Debra Harker - Academia.edu (original) (raw)
Papers by Debra Harker
Journal of Current Issues & Research in Advertising, 2004
Journal of Product & Brand Management, 1994
... Debra Harker, based at the School of Marketing, Griffith University, Brisbane, Australia. Mic... more ... Debra Harker, based at the School of Marketing, Griffith University, Brisbane, Australia. MichaelHarker, based at the School of Marketing, Griffith University, Brisbane, Australia. Marshall Tuck, based at the School of Marketing, Griffith University, Brisbane, Australia. Abstract. ...
Young Consumers: Insight and Ideas for Responsible Marketers, 2008
... Michael Harker, Associate Professor in Marketing, at the University of the Sunshine Coast, Ma... more ... Michael Harker, Associate Professor in Marketing, at the University of the Sunshine Coast, Maroochydore South, Australia. ... Michael Harker is Associate Professor in Marketing and Strategic Management at the University of the Sunshine Coast in Queensland, Australia. ...
Young Consumers: Insight and Ideas for Responsible Marketers, 2008
... Debra Harker, Associate Professors based at the Faculty of Business, University of the Sunshi... more ... Debra Harker, Associate Professors based at the Faculty of Business, University of the Sunshine Coast, Maroochydore South, Australia. Michael Harker, Associate Professors, based at the Faculty of Business, University of the Sunshine Coast, Maroochydore South, Australia. ...
The Marketing Review, 2008
... advertising. Gordon (2006) cites a study by Alex Biel which suggests consumers like advertisi... more ... advertising. Gordon (2006) cites a study by Alex Biel which suggests consumers like advertising that is clever, meaningful, energetic, warm and well-executed so that it avoids rubbing readers the wrong way (Gordon 2006). ...
Social Marketing Quarterly, 2008
... Tegan Piggford, Maria Raciti, Debra Harker & Michael Harker pages 33-49. ... BURNS , ... more ... Tegan Piggford, Maria Raciti, Debra Harker & Michael Harker pages 33-49. ... BURNS , A. , and R. BUSH . 2003 . Marketing research: Online research applications. , 4th ed. NJ : Pearson . View all references; Fox and Kotler 19803. AJZEN , I. , and M. FISHBEIN . 1980 . ...
Journal of Public Affairs, 2003
... Debra achieved a BA (Hons) in Business Studies at South Bank University, London, and evaluate... more ... Debra achieved a BA (Hons) in Business Studies at South Bank University, London, and evaluated the effectiveness of the advertising self ... research will re-main pure conjecture, and the goal of placing ourselves in the 'temporal and contextual frames' (Van de Ven 1992, p. 181 ...
Health Marketing Quarterly, 2008
Obesity is a significant problem for most industrialised nations and an emerging one for developi... more Obesity is a significant problem for most industrialised nations and an emerging one for developing nations (Organisation for Economic Co-operation and Development 2005). Childhood obesity is of particular concern. This paper, using systematic review procedures, has analysed the intervention strategies used to fight the obesity battle over the past twenty years. For a number of reasons the effectiveness of many intervention strategies was found wanting whilst a minority of cases studied were sound. These cases were analysed and a set of principles developed that could deliver improved processes and outcomes to the problems encountered by planners in the complex obesogenic environment.
Australian Journal of Public Administration, 2000
Advertising is the most visible element of modern marketing, and an important component of tradin... more Advertising is the most visible element of modern marketing, and an important component of trading. It is also an activity often accused by its critics of being intrusive and pervasive. Such accusations are not easily refuted by a worldwide industry which spends billions of dollars each year reaching and persuading its target markets through daily bombardment of thousands of ads in most developed countries. When advertising does offend, mislead, or is untruthful, a structure needs to be in place in order to provide protection to all parties and, in most cases, a country's legal system is complemented by a self-regulatory scheme. Self-regulation is a common approach to controlling conduct or behaviour in society and, indeed, Australian advertisers have opted for this system of control for more than 60 years.
Qualitative Market Research: An International Journal, 2002
The technological environment in which contemporary small-and medium-sized enterprises (SMEs) ope... more The technological environment in which contemporary small-and medium-sized enterprises (SMEs) operate can best be described as dynamic. The seemingly exponential nature of technological change, characterised by perceived increases in the benefits associated with various technologies, shortening product life-cycles and changing standards, provides for SMEs a complex and challenging operational context. The development of infrastructures capable of supporting the wireless application protocol (WAP) and associated``wireless'' applications represents the latest generation of technological innovation with potential appeal to SMEs and end-users alike. This paper aims to understand the mobile data technology needs of SMEs in a regional setting. The research was especially concerned with perceived needs across three market segments: non-adopters of new technology, partialadopters of new technology, and full-adopters of new technology. The research was exploratory in nature as the phenomeno n under scrutiny is relatively new and the uses unclear, thus focus groups were conducted with each of the segments. The paper provides insights for business, industry and academics.
Marketing Intelligence & Planning, 2005
The authors would like to thank Robert Koltai and his staff at the Advertising Standards Bureau a... more The authors would like to thank Robert Koltai and his staff at the Advertising Standards Bureau and Jennifer Bishop and Ian Lingard from Pacific Micromarketing. The authors also thank the Editor and the two anonymous reviewers for their comments on an earlier version of this paper.
Journal of Marketing For Higher Education, 2001
EJ652426 - Exploring the Decision Process of "School Leavers" and "Mature Students... more EJ652426 - Exploring the Decision Process of "School Leavers" and "Mature Students" in University Choice.
Journal of Marketing Communications, 2002
Advertising expenditure has risen globally and in Australia there has been a 2.7-fold rise in the... more Advertising expenditure has risen globally and in Australia there has been a 2.7-fold rise in the last 10 years. It is suggested that some advertisements may be 'unacceptable', that is unfair, misleading, deceptive, offensive, false or socially irresponsible. Industry and regulatory ...
Journal of Consumer Marketing, 2002
Advertising expenditure has risen globally and in Australia there has been a 2.7-fold increase in... more Advertising expenditure has risen globally and in Australia there has been a 2.7-fold increase in the last ten years. It is suggested that some advertisements may be "unacceptable", that is, unfair, misleading, deceptive, offensive, false or socially irresponsible. This research is concerned with consumer behaviour and consumer complaint behaviour specifically in the area of advertising in Australia. The findings indicate that complainants are significantly different from the population at large. This research will afford the regulatory bodies a better understanding of the complaining public as well as educating marketing communications strategists in effectively reaching their target markets.
British Food Journal, 2009
... The Authors. Bishnu Sharma, University of the Sunshine Coast, Manoochydore South, Australia.M... more ... The Authors. Bishnu Sharma, University of the Sunshine Coast, Manoochydore South, Australia.Michael Harker, University of the Sunshine Coast, Manoochydore South, Australia. Debra Harker, University of the Sunshine Coast, Manoochydore South, Australia. ...
Australasian Marketing Journal (amj), 2001
The regulation of advertising is a controversial and difficult process. Over the past three decad... more The regulation of advertising is a controversial and difficult process. Over the past three decades, two attempts have been made in Australia to produce more acceptable ads. This paper reviews these systems using a macro framework for analysis which contextualises advertising in society. The systems have the fundamental process of handling complaints about advertising in common, however there are advantages and disadvantages of each and these are discussed. Important insights for the development of regulation of advertising are presented together with critical implications for the future of the industry.
Journal of Current Issues & Research in Advertising, 2004
Journal of Product & Brand Management, 1994
... Debra Harker, based at the School of Marketing, Griffith University, Brisbane, Australia. Mic... more ... Debra Harker, based at the School of Marketing, Griffith University, Brisbane, Australia. MichaelHarker, based at the School of Marketing, Griffith University, Brisbane, Australia. Marshall Tuck, based at the School of Marketing, Griffith University, Brisbane, Australia. Abstract. ...
Young Consumers: Insight and Ideas for Responsible Marketers, 2008
... Michael Harker, Associate Professor in Marketing, at the University of the Sunshine Coast, Ma... more ... Michael Harker, Associate Professor in Marketing, at the University of the Sunshine Coast, Maroochydore South, Australia. ... Michael Harker is Associate Professor in Marketing and Strategic Management at the University of the Sunshine Coast in Queensland, Australia. ...
Young Consumers: Insight and Ideas for Responsible Marketers, 2008
... Debra Harker, Associate Professors based at the Faculty of Business, University of the Sunshi... more ... Debra Harker, Associate Professors based at the Faculty of Business, University of the Sunshine Coast, Maroochydore South, Australia. Michael Harker, Associate Professors, based at the Faculty of Business, University of the Sunshine Coast, Maroochydore South, Australia. ...
The Marketing Review, 2008
... advertising. Gordon (2006) cites a study by Alex Biel which suggests consumers like advertisi... more ... advertising. Gordon (2006) cites a study by Alex Biel which suggests consumers like advertising that is clever, meaningful, energetic, warm and well-executed so that it avoids rubbing readers the wrong way (Gordon 2006). ...
Social Marketing Quarterly, 2008
... Tegan Piggford, Maria Raciti, Debra Harker & Michael Harker pages 33-49. ... BURNS , ... more ... Tegan Piggford, Maria Raciti, Debra Harker & Michael Harker pages 33-49. ... BURNS , A. , and R. BUSH . 2003 . Marketing research: Online research applications. , 4th ed. NJ : Pearson . View all references; Fox and Kotler 19803. AJZEN , I. , and M. FISHBEIN . 1980 . ...
Journal of Public Affairs, 2003
... Debra achieved a BA (Hons) in Business Studies at South Bank University, London, and evaluate... more ... Debra achieved a BA (Hons) in Business Studies at South Bank University, London, and evaluated the effectiveness of the advertising self ... research will re-main pure conjecture, and the goal of placing ourselves in the 'temporal and contextual frames' (Van de Ven 1992, p. 181 ...
Health Marketing Quarterly, 2008
Obesity is a significant problem for most industrialised nations and an emerging one for developi... more Obesity is a significant problem for most industrialised nations and an emerging one for developing nations (Organisation for Economic Co-operation and Development 2005). Childhood obesity is of particular concern. This paper, using systematic review procedures, has analysed the intervention strategies used to fight the obesity battle over the past twenty years. For a number of reasons the effectiveness of many intervention strategies was found wanting whilst a minority of cases studied were sound. These cases were analysed and a set of principles developed that could deliver improved processes and outcomes to the problems encountered by planners in the complex obesogenic environment.
Australian Journal of Public Administration, 2000
Advertising is the most visible element of modern marketing, and an important component of tradin... more Advertising is the most visible element of modern marketing, and an important component of trading. It is also an activity often accused by its critics of being intrusive and pervasive. Such accusations are not easily refuted by a worldwide industry which spends billions of dollars each year reaching and persuading its target markets through daily bombardment of thousands of ads in most developed countries. When advertising does offend, mislead, or is untruthful, a structure needs to be in place in order to provide protection to all parties and, in most cases, a country's legal system is complemented by a self-regulatory scheme. Self-regulation is a common approach to controlling conduct or behaviour in society and, indeed, Australian advertisers have opted for this system of control for more than 60 years.
Qualitative Market Research: An International Journal, 2002
The technological environment in which contemporary small-and medium-sized enterprises (SMEs) ope... more The technological environment in which contemporary small-and medium-sized enterprises (SMEs) operate can best be described as dynamic. The seemingly exponential nature of technological change, characterised by perceived increases in the benefits associated with various technologies, shortening product life-cycles and changing standards, provides for SMEs a complex and challenging operational context. The development of infrastructures capable of supporting the wireless application protocol (WAP) and associated``wireless'' applications represents the latest generation of technological innovation with potential appeal to SMEs and end-users alike. This paper aims to understand the mobile data technology needs of SMEs in a regional setting. The research was especially concerned with perceived needs across three market segments: non-adopters of new technology, partialadopters of new technology, and full-adopters of new technology. The research was exploratory in nature as the phenomeno n under scrutiny is relatively new and the uses unclear, thus focus groups were conducted with each of the segments. The paper provides insights for business, industry and academics.
Marketing Intelligence & Planning, 2005
The authors would like to thank Robert Koltai and his staff at the Advertising Standards Bureau a... more The authors would like to thank Robert Koltai and his staff at the Advertising Standards Bureau and Jennifer Bishop and Ian Lingard from Pacific Micromarketing. The authors also thank the Editor and the two anonymous reviewers for their comments on an earlier version of this paper.
Journal of Marketing For Higher Education, 2001
EJ652426 - Exploring the Decision Process of "School Leavers" and "Mature Students... more EJ652426 - Exploring the Decision Process of "School Leavers" and "Mature Students" in University Choice.
Journal of Marketing Communications, 2002
Advertising expenditure has risen globally and in Australia there has been a 2.7-fold rise in the... more Advertising expenditure has risen globally and in Australia there has been a 2.7-fold rise in the last 10 years. It is suggested that some advertisements may be 'unacceptable', that is unfair, misleading, deceptive, offensive, false or socially irresponsible. Industry and regulatory ...
Journal of Consumer Marketing, 2002
Advertising expenditure has risen globally and in Australia there has been a 2.7-fold increase in... more Advertising expenditure has risen globally and in Australia there has been a 2.7-fold increase in the last ten years. It is suggested that some advertisements may be "unacceptable", that is, unfair, misleading, deceptive, offensive, false or socially irresponsible. This research is concerned with consumer behaviour and consumer complaint behaviour specifically in the area of advertising in Australia. The findings indicate that complainants are significantly different from the population at large. This research will afford the regulatory bodies a better understanding of the complaining public as well as educating marketing communications strategists in effectively reaching their target markets.
British Food Journal, 2009
... The Authors. Bishnu Sharma, University of the Sunshine Coast, Manoochydore South, Australia.M... more ... The Authors. Bishnu Sharma, University of the Sunshine Coast, Manoochydore South, Australia.Michael Harker, University of the Sunshine Coast, Manoochydore South, Australia. Debra Harker, University of the Sunshine Coast, Manoochydore South, Australia. ...
Australasian Marketing Journal (amj), 2001
The regulation of advertising is a controversial and difficult process. Over the past three decad... more The regulation of advertising is a controversial and difficult process. Over the past three decades, two attempts have been made in Australia to produce more acceptable ads. This paper reviews these systems using a macro framework for analysis which contextualises advertising in society. The systems have the fundamental process of handling complaints about advertising in common, however there are advantages and disadvantages of each and these are discussed. Important insights for the development of regulation of advertising are presented together with critical implications for the future of the industry.