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International Journal for Research in Engineering Application & Management , 2018
In present scenario, the environmental concern are high throughout the world. Indian consumers ar... more In present scenario, the environmental concern are high throughout the world. Indian consumers are becoming more aware about the environmental issues and also changing their purchasing behaviour towards "Green". The consumers' satisfaction will depend only on the usage and consumption of Green FMCG products and also whether the consumers will accept the products or not. Hence, the present study is focused to evaluate the dynamic influence of consumers' purchasing behaviour on Green satisfaction about Green FMCG products in Coimbatore district. This study employed both primary and secondary data. The primary data were collected through interview schedule by structured questionnaire from 384 respondents who had the experience of purchasing Green FMCG products were selected by using purposive sampling technique. The collected primary data were analyzed with the help of statistical tools like percentage analysis; reliability analysis, confirmatory factor analysis and structural equation model (SEM) were used. The study found that the consumers purchasing behaviour has a significant influence on Green satisfaction towards Green FMCG products. Moreover, majority of the consumers are highly satisfied with the personal care, household care and food & beverages of Green FMCG products. Finally, the study suggested that the Green FMCG Companies should spotlight on the personal benefits along with the environmental advertisement, this will attract the consumers to increase the green purchasing behaviour for their growth and development of upcoming generation.
International of Journal of Indian Economic Light, 2017
The purpose of the study is to defect environmental knowledge and buying approach towards Eco-fri... more The purpose of the study is to defect environmental knowledge and buying approach towards Eco-friendly products. The main aim is to identify the factors that influence the consumers' buying decision in Coimbatore city towards eco-friendly products. The study is based on primary and secondary data. The primary data were collected from 100 consumers with the age group of 25-55 years through structured questionnaire by adopting convenient sampling technique. Percentage Analysis, One-way Anova and Explanatory Factor Analysis were used for analyzing the data. From this research study, it is found that there is a significant relationship among the consumers' occupation and their level of responsiveness towards personal care products and organic food products. Most of the consumers purchase the select eco-friendly products weekly, monthly and quarterly basis during the study period. The study is analyzed to know factors influencing the consumers' decision to buy the eco-friendly products in Coimbatore city. Therefore, the research study concluded that the consumers should support environmental friendly products and make some contribution for sustainable environment.
International Journal for Research in Engineering Application & Management , 2018
In present scenario, the environmental concern are high throughout the world. Indian consumers ar... more In present scenario, the environmental concern are high throughout the world. Indian consumers are becoming more aware about the environmental issues and also changing their purchasing behaviour towards "Green". The consumers' satisfaction will depend only on the usage and consumption of Green FMCG products and also whether the consumers will accept the products or not. Hence, the present study is focused to evaluate the dynamic influence of consumers' purchasing behaviour on Green satisfaction about Green FMCG products in Coimbatore district. This study employed both primary and secondary data. The primary data were collected through interview schedule by structured questionnaire from 384 respondents who had the experience of purchasing Green FMCG products were selected by using purposive sampling technique. The collected primary data were analyzed with the help of statistical tools like percentage analysis; reliability analysis, confirmatory factor analysis and structural equation model (SEM) were used. The study found that the consumers purchasing behaviour has a significant influence on Green satisfaction towards Green FMCG products. Moreover, majority of the consumers are highly satisfied with the personal care, household care and food & beverages of Green FMCG products. Finally, the study suggested that the Green FMCG Companies should spotlight on the personal benefits along with the environmental advertisement, this will attract the consumers to increase the green purchasing behaviour for their growth and development of upcoming generation.
International of Journal of Indian Economic Light, 2017
The purpose of the study is to defect environmental knowledge and buying approach towards Eco-fri... more The purpose of the study is to defect environmental knowledge and buying approach towards Eco-friendly products. The main aim is to identify the factors that influence the consumers' buying decision in Coimbatore city towards eco-friendly products. The study is based on primary and secondary data. The primary data were collected from 100 consumers with the age group of 25-55 years through structured questionnaire by adopting convenient sampling technique. Percentage Analysis, One-way Anova and Explanatory Factor Analysis were used for analyzing the data. From this research study, it is found that there is a significant relationship among the consumers' occupation and their level of responsiveness towards personal care products and organic food products. Most of the consumers purchase the select eco-friendly products weekly, monthly and quarterly basis during the study period. The study is analyzed to know factors influencing the consumers' decision to buy the eco-friendly products in Coimbatore city. Therefore, the research study concluded that the consumers should support environmental friendly products and make some contribution for sustainable environment.