Dr. Heera Sharma sharma - Academia.edu (original) (raw)
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Papers by Dr. Heera Sharma sharma
This study examined why females work in travel agency in India and what type of difficulties they... more This study examined why females work in travel agency in India and what type of difficulties they expression when working in these organizations. Having proper training and education in tourism, high interest in the industry, and enjoyment of working in tourism were the most important reasons for the contestants to work in tourism organizations. The study results further expose that female employees in India choose to work in travel agency because of the intrinsic value of the jobs such as image, the pleasant and better working conditions. The researches results provide of this study imply that female employees working in travel agency in India are satisfied with working in this industry.
ZENITH International Journal of Business Economics & Management Research, 2014
Advertising is an announcement to the public regarding a product, service or idea through a mediu... more Advertising is an announcement to the public regarding a product, service or idea through a medium to which Public has access. Advertising in its simplest form means “public announcement”. Advertising as described by the American Marketing association, Chicago is basically “any paid form of non-personal presentation of ideas, goods and services by an identified sponsor.” This definition in itself states that advertising is mostly a form of persuasive communication with the audience. Advertising is thus not a panacea that can restore a poor product or rejuvenate a declining market rather it is a tool that helps in selling new ideas, products and services through the art and strategy of persuasive communication. There are many positive effects of advertising on society. Advertising can also be used to spread messages of motivation and education that will reach millions of people. The present study helps to analyze the effects of advertising and responses are obtained and the attitude ...
ZENITH International Journal of Multidisciplinary Research, 2013
In our everyday life we are buying and consuming a variety of goods, services and ideas. However,... more In our everyday life we are buying and consuming a variety of goods, services and ideas. However, we have different tastes, likes and adopt different behavior pattern while making purchase decision. The consumer behavior is concerned with consumer's buying behavior rather than actual consumption. Brand preferences are usually studied by attempting to profile and understand loyal consumers. This paper presents a study of changes in brand preferences. Theory and research is used to propose and test a model based on the proposition that changes in brand preferences and their development are the result of life events that serve as markers of life transitions. Changes are viewed to be the result of adjustments to new life conditions and changes in consumption lifestyles that reflect consumer efforts to cope with stressful life changes. The data support these notions and suggest implications for consumer research.
The paper discusses the conceptual framework of issues of management of higher education institut... more The paper discusses the conceptual framework of issues of management of higher education institutions. The paper discusses the dynamics of transformational and transactional leadership styles of faculties using secondary data. The paper explores theoretical debates on leadership in academic institutions. Transformational leadership inspires faculties to achieve their full potential and integrate personal goals with organizational goals. Transformational leadership characteristics lead to extra effort by faculty and higher level of job satisfaction. Highly transactional, contractual organizational culture and bureaucracies are characterized as attending more to self interest than to the interest of the organization. Laissez faire leadership style has negative correlation with follower satisfaction and follower extra effort. Integrating programs such as seminars, workshops and updates on school administration and leadership can sharpen the skills of institutional leaders on the job.
As the world of work has become increasingly aware that the competitive edge in a global economy ... more As the world of work has become increasingly aware that the competitive edge in a global economy depends on the productivity of its work force, the key agents in the workplacemanagement and labour unions-have devoted significant attention to meet the needs of those human beings. In the last two decades, an important new therapeutic delivery system has been emerging to serve the needs of the workforce, known as Employee Assistance Programs (EAP). EAP is an emerging issue in India. After introduction of new economic policies in last decades the new industries & commercial organizations including MNCs are fastly coming up in India. Since view of EAP are quite similar and close to social work professional it provides preventive therapeutic and developmental services. Establishing EAP services in the industry will not only help the employees, but it also makes good financial sense because quality workmanship and higher employee morale will result in higher profiles.
Human beings most privileged and fortunate among all species because of having brain to make full... more Human beings most privileged and fortunate among all species because of having brain to make full use of natural resources provided by Mother Earth are responsible for using them most judiciously and conserving them as well. Gone are the days when main concern of business enterprises was to maximize their profits and wealth only. Business managers have to understand that they have to fulfill the social responsibility if they want to survive and grow in competitive economy. Business ethics are concerned with application of ethical principles to business relationships and activities. The Ethics are much more desired in Hospitality Industry as it is meant for serving people when they are out of Home or town for business, leisure etc. The hospitality sector cannot shy away from ethical issues any more. Hospitality Ethics primarily involve two inter-related issues. The philosophical aspect consists of the moral obligations that hold in hospitality relationships and practices and ethical ...
The paper explores the issues and challenges of the affiliation system in Indian higher education... more The paper explores the issues and challenges of the affiliation system in Indian higher education system. India has the one of the largest system of higher education in the world with 33,023 institutes (UGC,2012) compared with 6,742 in the US and 4,297 in China(FICCI, E&Y Report, 2011). However in terms of quality only one Indian university, IIT Bombay (317th rank) appear in top 400 universities of the world according to Times Higher Education 2012. Several committees and experts have argued that affiliation system needs to be reformed to reduce the burden on affiliating universities and improve quality. Reforming affiliation system requires an alternative which promotes autonomy, innovation, and better management. The paper concludes with recommendations for promoting clusters, information and communication technology (ICT), reducing political influence, autonomous colleges and streamlining regulatory framework.
This study examined why females work in travel agency in India and what type of difficulties they... more This study examined why females work in travel agency in India and what type of difficulties they expression when working in these organizations. Having proper training and education in tourism, high interest in the industry, and enjoyment of working in tourism were the most important reasons for the contestants to work in tourism organizations. The study results further expose that female employees in India choose to work in travel agency because of the intrinsic value of the jobs such as image, the pleasant and better working conditions. The researches results provide of this study imply that female employees working in travel agency in India are satisfied with working in this industry.
ZENITH International Journal of Business Economics & Management Research, 2014
Advertising is an announcement to the public regarding a product, service or idea through a mediu... more Advertising is an announcement to the public regarding a product, service or idea through a medium to which Public has access. Advertising in its simplest form means “public announcement”. Advertising as described by the American Marketing association, Chicago is basically “any paid form of non-personal presentation of ideas, goods and services by an identified sponsor.” This definition in itself states that advertising is mostly a form of persuasive communication with the audience. Advertising is thus not a panacea that can restore a poor product or rejuvenate a declining market rather it is a tool that helps in selling new ideas, products and services through the art and strategy of persuasive communication. There are many positive effects of advertising on society. Advertising can also be used to spread messages of motivation and education that will reach millions of people. The present study helps to analyze the effects of advertising and responses are obtained and the attitude ...
ZENITH International Journal of Multidisciplinary Research, 2013
In our everyday life we are buying and consuming a variety of goods, services and ideas. However,... more In our everyday life we are buying and consuming a variety of goods, services and ideas. However, we have different tastes, likes and adopt different behavior pattern while making purchase decision. The consumer behavior is concerned with consumer's buying behavior rather than actual consumption. Brand preferences are usually studied by attempting to profile and understand loyal consumers. This paper presents a study of changes in brand preferences. Theory and research is used to propose and test a model based on the proposition that changes in brand preferences and their development are the result of life events that serve as markers of life transitions. Changes are viewed to be the result of adjustments to new life conditions and changes in consumption lifestyles that reflect consumer efforts to cope with stressful life changes. The data support these notions and suggest implications for consumer research.
The paper discusses the conceptual framework of issues of management of higher education institut... more The paper discusses the conceptual framework of issues of management of higher education institutions. The paper discusses the dynamics of transformational and transactional leadership styles of faculties using secondary data. The paper explores theoretical debates on leadership in academic institutions. Transformational leadership inspires faculties to achieve their full potential and integrate personal goals with organizational goals. Transformational leadership characteristics lead to extra effort by faculty and higher level of job satisfaction. Highly transactional, contractual organizational culture and bureaucracies are characterized as attending more to self interest than to the interest of the organization. Laissez faire leadership style has negative correlation with follower satisfaction and follower extra effort. Integrating programs such as seminars, workshops and updates on school administration and leadership can sharpen the skills of institutional leaders on the job.
As the world of work has become increasingly aware that the competitive edge in a global economy ... more As the world of work has become increasingly aware that the competitive edge in a global economy depends on the productivity of its work force, the key agents in the workplacemanagement and labour unions-have devoted significant attention to meet the needs of those human beings. In the last two decades, an important new therapeutic delivery system has been emerging to serve the needs of the workforce, known as Employee Assistance Programs (EAP). EAP is an emerging issue in India. After introduction of new economic policies in last decades the new industries & commercial organizations including MNCs are fastly coming up in India. Since view of EAP are quite similar and close to social work professional it provides preventive therapeutic and developmental services. Establishing EAP services in the industry will not only help the employees, but it also makes good financial sense because quality workmanship and higher employee morale will result in higher profiles.
Human beings most privileged and fortunate among all species because of having brain to make full... more Human beings most privileged and fortunate among all species because of having brain to make full use of natural resources provided by Mother Earth are responsible for using them most judiciously and conserving them as well. Gone are the days when main concern of business enterprises was to maximize their profits and wealth only. Business managers have to understand that they have to fulfill the social responsibility if they want to survive and grow in competitive economy. Business ethics are concerned with application of ethical principles to business relationships and activities. The Ethics are much more desired in Hospitality Industry as it is meant for serving people when they are out of Home or town for business, leisure etc. The hospitality sector cannot shy away from ethical issues any more. Hospitality Ethics primarily involve two inter-related issues. The philosophical aspect consists of the moral obligations that hold in hospitality relationships and practices and ethical ...
The paper explores the issues and challenges of the affiliation system in Indian higher education... more The paper explores the issues and challenges of the affiliation system in Indian higher education system. India has the one of the largest system of higher education in the world with 33,023 institutes (UGC,2012) compared with 6,742 in the US and 4,297 in China(FICCI, E&Y Report, 2011). However in terms of quality only one Indian university, IIT Bombay (317th rank) appear in top 400 universities of the world according to Times Higher Education 2012. Several committees and experts have argued that affiliation system needs to be reformed to reduce the burden on affiliating universities and improve quality. Reforming affiliation system requires an alternative which promotes autonomy, innovation, and better management. The paper concludes with recommendations for promoting clusters, information and communication technology (ICT), reducing political influence, autonomous colleges and streamlining regulatory framework.