Ika Suhartanti Darmo - Academia.edu (original) (raw)

Papers by Ika Suhartanti Darmo

Costing, Jan 22, 2023

The purpose of this research to understand the effect of brand credibility and brand attitude tow... more The purpose of this research to understand the effect of brand credibility and brand attitude towards the buying interest of Huawei laptop. The data on this research is using purposive sampling method with the criteria that knows about Huawei laptop and at least 17 years old. The result of this hipotesis test shows that brand credibility variable has effect to buying interest with significant score of 0,028 < 0,050, brand attitude variable has effect to buying interest with significant score of 0,00 < 0,050, and also the brand credibility and brand attitude variable simultaneously effect the buying decision with fscore > ftabel with 124,209> 2,682.

Human Capital and Organizations

The primary aim of this research project is to assess the degree to which e-learning and a growth... more The primary aim of this research project is to assess the degree to which e-learning and a growth mindset impact workforce agility within Insurance Company XYZ. A qualitative methodology was employed to accomplish this goal, which involved conducting interviews and making observations to gather data and insights on potential challenges. As part of the study, five employees from the company were interviewed by the research team. The results of the research revealed a combination of positive and negative effects. Specifically, the findings indicate that e-learning and a growth mindset have a concrete influence on employee agility. Consequently, it is strongly recommended that the company prioritize empowering, motivating, and supporting its employees to help them perform optimally and remain resilient in their work environment.

AL-ISHLAH: Jurnal Pendidikan

In the context of campus-based education, this study aims to investigate how post-pandemic learni... more In the context of campus-based education, this study aims to investigate how post-pandemic learning strategies affect students' levels of engagement with their coursework as well as their overall academic performance. In this study, a quantitative approach is taken, and the participants are students in an English language education study program in the city of Palu who take a campus-based learning approach to their education. The type of research is correlational and non-experimental. Google Forms and other similar online survey distribution and gathering platforms facilitate this process. The results showed that the adoption of post-pandemic learning strategies that were inclusive and adaptive had a positive impact on student engagement, and post-pandemic learning strategies that were inclusive and adaptive had a positive impact on their academic achievement. In addition, post-pandemic learning strategies also indirectly affect student academic achievement through student invo...

JRMB (Jurnal Riset Manajemen dan Bisnis) Fakultas Ekonomi UNIAT, Oct 31, 2017

This research aimed to determine whether there is influence between Training and Work Motivation ... more This research aimed to determine whether there is influence between Training and Work Motivation to Employee Performance of Directorate General of Financing and Risk Management Ministry of Finance of Indonesia. This research uses the quantitative method. The number of samples in this research was 50 respondents. This research uses the purposive sampling method to determine the samples with the criteria of employees who had attended training in 2016-2017. Method of completion of data used in this research were a questionnaire, interviews, and research literature. The result of t-test shows a significant influence of training variable on employee performance with t-value 2.382, meanwhile work motivation variable does not significantly affect the employee performance with t-value 1.654. Training and Work motivation variables simultaneously have an effect of 21.3% on employee performance. Penelitian ini bertujuan untuk mengetahui apakah terdapat pengaruh antara Pelatihan dan Motivasi Kerja Terhadap Kinerja Pegawai pada Sekretariat Direktorat Jenderal Pengelolaan Pembiayaan dan Risiko, Kementerian Keuangan. Penelitian ini menggunakan metode kuantitatif. Jumlah sampel dalam penelitian ini sebanyak 50 responden, penentuan sampel menggunakan metode purposive sampling dengan kriteria pegawai yang telah mengikuti pelatihan tahun 2016-2017. Metode pengumpulan data dengan menyebar kuesioner, wawancara, dan penelitian kepustakaan. Hasil uji t menunjukan variabel pelatihan berpengaruh signifikan terhadap kinerja pegawai dengan thitung 2.382 > ttabel 2.011 dan variabel motivasi kerja tidak berpengaruh signifikan terhadap kinerja pegawai dengan thitung 1.654 < ttabel 2.011. Variabel pelatihan dan motivasi kerja secara simultan memiliki pengaruh sebesar 21.3% terhadap kinerja pegawai

International Journal of Professional Business Review

Purpose: This study aimed to investigate how small and large businesses perceptions of the effica... more Purpose: This study aimed to investigate how small and large businesses perceptions of the efficacy of HR management practices in achieving business objectives differ. Theoretical framework: Using a questionnaire that measured five essential HR management practices, 100 small and 50 large businesses were surveyed: enrollment and choice, preparation and advancement, execution of the executives, remuneration, and advantages, and worker commitment Design/methodology/approach: quantitative research uses numerical data and statistical approaches to identify patterns, connections, and links. This study compares small and large companies' HR management. Findings: The findings also have practical implications for both large and small businesses, implying that large companies should maintain their advantage in HR management resources and methods and should instead invest in more formalized HR practices. Research, Practical & Social implications: The study has theoretical implicat...

Proceedings of the 3rd Global Conference On Business, Management, and Entrepreneurship (GCBME 2018), 2020

Industrial revolution 4.0 gives an extraordinary impact on the rise of widespread digitalization ... more Industrial revolution 4.0 gives an extraordinary impact on the rise of widespread digitalization of influence in modern entrepreneurship. This study held to find out the magnitude of business impact analyze (BIA) of the innovation and the new business model and initiated by business startup; especially the influence of the business new values to the community. This qualitative research relies on data validity of literature studies which supported by depth-interview activities to 5 start-up entrepreneurs in the creative industry in East Jakarta, Indonesia. The results of this study indicate that most of success of entrepreneurial startup is not determined by firm or firm size, but is determined by how their business impact analysis (BIA) and innovation business models much influence the startup generates for the society's welfare.

Bisnis kuliner merupakan salah satu subsektor utama dalam ekonomi kreatif di Indonesia sampai saa... more Bisnis kuliner merupakan salah satu subsektor utama dalam ekonomi kreatif di Indonesia sampai saat ini, tetapi pertumbuhannya cenderung terus menurun dari tahun ke tahun. Walaupun persentase output subsektor ini paling besar, namun nilai ekspornya jauh di bawah subsektor fesyen dan kriya. Kondisi ini menunjukkan kinerja Usaha Mikro Kecil Menengah (UMKM) kuliner belum optimal. Penelitian ini mengkaji model Peningkatan Kinerja Usaha melalui Keterampilan Kewirausahaan dan Benchmarking yang Dimediasi oleh Kinerja Inovasi pada UMKM Sub-sektor Industri Kreatif Kuliner di Provinsi Jawa Barat; khususnya di masa pandemi Covid-19 yang telah memaksa banyak sekali UMKM di Indonesia; bahkan di seluruh belahan dunia harus mengakhiri usahanya. Tujuan dari penelitian ini adalah menganalisis pengaruh Keterampilan Kewirausahaan dan Benchmarking terhadap Kinerja Usaha UMKM Kuliner yang dimediasi oleh Kinerja Inovasi. Pendekatan dalam penelitian ini adalah deskriptif-kuantitatif, sedangkan jenis peneli...

Jurnal Manajemen dan Pemasaran Jasa, 2017

In this study a problem that occurs is the implementation of training and motivation are ineffect... more In this study a problem that occurs is the implementation of training and motivation are ineffective for employees in PT Bank BJB Office Bandung, so that they are less than optimal performance. This study aimed to test the Training and Work Motivation Effect on Employee Performance in PT Bank BJB Office Bandung. The population in this study is that all employees at PT Bank BJB which amounted to 51 employees. The sampling technique used is census sampling technique, the sample set as many as 51 employees. This study uses a quantitative approach, the data for this study were obtained through questionnaires (questionnaire) which has been filled by the respondents who have been determined. Data analysis method used is the method of multiple linear regression analysis. The results of the analysis of Pearson correlation which shows that the correlation between training and work motivation and performance of employees are in a strong relationship level, means that training and motivation has a positive and significant relationship to the performance variables. While the coefficient of determination its meaning that training and motivation has contributed of the employee's performance.

National Seminar on Small Medium Enterprises, 2017

This paper provides a description of the massive development of digital technology that has chang... more This paper provides a description of the massive development of digital technology that has changed many patterns of community life, including selfmarketing entrepreneurship/ SMEs. The original marketing pattern is synonymous with the enormous cost of promotion. Now marketing of the various products and services is becoming much more effective and efficient with the huge contribution of social media, marketplace apps, online stores and so on. The consumer patterns were changed; initially conservative in picking and purchasing goods shifting from a 'see-ask-choose' behavior to windows shopping ending with a fastpaced and practical purchase via online by second screen behavior type of consumers. Quantitative research with a questionnaire instrument involving 122 respondents who are consumers of local entrepreneurship products and services proves that the Z generation dominates the occurrence of modern marketing efficiency by utilizing the double screen check pattern of consumer behavior based 'second screen behavior' information. This phenomenon is predicted to continue to grow and change the pattern of entrepreneurial self-marketing into a global level.

BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat, 2021

Amid the Covid-19 pandemic, entrepreneurs are required to be able to survive and seize business o... more Amid the Covid-19 pandemic, entrepreneurs are required to be able to survive and seize business opportunities—the accuracy and strategy needed by every entrepreneur to reduce the impact caused by the pandemic. The community service activities held focused on answering the problems experienced by PKM Partners of the Kalbis Institute of Technology and Business, namely: PKM Partners are MSMEs in East Belitung where MSMEs experience various problems such as product marketing, online sales strategies, access to capital, financial management, raw materials, as well as difficulties in conventionally distributing their business. MSMEs in East Belitung Regency has good potential to be developed. The Covid-19 outbreak poses a threat to MSMEs to develop their businesses. The PKM activities that will be held are focused on answering the problems experienced by PKM partners of the Kalbis Institute of Technology and Business. Keywords: Legality, marketing synergy, micro, small & medium enterprises

Culture can be defined as a strong sense of an action, behavior, or way of thinking is understood... more Culture can be defined as a strong sense of an action, behavior, or way of thinking is understood to specific values; one of which is a green reduce, reuse, and recycle waste. Unfortunately, modernization, instant lifestyle, and lack of understanding or indoctrination of the family, the external environment and formal education institutions make the application of green with millennial Indonesia is relatively low. Millennial growing community that cared for in particular green waste management not only provide positive solutions for environmental management, but also the business and revenue opportunities candidate or beneficial to the family, the environment and local residents. The literature research is intended to sharpen the issue of the importance of the application of green culture in the millennial generation. The effectiveness of the application of green to the millennial culture requires active encouragement of formal educational institutions, companies and governments; th...

Management Science Letters, 2021

This study was to analyze the effect of entrepreneurial skills and benchmarking on the performanc... more This study was to analyze the effect of entrepreneurial skills and benchmarking on the performance of culinary innovations (restaurants, restaurants, and cafes) of micro-small-medium enterprises (MSMEs) in Indonesia sub-urban areas. Online questionnaires were used as the instrument to collect data, and the data were analyzed by deception analysis to illustrate various features of the variables studied. Hypothesis test was conducted by Partial Least Square Path Modeling (SEM-PM). The MSME population was 231 and the representative sample was 144 culinary companies. It was found that entrepreneurial skills, benchmarking, and performance of culinary MSME innovations tended to be lower than expected. The results of this study revealed that entrepreneurship and benchmarking skills had significant effects on innovation performance. To improve innovation performance, companies must pay more attention to practical knowledge, especially knowledge of bookkeeping and digital marketing, and make...

Jurnal Industri Kreatif dan Kewirausahaan, 2019

Penelitian ini bertujuan untuk mengetahui pengaruh dari e-service quality terhadap purchase inten... more Penelitian ini bertujuan untuk mengetahui pengaruh dari e-service quality terhadap purchase intention dengan e-word of mouth dan perceived value sebagai variabel intervening. Penelitian ini merupakan penelitian kuantitatif dengan jumlah sampel sebanyak 134 responden yang merupakan pengguna OLX.co.id yang sudah pernah melakukan pembelian melalui website OLX.co.id sampel ditentukan menggunakan teknik nonprobability purposive sampling. Hasil dari perhitungan SPSS memperlihatkan bahwa 5 hipotesis yang terdapat dalam penelitian ini diterima, yakni e-service quality mempengaruhi secara signifikan variabel e-word of mouth, e-service quality mempengaruhi secara signifikan variabel perceived value, E-word of mouth mempengaruhi secara signifikan variabel purchase intention, perceived value mempengaruhi secara signifkan variabel purchase intention, dan terakhir e-service quality berpengaruh terhadap purchase intentionKata kunci : e-service quality, e-wom, perceived value, purchase intention.

Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT, 2018

Small medium enterprises have large contribution on an economy, and it’s very important to develo... more Small medium enterprises have large contribution on an economy, and it’s very important to develop SME in numbers and quality since SME may provide new income for society, especially in Indonesia which has small proportion of enterpreneurs. Firm performance, has been studied by many researchers and it’s very interesting topics because every organization wants to achieve the best performance. To improve their performance, organization (including SME) need to enhance their knowledge, that they can get by join some enterpreneur community. Tangan Di Atas (TDA) ia one of the largest enterpreneur community in Indonesia which has many activities to develop their members. This study aims to analize the effect of internal factors on SME performance that become TDA member. The result of this study shows that internal factors effects the SME performace. Keywords: Internal Factor, SME’s performance

Jurnal Manajemen Strategi dan Aplikasi Bisnis, 2020

Penelitian ini bertujuan untuk mengetahui cara menggunakan data pemasaran digital yang diperoleh ... more Penelitian ini bertujuan untuk mengetahui cara menggunakan data pemasaran digital yang diperoleh dari kampanye pemasaran iklan menggunakan “facebook ads” dalam menentukan lokasi geografis terbaik untuk penempatan iklan produk. Metode penelitian yang digunakan adalah eksperimen iklan dengan cara uji coba rancangan iklan produk yang menghasilkan data pemasaran digital. Data tersebut kemudian dianalisa dengan data penjualan pada periode iklan untuk mendapatkan lokasi geografis dengan performa terbaik yang dilihat dari wilayah yang menghasilkan penjualan terbanyak. Hasilnya dengan memfokuskan penempatan iklan pada wilayah yang menghasilkan penjualan terbanyak pada eksprerimen sebelumnya, persentase beban iklan dibandingkan pendapatan yang dihasilkan berhasil menurun dari 84% saat diatur penempatan-nya di seluruh Indonesia menjadi 47% di tingkat wilayah provinsi dengan penjualan terbanyak dan menurun lagi menjadi 31% saat di fokuskan di tingkat kota dengan penjualan terbanyak