Debra Scammon - Academia.edu (original) (raw)
Papers by Debra Scammon
Assessment of the Heterogeneity of Outcome Measurements for IT Interventions in Health Care
The effects on consumers of varying the amount and format of purchase-relevant information
Special Session Summary Consumer Commitment: Investing in OneS Health
ACR North American Advances, 1999
The Role of Planning and Improvisation in Response to Disasters
Legal Issues in Channels Modification Decisions: The Question of Refusals to Deal
Journal of Public Policy & Marketing, 1986
Effective distribution management can be a source of increased efficiency and profitability for m... more Effective distribution management can be a source of increased efficiency and profitability for many manufacturers. The ability to modify channels of distribution to cope with changing market conditions is essential to effective marketing management yet modification may be beset with problems. The elimination or replacement of current dealers by a manufacturer, usually termed a “refusal to deal,” often raises antitrust allegations. Recent federal cases illuminating the courts’ reasoning regarding the legality of such refusals to deal are discussed and recommendations for manufacturers to adopt when making channels changes to minimize antitrust liability are suggested.
Journal of Public Policy & Marketing, 1994
B rands increasingly are being positioned to appeal to the environmental concerns of current and ... more B rands increasingly are being positioned to appeal to the environmental concerns of current and potential customers. The percentage of new products making "green promises" increased from 1.1% in 1986 to 12.6% in 1991 (Environmental Protection Agency 1993) and 12.8% for the first half of 1993 (Green MarketAlert 1993c). Recent national audits of environmental claims on package labels have identified several interesting trends (Mayer, Scammon, and Gray-Lee 1994). Some shaving cream brands claim "Contains No CFCs"-though CFCs have been banned since 1978 (EPA 1993). Some laundry detergent brands are making multiple environmental claims, such as that the detergent is "biodegradable" and "requires less energy to produce and deliver" and the package and scoop are "made from recycled content" and "reduce solid waste." Some brands recently have changed claims in response to public attention. Eveready batteries once General Claims General claims pose a problem because they are so vague that they either are meaningless or imply the virtually unsubstantiatable assertion that a brand presents no harm to the environment. General claims that have been criticized include Chemlawn's "safe" pesticides (New York Attorney General), Redmond Products, Inc.'s "environmental formula" Aussie aerosol hair spray (FTC), Rockline, Inc.'s and A.V. Olsson Trading Company's "environmentally friendly" coffee filters (NAD), Revlon's "environmentally safe" hair sprays (NYCDCA), and Nationwide Industries' "environmentally friendly" aerosol tire inflator (FTC). The FTC argued that Redmond Products' general claim, though based on the brand's use of a non-ozone depleting aerosol, falsely implied the absence of any ingredient in the brand that might harm the environment, when in fact the brand contained VOCs, which contribute to ground level smog (FTC 1993b). Mobil Oil and First Brands both consented to the FTC request that they refrain from making general claims like "safe for the environment" or "environmentally
Marketing Letters, 2017
Consumers need accurate information about brands' environmental impacts to guide their purchase d... more Consumers need accurate information about brands' environmental impacts to guide their purchase decisions. Researchers have studied consumers' perceptions of green products and marketers' environmental claims. Policy makers provide guidelines to minimize deceptiveness of environmental claims. Yet, little attention has been paid to what contextual cues can influence consumers' judgments of environmental claims and green products. Drawing on conceptual fluency theory, the current research proposes that a color that matches the content of a message makes the information easier to process, thereby increasing the appeal of the message. The authors demonstrate that using the color green on a product's package can enhance consumers' perceptions of the brand's environmental impact. Ironically, this positive effect of green can also lead to consumers' misperceptions of the brand's environmental impact if green is used for brands that are not environmentally superior. Implications and suggestions for policy makers, marketers, and consumers are provided.
The FTC'S Public Participation Funding Program: Perceptions of Applicants
Is a gift always a gift? An investigation of flower purchasing behavior across situations
Advances in Consumer …, 1982
... Their future intentions suggest they want to pay a low price yet plan to buy from either a fu... more ... Their future intentions suggest they want to pay a low price yet plan to buy from either a full service or a mall florist, often among the highest priced of the available outlets. Based on their pastpurchasing, convenience may play a more important role in their decision than price. ...
Horse Racing Rounds the Turn: Gambling for the Fun of It
acrwebsite.org
- Horse racing and playing the horses inspire a variety of connotations. On one hand they conjure... more - Horse racing and playing the horses inspire a variety of connotations. On one hand they conjure up pictures of pageantry: gentlemen sipping Mint Juleps and ladies wearing beautiful bonnets, while watching high-spirited and highly trained horses competing neck-and ...
Sport-Related Subculture as a Useful Basis of Market Segmentation: Insights for Ski Area Managers
Routledge, Jan 7, 2011
Consumers and Nutritional Supplements: Could This Be Me? This Is Me!
ACR North American Advances, 1999
Practicing with the urban underserved. A qualitative analysis of motivations, incentives, and disincentives
Archives of Family Medicine, 1995
To investigate the personal characteristics and professional experiences of medical providers wor... more To investigate the personal characteristics and professional experiences of medical providers working with medically underserved urban populations. Focus groups of primary care providers. Public and private clinics in Salt Lake City, Utah, in which the providers had ongoing relationships with medically underserved patients. Twenty-four providers (11 men and 13 women), including 12 physicians (three family physicians, seven pediatricians, and two psychiatrists), one dentist, three physician assistants, and eight nurse practitioners participated in three focus groups. Interpretative analysis of verbatim quotations regarding personal beliefs, feelings, and practice experiences. Participants revealed a strong sense of service to humanity and pride in making a difference. They thrive on the challenge of creatively dealing with their patients' complex human needs with limited health care resources. Factors critical to survival in an urban underserved setting include a hardy personality style, flexible but controllable work schedule, and multidisciplinary practice team. The camaraderie and synergy of teams generate personal support and opportunities for continuing professional development. Increasing the numbers of health care professionals wanting to work with the medically underserved may be facilitated through refining admissions criteria to schools for health care professionals to include values and personality characteristics, emphasizing within curricula the important skills and practice styles necessary to work with underserved patients, and ensuring that underserved practice environments provide support through multidisciplinary teams and structured work hours. These potentially effective approaches could increase success in recruiting and retaining health care professionals to work with medically underserved patients.
To Regulate or Not to Regulate:Regulation Issues of Insurance Marketing over the Internet
sj-pdf-1-ggm-10.1177_23337214211060166 – Supplemental Material for "You Feel Very Isolated": Effects of COVID-19 Pandemic on Caregiver Social Connections
Supplemental Material, sj-pdf-1-ggm-10.1177_23337214211060166 for "You Feel Very Isolated&qu... more Supplemental Material, sj-pdf-1-ggm-10.1177_23337214211060166 for "You Feel Very Isolated": Effects of COVID-19 Pandemic on Caregiver Social Connections by Alycia A. Bristol, Aaron C. Mata, Melody Mickens, Kara B. Dassel, Lee Ellington, Debra Scammon, Amber Thompson, Gail L. Towsley, Rebecca L. Utz and Alexandra L. Terrill in Gerontology and Geriatric Medicine
“You Feel Very Isolated”: Effects of COVID-19 Pandemic on Caregiver Social Connections
Gerontology and Geriatric Medicine, 2021
One in five individuals in the United States provides care and support to ill, disabled, and agin... more One in five individuals in the United States provides care and support to ill, disabled, and aging family members in the home, leading to feelings of burden, stress, and poor health and well-being. Social support represents an important buffer for family caregivers that allows them to feel less isolated and more positive about their caregiving role. This sequential mixed-methods study aimed to examine the effect of the COVID-19 pandemic on family caregivers’ social connections. Eighty-two caregivers completed a web-based survey which comprised of fixed-choice and open-ended questions. Survey data showed that the majority of caregivers (83%) reported an increase in stress and feeling lonely (77%) during the pandemic. Qualitative interviews with a subsample of caregivers (n=27) further explored social connections during the pandemic. Three themes echoed the quantitative findings and centered around defining boundaries, intentionality in social interactions, and loss of social resource...
Palliative Medicine Reports, 2021
Background: Little is known about how COVID-19 has influenced the role of family caregivers in ad... more Background: Little is known about how COVID-19 has influenced the role of family caregivers in advance care planning (ACP). Objectives: To explore the experiences of family caregivers and ACP in the United States during the COVID-19 pandemic. Design: Exploratory sequential mixed-methods design of caregiver characteristics and pandemic response to ACP. Settings/Subjects: Family caregivers of care recipients with varied caregiving needs (dementia, mental illness, etc.). Measurements: Quantitative survey was done of fixed-choice questions of 82 caregivers. Semistructured qualitative telephone interviews were performed of a subsample of participants (n = 28). Results: Some (19%) of family caregivers revisited or updated advance directives of care recipients and/or had some type of contingency plan (33%) if they were to become ill. We identified three barriers caregivers faced during the pandemic that may have limited their engagement with ACP. Conclusions: Family caregivers need education regarding ACP and specific resources that can guide and support them through the process of ACP, for both themselves and care recipients.
Public Policy Issues in Advertising
ACR North American Advances, 1989
Breeding, Training, and Riding: the Serious Side of Horsing Around
Regulation in the 80's: What Is the Role of Consumer Researchers?
Assessment of the Heterogeneity of Outcome Measurements for IT Interventions in Health Care
The effects on consumers of varying the amount and format of purchase-relevant information
Special Session Summary Consumer Commitment: Investing in OneS Health
ACR North American Advances, 1999
The Role of Planning and Improvisation in Response to Disasters
Legal Issues in Channels Modification Decisions: The Question of Refusals to Deal
Journal of Public Policy & Marketing, 1986
Effective distribution management can be a source of increased efficiency and profitability for m... more Effective distribution management can be a source of increased efficiency and profitability for many manufacturers. The ability to modify channels of distribution to cope with changing market conditions is essential to effective marketing management yet modification may be beset with problems. The elimination or replacement of current dealers by a manufacturer, usually termed a “refusal to deal,” often raises antitrust allegations. Recent federal cases illuminating the courts’ reasoning regarding the legality of such refusals to deal are discussed and recommendations for manufacturers to adopt when making channels changes to minimize antitrust liability are suggested.
Journal of Public Policy & Marketing, 1994
B rands increasingly are being positioned to appeal to the environmental concerns of current and ... more B rands increasingly are being positioned to appeal to the environmental concerns of current and potential customers. The percentage of new products making "green promises" increased from 1.1% in 1986 to 12.6% in 1991 (Environmental Protection Agency 1993) and 12.8% for the first half of 1993 (Green MarketAlert 1993c). Recent national audits of environmental claims on package labels have identified several interesting trends (Mayer, Scammon, and Gray-Lee 1994). Some shaving cream brands claim "Contains No CFCs"-though CFCs have been banned since 1978 (EPA 1993). Some laundry detergent brands are making multiple environmental claims, such as that the detergent is "biodegradable" and "requires less energy to produce and deliver" and the package and scoop are "made from recycled content" and "reduce solid waste." Some brands recently have changed claims in response to public attention. Eveready batteries once General Claims General claims pose a problem because they are so vague that they either are meaningless or imply the virtually unsubstantiatable assertion that a brand presents no harm to the environment. General claims that have been criticized include Chemlawn's "safe" pesticides (New York Attorney General), Redmond Products, Inc.'s "environmental formula" Aussie aerosol hair spray (FTC), Rockline, Inc.'s and A.V. Olsson Trading Company's "environmentally friendly" coffee filters (NAD), Revlon's "environmentally safe" hair sprays (NYCDCA), and Nationwide Industries' "environmentally friendly" aerosol tire inflator (FTC). The FTC argued that Redmond Products' general claim, though based on the brand's use of a non-ozone depleting aerosol, falsely implied the absence of any ingredient in the brand that might harm the environment, when in fact the brand contained VOCs, which contribute to ground level smog (FTC 1993b). Mobil Oil and First Brands both consented to the FTC request that they refrain from making general claims like "safe for the environment" or "environmentally
Marketing Letters, 2017
Consumers need accurate information about brands' environmental impacts to guide their purchase d... more Consumers need accurate information about brands' environmental impacts to guide their purchase decisions. Researchers have studied consumers' perceptions of green products and marketers' environmental claims. Policy makers provide guidelines to minimize deceptiveness of environmental claims. Yet, little attention has been paid to what contextual cues can influence consumers' judgments of environmental claims and green products. Drawing on conceptual fluency theory, the current research proposes that a color that matches the content of a message makes the information easier to process, thereby increasing the appeal of the message. The authors demonstrate that using the color green on a product's package can enhance consumers' perceptions of the brand's environmental impact. Ironically, this positive effect of green can also lead to consumers' misperceptions of the brand's environmental impact if green is used for brands that are not environmentally superior. Implications and suggestions for policy makers, marketers, and consumers are provided.
The FTC'S Public Participation Funding Program: Perceptions of Applicants
Is a gift always a gift? An investigation of flower purchasing behavior across situations
Advances in Consumer …, 1982
... Their future intentions suggest they want to pay a low price yet plan to buy from either a fu... more ... Their future intentions suggest they want to pay a low price yet plan to buy from either a full service or a mall florist, often among the highest priced of the available outlets. Based on their pastpurchasing, convenience may play a more important role in their decision than price. ...
Horse Racing Rounds the Turn: Gambling for the Fun of It
acrwebsite.org
- Horse racing and playing the horses inspire a variety of connotations. On one hand they conjure... more - Horse racing and playing the horses inspire a variety of connotations. On one hand they conjure up pictures of pageantry: gentlemen sipping Mint Juleps and ladies wearing beautiful bonnets, while watching high-spirited and highly trained horses competing neck-and ...
Sport-Related Subculture as a Useful Basis of Market Segmentation: Insights for Ski Area Managers
Routledge, Jan 7, 2011
Consumers and Nutritional Supplements: Could This Be Me? This Is Me!
ACR North American Advances, 1999
Practicing with the urban underserved. A qualitative analysis of motivations, incentives, and disincentives
Archives of Family Medicine, 1995
To investigate the personal characteristics and professional experiences of medical providers wor... more To investigate the personal characteristics and professional experiences of medical providers working with medically underserved urban populations. Focus groups of primary care providers. Public and private clinics in Salt Lake City, Utah, in which the providers had ongoing relationships with medically underserved patients. Twenty-four providers (11 men and 13 women), including 12 physicians (three family physicians, seven pediatricians, and two psychiatrists), one dentist, three physician assistants, and eight nurse practitioners participated in three focus groups. Interpretative analysis of verbatim quotations regarding personal beliefs, feelings, and practice experiences. Participants revealed a strong sense of service to humanity and pride in making a difference. They thrive on the challenge of creatively dealing with their patients' complex human needs with limited health care resources. Factors critical to survival in an urban underserved setting include a hardy personality style, flexible but controllable work schedule, and multidisciplinary practice team. The camaraderie and synergy of teams generate personal support and opportunities for continuing professional development. Increasing the numbers of health care professionals wanting to work with the medically underserved may be facilitated through refining admissions criteria to schools for health care professionals to include values and personality characteristics, emphasizing within curricula the important skills and practice styles necessary to work with underserved patients, and ensuring that underserved practice environments provide support through multidisciplinary teams and structured work hours. These potentially effective approaches could increase success in recruiting and retaining health care professionals to work with medically underserved patients.
To Regulate or Not to Regulate:Regulation Issues of Insurance Marketing over the Internet
sj-pdf-1-ggm-10.1177_23337214211060166 – Supplemental Material for "You Feel Very Isolated": Effects of COVID-19 Pandemic on Caregiver Social Connections
Supplemental Material, sj-pdf-1-ggm-10.1177_23337214211060166 for "You Feel Very Isolated&qu... more Supplemental Material, sj-pdf-1-ggm-10.1177_23337214211060166 for "You Feel Very Isolated": Effects of COVID-19 Pandemic on Caregiver Social Connections by Alycia A. Bristol, Aaron C. Mata, Melody Mickens, Kara B. Dassel, Lee Ellington, Debra Scammon, Amber Thompson, Gail L. Towsley, Rebecca L. Utz and Alexandra L. Terrill in Gerontology and Geriatric Medicine
“You Feel Very Isolated”: Effects of COVID-19 Pandemic on Caregiver Social Connections
Gerontology and Geriatric Medicine, 2021
One in five individuals in the United States provides care and support to ill, disabled, and agin... more One in five individuals in the United States provides care and support to ill, disabled, and aging family members in the home, leading to feelings of burden, stress, and poor health and well-being. Social support represents an important buffer for family caregivers that allows them to feel less isolated and more positive about their caregiving role. This sequential mixed-methods study aimed to examine the effect of the COVID-19 pandemic on family caregivers’ social connections. Eighty-two caregivers completed a web-based survey which comprised of fixed-choice and open-ended questions. Survey data showed that the majority of caregivers (83%) reported an increase in stress and feeling lonely (77%) during the pandemic. Qualitative interviews with a subsample of caregivers (n=27) further explored social connections during the pandemic. Three themes echoed the quantitative findings and centered around defining boundaries, intentionality in social interactions, and loss of social resource...
Palliative Medicine Reports, 2021
Background: Little is known about how COVID-19 has influenced the role of family caregivers in ad... more Background: Little is known about how COVID-19 has influenced the role of family caregivers in advance care planning (ACP). Objectives: To explore the experiences of family caregivers and ACP in the United States during the COVID-19 pandemic. Design: Exploratory sequential mixed-methods design of caregiver characteristics and pandemic response to ACP. Settings/Subjects: Family caregivers of care recipients with varied caregiving needs (dementia, mental illness, etc.). Measurements: Quantitative survey was done of fixed-choice questions of 82 caregivers. Semistructured qualitative telephone interviews were performed of a subsample of participants (n = 28). Results: Some (19%) of family caregivers revisited or updated advance directives of care recipients and/or had some type of contingency plan (33%) if they were to become ill. We identified three barriers caregivers faced during the pandemic that may have limited their engagement with ACP. Conclusions: Family caregivers need education regarding ACP and specific resources that can guide and support them through the process of ACP, for both themselves and care recipients.
Public Policy Issues in Advertising
ACR North American Advances, 1989
Breeding, Training, and Riding: the Serious Side of Horsing Around
Regulation in the 80's: What Is the Role of Consumer Researchers?