Dan Lovallo - Academia.edu (original) (raw)
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University of Canterbury/Te Whare Wānanga o Waitaha
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Entrepreneurship education is a key beneficiary of design thinking’s recent momentum. Both design... more Entrepreneurship education is a key beneficiary of design thinking’s recent momentum. Both
designers and entrepreneurs create opportunities for innovation in products, services,
processes, and business models. More specifically, both design thinking and entrepreneurship
education encourage individuals to look at the world with fresh eyes, create hypotheses to
explain their surroundings and desired futures, and adopt cognitive acts to reduce the
psychological uncertainty associated with ambiguous situations. In this article, we illustrate
how we train students to apply four well-established cognitive acts from the design cognition
research paradigm—framing, analogical reasoning, abductive reasoning, and mental
simulation—to opportunity creation. Our pedagogical approach is based on scholarship in
design cognition that emphasizes creating preferred situations from existing ones rather than
applying a defined set of tools from management scholarship. In doing so, we provide
avenues for further development of entrepreneurship education, particularly the integration of
design cognition.
Entrepreneurship education is a key beneficiary of design thinking’s recent momentum. Both design... more Entrepreneurship education is a key beneficiary of design thinking’s recent momentum. Both
designers and entrepreneurs create opportunities for innovation in products, services,
processes, and business models. More specifically, both design thinking and entrepreneurship
education encourage individuals to look at the world with fresh eyes, create hypotheses to
explain their surroundings and desired futures, and adopt cognitive acts to reduce the
psychological uncertainty associated with ambiguous situations. In this article, we illustrate
how we train students to apply four well-established cognitive acts from the design cognition
research paradigm—framing, analogical reasoning, abductive reasoning, and mental
simulation—to opportunity creation. Our pedagogical approach is based on scholarship in
design cognition that emphasizes creating preferred situations from existing ones rather than
applying a defined set of tools from management scholarship. In doing so, we provide
avenues for further development of entrepreneurship education, particularly the integration of
design cognition.