Dr. Bambang Setiyo Pambudi - Academia.edu (original) (raw)

Papers by Dr. Bambang Setiyo Pambudi

Research paper thumbnail of Analisis Strategi Pemasaran Menggunakan Swot Analysis Pada Cafe Rolet View Jepara

Jurnal Kajian Ilmu Manajemen (JKIM)

The purpose of this research is to determine the business marketing strategy of Rolet View Jepara... more The purpose of this research is to determine the business marketing strategy of Rolet View Jepara Cafe through SWOT Analysis. The design used in this research is descriptive qualitative. The sample of this research is managers, employees at Rolet View Jepara Café with a total of five people. The sampling technique used in this research is purposive sampling. The research instrument was conducted by interview, observation and documentation methods. The data analysis used is SWOT Analysis. The results showed the strategies that can be applied are by expanding and maintaining existing markets, increasing marketing through social media by following technological advances, maintaining commitment to the quality of food and beverages as well as conducting socialization to all employees, making improvements and adding to photo spots of natural scenery.

Research paper thumbnail of DIGITAL MARKETING AS AN INTEGRATED MARKETING COMMUNICATION STRATEGY IN BADAN USAHA MILIK DESA (BUMDesa) IN EAST JAVA

Competence : Journal of Management Studies, 2020

The purpose of this study is how the marketing communication strategy through digital marketing i... more The purpose of this study is how the marketing communication strategy through digital marketing is carried out by BUMDesa businesses as a driver of the village economy in order to prosper the Village Communities in East Java in marketing their products. This research is focused on the online media such as Instagram Business, Facebook Business and Whatshapp Business.This study used qualitative research methods to provide data and facts about the application of digital marketing in Badan Usaha Milik Desa (BUMDesa). Interviews, documentation, and observation used as data collection techniques. Data is analyzed with a grounded theory approach that provides development of the field of research studies. The analysis techniques consisted of data reduction, data presentation and conclusion.The research findings show that in marketing BUMDesa products, marketing trends are shifting from conventional (offline) to digital (online). The concept of digital marketing for BUMDesa businesses is to ...

Research paper thumbnail of Pengaruh Kinerja Pelayanan (Service Performance) Terhadap Loyalitas Dengan Variable Antara Kepuasan Konsumen Nasabah Bank Jatim

Neo-Bis, 2008

One of the service quality measurement was Servqual (Service Quality), which was developed by Par... more One of the service quality measurement was Servqual (Service Quality), which was developed by Parasuraman, Zeithaml, and Berry., they had an apinion that in evaluating service quality, consumer compared between expected service quality and perceived service quality. Based on that theory, this research aimed to test the influence of service performance to the customer loyalty, tested the influence of service performance to the consumer satisfaction, tested the influence of satisfaction to the bank customer loyalty and described the comparison of the direct and indirect influences of service performance to the bank customer of Bank Jatim in Bangkalan. This research used path analysis. Conducted in three branches of Bank Jatim in Bangkalan. Result of research indicated that the interaction between service performance and customer satisfaction as moderator variable could explain the customer loyalty varians more than each variable.

Research paper thumbnail of Pengaruh Persepsi Manfaat, Persepsi Kemudahan, Keamanan Dan Ketersediaan Fitur Terhadap Minat Ulang Nasabah Bank Dalam Menggunakan Internet Banking (Studi Pada Program Layanan Internet Banking Bri)

The purpose of this research was to identify variables which influenced reintention of bank's cus... more The purpose of this research was to identify variables which influenced reintention of bank's customer BRI to re-use Internet Banking BRI either partially or simultaneously.The research used a quantitative method where the populations were all of the BRI customers in the town of Bangkalan who used the Internet Banking BRI services and obtained a sample of 50 respondents its taken using purposive sampling method by distributing questionnaires.

Research paper thumbnail of Analisis Strategi Pemasaran Menggunakan Swot Analysis Pada Cafe Rolet View Jepara

Jurnal Kajian Ilmu Manajemen, Jan 25, 2022

The purpose of this research is to determine the b usiness marketing strategy of Rolet View Jepar... more The purpose of this research is to determine the b usiness marketing strategy of Rolet View Jepara Cafe through SWOT Analysis. The design used in this research is descriptive qualitative. The sample of this research is managers, employees at Rolet View Jepara Café with a total of five people. The sampling technique used in this research is purposive sampling. The research instrument was conducted b y interview, ob servation and documentation methods. The data analysis used is SWOT Analysis. The results showed the strategies that can b e applied are by expanding and maintaining existing markets, increasing marketing through social media b y following technological advances, maintaining commitment to the quality of food and b everages as well as conductin g socialization to all employees, making improvements and adding to photo spots of natural scenery.

Research paper thumbnail of Pengaruh Experiential Marketing Terhadap Kepuasan Pengguna Smartphone Blackberry Curve (Studi Pada Mahasiswa Fakultas Ekonomi Universitas Trunojoyo Madura)

Jurnal studi manajemen dan bisnis, May 7, 2014

The purposes of this study are; (1) to determine the influence of experential Marketing consistin... more The purposes of this study are; (1) to determine the influence of experential Marketing consisting of sense, feel, think, act and relate on customers' satisfaction, (2) to determine the dominant influence of Experential Marketing variable on Blackberry Curve smartphone customers' satisfaction.Research approach used is quantitative, means that it is a positivism philosophy study of which purpose is testing the hypothesis set. Sample used in this study is Blackberry Curve smartphone customer as 60 respondents who are students of Economic Faculty, University of Trunojoyo Madura. Samples collecting method applied is purposive sampling. Reliability and validity test are used as the instrument testing, while data analysis technique applied for hypothesis testing is descriptive and multiple linear regressions analysis by involving F tes (simultaneous) and t test (partial). The results of study show that the adjusted R Squarevalue is 0,815. It means the amount influence of independent to dependent variable is 81,5%, while the remaining of 18,5% is influenced by another variable outside of this study. Based on F Experiential Marketing consisting of sense, feel, think, act, dan relatesimultaneously and significantly influence the Blackberry Curve smartphone customers' satisfaction. Similarly, the t test results the Experiential Marketing consisting of sense, feel, think, and act has significant influence on Blackberry Curve smartphone customers' satisfaction, but only the relate that does not have significant influence. The dominant influence is feel variable.

Research paper thumbnail of DIGITAL MARKETING AS AN INTEGRATED MARKETING COMMUNICATION STRATEGY IN BADAN USAHA MILIK DESA (BUMDesa) IN EAST JAVA

Competence: Journal of Management Studies, Feb 27, 2020

The purpose of this study is how the marketing communication strategy through digital marketing i... more The purpose of this study is how the marketing communication strategy through digital marketing is carried out by BUMDesa businesses as a driver of the village economy in order to prosper the Village Communities in East Java in marketing their products. This research is focused on the online media such as Instagram Business, Facebook Business and Whatshapp Business. This study used qualitative research methods to provide data and facts about the application of digital marketing in Badan Usaha Milik Desa (BUMDesa). Interviews, documentation, and observation used as data collection techniques. Data is analyzed with a grounded theory approach that provides development of the field of research studies. The analysis techniques consisted of data reduction, data presentation and conclusion. The research findings show that in marketing BUMDesa products, marketing trends are shifting from conventional (offline) to digital (online). The concept of digital marketing for BUMDesa businesses is to be able to market their products from anywhere and anytime through the internet / online media. So the communication strategy is done through digital marketing are the submission of positioning statements in each post on online media (Instagram Bisnis, Facebook Bisnis and Whatshap Bisnis) and the speed of response to online reviews of online media. Suggestions for BUMDesa in carrying out marketing activities, both conventional and especially digital marketing, can be developed for better management.

Research paper thumbnail of STRATEGI PENINGKATAN SERVICE EXCELLENCE BANK JATIM (Berdasarkan hasil survei Marketing Research Indonesia-InfoBank: Banking Service Excelence Monitor 2007/BSEMSM Survey 2007)

Neo-Bis, 2010

Monitor / BSEMSM Survey 2007, posisi Bank Jawa Timur (Bank Jatim) dinyatakan tidak memuaskan, han... more Monitor / BSEMSM Survey 2007, posisi Bank Jawa Timur (Bank Jatim) dinyatakan tidak memuaskan, hanya berada di peringkat 9 dari 11 Bank yang dimiliki oleh pemerintah propinsi (Pemprov) di Indonesia yang disurvei. Hal ini menandai keberadaan dari pengelolaan manajemen risiko masih lemah dan adalah suatu peringatan kepada Bank Jatim untuk dengan segera memperbaiki kinerja dan meningkatkan pelayanan melalui penetapan suatu standar pelayanan bagi pelanggan dan evaluasi-monitoring implementasi nya. Persiapan standar pelayanan yang ekselen adalah suatu tumpuan diawal implementasi dari pelayanan yang ekselen Bank Jatim dengan klien. Di dalam menyiapkan pedoman standar ini, harus mengamati unsur-unsur / atribut-atribut yang penting bagi pelanggan. Untuk memastikan bahwa unsurunsur dari jasa yang utama sesuai dengan harapan pelanggan, survei yang pertama harus diselenggarakan dengan tren dari harapan pelanggan bank. Harapan-harapan pelanggan yang diperoleh dari survei ini akan digunakan sebagai suatu parameter untuk membuat pedoman standar pelayanan ekselen Bank Jatim sehingga bisa dipertemukan harapan-harapan pelanggan dan harapan-harapan secara umum. Untuk melakukan evaluasi dan memonitor implementasi dan sukses dari standar pelayanan yang ekselen, Cabang divisi Bank Jatim ini perlu untuk mengambil inisiatip memperbaiki fungsinya di dalam monitoring implementasi dan sukses dari pelayanan yang ekselen.

Research paper thumbnail of Penerapan Etika Bisnis Pada Usaha Kecil Dan Menengah Melalui Pemanfaatan Computer Mediated Comunication/Media Social Instagram

Sustainable Competitive Advantage, Sep 19, 2018

Research paper thumbnail of Pengaruh Perceived Trustworthiness Of EWOM, Percieved Value Dan Customer Engagement Terhadap Purchase Intention

Equilibrium: Jurnal Ekonomi-Manajemen-Akuntansi

Consumer attitudes towards eWOM on social media are the main information source in determining co... more Consumer attitudes towards eWOM on social media are the main information source in determining consumer attitudes. The increasing amount of information on social media makes it difficult for consumers to find trust in eWOM, especially in health products. A higher level of trust is needed for health products (Shah et al., 2019). This research is a development of Mehrabian, Russell's S-O-R (Stimulus, Organims, Response) Theory in 1974. The model shows that the form of response is a back reaction from individuals when receiving stimuli. The focus of the research is a causal influence in the eWOM model to build trust, increase the benefits and value of a product, and establish consumer involvement so that there is a change in behavior attitude on purchase intention. There are three elements in the S-O-R communication model: 1. Stimulus consists of Perceived Trustworthiness of eWOM and Perceived Value 2. Organizations, namely Customer engagement, and 3. Response, namely Purchase inte...

Research paper thumbnail of The Effect Of Information Quality And Trust On Cosumer Purchase Intention In E-Commerce Mediated By Psychological Distance And Moderated By Sense Of Power (Study On Shopee Application Users In Surabaya City)

Jurnal Kajian Ilmu Manajemen, Jul 14, 2022

This study aims to reveal and analyze the effect of information quality and trust on consumer pur... more This study aims to reveal and analyze the effect of information quality and trust on consumer purchase intentions mediated by psychological distance and moderated by sense of power (Study on Shopee application users in Surabaya City). This study uses quantitative methods with primary data and secondary data as supporting data. The writer's sampling technique used simple random sampling. In order to obtain data, the authors distributed questionnaires or questionnaires to Shopee application users in the city of Surabaya as many as 100 respondents who had made purchases through the Shopee application via the Facebook group.The data analysis technique of this research uses path analysis using SEM AMOS version 25.00 and SPSS version 25.00. The results of the study show that the quality of information has a positive and significant effect on trust, psychological distance has a positive and significant effect on trust, information quality has a positive and significant effect on trust, trust has a positive and significant effect on consumer purchase intentions and psychological distance mediates the relationship between information quality and trust. and a sense of power moderates the relationship between information quality and trust.

Research paper thumbnail of Pengaruh Hedonic Shopping Motives, Fashion Involvemen terhadap Impulse Buying E-Commerce Shopee (Studi Pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Trunojoyo Madura)

Jurnal Kajian Ilmu Manajemen (JKIM)

This study aims to determine the effect of hedonic shopping motives, fashion, involvement on impu... more This study aims to determine the effect of hedonic shopping motives, fashion, involvement on impulse buying e-commerce shopee (a study of students from the faculty of economics and business, Trunojoyo Madura University). The method used in this research is purposive sampling, namely the technique of determining the sample by considering certain criteria with a total sample of 97 respondents. The results of this study indicate that 1) Hedonic Shopping Motives variables have a significant effect on impulse buying e-commerce shopee on students of the Faculty of Economics and Business. 2) The fashion involvemen variable has a significant effect on impulse buying of e-commerce shopee for students of the Faculty of Economics and Business.. 3) Variable Hedonic Shopping Motives, fashion involvemen have a significant effect on impulse buying e-commerce shopee on students of the Faculty of Economics and Business. Based on the results of the F test, it can be seen that the value of the Hedonic...

Research paper thumbnail of Pengaruh Customer Value Terhadap Kepuasan Pengguna Smartphone Blackberry Gemini Curve 8520 (Studi pada Mahasiswa Fakultas Ekonomi Universitas Trunojoyo Madura)

Jurnal studi manajemen dan bisnis, May 7, 2014

The purpose of this study were to find the influence of Customer Value was consist of Functional ... more The purpose of this study were to find the influence of Customer Value was consist of Functional value (quality/performance) (X1), emotional value (X2), functional value price/ value for money (X3), and social value (X4) towards satisfaction (Y) and also to find the biggest variable effect towards college students user satisfaction at Economy Faculty Trunojoyo Madura University. The Population of this study was college students at Economy Faculty Trunojoyo Madura University. The Method used in this research was the purposive sampling, by 50 respondents and the research done in November 2013. The data collecting method were collecting kuesioner and library research. The result of this study were the Functional value (quality/performance) (X1), emotional value (X2), functional value price/ value for money (X3), dan social value (X4) effected the satisfaction (Y) of college students user smartphone Blackberry Gemini Curve 8520 at Economy Faculty Trunojoyo Madura University. The result from t test (parsial) proved the Functional value (quality/performance) (X1), emotional value (X2), price/ value for money (X3) had an signifikant effect to satisfaction (Y), while social value hadn't signifikant effect towards satisfaction (Y) of college students user smartphone Blackberry Gemini Curve 8520 at Economy Faculty Trunojoyo Madura University. It could be concluded that from fourth free variable which have bigger influence to satisfaction (Y) of college students user smartphone Blackberry Gemini Curve 8520 at Economy Faculty Trunojoyo Madura University is functional value price/ value for money (X3).

Research paper thumbnail of Pengaruh Promosi Online Dan Word Of Mouth Terhadap Keputusan Pembelian Konsumen (Studi Pada Ud. Bintang Sembilan)

Competence : Journal of Management Studies, 2021

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh promosi online dan word of mouth terh... more Tujuan dari penelitian ini adalah untuk mengetahui pengaruh promosi online dan word of mouth terhadap keputusan pembelian pada UD Bintang Sembilan. Bintang Sembilan sebagian atau bersamaan. Penelitian ini menggunakan data primer yaitu data yang diperoleh langsung dari konsumen UD. Bintang Sembilan Bintang Sembilan. Sampel menggunakan teknik non-probability sampling yaitu incidental sampling, dengan jumlah sampel 100 responden. Instrumen penelitian menggunakan angket dan dianalisis menggunakan analisis regresi linier berganda. Hasil penelitian ini menunjukkan secara parsial promosi online berpengaruh signifikan terhadap keputusan pembelian dan word of mouth secara parsial berpengaruh signifikan terhadap keputusan pembelian. Secara simultan kedua variabel yaitu promosi online dan word of mouth berpengaruh signifikan terhadap keputusan pembelian Purpose of this study was to determine the effect of online promotion and word of mouth on purchasing decisions at UD Bintang Sembilan. The Ni...

Research paper thumbnail of Pengaruh Kinerja Pelayanan (Service Performance) Terhadap Loyalitas Dengan Variable Antara Kepuasan Konsumen Nasabah Bank Jatim

Neo-Bis, 2008

One of the service quality measurement was Servqual ( Service Quality), which was developed by Pa... more One of the service quality measurement was Servqual ( Service Quality), which was developed by Parasuraman, Zeithaml, and Berry., they had an apinion that in evaluating service quality, consumer compared between expected service quality and perceived service quality. Based on that theory, this research aimed to test the influence of service performance to the customer loyalty, tested the influence of service performance to the consumer satisfaction, tested the influence of satisfaction to the bank customer loyalty and described the comparison of the direct and indirect influences of service performance to the bank customer of Bank Jatim in Bangkalan. This research used path analysis. Conducted in three branches of Bank Jatim in Bangkalan. Result of research indicated that the interaction between service performance and customer satisfaction as moderator variable could explain the customer loyalty varians more than each variable.

Research paper thumbnail of Penerapan Etika Bisnis Pada Usaha Kecil Dan Menengah Melalui Pemanfaatan Computer Mediated Comunication/Media Social Instagram

Sustainable Competitive Advantage, 2018

Technological progress in communication that develops through the medium of virtual space or soci... more Technological progress in communication that develops through the medium of virtual space or social media. Communication through social media can be called Computer Mediated Communication. CMC forms like Facebook, Instagram and others, are known as online social media. Social media as a means of communication is not limited by distance and time. Social media users also make use of buying and selling activities carried out by some users. In using social media for buying and selling activities, many users use media applications, especially Instagram. Instagram is one of the online applications used to do business on social media. sellers who do business in online applications such as Instagram, are expected to pay attention to ethics in promoting application users. In business activities on social media, of course must have ethics. Ethics in business activities on social media so that business competition is healthy with each other, business ethics in applying the principles of busine...

Research paper thumbnail of Musyarakah Mutanaqisha Berbasis Lingkungan

This paper attempts to offer a viable alternative model in developing coastal areas though utiliz... more This paper attempts to offer a viable alternative model in developing coastal areas though utilization of waste in coastal areas that integrated with sharia micro-financing system, especially musyarakah mutanaqisha contract. The object of this study is the potential utilization of waste as an alternative to environment based financing with a musyarakah mutanaqisha financing system. This model is expected to provide an alternative solution for local government to meet their liquidity constraint in developing coastal areas. The paper is based on conceptual explorations of literature in the area of sharia micro-financing and waste problem. This paper is a conceptual paper, so it did not employ any empirical analysis. The findings of this paper provide musyarakah mutanaqisha financing model based on environment to support sustainable development in coastal areas.

Research paper thumbnail of STRATEGI PENINGKATAN SERVICE EXCELLENCE BANK JATIM (Berdasarkan hasil survei Marketing Research Indonesia-InfoBank: Banking Service Excelence Monitor 2007/BSEMSM Survey 2007)

Neo-Bis, 2010

Berdasarkan survey riset pemasaran Di Indonesia, InfoBank: Perbankan Service Excellence Monitor /... more Berdasarkan survey riset pemasaran Di Indonesia, InfoBank: Perbankan Service Excellence Monitor / BSEMSM Survey 2007, posisi Bank Jawa Timur (Bank Jatim) dinyatakan tidak memuaskan, hanya berada di peringkat 9 dari 11 Bank yang dimiliki oleh pemerintah propinsi (Pemprov) di Indonesia yang disurvei. Hal ini menandai keberadaan dari pengelolaan manajemen risiko masih lemah dan adalah suatu peringatan kepada Bank Jatim untuk dengan segera memperbaiki kinerja dan meningkatkan pelayanan melalui penetapan suatu standar pelayanan bagi pelanggan dan evaluasi - monitoring implementasi nya. Persiapan standar pelayanan yang ekselen adalah suatu tumpuan diawal implementasi dari pelayanan yang ekselen Bank Jatim dengan klien. Di dalam menyiapkan pedoman standar ini, harus mengamati unsur-unsur / atribut-atribut yang penting bagi pelanggan. Untuk memastikan bahwa unsur-unsur dari jasa yang utama sesuai dengan harapan pelanggan, survei yang pertama harus diselenggarakan dengan tren dari harapan...

Research paper thumbnail of Pengaruh Inovasi Produk Dan Pemasaran Media Facebook Terhadap Minat Beli Batik Pada UD. Silvia Desa Telaga Biru-Tanjung Bumi

Jurnal Kajian Ilmu Manajemen (JKIM), 2021

Tanjung Bumi batik has a rich variety of motifs, patterns, and colors that can describe the chara... more Tanjung Bumi batik has a rich variety of motifs, patterns, and colors that can describe the character of the coastal population, especially Madura Island. The purpose of this study was to determine whether product innovation and Facebook media marketing had an effect on buying interest in batik. The sampling technique in this study used the non-probability sampling method with purposive sampling technique, and analyzed with IBM SPSS 2.0 software. The results of this study indicate that the product innovation variable (X1) is worth 0.608, which shows a value of 0.000 0.05, this indicates that the product innovation variable has a significant effect on buying interest. The Facebook media marketing variable (X2) has a value of 0.424, which shows a value of 0.000 0.05, it shows that the Facebook media marketing variable has a significant effect on buying interest. Based on testing the value of Ftable 2.41 Fcount of 483.646 with a significance of 0.000 0.05, this shows that Product Innov...

Research paper thumbnail of Blending Islamic Microfinance and Productive Zakat to Support SDGS in Fisheries Sector

International Journal of Islamic Economics, 2019

This paper attempts to offer a viable alternative model to tackle credit distribution problems by... more This paper attempts to offer a viable alternative model to tackle credit distribution problems by using integration of the credit distribution strategy between the financial institutions and amil zakat institution based on kafalah contract. The extant literature on the (i) financing constraints faced by fishermen, and (ii) quadruple helix strategy have been reviewed critically and used in the attempt of proposing an alternative model. The paper has developed blending strategy of Islamic microfinance and productive zakat as a source of financing for fishermen in coastal areas. This model is expected to provide fishermen to meet their liquidity constraint in developing their business. The paper is based on conceptual explorations of literature in the area of Islamic microfinance and zakat. This is a conceptual paper, so it did not employ any empirical analysis. The findings of this paper will provide strategy to optimize fishermen’s business which will increase their prosperity.

Research paper thumbnail of Analisis Strategi Pemasaran Menggunakan Swot Analysis Pada Cafe Rolet View Jepara

Jurnal Kajian Ilmu Manajemen (JKIM)

The purpose of this research is to determine the business marketing strategy of Rolet View Jepara... more The purpose of this research is to determine the business marketing strategy of Rolet View Jepara Cafe through SWOT Analysis. The design used in this research is descriptive qualitative. The sample of this research is managers, employees at Rolet View Jepara Café with a total of five people. The sampling technique used in this research is purposive sampling. The research instrument was conducted by interview, observation and documentation methods. The data analysis used is SWOT Analysis. The results showed the strategies that can be applied are by expanding and maintaining existing markets, increasing marketing through social media by following technological advances, maintaining commitment to the quality of food and beverages as well as conducting socialization to all employees, making improvements and adding to photo spots of natural scenery.

Research paper thumbnail of DIGITAL MARKETING AS AN INTEGRATED MARKETING COMMUNICATION STRATEGY IN BADAN USAHA MILIK DESA (BUMDesa) IN EAST JAVA

Competence : Journal of Management Studies, 2020

The purpose of this study is how the marketing communication strategy through digital marketing i... more The purpose of this study is how the marketing communication strategy through digital marketing is carried out by BUMDesa businesses as a driver of the village economy in order to prosper the Village Communities in East Java in marketing their products. This research is focused on the online media such as Instagram Business, Facebook Business and Whatshapp Business.This study used qualitative research methods to provide data and facts about the application of digital marketing in Badan Usaha Milik Desa (BUMDesa). Interviews, documentation, and observation used as data collection techniques. Data is analyzed with a grounded theory approach that provides development of the field of research studies. The analysis techniques consisted of data reduction, data presentation and conclusion.The research findings show that in marketing BUMDesa products, marketing trends are shifting from conventional (offline) to digital (online). The concept of digital marketing for BUMDesa businesses is to ...

Research paper thumbnail of Pengaruh Kinerja Pelayanan (Service Performance) Terhadap Loyalitas Dengan Variable Antara Kepuasan Konsumen Nasabah Bank Jatim

Neo-Bis, 2008

One of the service quality measurement was Servqual (Service Quality), which was developed by Par... more One of the service quality measurement was Servqual (Service Quality), which was developed by Parasuraman, Zeithaml, and Berry., they had an apinion that in evaluating service quality, consumer compared between expected service quality and perceived service quality. Based on that theory, this research aimed to test the influence of service performance to the customer loyalty, tested the influence of service performance to the consumer satisfaction, tested the influence of satisfaction to the bank customer loyalty and described the comparison of the direct and indirect influences of service performance to the bank customer of Bank Jatim in Bangkalan. This research used path analysis. Conducted in three branches of Bank Jatim in Bangkalan. Result of research indicated that the interaction between service performance and customer satisfaction as moderator variable could explain the customer loyalty varians more than each variable.

Research paper thumbnail of Pengaruh Persepsi Manfaat, Persepsi Kemudahan, Keamanan Dan Ketersediaan Fitur Terhadap Minat Ulang Nasabah Bank Dalam Menggunakan Internet Banking (Studi Pada Program Layanan Internet Banking Bri)

The purpose of this research was to identify variables which influenced reintention of bank's cus... more The purpose of this research was to identify variables which influenced reintention of bank's customer BRI to re-use Internet Banking BRI either partially or simultaneously.The research used a quantitative method where the populations were all of the BRI customers in the town of Bangkalan who used the Internet Banking BRI services and obtained a sample of 50 respondents its taken using purposive sampling method by distributing questionnaires.

Research paper thumbnail of Analisis Strategi Pemasaran Menggunakan Swot Analysis Pada Cafe Rolet View Jepara

Jurnal Kajian Ilmu Manajemen, Jan 25, 2022

The purpose of this research is to determine the b usiness marketing strategy of Rolet View Jepar... more The purpose of this research is to determine the b usiness marketing strategy of Rolet View Jepara Cafe through SWOT Analysis. The design used in this research is descriptive qualitative. The sample of this research is managers, employees at Rolet View Jepara Café with a total of five people. The sampling technique used in this research is purposive sampling. The research instrument was conducted b y interview, ob servation and documentation methods. The data analysis used is SWOT Analysis. The results showed the strategies that can b e applied are by expanding and maintaining existing markets, increasing marketing through social media b y following technological advances, maintaining commitment to the quality of food and b everages as well as conductin g socialization to all employees, making improvements and adding to photo spots of natural scenery.

Research paper thumbnail of Pengaruh Experiential Marketing Terhadap Kepuasan Pengguna Smartphone Blackberry Curve (Studi Pada Mahasiswa Fakultas Ekonomi Universitas Trunojoyo Madura)

Jurnal studi manajemen dan bisnis, May 7, 2014

The purposes of this study are; (1) to determine the influence of experential Marketing consistin... more The purposes of this study are; (1) to determine the influence of experential Marketing consisting of sense, feel, think, act and relate on customers' satisfaction, (2) to determine the dominant influence of Experential Marketing variable on Blackberry Curve smartphone customers' satisfaction.Research approach used is quantitative, means that it is a positivism philosophy study of which purpose is testing the hypothesis set. Sample used in this study is Blackberry Curve smartphone customer as 60 respondents who are students of Economic Faculty, University of Trunojoyo Madura. Samples collecting method applied is purposive sampling. Reliability and validity test are used as the instrument testing, while data analysis technique applied for hypothesis testing is descriptive and multiple linear regressions analysis by involving F tes (simultaneous) and t test (partial). The results of study show that the adjusted R Squarevalue is 0,815. It means the amount influence of independent to dependent variable is 81,5%, while the remaining of 18,5% is influenced by another variable outside of this study. Based on F Experiential Marketing consisting of sense, feel, think, act, dan relatesimultaneously and significantly influence the Blackberry Curve smartphone customers' satisfaction. Similarly, the t test results the Experiential Marketing consisting of sense, feel, think, and act has significant influence on Blackberry Curve smartphone customers' satisfaction, but only the relate that does not have significant influence. The dominant influence is feel variable.

Research paper thumbnail of DIGITAL MARKETING AS AN INTEGRATED MARKETING COMMUNICATION STRATEGY IN BADAN USAHA MILIK DESA (BUMDesa) IN EAST JAVA

Competence: Journal of Management Studies, Feb 27, 2020

The purpose of this study is how the marketing communication strategy through digital marketing i... more The purpose of this study is how the marketing communication strategy through digital marketing is carried out by BUMDesa businesses as a driver of the village economy in order to prosper the Village Communities in East Java in marketing their products. This research is focused on the online media such as Instagram Business, Facebook Business and Whatshapp Business. This study used qualitative research methods to provide data and facts about the application of digital marketing in Badan Usaha Milik Desa (BUMDesa). Interviews, documentation, and observation used as data collection techniques. Data is analyzed with a grounded theory approach that provides development of the field of research studies. The analysis techniques consisted of data reduction, data presentation and conclusion. The research findings show that in marketing BUMDesa products, marketing trends are shifting from conventional (offline) to digital (online). The concept of digital marketing for BUMDesa businesses is to be able to market their products from anywhere and anytime through the internet / online media. So the communication strategy is done through digital marketing are the submission of positioning statements in each post on online media (Instagram Bisnis, Facebook Bisnis and Whatshap Bisnis) and the speed of response to online reviews of online media. Suggestions for BUMDesa in carrying out marketing activities, both conventional and especially digital marketing, can be developed for better management.

Research paper thumbnail of STRATEGI PENINGKATAN SERVICE EXCELLENCE BANK JATIM (Berdasarkan hasil survei Marketing Research Indonesia-InfoBank: Banking Service Excelence Monitor 2007/BSEMSM Survey 2007)

Neo-Bis, 2010

Monitor / BSEMSM Survey 2007, posisi Bank Jawa Timur (Bank Jatim) dinyatakan tidak memuaskan, han... more Monitor / BSEMSM Survey 2007, posisi Bank Jawa Timur (Bank Jatim) dinyatakan tidak memuaskan, hanya berada di peringkat 9 dari 11 Bank yang dimiliki oleh pemerintah propinsi (Pemprov) di Indonesia yang disurvei. Hal ini menandai keberadaan dari pengelolaan manajemen risiko masih lemah dan adalah suatu peringatan kepada Bank Jatim untuk dengan segera memperbaiki kinerja dan meningkatkan pelayanan melalui penetapan suatu standar pelayanan bagi pelanggan dan evaluasi-monitoring implementasi nya. Persiapan standar pelayanan yang ekselen adalah suatu tumpuan diawal implementasi dari pelayanan yang ekselen Bank Jatim dengan klien. Di dalam menyiapkan pedoman standar ini, harus mengamati unsur-unsur / atribut-atribut yang penting bagi pelanggan. Untuk memastikan bahwa unsurunsur dari jasa yang utama sesuai dengan harapan pelanggan, survei yang pertama harus diselenggarakan dengan tren dari harapan pelanggan bank. Harapan-harapan pelanggan yang diperoleh dari survei ini akan digunakan sebagai suatu parameter untuk membuat pedoman standar pelayanan ekselen Bank Jatim sehingga bisa dipertemukan harapan-harapan pelanggan dan harapan-harapan secara umum. Untuk melakukan evaluasi dan memonitor implementasi dan sukses dari standar pelayanan yang ekselen, Cabang divisi Bank Jatim ini perlu untuk mengambil inisiatip memperbaiki fungsinya di dalam monitoring implementasi dan sukses dari pelayanan yang ekselen.

Research paper thumbnail of Penerapan Etika Bisnis Pada Usaha Kecil Dan Menengah Melalui Pemanfaatan Computer Mediated Comunication/Media Social Instagram

Sustainable Competitive Advantage, Sep 19, 2018

Research paper thumbnail of Pengaruh Perceived Trustworthiness Of EWOM, Percieved Value Dan Customer Engagement Terhadap Purchase Intention

Equilibrium: Jurnal Ekonomi-Manajemen-Akuntansi

Consumer attitudes towards eWOM on social media are the main information source in determining co... more Consumer attitudes towards eWOM on social media are the main information source in determining consumer attitudes. The increasing amount of information on social media makes it difficult for consumers to find trust in eWOM, especially in health products. A higher level of trust is needed for health products (Shah et al., 2019). This research is a development of Mehrabian, Russell's S-O-R (Stimulus, Organims, Response) Theory in 1974. The model shows that the form of response is a back reaction from individuals when receiving stimuli. The focus of the research is a causal influence in the eWOM model to build trust, increase the benefits and value of a product, and establish consumer involvement so that there is a change in behavior attitude on purchase intention. There are three elements in the S-O-R communication model: 1. Stimulus consists of Perceived Trustworthiness of eWOM and Perceived Value 2. Organizations, namely Customer engagement, and 3. Response, namely Purchase inte...

Research paper thumbnail of The Effect Of Information Quality And Trust On Cosumer Purchase Intention In E-Commerce Mediated By Psychological Distance And Moderated By Sense Of Power (Study On Shopee Application Users In Surabaya City)

Jurnal Kajian Ilmu Manajemen, Jul 14, 2022

This study aims to reveal and analyze the effect of information quality and trust on consumer pur... more This study aims to reveal and analyze the effect of information quality and trust on consumer purchase intentions mediated by psychological distance and moderated by sense of power (Study on Shopee application users in Surabaya City). This study uses quantitative methods with primary data and secondary data as supporting data. The writer's sampling technique used simple random sampling. In order to obtain data, the authors distributed questionnaires or questionnaires to Shopee application users in the city of Surabaya as many as 100 respondents who had made purchases through the Shopee application via the Facebook group.The data analysis technique of this research uses path analysis using SEM AMOS version 25.00 and SPSS version 25.00. The results of the study show that the quality of information has a positive and significant effect on trust, psychological distance has a positive and significant effect on trust, information quality has a positive and significant effect on trust, trust has a positive and significant effect on consumer purchase intentions and psychological distance mediates the relationship between information quality and trust. and a sense of power moderates the relationship between information quality and trust.

Research paper thumbnail of Pengaruh Hedonic Shopping Motives, Fashion Involvemen terhadap Impulse Buying E-Commerce Shopee (Studi Pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Trunojoyo Madura)

Jurnal Kajian Ilmu Manajemen (JKIM)

This study aims to determine the effect of hedonic shopping motives, fashion, involvement on impu... more This study aims to determine the effect of hedonic shopping motives, fashion, involvement on impulse buying e-commerce shopee (a study of students from the faculty of economics and business, Trunojoyo Madura University). The method used in this research is purposive sampling, namely the technique of determining the sample by considering certain criteria with a total sample of 97 respondents. The results of this study indicate that 1) Hedonic Shopping Motives variables have a significant effect on impulse buying e-commerce shopee on students of the Faculty of Economics and Business. 2) The fashion involvemen variable has a significant effect on impulse buying of e-commerce shopee for students of the Faculty of Economics and Business.. 3) Variable Hedonic Shopping Motives, fashion involvemen have a significant effect on impulse buying e-commerce shopee on students of the Faculty of Economics and Business. Based on the results of the F test, it can be seen that the value of the Hedonic...

Research paper thumbnail of Pengaruh Customer Value Terhadap Kepuasan Pengguna Smartphone Blackberry Gemini Curve 8520 (Studi pada Mahasiswa Fakultas Ekonomi Universitas Trunojoyo Madura)

Jurnal studi manajemen dan bisnis, May 7, 2014

The purpose of this study were to find the influence of Customer Value was consist of Functional ... more The purpose of this study were to find the influence of Customer Value was consist of Functional value (quality/performance) (X1), emotional value (X2), functional value price/ value for money (X3), and social value (X4) towards satisfaction (Y) and also to find the biggest variable effect towards college students user satisfaction at Economy Faculty Trunojoyo Madura University. The Population of this study was college students at Economy Faculty Trunojoyo Madura University. The Method used in this research was the purposive sampling, by 50 respondents and the research done in November 2013. The data collecting method were collecting kuesioner and library research. The result of this study were the Functional value (quality/performance) (X1), emotional value (X2), functional value price/ value for money (X3), dan social value (X4) effected the satisfaction (Y) of college students user smartphone Blackberry Gemini Curve 8520 at Economy Faculty Trunojoyo Madura University. The result from t test (parsial) proved the Functional value (quality/performance) (X1), emotional value (X2), price/ value for money (X3) had an signifikant effect to satisfaction (Y), while social value hadn't signifikant effect towards satisfaction (Y) of college students user smartphone Blackberry Gemini Curve 8520 at Economy Faculty Trunojoyo Madura University. It could be concluded that from fourth free variable which have bigger influence to satisfaction (Y) of college students user smartphone Blackberry Gemini Curve 8520 at Economy Faculty Trunojoyo Madura University is functional value price/ value for money (X3).

Research paper thumbnail of Pengaruh Promosi Online Dan Word Of Mouth Terhadap Keputusan Pembelian Konsumen (Studi Pada Ud. Bintang Sembilan)

Competence : Journal of Management Studies, 2021

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh promosi online dan word of mouth terh... more Tujuan dari penelitian ini adalah untuk mengetahui pengaruh promosi online dan word of mouth terhadap keputusan pembelian pada UD Bintang Sembilan. Bintang Sembilan sebagian atau bersamaan. Penelitian ini menggunakan data primer yaitu data yang diperoleh langsung dari konsumen UD. Bintang Sembilan Bintang Sembilan. Sampel menggunakan teknik non-probability sampling yaitu incidental sampling, dengan jumlah sampel 100 responden. Instrumen penelitian menggunakan angket dan dianalisis menggunakan analisis regresi linier berganda. Hasil penelitian ini menunjukkan secara parsial promosi online berpengaruh signifikan terhadap keputusan pembelian dan word of mouth secara parsial berpengaruh signifikan terhadap keputusan pembelian. Secara simultan kedua variabel yaitu promosi online dan word of mouth berpengaruh signifikan terhadap keputusan pembelian Purpose of this study was to determine the effect of online promotion and word of mouth on purchasing decisions at UD Bintang Sembilan. The Ni...

Research paper thumbnail of Pengaruh Kinerja Pelayanan (Service Performance) Terhadap Loyalitas Dengan Variable Antara Kepuasan Konsumen Nasabah Bank Jatim

Neo-Bis, 2008

One of the service quality measurement was Servqual ( Service Quality), which was developed by Pa... more One of the service quality measurement was Servqual ( Service Quality), which was developed by Parasuraman, Zeithaml, and Berry., they had an apinion that in evaluating service quality, consumer compared between expected service quality and perceived service quality. Based on that theory, this research aimed to test the influence of service performance to the customer loyalty, tested the influence of service performance to the consumer satisfaction, tested the influence of satisfaction to the bank customer loyalty and described the comparison of the direct and indirect influences of service performance to the bank customer of Bank Jatim in Bangkalan. This research used path analysis. Conducted in three branches of Bank Jatim in Bangkalan. Result of research indicated that the interaction between service performance and customer satisfaction as moderator variable could explain the customer loyalty varians more than each variable.

Research paper thumbnail of Penerapan Etika Bisnis Pada Usaha Kecil Dan Menengah Melalui Pemanfaatan Computer Mediated Comunication/Media Social Instagram

Sustainable Competitive Advantage, 2018

Technological progress in communication that develops through the medium of virtual space or soci... more Technological progress in communication that develops through the medium of virtual space or social media. Communication through social media can be called Computer Mediated Communication. CMC forms like Facebook, Instagram and others, are known as online social media. Social media as a means of communication is not limited by distance and time. Social media users also make use of buying and selling activities carried out by some users. In using social media for buying and selling activities, many users use media applications, especially Instagram. Instagram is one of the online applications used to do business on social media. sellers who do business in online applications such as Instagram, are expected to pay attention to ethics in promoting application users. In business activities on social media, of course must have ethics. Ethics in business activities on social media so that business competition is healthy with each other, business ethics in applying the principles of busine...

Research paper thumbnail of Musyarakah Mutanaqisha Berbasis Lingkungan

This paper attempts to offer a viable alternative model in developing coastal areas though utiliz... more This paper attempts to offer a viable alternative model in developing coastal areas though utilization of waste in coastal areas that integrated with sharia micro-financing system, especially musyarakah mutanaqisha contract. The object of this study is the potential utilization of waste as an alternative to environment based financing with a musyarakah mutanaqisha financing system. This model is expected to provide an alternative solution for local government to meet their liquidity constraint in developing coastal areas. The paper is based on conceptual explorations of literature in the area of sharia micro-financing and waste problem. This paper is a conceptual paper, so it did not employ any empirical analysis. The findings of this paper provide musyarakah mutanaqisha financing model based on environment to support sustainable development in coastal areas.

Research paper thumbnail of STRATEGI PENINGKATAN SERVICE EXCELLENCE BANK JATIM (Berdasarkan hasil survei Marketing Research Indonesia-InfoBank: Banking Service Excelence Monitor 2007/BSEMSM Survey 2007)

Neo-Bis, 2010

Berdasarkan survey riset pemasaran Di Indonesia, InfoBank: Perbankan Service Excellence Monitor /... more Berdasarkan survey riset pemasaran Di Indonesia, InfoBank: Perbankan Service Excellence Monitor / BSEMSM Survey 2007, posisi Bank Jawa Timur (Bank Jatim) dinyatakan tidak memuaskan, hanya berada di peringkat 9 dari 11 Bank yang dimiliki oleh pemerintah propinsi (Pemprov) di Indonesia yang disurvei. Hal ini menandai keberadaan dari pengelolaan manajemen risiko masih lemah dan adalah suatu peringatan kepada Bank Jatim untuk dengan segera memperbaiki kinerja dan meningkatkan pelayanan melalui penetapan suatu standar pelayanan bagi pelanggan dan evaluasi - monitoring implementasi nya. Persiapan standar pelayanan yang ekselen adalah suatu tumpuan diawal implementasi dari pelayanan yang ekselen Bank Jatim dengan klien. Di dalam menyiapkan pedoman standar ini, harus mengamati unsur-unsur / atribut-atribut yang penting bagi pelanggan. Untuk memastikan bahwa unsur-unsur dari jasa yang utama sesuai dengan harapan pelanggan, survei yang pertama harus diselenggarakan dengan tren dari harapan...

Research paper thumbnail of Pengaruh Inovasi Produk Dan Pemasaran Media Facebook Terhadap Minat Beli Batik Pada UD. Silvia Desa Telaga Biru-Tanjung Bumi

Jurnal Kajian Ilmu Manajemen (JKIM), 2021

Tanjung Bumi batik has a rich variety of motifs, patterns, and colors that can describe the chara... more Tanjung Bumi batik has a rich variety of motifs, patterns, and colors that can describe the character of the coastal population, especially Madura Island. The purpose of this study was to determine whether product innovation and Facebook media marketing had an effect on buying interest in batik. The sampling technique in this study used the non-probability sampling method with purposive sampling technique, and analyzed with IBM SPSS 2.0 software. The results of this study indicate that the product innovation variable (X1) is worth 0.608, which shows a value of 0.000 0.05, this indicates that the product innovation variable has a significant effect on buying interest. The Facebook media marketing variable (X2) has a value of 0.424, which shows a value of 0.000 0.05, it shows that the Facebook media marketing variable has a significant effect on buying interest. Based on testing the value of Ftable 2.41 Fcount of 483.646 with a significance of 0.000 0.05, this shows that Product Innov...

Research paper thumbnail of Blending Islamic Microfinance and Productive Zakat to Support SDGS in Fisheries Sector

International Journal of Islamic Economics, 2019

This paper attempts to offer a viable alternative model to tackle credit distribution problems by... more This paper attempts to offer a viable alternative model to tackle credit distribution problems by using integration of the credit distribution strategy between the financial institutions and amil zakat institution based on kafalah contract. The extant literature on the (i) financing constraints faced by fishermen, and (ii) quadruple helix strategy have been reviewed critically and used in the attempt of proposing an alternative model. The paper has developed blending strategy of Islamic microfinance and productive zakat as a source of financing for fishermen in coastal areas. This model is expected to provide fishermen to meet their liquidity constraint in developing their business. The paper is based on conceptual explorations of literature in the area of Islamic microfinance and zakat. This is a conceptual paper, so it did not employ any empirical analysis. The findings of this paper will provide strategy to optimize fishermen’s business which will increase their prosperity.