DR. MUHAMMAD FAUZAN ABU BAKAR (original) (raw)

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Papers by DR. MUHAMMAD FAUZAN ABU BAKAR

International Journal of Asian Social Science

This study explores the integration routine of daily lifestyle towards practising and producing a... more This study explores the integration routine of daily lifestyle towards practising and producing artworks by managing plastic waste. With the current option of managing plastic waste, pollution has increased on land and across the sea and air. Plastic waste management is not a new trend, implemented extensively through innovations and technological developments. Artists need to fully grasp the concept and understand their role in this sustainable era globally through the reviewed literature. Every individual must know their responsibility and what they can do to make a change. This study has performed participatory research in one of the villages in Malaysia to test the proposed conceptual framework of the study. The study found that artists and communities can collaborate to play a significant role in micro-managing plastic waste and implicating societal awareness by extracting the aesthetic value of plastic waste art. This study further discussed and concluded that the impact of in...

International Journal of Service Management and Sustainability, 2022

Hui folk dance has its unique charm as an indispensable part of Chinese folk dance. It reflects t... more Hui folk dance has its unique charm as an indispensable part of Chinese folk dance. It reflects the customs and cultural characteristics of the Hui nationality. This article explores the historical formation of Hui folk dance, analyses its formation process in different periods of history, analyses the culture, the body vocabulary of the folk dance, the music, the rhythm of the dance, the influence on the folk dance, and the expression of aesthetic consciousness. Folk dances of the Hui nationality originate from the folk, and they also show their unique living habits, combining dance with the details of life to outline their unique dance posture. Hui folk dance expresses the value of aesthetic emotions, aesthetic knowledge, and aesthetic ideals of dance through historical portraits, national spirits, and traditional canons. The formation, aesthetic consciousness, and aesthetic characteristics of Hui folk dance were analysed to better understand the history and culture of Hui folk da...

This research investigates organizational attitudes towards the adoption of sustainable technolog... more This research investigates organizational attitudes towards the adoption of sustainable technology and its impact on organizational performance among small and medium-sized enterprises (SMEs) in Malaysia. The current innovation management research mainly focuses on determinants affecting organization employees' attitudes. This research offers a parallel shift, focusing instead on organizational attitudes influencing adoption of sustainable technology within the SME context. Three main variables undergo in-depth examination: human attitudes, human persuasion and human ethics. As an additional edge to the theoretical research framework, government aid is a part of the antecedents of the adoption process.

The field of visual communication is an important structure of visual studies. The branches of vi... more The field of visual communication is an important structure of visual studies. The branches of visual communication literally sum up to all visuals as projection to every element of communication form. The study develops these vertical integrations into a powerful tool for viewers or creators to advocate the diversity of visual meaning metaphorically. Underneath this layer of understanding, the study researches the possible benefits of the phototherapeutic technique as an alternative therapeutic treatment for case study in Malaysia. The study focuses on analysing the trend of phototherapy as a visual meaning approach, and its benefit and prospects for Malaysia health departments. This study is narrowed into the source of understanding the Sustainable Development Goals (SDGs) agenda THREE (3) on section non-communicable diseases and mental health, mainly discussing the national apprehension.

International journal of Asian social science, Feb 10, 2023

Contribution/ Originality: This study is explanatory research combining visual communication and ... more Contribution/ Originality: This study is explanatory research combining visual communication and management studies in sustainable development and awareness. The scope of the study focuses on developing and introducing a new Theoretical framework in sustainable communication for a better understanding of managing public lifestyle.

Environment-Behaviour Proceedings Journal

This research investigates consumers’ attitude towards the acceptance of a sustainable product (S... more This research investigates consumers’ attitude towards the acceptance of a sustainable product (SP). The current research on consumers’ behaviour mainly focuses on “determinants” or “factors” affecting attitudes, while; this research offers a parallel shift, focusing on consumers’ attitude influencing the acceptance of a sustainable product. Three main variables undergo in-depth examination: consumers’ attitudes (CA), consumers’ persuasion (CP) and consumers’ ethics (CE). This study develops a model of sustainability, considering the strengths and limitations of existing models. The theoretical framework for this study is based on the theory of reasoned action (TRA), the theory of planned behaviour (TPB), the attribution theory (AT) and the Thompson & Barton environmental attitudes model (EAM) Keywords: Sustainable Product; Product Acceptance; Malaysian Consumers; Individual Attitudes, Persuasion and Ethical Belief eISSN: 2398-4287© 2020. The Authors. Published for AMER ABRA cE-...

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This paper looks at the role of government as a novel dimension in the adoption of sustainable te... more This paper looks at the role of government as a novel dimension in the adoption of sustainable technology by small and medium enterprises (SME) in Malaysia. This determinant stems from the fact that, in many transitional economies, private sector organizations encounter resource constraints as a barrier to innovation adoption. This is especially the case with sustainable technology incorporated into business operations. Therefore, third party intervention into the adoption process becomes inevitable and it is considered to make the adoption process more effective. A government has both the power and resources to play a pivotal role in the adoption of sustainable technology. Given this state of affairs, this study examines the government’s role as a critical factor in achieving smooth and efficient adoption. The theory of reasoned action (TRA) serves as the theoretical underpinning of this study. The data were collected from a sample of 263 SMEs in Malaysia. Partial least squares str...

Information

This paper looks at the role of government as a novel dimension in the adoption of sustainable te... more This paper looks at the role of government as a novel dimension in the adoption of sustainable technology by small and medium enterprises (SME) in Malaysia. This determinant stems from the fact that, in many transitional economies, private sector organizations encounter resource constraints as a barrier to innovation adoption. This is especially the case with sustainable technology incorporated into business operations. Therefore, third party intervention into the adoption process becomes inevitable and it is considered to make the adoption process more effective. A government has both the power and resources to play a pivotal role in the adoption of sustainable technology. Given this state of affairs, this study examines the government’s role as a critical factor in achieving smooth and efficient adoption. The theory of reasoned action (TRA) serves as the theoretical underpinning of this study. The data were collected from a sample of 263 SMEs in Malaysia. Partial least squares str...

International Journal of Asian Social Science

This study explores the integration routine of daily lifestyle towards practising and producing a... more This study explores the integration routine of daily lifestyle towards practising and producing artworks by managing plastic waste. With the current option of managing plastic waste, pollution has increased on land and across the sea and air. Plastic waste management is not a new trend, implemented extensively through innovations and technological developments. Artists need to fully grasp the concept and understand their role in this sustainable era globally through the reviewed literature. Every individual must know their responsibility and what they can do to make a change. This study has performed participatory research in one of the villages in Malaysia to test the proposed conceptual framework of the study. The study found that artists and communities can collaborate to play a significant role in micro-managing plastic waste and implicating societal awareness by extracting the aesthetic value of plastic waste art. This study further discussed and concluded that the impact of in...

International Journal of Service Management and Sustainability, 2022

Hui folk dance has its unique charm as an indispensable part of Chinese folk dance. It reflects t... more Hui folk dance has its unique charm as an indispensable part of Chinese folk dance. It reflects the customs and cultural characteristics of the Hui nationality. This article explores the historical formation of Hui folk dance, analyses its formation process in different periods of history, analyses the culture, the body vocabulary of the folk dance, the music, the rhythm of the dance, the influence on the folk dance, and the expression of aesthetic consciousness. Folk dances of the Hui nationality originate from the folk, and they also show their unique living habits, combining dance with the details of life to outline their unique dance posture. Hui folk dance expresses the value of aesthetic emotions, aesthetic knowledge, and aesthetic ideals of dance through historical portraits, national spirits, and traditional canons. The formation, aesthetic consciousness, and aesthetic characteristics of Hui folk dance were analysed to better understand the history and culture of Hui folk da...

This research investigates organizational attitudes towards the adoption of sustainable technolog... more This research investigates organizational attitudes towards the adoption of sustainable technology and its impact on organizational performance among small and medium-sized enterprises (SMEs) in Malaysia. The current innovation management research mainly focuses on determinants affecting organization employees' attitudes. This research offers a parallel shift, focusing instead on organizational attitudes influencing adoption of sustainable technology within the SME context. Three main variables undergo in-depth examination: human attitudes, human persuasion and human ethics. As an additional edge to the theoretical research framework, government aid is a part of the antecedents of the adoption process.

The field of visual communication is an important structure of visual studies. The branches of vi... more The field of visual communication is an important structure of visual studies. The branches of visual communication literally sum up to all visuals as projection to every element of communication form. The study develops these vertical integrations into a powerful tool for viewers or creators to advocate the diversity of visual meaning metaphorically. Underneath this layer of understanding, the study researches the possible benefits of the phototherapeutic technique as an alternative therapeutic treatment for case study in Malaysia. The study focuses on analysing the trend of phototherapy as a visual meaning approach, and its benefit and prospects for Malaysia health departments. This study is narrowed into the source of understanding the Sustainable Development Goals (SDGs) agenda THREE (3) on section non-communicable diseases and mental health, mainly discussing the national apprehension.

International journal of Asian social science, Feb 10, 2023

Contribution/ Originality: This study is explanatory research combining visual communication and ... more Contribution/ Originality: This study is explanatory research combining visual communication and management studies in sustainable development and awareness. The scope of the study focuses on developing and introducing a new Theoretical framework in sustainable communication for a better understanding of managing public lifestyle.

Environment-Behaviour Proceedings Journal

This research investigates consumers’ attitude towards the acceptance of a sustainable product (S... more This research investigates consumers’ attitude towards the acceptance of a sustainable product (SP). The current research on consumers’ behaviour mainly focuses on “determinants” or “factors” affecting attitudes, while; this research offers a parallel shift, focusing on consumers’ attitude influencing the acceptance of a sustainable product. Three main variables undergo in-depth examination: consumers’ attitudes (CA), consumers’ persuasion (CP) and consumers’ ethics (CE). This study develops a model of sustainability, considering the strengths and limitations of existing models. The theoretical framework for this study is based on the theory of reasoned action (TRA), the theory of planned behaviour (TPB), the attribution theory (AT) and the Thompson & Barton environmental attitudes model (EAM) Keywords: Sustainable Product; Product Acceptance; Malaysian Consumers; Individual Attitudes, Persuasion and Ethical Belief eISSN: 2398-4287© 2020. The Authors. Published for AMER ABRA cE-...

Information

This paper looks at the role of government as a novel dimension in the adoption of sustainable te... more This paper looks at the role of government as a novel dimension in the adoption of sustainable technology by small and medium enterprises (SME) in Malaysia. This determinant stems from the fact that, in many transitional economies, private sector organizations encounter resource constraints as a barrier to innovation adoption. This is especially the case with sustainable technology incorporated into business operations. Therefore, third party intervention into the adoption process becomes inevitable and it is considered to make the adoption process more effective. A government has both the power and resources to play a pivotal role in the adoption of sustainable technology. Given this state of affairs, this study examines the government’s role as a critical factor in achieving smooth and efficient adoption. The theory of reasoned action (TRA) serves as the theoretical underpinning of this study. The data were collected from a sample of 263 SMEs in Malaysia. Partial least squares str...

Information

This paper looks at the role of government as a novel dimension in the adoption of sustainable te... more This paper looks at the role of government as a novel dimension in the adoption of sustainable technology by small and medium enterprises (SME) in Malaysia. This determinant stems from the fact that, in many transitional economies, private sector organizations encounter resource constraints as a barrier to innovation adoption. This is especially the case with sustainable technology incorporated into business operations. Therefore, third party intervention into the adoption process becomes inevitable and it is considered to make the adoption process more effective. A government has both the power and resources to play a pivotal role in the adoption of sustainable technology. Given this state of affairs, this study examines the government’s role as a critical factor in achieving smooth and efficient adoption. The theory of reasoned action (TRA) serves as the theoretical underpinning of this study. The data were collected from a sample of 263 SMEs in Malaysia. Partial least squares str...