationship with level of ethnocentrism . The research tool used was in the form of a questionnaire. Based on the responses from respondents, it can be concluded that the level of ethnocentrism among respondents is low. This study revealed that factors influencing consumer ethnocentrism among government servants in Kota Bharu, Kelantan, were products, prices and promotions. To test the relationship between personal and ethnocentrism, Pearson-Chi square was used and the analysis revealed a significant relationship between age and level of education with ethnocentrism in choosing automobiles.

Research paper thumbnail of Combined effect of knowledge management and entrepreneurial orientation on performance of small and medium enterprises

The aim of this research is to determine the effect of knowledge management and entrepreneurial o... more The aim of this research is to determine the effect of knowledge management and entrepreneurial orientation on performance of small-medium enterprises (SMEs) in Malaysia.The study also seeks to examine the mediating role of entrepreneurial orientation on the knowledge management and SME performance relationship. Data were collected by means of a mail survey questionnaire completed by the owner/managers who were randomly selected from a sampling frame of registered SMEs.A total of 115 usable responses were received.The findings reveal that significant relationships exist between knowledge management and performance, and also between entrepreneurial orientation and performance, while entrepreneurial orientation was found to partially mediate the relationship between knowledge management and performance.

Research paper thumbnail of Enhancing Customer Service Experience Through Customer Involvement and Familiarity in Malaysian Public Universities

Growing competition among Malaysian public universities makes it imperative to understand the imp... more Growing competition among Malaysian public universities makes it imperative to understand the important role of customer service experience in today’s higher education service environment. As a pillar of the university, Academic Affairs Department (AAD) is entrusted to meet the needs and demands of its customers especially the academic staff of the university. In service organizations, like public universities, employee (academic staff) service experience directly correlates with student satisfaction and university performance. Therefore, it is crucial to understand the factors that influence academic staff’s service experience. Hence, the primary focus of this study is to examine the relationship of involvement and familiarity in influencing customer service experience among academic staff in Malaysian public universities. The research model hypothesized that customer involvement and familiarity have significant impact on customer service experience. The study employed a quantitati...

Research paper thumbnail of Students’ Perceptions and Learning Approaches in Accounting Subject: The Role of Mobile Apps Technology

The objective of this paper is first to investigate students’ perception on the accounting subjec... more The objective of this paper is first to investigate students’ perception on the accounting subject and how the perceptions influence their approaches in learning. In addition, this study investigates students’ perceptions on the role of mobile-app technology in their approaches of accounting learning. Based on the self-administered structured questionnaire developed and distributed to 153 respondents that comprised of non-accountings students from all branches of Universiti Teknologi MARA (UiTM) in Malaysia, the results find that there is significant relationship between students’ perceptions on accounting and their approaches in learning which further indicate that positive perceptions lead to deep approaches in learning accounting, meanwhile negative perceptions lead to surface approaches of learning. When we test the relationship between learning approaches and students’ perceptions on the role of mobile apps in teaching and learning process, the result shows insignificant result...