Denise Mann - Academia.edu (original) (raw)

Papers by Denise Mann

Research paper thumbnail of Introduction: When Television and New Media Work Worlds Collide

Rutgers University Press eBooks, Dec 31, 2019

Research paper thumbnail of Welcome to the Unregulated Wild, Wild, Digital

entertainment has created a power vacuum, prompting a number of virtual entrepreneurs to look for... more entertainment has created a power vacuum, prompting a number of virtual entrepreneurs to look for alternative ways to monetize online media. This essay examines the "transmedia " industries and multichannel networks as transitional workspaces—innovative new forms of industrial organization, emerging forms of creative work, new technologies and economic models, and creative relations among consumers, marketers, and producers. A number of cultural industries scholars are engaged in productive critiques of digital media labor practices.2 In contrast, humanities-based critical and cultural studies scholars tend to ignore the economic realities of web-based production, focusing instead on the unpaid (albeit volunteer) labor of fans. Far fewer consider the more widespread, invisible labor associated with the wholesale data mining of consumer preferences that are being sold en masse to advertisers by major internet technology companies like Google and Facebook. Even fewer explore...

Research paper thumbnail of Stranger Things Have Happened: Netflix Pivots to Embedded Commodification

SAGE Publications Ltd eBooks, 2023

Research paper thumbnail of 5. The Labor Behind the Lost ARG: WGA’s Tentative Foothold in the Digital Age

Research paper thumbnail of 15 Negotiating the Politics of (In)Difference in Contemporary Hollywood

Research paper thumbnail of Women and consumer culture: A selective bibliography

Quarterly Review of Film and Video, 1989

... LYNN SPIGEL is an assistant professor of Communication Arts at the University of Wisconsin-Ma... more ... LYNN SPIGEL is an assistant professor of Communication Arts at the University of Wisconsin-Madison, and author of the forthcoming book, Installing the Television Set. ... 190-205. Browne, RayB., and Marshall Fishwick, eds. Icons of America. ...

Research paper thumbnail of The Spectacularization of Everyday Life: Recycling Hollywood Stars and Fans In Early Television Variety Shows

Camera Obscura: Feminism, Culture, and Media Studies, 1988

Research paper thumbnail of Television and the Female Consumer

Research paper thumbnail of Staggering Toward Modern Times: The Video Art of Max Almy

Camera Obscura: Feminism, Culture, and Media Studies, 1984

Research paper thumbnail of Wired TV

Wired TV, 2019

This collection looks at the postnetwork television industrys heady experiments with new forms of... more This collection looks at the postnetwork television industrys heady experiments with new forms of interactive storytellingor wired TVthat took place from 2005 to 2010 as the networks responded to the introduction of broadband into the majority of homes and the proliferation of popular, participatory Web 2.0 companies like Facebook, YouTube, and Twitter.Contributors address a wide range of issues, from the networks sporadic efforts to engage fans using transmedia storytelling to the production inefficiencies that continue to dog network television to the impact of multimedia convergence and multinational, corporate conglomeration on entrepreneurial creativity. With essays from such top scholars as Henry Jenkins, John T. Caldwell, and Jonathan Gray and from new and exciting voices emerging in this field, Wired TV elucidates the myriad new digital threats and the equal number of digital opportunities that have become part and parcel of todays post-network era. Readers will quickly recognize the familiar television franchises on which the contributors focus including Lost, The Office, Entourage, Battlestar Gallactica, The L Word, and Heroesin order to reveal their impact on an industry in transition.While it is not easy for vast bureaucracies to change course, executives from key network divisions engaged in an unprecedented period of innovation and collaboration with four important groups: members of the Hollywood creative community who wanted to expand televisions storytelling worlds and marketing capabilities by incorporating social media; members of the Silicon Valley tech community who were keen to rethink television distribution for the digital era; members of the Madison Avenue advertising community who were eager to rethink ad-supported content; and fans who were enthusiastic and willing to use social media story extensions to proselytize on behalf of a favorite network series.In the aftermath of the lengthy Writers Guild of America strike of 2007/2008, the networks clamped down on such collaborations and began to reclaim control over their operations, locking themselves back into an aging system of interconnected bureaucracies, entrenched hierarchies, and traditional partners from the past. Whats next for the future of the television industry? Stay tunedor at least online.Contributors: Vincent Brook, Will Brooker, John T. Caldwell, M. J. Clarke, Jonathan Gray, Henry Jenkins, Derek Johnson, Robert V. Kozinets, Denise Mann, Katynka Z. Martnez, and Julie Levin Russo

Research paper thumbnail of Welcome to the Unregulated Wild, Wild, Digital West

Media Industries Journal

An impasse between Hollywood and Silicon Valley over streaming rights to home entertainment has c... more An impasse between Hollywood and Silicon Valley over streaming rights to home entertainment has created a power vacuum, prompting a number of virtual entrepreneurs to look for alternative ways to monetize online media. This essay examines the "transmedia" industries and multichannel networks as transitional workspaces-innovative new forms of industrial organization, emerging forms of creative work, new technologies and economic models, and creative relations among consumers, marketers, and producers. A number of cultural industries scholars are engaged in productive critiques of digital media labor practices. 2 In contrast, humanities-based critical and cultural studies scholars tend to ignore the economic realities of web-based production, focusing instead on the unpaid (albeit volunteer) labor of fans. Far fewer consider the more widespread, invisible labor associated with the wholesale data mining of consumer preferences that are being sold en masse to advertisers by major internet technology companies like Google and Facebook. Even fewer explore the paradox of YouTube talent partners, who eschew deals with Hollywood to avoid creative interference but tolerate Faustian deals with Google to profit from surveillance-based advertising.

Research paper thumbnail of Private Screenings: Television and the Female Consumer

... The interactions between the "glamorous" movie star and the &am... more ... The interactions between the "glamorous" movie star and the "everyday" television character encouraged women ... form departs from the storytelling conventions of the classical Hollywoodfilm, wedding se ... this time an event embedded in the unconscious of the female charac-ter ...

Research paper thumbnail of Wired TV: laboring over an interactive future

Choice Reviews Online

This collection looks at the postnetwork television industrys heady experiments with new forms of... more This collection looks at the postnetwork television industrys heady experiments with new forms of interactive storytellingor wired TVthat took place from 2005 to 2010 as the networks responded to the introduction of broadband into the majority of homes and the proliferation of popular, participatory Web 2.0 companies like Facebook, YouTube, and Twitter.Contributors address a wide range of issues, from the networks sporadic efforts to engage fans using transmedia storytelling to the production inefficiencies that continue to dog network television to the impact of multimedia convergence and multinational, corporate conglomeration on entrepreneurial creativity. With essays from such top scholars as Henry Jenkins, John T. Caldwell, and Jonathan Gray and from new and exciting voices emerging in this field, Wired TV elucidates the myriad new digital threats and the equal number of digital opportunities that have become part and parcel of todays post-network era. Readers will quickly recognize the familiar television franchises on which the contributors focus including Lost, The Office, Entourage, Battlestar Gallactica, The L Word, and Heroesin order to reveal their impact on an industry in transition.While it is not easy for vast bureaucracies to change course, executives from key network divisions engaged in an unprecedented period of innovation and collaboration with four important groups: members of the Hollywood creative community who wanted to expand televisions storytelling worlds and marketing capabilities by incorporating social media; members of the Silicon Valley tech community who were keen to rethink television distribution for the digital era; members of the Madison Avenue advertising community who were eager to rethink ad-supported content; and fans who were enthusiastic and willing to use social media story extensions to proselytize on behalf of a favorite network series.In the aftermath of the lengthy Writers Guild of America strike of 2007/2008, the networks clamped down on such collaborations and began to reclaim control over their operations, locking themselves back into an aging system of interconnected bureaucracies, entrenched hierarchies, and traditional partners from the past. Whats next for the future of the television industry? Stay tunedor at least online.Contributors: Vincent Brook, Will Brooker, John T. Caldwell, M. J. Clarke, Jonathan Gray, Henry Jenkins, Derek Johnson, Robert V. Kozinets, Denise Mann, Katynka Z. Martnez, and Julie Levin Russo

Research paper thumbnail of It's not TV, it's Brand Management TV: The collective author (s) of the Lost franchise

Vicki Mayer, Miranda J. Banks and John Thornton …, 2009

Research paper thumbnail of Hollywood independents: the postwar talent takeover

Research paper thumbnail of Next Gen Web Workers: LG15 's Industrial Self-Reflexivity on Steroids

Journal of Popular Film and Television, 2010

Research paper thumbnail of Rosie the riveter—construction or reflection?

Quarterly Review of Film and Video, 1989

Maureen Honey. Creating Rosie the Riveter: Class, Gender and Propaganda During World War II. Amhe... more Maureen Honey. Creating Rosie the Riveter: Class, Gender and Propaganda During World War II. Amherst: University of Massachusetts Press, 1984. 251 pp. 20.00cloth.20.00 cloth. 20.00cloth.9.95 paper.

Research paper thumbnail of Introduction: When Television and New Media Work Worlds Collide

Rutgers University Press eBooks, Dec 31, 2019

Research paper thumbnail of Welcome to the Unregulated Wild, Wild, Digital

entertainment has created a power vacuum, prompting a number of virtual entrepreneurs to look for... more entertainment has created a power vacuum, prompting a number of virtual entrepreneurs to look for alternative ways to monetize online media. This essay examines the "transmedia " industries and multichannel networks as transitional workspaces—innovative new forms of industrial organization, emerging forms of creative work, new technologies and economic models, and creative relations among consumers, marketers, and producers. A number of cultural industries scholars are engaged in productive critiques of digital media labor practices.2 In contrast, humanities-based critical and cultural studies scholars tend to ignore the economic realities of web-based production, focusing instead on the unpaid (albeit volunteer) labor of fans. Far fewer consider the more widespread, invisible labor associated with the wholesale data mining of consumer preferences that are being sold en masse to advertisers by major internet technology companies like Google and Facebook. Even fewer explore...

Research paper thumbnail of Stranger Things Have Happened: Netflix Pivots to Embedded Commodification

SAGE Publications Ltd eBooks, 2023

Research paper thumbnail of 5. The Labor Behind the Lost ARG: WGA’s Tentative Foothold in the Digital Age

Research paper thumbnail of 15 Negotiating the Politics of (In)Difference in Contemporary Hollywood

Research paper thumbnail of Women and consumer culture: A selective bibliography

Quarterly Review of Film and Video, 1989

... LYNN SPIGEL is an assistant professor of Communication Arts at the University of Wisconsin-Ma... more ... LYNN SPIGEL is an assistant professor of Communication Arts at the University of Wisconsin-Madison, and author of the forthcoming book, Installing the Television Set. ... 190-205. Browne, RayB., and Marshall Fishwick, eds. Icons of America. ...

Research paper thumbnail of The Spectacularization of Everyday Life: Recycling Hollywood Stars and Fans In Early Television Variety Shows

Camera Obscura: Feminism, Culture, and Media Studies, 1988

Research paper thumbnail of Television and the Female Consumer

Research paper thumbnail of Staggering Toward Modern Times: The Video Art of Max Almy

Camera Obscura: Feminism, Culture, and Media Studies, 1984

Research paper thumbnail of Wired TV

Wired TV, 2019

This collection looks at the postnetwork television industrys heady experiments with new forms of... more This collection looks at the postnetwork television industrys heady experiments with new forms of interactive storytellingor wired TVthat took place from 2005 to 2010 as the networks responded to the introduction of broadband into the majority of homes and the proliferation of popular, participatory Web 2.0 companies like Facebook, YouTube, and Twitter.Contributors address a wide range of issues, from the networks sporadic efforts to engage fans using transmedia storytelling to the production inefficiencies that continue to dog network television to the impact of multimedia convergence and multinational, corporate conglomeration on entrepreneurial creativity. With essays from such top scholars as Henry Jenkins, John T. Caldwell, and Jonathan Gray and from new and exciting voices emerging in this field, Wired TV elucidates the myriad new digital threats and the equal number of digital opportunities that have become part and parcel of todays post-network era. Readers will quickly recognize the familiar television franchises on which the contributors focus including Lost, The Office, Entourage, Battlestar Gallactica, The L Word, and Heroesin order to reveal their impact on an industry in transition.While it is not easy for vast bureaucracies to change course, executives from key network divisions engaged in an unprecedented period of innovation and collaboration with four important groups: members of the Hollywood creative community who wanted to expand televisions storytelling worlds and marketing capabilities by incorporating social media; members of the Silicon Valley tech community who were keen to rethink television distribution for the digital era; members of the Madison Avenue advertising community who were eager to rethink ad-supported content; and fans who were enthusiastic and willing to use social media story extensions to proselytize on behalf of a favorite network series.In the aftermath of the lengthy Writers Guild of America strike of 2007/2008, the networks clamped down on such collaborations and began to reclaim control over their operations, locking themselves back into an aging system of interconnected bureaucracies, entrenched hierarchies, and traditional partners from the past. Whats next for the future of the television industry? Stay tunedor at least online.Contributors: Vincent Brook, Will Brooker, John T. Caldwell, M. J. Clarke, Jonathan Gray, Henry Jenkins, Derek Johnson, Robert V. Kozinets, Denise Mann, Katynka Z. Martnez, and Julie Levin Russo

Research paper thumbnail of Welcome to the Unregulated Wild, Wild, Digital West

Media Industries Journal

An impasse between Hollywood and Silicon Valley over streaming rights to home entertainment has c... more An impasse between Hollywood and Silicon Valley over streaming rights to home entertainment has created a power vacuum, prompting a number of virtual entrepreneurs to look for alternative ways to monetize online media. This essay examines the "transmedia" industries and multichannel networks as transitional workspaces-innovative new forms of industrial organization, emerging forms of creative work, new technologies and economic models, and creative relations among consumers, marketers, and producers. A number of cultural industries scholars are engaged in productive critiques of digital media labor practices. 2 In contrast, humanities-based critical and cultural studies scholars tend to ignore the economic realities of web-based production, focusing instead on the unpaid (albeit volunteer) labor of fans. Far fewer consider the more widespread, invisible labor associated with the wholesale data mining of consumer preferences that are being sold en masse to advertisers by major internet technology companies like Google and Facebook. Even fewer explore the paradox of YouTube talent partners, who eschew deals with Hollywood to avoid creative interference but tolerate Faustian deals with Google to profit from surveillance-based advertising.

Research paper thumbnail of Private Screenings: Television and the Female Consumer

... The interactions between the "glamorous" movie star and the &am... more ... The interactions between the "glamorous" movie star and the "everyday" television character encouraged women ... form departs from the storytelling conventions of the classical Hollywoodfilm, wedding se ... this time an event embedded in the unconscious of the female charac-ter ...

Research paper thumbnail of Wired TV: laboring over an interactive future

Choice Reviews Online

This collection looks at the postnetwork television industrys heady experiments with new forms of... more This collection looks at the postnetwork television industrys heady experiments with new forms of interactive storytellingor wired TVthat took place from 2005 to 2010 as the networks responded to the introduction of broadband into the majority of homes and the proliferation of popular, participatory Web 2.0 companies like Facebook, YouTube, and Twitter.Contributors address a wide range of issues, from the networks sporadic efforts to engage fans using transmedia storytelling to the production inefficiencies that continue to dog network television to the impact of multimedia convergence and multinational, corporate conglomeration on entrepreneurial creativity. With essays from such top scholars as Henry Jenkins, John T. Caldwell, and Jonathan Gray and from new and exciting voices emerging in this field, Wired TV elucidates the myriad new digital threats and the equal number of digital opportunities that have become part and parcel of todays post-network era. Readers will quickly recognize the familiar television franchises on which the contributors focus including Lost, The Office, Entourage, Battlestar Gallactica, The L Word, and Heroesin order to reveal their impact on an industry in transition.While it is not easy for vast bureaucracies to change course, executives from key network divisions engaged in an unprecedented period of innovation and collaboration with four important groups: members of the Hollywood creative community who wanted to expand televisions storytelling worlds and marketing capabilities by incorporating social media; members of the Silicon Valley tech community who were keen to rethink television distribution for the digital era; members of the Madison Avenue advertising community who were eager to rethink ad-supported content; and fans who were enthusiastic and willing to use social media story extensions to proselytize on behalf of a favorite network series.In the aftermath of the lengthy Writers Guild of America strike of 2007/2008, the networks clamped down on such collaborations and began to reclaim control over their operations, locking themselves back into an aging system of interconnected bureaucracies, entrenched hierarchies, and traditional partners from the past. Whats next for the future of the television industry? Stay tunedor at least online.Contributors: Vincent Brook, Will Brooker, John T. Caldwell, M. J. Clarke, Jonathan Gray, Henry Jenkins, Derek Johnson, Robert V. Kozinets, Denise Mann, Katynka Z. Martnez, and Julie Levin Russo

Research paper thumbnail of It's not TV, it's Brand Management TV: The collective author (s) of the Lost franchise

Vicki Mayer, Miranda J. Banks and John Thornton …, 2009

Research paper thumbnail of Hollywood independents: the postwar talent takeover

Research paper thumbnail of Next Gen Web Workers: LG15 's Industrial Self-Reflexivity on Steroids

Journal of Popular Film and Television, 2010

Research paper thumbnail of Rosie the riveter—construction or reflection?

Quarterly Review of Film and Video, 1989

Maureen Honey. Creating Rosie the Riveter: Class, Gender and Propaganda During World War II. Amhe... more Maureen Honey. Creating Rosie the Riveter: Class, Gender and Propaganda During World War II. Amherst: University of Massachusetts Press, 1984. 251 pp. 20.00cloth.20.00 cloth. 20.00cloth.9.95 paper.