DR. I PUTU GDE SUKAATMADJA, SE, MP (original) (raw)

Papers by DR. I PUTU GDE SUKAATMADJA, SE, MP

Research paper thumbnail of Antecedents from Tourist's Visit Intention to Spiritual Tourism Destinations in Bali

International Journal of Professional Business Review, Jul 20, 2023

The purpose of this research is to test and explain the variables that influence visit intention ... more The purpose of this research is to test and explain the variables that influence visit intention to spiritual tourism destinations in Bali from tourists who have seen virtual tours. Theoretical framework: Spiritual tourism is a service business that serves the travel needs of a person/group to tourist destinations (tourism/travel industry), especially those related to the purpose of spiritual activities such as meditation, pilgrimage, and so on. Design/Methodology/Approach: The population of this study are tourists who have seen a virtual tour. The sample size used was 250 tourists with a purposive sampling method. The analysis technique used is Path Analysis using SEM-PLS. Findings: The results of the study show that authentic experience influences cognitive response, affective response, and attitude, and then influences attachment to virtual tours , and also influences visit intention. In addition, PBC apparently had no effect on visit intention. Therefore, it is important for business actors in the tourism sector who manage spiritual tourism destinations to pay attention to authentic experiences after viewing virtual tours so that their cognitive response, affective response, attitude and attachment to virtual tours become higher and encourage tourists to have the desire to visit destinations in the virtual tour Research, practical & social implications: The research implications that can be given are that this research can help service providers in the tourism sector to be able to increase tourist interest in visiting a destination. Originality/Value: With empirical evidence that the intention to visit tourists can be influenced because these tourists get experience from seeing virtual tours so that business people in the tourism sector can use virtual tours to provide positive experiences and have an impact on attitudes, cognitive responses, affective responses, and their attachment to seeing virtual tours.

Research paper thumbnail of Pengembangan Wisata Spiritual Penglukatan di Pura Tirta Empul

Jurnal Ilmiah Manajemen dan Bisnis

Tujuan dari penelitian ini adalah untuk menyusun strategi pemasaran yang cocok diterapkan pada wi... more Tujuan dari penelitian ini adalah untuk menyusun strategi pemasaran yang cocok diterapkan pada wisata spiritual penglukatan di Pura Tirta Empul dalam rangka meningkatkan jumlah kunjungan ke destinasi wisata tersebut. Teknik analisis yang digunakan adalah Analisis SWOT dan Matrik Internal Eksternal. Analisis SWOT menggabungkan faktor eksternal peluang (peluang) dan ancaman (ancaman) dengan faktor internal kekuatan (kekuatan) dan kelemahan (kelemahan). Wisata spiritual penglukatan Pura Tirta Empul terletak di kaudran I - situasi yang sangat menguntungkan berdasarkan hasil penelitian pada diagram Matrix SWOT. Di kuadran I, destinasi wisata penglukatan Pura Tirta Empul memiliki peluang dan kekuatan yang dapat dimanfaatkan, sehingga strategi pemasaran yang cocok dipilih untuk diterapkan adalah: strategi pengembangan pasar, pengembangan produk, penetrasi pasar, dan diversifikasi.

Research paper thumbnail of Antecedent behaviour and its implication on the intention to reuse the internet banking and mobile services

International Journal of Data and Network Science

The Covid-19 pandemic has forced people to maintain physical distance during everyday contact, kn... more The Covid-19 pandemic has forced people to maintain physical distance during everyday contact, known in popular terms as physical distancing, which triggers the banking industry to accelerate its digital transformation to maximize service to customers. It aims to make business processes to work more efficiently and to drive force that will create various business opportunities. This study aims to explain the main factors that contribute and influence the adoption of internet and mobile banking services, which are antecedents of customer attitudes towards the intention to use these services. This study uses primary data and the unit of analysis is 200 respondents of Bank Bukopin customers who are users of its internet and mobile banking services with a replication of the technology acceptance model (TAM) in the context of internet service adoption and mobile banking. This study uses non-probability sampling with purposive sampling technique, and to analyze the research model, the Par...

Research paper thumbnail of Intensi Berkunjung Wisatawan Domestik ke Pantai Kuta Mandalika, Lombok

Jurnal Master Pariwisata (JUMPA)

The context of this studyis that, as a result of Covid-19, the number of tourist trips has reduce... more The context of this studyis that, as a result of Covid-19, the number of tourist trips has reduced dramatically. The reduction in visits suggests a reduction in intent. Attitudes, subjective norms, behavioral control, which is beginning to shift in negative way, in addition the shifting destination image owing to health hazards, all influence intentions. As a result, the goal of this study, to investigate the impact of four variables on intentions. Qualitative and quantitative data types. Primary and secondary data sources. Questionnaires, interview findings are the primary sources of information, while data from beach managers is secondary. The sample size was determined by using purposive sampling, which totaled 100 persons. PLS-SEM is data analysis technique. The findings revealed that, with t-statistic of 2.762, attitude had significant positive effect on visiting intentions, the highest original sample value being that Kuta Beach is a wonderful. Subjective norms haven’t signifi...

Research paper thumbnail of Pengaruh Citra Perusahaan Terhadap Wom Dan Loyalitas Nasabah (Studi Pada Nasabah Bank Bpd. Bali DI Denpasar)

Forum Manajemen STIMI Handayani Denpasar, Jul 1, 2017

The purpose of this study was to determine the influence of corporate image on WOM dan customer l... more The purpose of this study was to determine the influence of corporate image on WOM dan customer loyality. The population in this study were all customer of Bank BPD Bali at Denpasar city. Sampling method used is purposive sampling, in order to obtain as many as 130 respondents. Analysis technique used is Structural Equation Model (SEM). The results showed that the corporate image have a significant positive effect on WOM, dan corporate image have positive dan significant effect on the intention to customer loyalty dan WOM have significant effect on customer loyalty. With this study, expected to be useful for the party leadership S2 FE program Unud in enhancing the corporate image of the Bank BPD Bali, positive WOM Bank BPD Bali, dan customer loyalty.

Research paper thumbnail of Anteseden Minat Berkunjung Kembali Wisatawan Spiritual DI Bali (The Antecedent of Spiritual Tourist Revisit Intention in Bali)

E-Jurnal Manajemen Universitas Udayana, 2020

Bali is a prima donna tourist destination (DTW) in Indonesia, the high level of tourist visits is... more Bali is a prima donna tourist destination (DTW) in Indonesia, the high level of tourist visits is a great opportunity to increase revisit intention on Balinese spiritual tourism. This study aims to determine the effect of spiritual tourism motivation, service quality, and customer experience to increase revisit intention for spiritual tourists in Bali.Based on the level of tourist visits to each - massing districts and spiritual tourism branding, this research was conducted in Tabanan, Badung, Gianyar, and Karangasem Regencies with respondents of 50 domestic tourists and 50 foreign tourists. Methods of collecting data through questionnaires. The analysis technique in this study is descriptive statistics, inferential statistics, path analysis, and classic assumption tests which consist of normality test, multicollinearity test, and heteroscedasticity test and sobel test. The results showed that the motivation of spiritual tourism has a positive and significant effect on customer expe...

Research paper thumbnail of ‘Waruga’ Sebagai Daya Tarik Wisata DI Desa Sawangan, Kabupaten Minahasa Utara

Waruga grave stone coffin is a cultural heritage of Minahasa that have been designated as a cultu... more Waruga grave stone coffin is a cultural heritage of Minahasa that have been designated as a cultural attraction. The purpose of this study was to describe the internal and external factors that influence the development of the Waruga Cultural Heritage as a tourist attraction, as well as formulate the development strategy for the tourist attraction of Waruga Cultural Heritage in realizing the sustainable tourism. This study used qualitative descriptive analysis using the collecting data techniques through observation, in-depth interview, documentation, and literature study. Informants were determined by purposive sampling and the acquired data were analyzed using SWOT analysis. The results of this study indicated that in order to maximize the development of the tourist attraction as well as realizing sustainable tourism to the Waruga Cultural Heritage, it is necessary to develop the strategies and programs such as empowerment of local communities, develop the facilities and infrastructure of the tourist attraction, improve the safety and convenience for tourists, protection against the cultural heritage, as well as develop the institutional and human resources.

Research paper thumbnail of The Role of Trust Mediates the Effect of Promotion Strategy and Perceived Ease on Reuse Intentions

The purpose of this study was to analyze the role of trust in mediating the influence of promotio... more The purpose of this study was to analyze the role of trust in mediating the influence of promotional strategies and intentions on the reuse intention studies on Traveloka E-Commerce services in Bali. The population of this study are people who are users of traveloka e-commerce services in Bali, the sample is 18x5 = 90 respondents. Data collection was carried out using a questionnaire that was distributed online via a Google form. Data analysis in this study used the Partial Least Square (PLS) approach. The results of this study indicate that: Promotion strategy has a positive and significant effect on reuse intention. Promotion strategy has a positive and significant effect on trust. Perception has a positive and significant effect on reuse intention. Perception has a positive and significant effect on trust. Trust has a positive and significant effect on reuse intention. Trust is able to positively mediate the effect of promotional strategies on reuse intention. Trust that is able ...

Research paper thumbnail of Pengaruh Brand Awareness terhadap Purchase-intention Dimediasi oleh Perceived-quality Dan-brand-loyalty

n Tujuanxpenelitian ini dilakukan untuk mengetahuixpengaruh brand awareness terhadap purchasexint... more n Tujuanxpenelitian ini dilakukan untuk mengetahuixpengaruh brand awareness terhadap purchasexintention dimediasi oleh perceived quality dan brand loyalty. Penelitian ini dilakukan pada industri air minum dalam kemasan Merek Kaori di wilayah Denpasar dengan ukuran sampel yang digunakan sebesar 80 responden berdasarkan metode angket. Pengumpulan data diperoleh dari hasil penyebaran kuesioner dengan menggunakan skala Likert yang digunakan untuk mengukur 16 indikator berbasis metode analisis PLS. Berdasarkan hasil analisis ditemukan bahwa variabel brand awareness berpengaruh positif dan signifikan terhadap purchase intention dan brand loyalty. Brand loyalty berpengaruh positif dan signifikan terhadap purchase intention. Brand awareness berpengaruh positif dan signifikan terhadap perceived quality. Perceived quality berpengaruh positif dan signifikan terhadap brand loyalty dan purchase intention. Brand loyalty mampu memediasi perceive quality terhadap purchase intention. Dan perceived q...

Research paper thumbnail of Peran Keunggulan Bersaing Memediasi Pengaruh Orientasi Kewirausahaan Terhadap Kinerja Bisnis

E-Jurnal Manajemen Universitas Udayana, 2020

Entrepreneurial orientation and high competitive advantage can trigger business performance that ... more Entrepreneurial orientation and high competitive advantage can trigger business performance that greatly affects the achievement of company goals. The purpose of this study was to determine the mediating role of the variable competitive advantage against the entrepreneurial orientation variable and the business performance of the silver industry in Celuk Sukawati. The population of this study are 71 people, with the saturated sample method. Data collectedthrough questionnaires and interviews and are analyzed by SEM - PLS. The test results show that entrepreneurial orientation has positive and significant effect on competitive advantage, competitive advantage and entrepreneurial orientation have positive and significant effect on business performance, and competitive advantage is mediating variable of entrepreneurial orientation on business performance. Company is expected to be able to implement the dimensions of entrepreneurial orientation well, and increase the company's comp...

Research paper thumbnail of Peran Perceived Risk Dalam Memediasi Pengaruh Perceived Quality Terhadap Perceived Value

E-Jurnal Manajemen Universitas Udayana, 2019

The purpose of this study was to examine the role of perceived risk in mediating the effect of pe... more The purpose of this study was to examine the role of perceived risk in mediating the effect of perceived quality on perceived value on customers of LPD Adat Jro Kuta Pejeng Village. The population of this study was LPD Adat Jro Village Kuta Pejeng who lived in the Pejeng Village area. A sample of 110 respondents was determined using the purposive sampling method. Methods of data collection using the questionnaire method in the form of a questionnaire. The analysis technique used is path analysis technique (analysis path) and sobel test. The results of the analysis show that perceived quality has a significant negative effect on perceived risk, perceived quality has a significant positive effect on perceived value, perceived risk has a significant negative effect on perceived value, and perceived risk has a significant positive effect as a mediation the effect of perceived quality on perceived value. Keywords: perceived quality, perceived value, perceived risk

Research paper thumbnail of Peran Green Trust Dan Green Satisfaction Memediasi Hubungan Green Image Dengan Green Loyalty

E-Jurnal Ekonomi dan Bisnis Universitas Udayana, 2018

Green hotel has become a branding and strategy in winning business competition, if using environm... more Green hotel has become a branding and strategy in winning business competition, if using environmentally friendly energy. This study aims to explain the relationship green image with green trust, green image with green satisfaction, green trust with green loyalty, green satisfaction with green loyalty, green image with green loyalty, and to explain the role of green trust and green satisfaction in mediating green image relationship with green loyalty. The population in this study are the guests who have been staying at Hotel Bali Tropic Resort & Spa (minimum 2 times stay in the period of 2013-2017) with sample size of 100 respondents. This research uses analysis technique PLS (Partial Least Square). This study found that green image has a positive relationship with green trust, green satisfaction, and green loyalty. Green trust and green satisfaction have a positive relationship with green loyalty. Green trust and green satisfaction are able to mediate partially and have a positive ...

Research paper thumbnail of Technology Acceptance Model and Trust in Explaining Customer Intention to Use Internet Banking

Russian Journal of Agricultural and Socio-Economic Sciences, 2019

The purpose of this study is to explain the effect of the Application of Technology Acceptance Mo... more The purpose of this study is to explain the effect of the Application of Technology Acceptance Model and Trust in Explaining Customer Intention to Use Bank Negara Indonesia (BNI) Internet Banking in Denpasar. The sampling technique in this study was purposive sampling because the population was not known with certainty. The indicators in this study were 20 indicators, so the total respondents were 200 people. The criteria for determining the sample are BNI customers who have never used the internet banking feature and have at least graduated from high school/equivalent. The data collection technique used in this study was questionnaire techniques. The data obtained were analyzed using SEM (Strucutral Equation Modeling) analysis. The results shows that perceived ease of use has a positive and significant effect on perceived usefulness BNI internet banking. Perceived ease of use has a positive and significant effect on attitude towards use BNI internet banking. Perceived usefulness has a positive and significant effect on attitude towards use BNI internet banking. Attitude towards use has a positive and significant effect on intention to use BNI internet banking. Perceived usefulness has a positive and significant effect on intention to use BNI internet banking. Perceived ease of use has a positive and significant effect on intention to use BNI internet banking. Trust has a positive and significant effect on attitude towards use BNI internet banking. Likewise, trust has a positive and significant effect on intention to use BNI internet banking.

Research paper thumbnail of The Role of Customer Relationship Marketing in Improving SMEs Export Performance in Bali Province

IOSR Journal of Business and Management, 2017

This research was conducted constituted by the phenomenon of declining in export performance of S... more This research was conducted constituted by the phenomenon of declining in export performance of SME industry in Bali and rapid development of information technology which could help SMEs to expand their market abroad (global market). Therefore, it is necessary to build a strategy for SMEs to target global market based on information technology which is Customer Relationship Marketing (CRM) in retaining customers to become loyal customers.The purpose of this study is to explain the role of CRM strategy based on IT Resources and Market Orientation in order to improve the export performance of SMEs in Bali. This study took place in all districts/ municipalities in Bali with a target population includes industrial stakeholders of SMEs that perform export activities. Based on Slovin's formula, the number of samples taken was as many as 105 persons. Data analysis was using SEM analysis.The results showed that IT Resource positively and significantly affects export performance, as well as market orientation affects export performance positively and significantly. Furthermore, IT Resource positively and significantly impacts CRM strategy, as well as market orientation influences export performance positively and significantly, and CRM positively and significantly impacts export performance.The study implication contributes to exporters to strengthen their IT resource and improve their market orientation and build better CRM so that export performance continues to increase.

Research paper thumbnail of The Influence of Perceived Travel Risk, Celebrity Endorsement, and Destination Image on Attitude and Revisit Intention of Tourists

International Journal of Asian Business and Management

This study aimed to explain how attitudes and revisit intentions are affected by celebrity endors... more This study aimed to explain how attitudes and revisit intentions are affected by celebrity endorsement, perceived risk of travel, and perception of the destination. The study's participants are domestic travelers who have been to Bali. 170 domestic tourists were included in the sample using a purposive sampling technique. Path Analysis utilizing SEM-PLS is the analysis method employed. The findings demonstrated that attitudes and intentions to revisit were negatively and significantly impacted by perceived travel risk. While celebrity endorsement has no impact on the intention to return, it has a positive and large impact on attitude. Additionally, views and inclinations to return are positively and significantly impacted by the final picture. The image of a destination is positively and significantly impacted by attitudes. thanks to celebrity support Impact on the intention to revisit is favorable and considerable. Because of this, it's critical for companies in the tourism...

Research paper thumbnail of Pelatihan Dan Pendampingan Tentang Audit Pemasaran Pada Koperasi Sidi Desa Sanur

ABSTRAK Koperasi Sidi merupakan koperasi yang berada di Desa Sanur yang membawahi 14 Unit Usaha O... more ABSTRAK Koperasi Sidi merupakan koperasi yang berada di Desa Sanur yang membawahi 14 Unit Usaha Otonom (UUO). Dalam 5 tahun terakhir kinerjanya berfluktuasi karena munculnya pesaing baru yang potensial, untuk itu diperlukan audit pemasaran. Tujuan pengabdian masyarakat ini adalah memberikan pelatihan tentang audit pemasaran kepada manajemen dan staf Koperasi Sidi dalam mengantisipasi perubahan lingkungan dan persaingan. Pelaksanaan kegiatan ini menggunakan metode ceramah dan pendampingan. Ceramah tentang audit pemasaran diberikan kepada 20 orang pimpinan dan staf Koperasi Sidi. Selanjutnya dilakukan pendampingan kepada para peserta untuk mempraktekkan tentang pelaksanaan audit pemasaran di koperasi. Pelatihan dan pendampingan tentang audit pemasaran di Koperasi Sidi sudah berjalan lancar sehingga mampu meningkatkan pemahaman manajer dan staf Koperasi Sidi tentang audit pemasaran. Hasil pelatihan diharapkan dapat menghasilkan kebijakan dalam penentuan melakukan evaluasi terhadap kine...

Research paper thumbnail of Dilemma of innovation in silver craft SMEs in Gianyar Regency of Bali Province, Indonesia

The purpose of this study was to determine the effect of innovation on competitive advantage and ... more The purpose of this study was to determine the effect of innovation on competitive advantage and business performance in silver craft SMEs in Gianyar Regency. Data were collected by questionnaire. Data analysis was performed using the SEM-PLS approach. The results of data analysis show that innovation directly has a positive and significant effect on competitive advantage, but direct innovation does not have a significant effect on business performance.

Research paper thumbnail of Green Transformational Leadership to Build Value, Innovation and Competitive Advantage in Era Digital

Webology, 2021

This study develops an exploration system that connections Green groundbreaking initiative, green... more This study develops an exploration system that connections Green groundbreaking initiative, green worth advancement improvement, and the upper hand in business supportability. This investigation depicts the impact of the groundbreaking green initiative on the maintainable upper hand and talks about esteem development's interceding impact utilizing an underlying condition model (SEM). The examination results tracked down that green groundbreaking authority has a critical constructive outcome on esteem development and the reasonable upper hand. Besides, the investigation tracked down that groundbreaking green administration on the upper hand was incompletely interceded by esteem advancement. Industrialization and globalization have had a positive impact on economic growth, but on the other hand to be a major cause of environmental violations in this modern world, so most companies required to focus on environmentally friendly concepts to achieve sustainable company performance, so...

Research paper thumbnail of Strategic Orientation, Corporate Innovation, and Marketing Performance (A Study of Ikat Weaving Industry in Bali)

IOSR Journal of Business and Management, 2017

This research was conducted with the background of the phenomenon of increasingly tight competiti... more This research was conducted with the background of the phenomenon of increasingly tight competition due to the enforcement of MEA in 2015. Therefore, all businesses, including Small Micro Enterprises (SMEs) of ikat weaving industrial sector should anticipate by implementing strategic orientation, corporate innovation to achieve marketing performance. The objective of this study is to explain the effect of strategic orientation to corporate innovation and marketing performance of Ikat Weaving industry in Bali. To achieve these objectives, this study took a sample of 100 people who are owners or SME managers of Ikat Weaving industry in Bali by applying the analysis of Structural Equation Modelling (SEM). The result of this study shows that Strategic Orientation (Market Orientation, System Information Orientation, and Entrepreneurship Orientation) has positive and significant effect to corporate innovation. Strategic orientation has positive and significant effect to marketing performance. And corporate innovation have positive and significant effect to marketing performance. Implication of study contributes to SME owners/ managers of Ikat Weaving industry in Bali to continue to implement strategic orientation and corporate innovation to achieve marketing performance.

Research paper thumbnail of Pengaruh Kualitas Pelayanan Terhadap Kepuasan Dan Loyalitas Nasabah PT BPR Hoki DI Kabupaten Tabanan

E Jurnal Ekonomi Dan Bisnis Universitas Udayana, Feb 5, 2014

Research paper thumbnail of Antecedents from Tourist's Visit Intention to Spiritual Tourism Destinations in Bali

International Journal of Professional Business Review, Jul 20, 2023

The purpose of this research is to test and explain the variables that influence visit intention ... more The purpose of this research is to test and explain the variables that influence visit intention to spiritual tourism destinations in Bali from tourists who have seen virtual tours. Theoretical framework: Spiritual tourism is a service business that serves the travel needs of a person/group to tourist destinations (tourism/travel industry), especially those related to the purpose of spiritual activities such as meditation, pilgrimage, and so on. Design/Methodology/Approach: The population of this study are tourists who have seen a virtual tour. The sample size used was 250 tourists with a purposive sampling method. The analysis technique used is Path Analysis using SEM-PLS. Findings: The results of the study show that authentic experience influences cognitive response, affective response, and attitude, and then influences attachment to virtual tours , and also influences visit intention. In addition, PBC apparently had no effect on visit intention. Therefore, it is important for business actors in the tourism sector who manage spiritual tourism destinations to pay attention to authentic experiences after viewing virtual tours so that their cognitive response, affective response, attitude and attachment to virtual tours become higher and encourage tourists to have the desire to visit destinations in the virtual tour Research, practical & social implications: The research implications that can be given are that this research can help service providers in the tourism sector to be able to increase tourist interest in visiting a destination. Originality/Value: With empirical evidence that the intention to visit tourists can be influenced because these tourists get experience from seeing virtual tours so that business people in the tourism sector can use virtual tours to provide positive experiences and have an impact on attitudes, cognitive responses, affective responses, and their attachment to seeing virtual tours.

Research paper thumbnail of Pengembangan Wisata Spiritual Penglukatan di Pura Tirta Empul

Jurnal Ilmiah Manajemen dan Bisnis

Tujuan dari penelitian ini adalah untuk menyusun strategi pemasaran yang cocok diterapkan pada wi... more Tujuan dari penelitian ini adalah untuk menyusun strategi pemasaran yang cocok diterapkan pada wisata spiritual penglukatan di Pura Tirta Empul dalam rangka meningkatkan jumlah kunjungan ke destinasi wisata tersebut. Teknik analisis yang digunakan adalah Analisis SWOT dan Matrik Internal Eksternal. Analisis SWOT menggabungkan faktor eksternal peluang (peluang) dan ancaman (ancaman) dengan faktor internal kekuatan (kekuatan) dan kelemahan (kelemahan). Wisata spiritual penglukatan Pura Tirta Empul terletak di kaudran I - situasi yang sangat menguntungkan berdasarkan hasil penelitian pada diagram Matrix SWOT. Di kuadran I, destinasi wisata penglukatan Pura Tirta Empul memiliki peluang dan kekuatan yang dapat dimanfaatkan, sehingga strategi pemasaran yang cocok dipilih untuk diterapkan adalah: strategi pengembangan pasar, pengembangan produk, penetrasi pasar, dan diversifikasi.

Research paper thumbnail of Antecedent behaviour and its implication on the intention to reuse the internet banking and mobile services

International Journal of Data and Network Science

The Covid-19 pandemic has forced people to maintain physical distance during everyday contact, kn... more The Covid-19 pandemic has forced people to maintain physical distance during everyday contact, known in popular terms as physical distancing, which triggers the banking industry to accelerate its digital transformation to maximize service to customers. It aims to make business processes to work more efficiently and to drive force that will create various business opportunities. This study aims to explain the main factors that contribute and influence the adoption of internet and mobile banking services, which are antecedents of customer attitudes towards the intention to use these services. This study uses primary data and the unit of analysis is 200 respondents of Bank Bukopin customers who are users of its internet and mobile banking services with a replication of the technology acceptance model (TAM) in the context of internet service adoption and mobile banking. This study uses non-probability sampling with purposive sampling technique, and to analyze the research model, the Par...

Research paper thumbnail of Intensi Berkunjung Wisatawan Domestik ke Pantai Kuta Mandalika, Lombok

Jurnal Master Pariwisata (JUMPA)

The context of this studyis that, as a result of Covid-19, the number of tourist trips has reduce... more The context of this studyis that, as a result of Covid-19, the number of tourist trips has reduced dramatically. The reduction in visits suggests a reduction in intent. Attitudes, subjective norms, behavioral control, which is beginning to shift in negative way, in addition the shifting destination image owing to health hazards, all influence intentions. As a result, the goal of this study, to investigate the impact of four variables on intentions. Qualitative and quantitative data types. Primary and secondary data sources. Questionnaires, interview findings are the primary sources of information, while data from beach managers is secondary. The sample size was determined by using purposive sampling, which totaled 100 persons. PLS-SEM is data analysis technique. The findings revealed that, with t-statistic of 2.762, attitude had significant positive effect on visiting intentions, the highest original sample value being that Kuta Beach is a wonderful. Subjective norms haven’t signifi...

Research paper thumbnail of Pengaruh Citra Perusahaan Terhadap Wom Dan Loyalitas Nasabah (Studi Pada Nasabah Bank Bpd. Bali DI Denpasar)

Forum Manajemen STIMI Handayani Denpasar, Jul 1, 2017

The purpose of this study was to determine the influence of corporate image on WOM dan customer l... more The purpose of this study was to determine the influence of corporate image on WOM dan customer loyality. The population in this study were all customer of Bank BPD Bali at Denpasar city. Sampling method used is purposive sampling, in order to obtain as many as 130 respondents. Analysis technique used is Structural Equation Model (SEM). The results showed that the corporate image have a significant positive effect on WOM, dan corporate image have positive dan significant effect on the intention to customer loyalty dan WOM have significant effect on customer loyalty. With this study, expected to be useful for the party leadership S2 FE program Unud in enhancing the corporate image of the Bank BPD Bali, positive WOM Bank BPD Bali, dan customer loyalty.

Research paper thumbnail of Anteseden Minat Berkunjung Kembali Wisatawan Spiritual DI Bali (The Antecedent of Spiritual Tourist Revisit Intention in Bali)

E-Jurnal Manajemen Universitas Udayana, 2020

Bali is a prima donna tourist destination (DTW) in Indonesia, the high level of tourist visits is... more Bali is a prima donna tourist destination (DTW) in Indonesia, the high level of tourist visits is a great opportunity to increase revisit intention on Balinese spiritual tourism. This study aims to determine the effect of spiritual tourism motivation, service quality, and customer experience to increase revisit intention for spiritual tourists in Bali.Based on the level of tourist visits to each - massing districts and spiritual tourism branding, this research was conducted in Tabanan, Badung, Gianyar, and Karangasem Regencies with respondents of 50 domestic tourists and 50 foreign tourists. Methods of collecting data through questionnaires. The analysis technique in this study is descriptive statistics, inferential statistics, path analysis, and classic assumption tests which consist of normality test, multicollinearity test, and heteroscedasticity test and sobel test. The results showed that the motivation of spiritual tourism has a positive and significant effect on customer expe...

Research paper thumbnail of ‘Waruga’ Sebagai Daya Tarik Wisata DI Desa Sawangan, Kabupaten Minahasa Utara

Waruga grave stone coffin is a cultural heritage of Minahasa that have been designated as a cultu... more Waruga grave stone coffin is a cultural heritage of Minahasa that have been designated as a cultural attraction. The purpose of this study was to describe the internal and external factors that influence the development of the Waruga Cultural Heritage as a tourist attraction, as well as formulate the development strategy for the tourist attraction of Waruga Cultural Heritage in realizing the sustainable tourism. This study used qualitative descriptive analysis using the collecting data techniques through observation, in-depth interview, documentation, and literature study. Informants were determined by purposive sampling and the acquired data were analyzed using SWOT analysis. The results of this study indicated that in order to maximize the development of the tourist attraction as well as realizing sustainable tourism to the Waruga Cultural Heritage, it is necessary to develop the strategies and programs such as empowerment of local communities, develop the facilities and infrastructure of the tourist attraction, improve the safety and convenience for tourists, protection against the cultural heritage, as well as develop the institutional and human resources.

Research paper thumbnail of The Role of Trust Mediates the Effect of Promotion Strategy and Perceived Ease on Reuse Intentions

The purpose of this study was to analyze the role of trust in mediating the influence of promotio... more The purpose of this study was to analyze the role of trust in mediating the influence of promotional strategies and intentions on the reuse intention studies on Traveloka E-Commerce services in Bali. The population of this study are people who are users of traveloka e-commerce services in Bali, the sample is 18x5 = 90 respondents. Data collection was carried out using a questionnaire that was distributed online via a Google form. Data analysis in this study used the Partial Least Square (PLS) approach. The results of this study indicate that: Promotion strategy has a positive and significant effect on reuse intention. Promotion strategy has a positive and significant effect on trust. Perception has a positive and significant effect on reuse intention. Perception has a positive and significant effect on trust. Trust has a positive and significant effect on reuse intention. Trust is able to positively mediate the effect of promotional strategies on reuse intention. Trust that is able ...

Research paper thumbnail of Pengaruh Brand Awareness terhadap Purchase-intention Dimediasi oleh Perceived-quality Dan-brand-loyalty

n Tujuanxpenelitian ini dilakukan untuk mengetahuixpengaruh brand awareness terhadap purchasexint... more n Tujuanxpenelitian ini dilakukan untuk mengetahuixpengaruh brand awareness terhadap purchasexintention dimediasi oleh perceived quality dan brand loyalty. Penelitian ini dilakukan pada industri air minum dalam kemasan Merek Kaori di wilayah Denpasar dengan ukuran sampel yang digunakan sebesar 80 responden berdasarkan metode angket. Pengumpulan data diperoleh dari hasil penyebaran kuesioner dengan menggunakan skala Likert yang digunakan untuk mengukur 16 indikator berbasis metode analisis PLS. Berdasarkan hasil analisis ditemukan bahwa variabel brand awareness berpengaruh positif dan signifikan terhadap purchase intention dan brand loyalty. Brand loyalty berpengaruh positif dan signifikan terhadap purchase intention. Brand awareness berpengaruh positif dan signifikan terhadap perceived quality. Perceived quality berpengaruh positif dan signifikan terhadap brand loyalty dan purchase intention. Brand loyalty mampu memediasi perceive quality terhadap purchase intention. Dan perceived q...

Research paper thumbnail of Peran Keunggulan Bersaing Memediasi Pengaruh Orientasi Kewirausahaan Terhadap Kinerja Bisnis

E-Jurnal Manajemen Universitas Udayana, 2020

Entrepreneurial orientation and high competitive advantage can trigger business performance that ... more Entrepreneurial orientation and high competitive advantage can trigger business performance that greatly affects the achievement of company goals. The purpose of this study was to determine the mediating role of the variable competitive advantage against the entrepreneurial orientation variable and the business performance of the silver industry in Celuk Sukawati. The population of this study are 71 people, with the saturated sample method. Data collectedthrough questionnaires and interviews and are analyzed by SEM - PLS. The test results show that entrepreneurial orientation has positive and significant effect on competitive advantage, competitive advantage and entrepreneurial orientation have positive and significant effect on business performance, and competitive advantage is mediating variable of entrepreneurial orientation on business performance. Company is expected to be able to implement the dimensions of entrepreneurial orientation well, and increase the company's comp...

Research paper thumbnail of Peran Perceived Risk Dalam Memediasi Pengaruh Perceived Quality Terhadap Perceived Value

E-Jurnal Manajemen Universitas Udayana, 2019

The purpose of this study was to examine the role of perceived risk in mediating the effect of pe... more The purpose of this study was to examine the role of perceived risk in mediating the effect of perceived quality on perceived value on customers of LPD Adat Jro Kuta Pejeng Village. The population of this study was LPD Adat Jro Village Kuta Pejeng who lived in the Pejeng Village area. A sample of 110 respondents was determined using the purposive sampling method. Methods of data collection using the questionnaire method in the form of a questionnaire. The analysis technique used is path analysis technique (analysis path) and sobel test. The results of the analysis show that perceived quality has a significant negative effect on perceived risk, perceived quality has a significant positive effect on perceived value, perceived risk has a significant negative effect on perceived value, and perceived risk has a significant positive effect as a mediation the effect of perceived quality on perceived value. Keywords: perceived quality, perceived value, perceived risk

Research paper thumbnail of Peran Green Trust Dan Green Satisfaction Memediasi Hubungan Green Image Dengan Green Loyalty

E-Jurnal Ekonomi dan Bisnis Universitas Udayana, 2018

Green hotel has become a branding and strategy in winning business competition, if using environm... more Green hotel has become a branding and strategy in winning business competition, if using environmentally friendly energy. This study aims to explain the relationship green image with green trust, green image with green satisfaction, green trust with green loyalty, green satisfaction with green loyalty, green image with green loyalty, and to explain the role of green trust and green satisfaction in mediating green image relationship with green loyalty. The population in this study are the guests who have been staying at Hotel Bali Tropic Resort & Spa (minimum 2 times stay in the period of 2013-2017) with sample size of 100 respondents. This research uses analysis technique PLS (Partial Least Square). This study found that green image has a positive relationship with green trust, green satisfaction, and green loyalty. Green trust and green satisfaction have a positive relationship with green loyalty. Green trust and green satisfaction are able to mediate partially and have a positive ...

Research paper thumbnail of Technology Acceptance Model and Trust in Explaining Customer Intention to Use Internet Banking

Russian Journal of Agricultural and Socio-Economic Sciences, 2019

The purpose of this study is to explain the effect of the Application of Technology Acceptance Mo... more The purpose of this study is to explain the effect of the Application of Technology Acceptance Model and Trust in Explaining Customer Intention to Use Bank Negara Indonesia (BNI) Internet Banking in Denpasar. The sampling technique in this study was purposive sampling because the population was not known with certainty. The indicators in this study were 20 indicators, so the total respondents were 200 people. The criteria for determining the sample are BNI customers who have never used the internet banking feature and have at least graduated from high school/equivalent. The data collection technique used in this study was questionnaire techniques. The data obtained were analyzed using SEM (Strucutral Equation Modeling) analysis. The results shows that perceived ease of use has a positive and significant effect on perceived usefulness BNI internet banking. Perceived ease of use has a positive and significant effect on attitude towards use BNI internet banking. Perceived usefulness has a positive and significant effect on attitude towards use BNI internet banking. Attitude towards use has a positive and significant effect on intention to use BNI internet banking. Perceived usefulness has a positive and significant effect on intention to use BNI internet banking. Perceived ease of use has a positive and significant effect on intention to use BNI internet banking. Trust has a positive and significant effect on attitude towards use BNI internet banking. Likewise, trust has a positive and significant effect on intention to use BNI internet banking.

Research paper thumbnail of The Role of Customer Relationship Marketing in Improving SMEs Export Performance in Bali Province

IOSR Journal of Business and Management, 2017

This research was conducted constituted by the phenomenon of declining in export performance of S... more This research was conducted constituted by the phenomenon of declining in export performance of SME industry in Bali and rapid development of information technology which could help SMEs to expand their market abroad (global market). Therefore, it is necessary to build a strategy for SMEs to target global market based on information technology which is Customer Relationship Marketing (CRM) in retaining customers to become loyal customers.The purpose of this study is to explain the role of CRM strategy based on IT Resources and Market Orientation in order to improve the export performance of SMEs in Bali. This study took place in all districts/ municipalities in Bali with a target population includes industrial stakeholders of SMEs that perform export activities. Based on Slovin's formula, the number of samples taken was as many as 105 persons. Data analysis was using SEM analysis.The results showed that IT Resource positively and significantly affects export performance, as well as market orientation affects export performance positively and significantly. Furthermore, IT Resource positively and significantly impacts CRM strategy, as well as market orientation influences export performance positively and significantly, and CRM positively and significantly impacts export performance.The study implication contributes to exporters to strengthen their IT resource and improve their market orientation and build better CRM so that export performance continues to increase.

Research paper thumbnail of The Influence of Perceived Travel Risk, Celebrity Endorsement, and Destination Image on Attitude and Revisit Intention of Tourists

International Journal of Asian Business and Management

This study aimed to explain how attitudes and revisit intentions are affected by celebrity endors... more This study aimed to explain how attitudes and revisit intentions are affected by celebrity endorsement, perceived risk of travel, and perception of the destination. The study's participants are domestic travelers who have been to Bali. 170 domestic tourists were included in the sample using a purposive sampling technique. Path Analysis utilizing SEM-PLS is the analysis method employed. The findings demonstrated that attitudes and intentions to revisit were negatively and significantly impacted by perceived travel risk. While celebrity endorsement has no impact on the intention to return, it has a positive and large impact on attitude. Additionally, views and inclinations to return are positively and significantly impacted by the final picture. The image of a destination is positively and significantly impacted by attitudes. thanks to celebrity support Impact on the intention to revisit is favorable and considerable. Because of this, it's critical for companies in the tourism...

Research paper thumbnail of Pelatihan Dan Pendampingan Tentang Audit Pemasaran Pada Koperasi Sidi Desa Sanur

ABSTRAK Koperasi Sidi merupakan koperasi yang berada di Desa Sanur yang membawahi 14 Unit Usaha O... more ABSTRAK Koperasi Sidi merupakan koperasi yang berada di Desa Sanur yang membawahi 14 Unit Usaha Otonom (UUO). Dalam 5 tahun terakhir kinerjanya berfluktuasi karena munculnya pesaing baru yang potensial, untuk itu diperlukan audit pemasaran. Tujuan pengabdian masyarakat ini adalah memberikan pelatihan tentang audit pemasaran kepada manajemen dan staf Koperasi Sidi dalam mengantisipasi perubahan lingkungan dan persaingan. Pelaksanaan kegiatan ini menggunakan metode ceramah dan pendampingan. Ceramah tentang audit pemasaran diberikan kepada 20 orang pimpinan dan staf Koperasi Sidi. Selanjutnya dilakukan pendampingan kepada para peserta untuk mempraktekkan tentang pelaksanaan audit pemasaran di koperasi. Pelatihan dan pendampingan tentang audit pemasaran di Koperasi Sidi sudah berjalan lancar sehingga mampu meningkatkan pemahaman manajer dan staf Koperasi Sidi tentang audit pemasaran. Hasil pelatihan diharapkan dapat menghasilkan kebijakan dalam penentuan melakukan evaluasi terhadap kine...

Research paper thumbnail of Dilemma of innovation in silver craft SMEs in Gianyar Regency of Bali Province, Indonesia

The purpose of this study was to determine the effect of innovation on competitive advantage and ... more The purpose of this study was to determine the effect of innovation on competitive advantage and business performance in silver craft SMEs in Gianyar Regency. Data were collected by questionnaire. Data analysis was performed using the SEM-PLS approach. The results of data analysis show that innovation directly has a positive and significant effect on competitive advantage, but direct innovation does not have a significant effect on business performance.

Research paper thumbnail of Green Transformational Leadership to Build Value, Innovation and Competitive Advantage in Era Digital

Webology, 2021

This study develops an exploration system that connections Green groundbreaking initiative, green... more This study develops an exploration system that connections Green groundbreaking initiative, green worth advancement improvement, and the upper hand in business supportability. This investigation depicts the impact of the groundbreaking green initiative on the maintainable upper hand and talks about esteem development's interceding impact utilizing an underlying condition model (SEM). The examination results tracked down that green groundbreaking authority has a critical constructive outcome on esteem development and the reasonable upper hand. Besides, the investigation tracked down that groundbreaking green administration on the upper hand was incompletely interceded by esteem advancement. Industrialization and globalization have had a positive impact on economic growth, but on the other hand to be a major cause of environmental violations in this modern world, so most companies required to focus on environmentally friendly concepts to achieve sustainable company performance, so...

Research paper thumbnail of Strategic Orientation, Corporate Innovation, and Marketing Performance (A Study of Ikat Weaving Industry in Bali)

IOSR Journal of Business and Management, 2017

This research was conducted with the background of the phenomenon of increasingly tight competiti... more This research was conducted with the background of the phenomenon of increasingly tight competition due to the enforcement of MEA in 2015. Therefore, all businesses, including Small Micro Enterprises (SMEs) of ikat weaving industrial sector should anticipate by implementing strategic orientation, corporate innovation to achieve marketing performance. The objective of this study is to explain the effect of strategic orientation to corporate innovation and marketing performance of Ikat Weaving industry in Bali. To achieve these objectives, this study took a sample of 100 people who are owners or SME managers of Ikat Weaving industry in Bali by applying the analysis of Structural Equation Modelling (SEM). The result of this study shows that Strategic Orientation (Market Orientation, System Information Orientation, and Entrepreneurship Orientation) has positive and significant effect to corporate innovation. Strategic orientation has positive and significant effect to marketing performance. And corporate innovation have positive and significant effect to marketing performance. Implication of study contributes to SME owners/ managers of Ikat Weaving industry in Bali to continue to implement strategic orientation and corporate innovation to achieve marketing performance.

Research paper thumbnail of Pengaruh Kualitas Pelayanan Terhadap Kepuasan Dan Loyalitas Nasabah PT BPR Hoki DI Kabupaten Tabanan

E Jurnal Ekonomi Dan Bisnis Universitas Udayana, Feb 5, 2014