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Papers by Dr. Mayank Bhatia

Research paper thumbnail of Assessing the mediating impact of satisfaction on the relationship between retail service quality and customer loyalty: a study of organised apparel multi-brand retail stores in India

International Journal of Business and Emerging Markets, 2023

Research paper thumbnail of Assessing the mediating impact of satisfaction on the relationship between retail service quality and customer loyalty: A study of organized apparel multi-brand retail stores in India

International Journal of Business and Emerging Markets, 2023

Research paper thumbnail of Assessing the mediating impact of satisfaction on the relationship between retail service quality and customer loyalty: a study of organised apparel multi-brand retail stores in India

International Journal of Business and Emerging Markets

Research paper thumbnail of Assessing the mediating impact of satisfaction on the relationship between retail service quality and customer loyalty: A study of organized apparel multi-brand retail stores in India

International Journal of Business and Emerging Markets, 2023

Research paper thumbnail of Dietary Food Supplements: What Consumers Perceive?

Social Science Research Network, Sep 16, 2017

Research paper thumbnail of Green Marketing: A Study of Consumer Perception and Preferences in India

Electronic Green Journal, 2014

Recently, concerns have been expressed by manufacturers and customers about the environmental imp... more Recently, concerns have been expressed by manufacturers and customers about the environmental impact of products. Consumers and manufacturers have directed their attention toward environment friendly products that are presumed to be "green" or environment friendly like low power consuming (energy-efficient) electrical appliances, organic foods, lead free paints, recyclable paper, and phosphate free detergents. Indian marketers are also realizing the importance of the green marketing concept. Although a variety of research on green marketing has been conducted across the globe; little academic research on consumer perception and preferences has been carried out in India. This research provides a brief review of environmental issues and identifies the green values of the consumers, their level of awareness about environmental issues, green products and practices. This paper highlights the consumers' perception and preferences towards green marketing practices and products with the help of a structured questionnaire. A study was conducted on 106 respondents. High level of awareness about green marketing practices and products was found among the consumers. Green values were also found to be high among the respondents. Research has given good insights for marketers of the green products and suggests the need of designing the marketing communication campaigns promoting green products due to high green value among the consumers. Results of regression analysis reveals the view that overall green values, awareness about green products and practices and the perception regarding seriousness of marketing companies towards green marketing had positive significant impact on consumer persuasion to buy and prefer green products over conventional products.

Research paper thumbnail of Green Marketing: A Study of Consumer Perception and Preferences in India - eScholarship

Electronic Green Journal, 2013

Recently, concerns have been expressed by manufacturers and customers about the environmental imp... more Recently, concerns have been expressed by manufacturers and customers about the environmental impact of products. Consumers and manufacturers have directed their attention toward environment friendly products that are presumed to be "green" or environment friendly like low power consuming (energy-efficient) electrical appliances, organic foods, lead free paints, recyclable paper, and phosphate free detergents. Indian marketers are also realizing the importance of the green marketing concept. Although a variety of research on green marketing has been conducted across the globe; little academic research on consumer perception and preferences has been carried out in India. This research provides a brief review of environmental issues and identifies the green values of the consumers, their level of awareness about environmental issues, green products and practices. This paper highlights the consumers' perception and preferences towards green marketing practices and products with the help of a structured questionnaire. A study was conducted on 106 respondents. High level of awareness about green marketing practices and products was found among the consumers. Green values were also found to be high among the respondents. Research has given good insights for marketers of the green products and suggests the need of designing the marketing communication campaigns promoting green products due to high green value among the consumers. Results of regression analysis reveals the view that overall green values, awareness about green products and practices and the perception regarding seriousness of marketing companies towards green marketing had positive significant impact on consumer persuasion to buy and prefer green products over conventional products.

Research paper thumbnail of UCLA Electronic Green Journal Title Green Marketing: A Study of Consumer Perception and Preferences in India Green Marketing: A Study of Consumer Perception and Preferences in India

Recently, concerns have been expressed by manufacturers and customers about the environmental imp... more Recently, concerns have been expressed by manufacturers and customers about the environmental impact of products. Consumers and manufacturers have directed their attention toward environment friendly products that are presumed to be "green" or environment friendly like low power consuming (energy-efficient) electrical appliances, organic foods, lead free paints, recyclable paper, and phosphate free detergents. Indian marketers are also realizing the importance of the green marketing concept. Although a variety of research on green marketing has been conducted across the globe; little academic research on consumer perception and preferences has been carried out in India. This research provides a brief review of environmental issues and identifies the green values of the consumers, their level of awareness about environmental issues, green products and practices. This paper highlights the consumers' perception and preferences towards green marketing practices and product...

Research paper thumbnail of Study of Factors Influencing Consumer Behaviour towards Electric Two-wheelers in Gujarat

SSRN Electronic Journal, 2021

Research paper thumbnail of Mean Reversion with Pair Trading in Indian Private Sector Banking Stocks

Smart Innovation, Systems and Technologies, Aug 8, 2017

While evaluating the performance of the company in the market, the stock performance of the compa... more While evaluating the performance of the company in the market, the stock performance of the company plays a vital role in its evaluation. In this paper, the correlation and mean reverting behaviour of various stocks of Banking (Private Banks) from Indian stock market have been examined. Five Private Sector Banks (ten combination/pairs among them) were selected for the study. Along with the correlation test, Augmented Dickey Fuller Test is conducted to test whether the time series follows the mean reverting behaviour. It has been found that three pairs from banking sector were negatively correlated and that high degree of correlation does not necessarily result in mean reversion between two time series.

Research paper thumbnail of INSTITUTE OF MANAGEMENT J. K .LAKSHMIPAT UNIVERSITY JAIPUR (RAJ.) Research Proposal On Impact of Green Marketing Practices on Consumer Behavior

Research paper thumbnail of Impact of Green Marketing Practices on Consumer Behavior Study with reference to Consumer Durable Goods in India

Research paper thumbnail of Mean Reversion with Pair Trading in Indian Private Sector Banking Stocks

While evaluating the performance of the company in the market, the stock performance of the compa... more While evaluating the performance of the company in the market, the stock performance of the company plays a vital role in its evaluation. In this paper, the correlation and mean reverting behaviour of various stocks of Banking (Private Banks) from Indian stock market have been examined. Five Private Sector Banks (ten combination/pairs among them) were selected for the study. Along with the correlation test, Augmented Dickey Fuller Test is conducted to test whether the time series follows the mean reverting behaviour. It has been found that three pairs from banking sector were negatively correlated and that high degree of correlation does not necessarily result in mean reversion between two time series.

Research paper thumbnail of Impact of CSR on non-financial performance and the mediating role of trust and reputation: Indian manufacturing employees’ perspectives

International Review on Public and Nonprofit Marketing

Research paper thumbnail of Green Marketing: A Study of Consumer Perception and Preferences in India

Electronic Green Journal, 2013

Recently, concerns have been expressed by manufacturers and customers about the environmental imp... more Recently, concerns have been expressed by manufacturers and customers about the environmental impact of products. Consumers and manufacturers have directed their attention toward environment friendly products that are presumed to be "green" or environment friendly like low power consuming (energy-efficient) electrical appliances, organic foods, lead free paints, recyclable paper, and phosphate free detergents. Indian marketers are also realizing the importance of the green marketing concept. Although a variety of research on green marketing has been conducted across the globe; little academic research on consumer perception and preferences has been carried out in India. This research provides a brief review of environmental issues and identifies the green values of the consumers, their level of awareness about environmental issues, green products and practices. This paper highlights the consumers' perception and preferences towards green marketing practices and products with the help of a structured questionnaire. A study was conducted on 106 respondents. High level of awareness about green marketing practices and products was found among the consumers. Green values were also found to be high among the respondents. Research has given good insights for marketers of the green products and suggests the need of designing the marketing communication campaigns promoting green products due to high green value among the consumers. Results of regression analysis reveals the view that overall green values, awareness about green products and practices and the perception regarding seriousness of marketing companies towards green marketing had positive significant impact on consumer persuasion to buy and prefer green products over conventional products.

Research paper thumbnail of Impact of CSR on non-financial performance and the mediating role of trust and reputation: Indian manufacturing employees’ perspectives

International Review on Public and Nonprofit Marketing

Research paper thumbnail of Development of multi-item measurement scale for green consumer behaviour

International Journal of Society Systems Science

The purpose of this research is to develop a multi-item instrument, Green Consumer Behaviour Scal... more The purpose of this research is to develop a multi-item instrument, Green Consumer Behaviour Scale, for the assessment of green behaviour of the consumers. The authors have described the conceptualisation and operational functions used in constructing and refining the multiple-item scale to measure the construct 'green consumer behaviour'. The scale is validated through assessment of content validity, predictive validity, and construct validity. Factor analysis is used to further refine the scale. The research highlights various factors that may affect the consumers' purchase behaviour towards green products and can be used to measure the purchase intention (behaviour) of the consumers towards green products. Marketers can use the scale to evaluate the purchase behaviour of the consumers prior to the launch of green products and devise their strategy for marketing of green products. This paper fulfils an identified need to develop a multi-item instrument to assess the green behaviour of the consumers. His research interests include consumer behaviour, marketing communications and sustainability. He is actively involved in teaching, training and research and has designed and conducted training programs/sessions for executives of various organisations, on the topics related to marketing orientation, effective selling skills, customer relationship management, managerial effectiveness, leadership and communication skills.

Research paper thumbnail of Green Marketing: A Study of Consumer Perception and Preferences in India

Recently, concerns have been expressed by manufacturers and customers about the environmental imp... more Recently, concerns have been expressed by manufacturers and customers about the environmental impact of products. Consumers and manufacturers have directed their attention toward environment friendly products that are presumed to be "green" or environment friendly like low power consuming (energy-efficient) electrical appliances, organic foods, lead free paints, recyclable paper, and phosphate free detergents. Indian marketers are also realizing the importance of the green marketing concept. Although a variety of research on green marketing has been conducted across the globe; little academic research on consumer perception and preferences has been carried out in India. This research provides a brief review of environmental issues and identifies the green values of the consumers, their level of awareness about environmental issues, green products and practices. This paper highlights the consumers' perception and preferences towards green marketing practices and products with the help of a structured questionnaire. A study was conducted on 106 respondents. High level of awareness about green marketing practices and products was found among the consumers. Green values were also found to be high among the respondents. Research has given good insights for marketers of the green products and suggests the need of designing the marketing communication campaigns promoting green products due to high green value among the consumers. Results of regression analysis reveals the view that overall green values, awareness about green products and practices and the perception regarding seriousness of marketing companies towards green marketing had positive significant impact on consumer persuasion to buy and prefer green products over conventional products.

Research paper thumbnail of Assessing the mediating impact of satisfaction on the relationship between retail service quality and customer loyalty: a study of organised apparel multi-brand retail stores in India

International Journal of Business and Emerging Markets, 2023

Research paper thumbnail of Assessing the mediating impact of satisfaction on the relationship between retail service quality and customer loyalty: A study of organized apparel multi-brand retail stores in India

International Journal of Business and Emerging Markets, 2023

Research paper thumbnail of Assessing the mediating impact of satisfaction on the relationship between retail service quality and customer loyalty: a study of organised apparel multi-brand retail stores in India

International Journal of Business and Emerging Markets

Research paper thumbnail of Assessing the mediating impact of satisfaction on the relationship between retail service quality and customer loyalty: A study of organized apparel multi-brand retail stores in India

International Journal of Business and Emerging Markets, 2023

Research paper thumbnail of Dietary Food Supplements: What Consumers Perceive?

Social Science Research Network, Sep 16, 2017

Research paper thumbnail of Green Marketing: A Study of Consumer Perception and Preferences in India

Electronic Green Journal, 2014

Recently, concerns have been expressed by manufacturers and customers about the environmental imp... more Recently, concerns have been expressed by manufacturers and customers about the environmental impact of products. Consumers and manufacturers have directed their attention toward environment friendly products that are presumed to be "green" or environment friendly like low power consuming (energy-efficient) electrical appliances, organic foods, lead free paints, recyclable paper, and phosphate free detergents. Indian marketers are also realizing the importance of the green marketing concept. Although a variety of research on green marketing has been conducted across the globe; little academic research on consumer perception and preferences has been carried out in India. This research provides a brief review of environmental issues and identifies the green values of the consumers, their level of awareness about environmental issues, green products and practices. This paper highlights the consumers' perception and preferences towards green marketing practices and products with the help of a structured questionnaire. A study was conducted on 106 respondents. High level of awareness about green marketing practices and products was found among the consumers. Green values were also found to be high among the respondents. Research has given good insights for marketers of the green products and suggests the need of designing the marketing communication campaigns promoting green products due to high green value among the consumers. Results of regression analysis reveals the view that overall green values, awareness about green products and practices and the perception regarding seriousness of marketing companies towards green marketing had positive significant impact on consumer persuasion to buy and prefer green products over conventional products.

Research paper thumbnail of Green Marketing: A Study of Consumer Perception and Preferences in India - eScholarship

Electronic Green Journal, 2013

Recently, concerns have been expressed by manufacturers and customers about the environmental imp... more Recently, concerns have been expressed by manufacturers and customers about the environmental impact of products. Consumers and manufacturers have directed their attention toward environment friendly products that are presumed to be "green" or environment friendly like low power consuming (energy-efficient) electrical appliances, organic foods, lead free paints, recyclable paper, and phosphate free detergents. Indian marketers are also realizing the importance of the green marketing concept. Although a variety of research on green marketing has been conducted across the globe; little academic research on consumer perception and preferences has been carried out in India. This research provides a brief review of environmental issues and identifies the green values of the consumers, their level of awareness about environmental issues, green products and practices. This paper highlights the consumers' perception and preferences towards green marketing practices and products with the help of a structured questionnaire. A study was conducted on 106 respondents. High level of awareness about green marketing practices and products was found among the consumers. Green values were also found to be high among the respondents. Research has given good insights for marketers of the green products and suggests the need of designing the marketing communication campaigns promoting green products due to high green value among the consumers. Results of regression analysis reveals the view that overall green values, awareness about green products and practices and the perception regarding seriousness of marketing companies towards green marketing had positive significant impact on consumer persuasion to buy and prefer green products over conventional products.

Research paper thumbnail of UCLA Electronic Green Journal Title Green Marketing: A Study of Consumer Perception and Preferences in India Green Marketing: A Study of Consumer Perception and Preferences in India

Recently, concerns have been expressed by manufacturers and customers about the environmental imp... more Recently, concerns have been expressed by manufacturers and customers about the environmental impact of products. Consumers and manufacturers have directed their attention toward environment friendly products that are presumed to be "green" or environment friendly like low power consuming (energy-efficient) electrical appliances, organic foods, lead free paints, recyclable paper, and phosphate free detergents. Indian marketers are also realizing the importance of the green marketing concept. Although a variety of research on green marketing has been conducted across the globe; little academic research on consumer perception and preferences has been carried out in India. This research provides a brief review of environmental issues and identifies the green values of the consumers, their level of awareness about environmental issues, green products and practices. This paper highlights the consumers' perception and preferences towards green marketing practices and product...

Research paper thumbnail of Study of Factors Influencing Consumer Behaviour towards Electric Two-wheelers in Gujarat

SSRN Electronic Journal, 2021

Research paper thumbnail of Mean Reversion with Pair Trading in Indian Private Sector Banking Stocks

Smart Innovation, Systems and Technologies, Aug 8, 2017

While evaluating the performance of the company in the market, the stock performance of the compa... more While evaluating the performance of the company in the market, the stock performance of the company plays a vital role in its evaluation. In this paper, the correlation and mean reverting behaviour of various stocks of Banking (Private Banks) from Indian stock market have been examined. Five Private Sector Banks (ten combination/pairs among them) were selected for the study. Along with the correlation test, Augmented Dickey Fuller Test is conducted to test whether the time series follows the mean reverting behaviour. It has been found that three pairs from banking sector were negatively correlated and that high degree of correlation does not necessarily result in mean reversion between two time series.

Research paper thumbnail of INSTITUTE OF MANAGEMENT J. K .LAKSHMIPAT UNIVERSITY JAIPUR (RAJ.) Research Proposal On Impact of Green Marketing Practices on Consumer Behavior

Research paper thumbnail of Impact of Green Marketing Practices on Consumer Behavior Study with reference to Consumer Durable Goods in India

Research paper thumbnail of Mean Reversion with Pair Trading in Indian Private Sector Banking Stocks

While evaluating the performance of the company in the market, the stock performance of the compa... more While evaluating the performance of the company in the market, the stock performance of the company plays a vital role in its evaluation. In this paper, the correlation and mean reverting behaviour of various stocks of Banking (Private Banks) from Indian stock market have been examined. Five Private Sector Banks (ten combination/pairs among them) were selected for the study. Along with the correlation test, Augmented Dickey Fuller Test is conducted to test whether the time series follows the mean reverting behaviour. It has been found that three pairs from banking sector were negatively correlated and that high degree of correlation does not necessarily result in mean reversion between two time series.

Research paper thumbnail of Impact of CSR on non-financial performance and the mediating role of trust and reputation: Indian manufacturing employees’ perspectives

International Review on Public and Nonprofit Marketing

Research paper thumbnail of Green Marketing: A Study of Consumer Perception and Preferences in India

Electronic Green Journal, 2013

Recently, concerns have been expressed by manufacturers and customers about the environmental imp... more Recently, concerns have been expressed by manufacturers and customers about the environmental impact of products. Consumers and manufacturers have directed their attention toward environment friendly products that are presumed to be "green" or environment friendly like low power consuming (energy-efficient) electrical appliances, organic foods, lead free paints, recyclable paper, and phosphate free detergents. Indian marketers are also realizing the importance of the green marketing concept. Although a variety of research on green marketing has been conducted across the globe; little academic research on consumer perception and preferences has been carried out in India. This research provides a brief review of environmental issues and identifies the green values of the consumers, their level of awareness about environmental issues, green products and practices. This paper highlights the consumers' perception and preferences towards green marketing practices and products with the help of a structured questionnaire. A study was conducted on 106 respondents. High level of awareness about green marketing practices and products was found among the consumers. Green values were also found to be high among the respondents. Research has given good insights for marketers of the green products and suggests the need of designing the marketing communication campaigns promoting green products due to high green value among the consumers. Results of regression analysis reveals the view that overall green values, awareness about green products and practices and the perception regarding seriousness of marketing companies towards green marketing had positive significant impact on consumer persuasion to buy and prefer green products over conventional products.

Research paper thumbnail of Impact of CSR on non-financial performance and the mediating role of trust and reputation: Indian manufacturing employees’ perspectives

International Review on Public and Nonprofit Marketing

Research paper thumbnail of Development of multi-item measurement scale for green consumer behaviour

International Journal of Society Systems Science

The purpose of this research is to develop a multi-item instrument, Green Consumer Behaviour Scal... more The purpose of this research is to develop a multi-item instrument, Green Consumer Behaviour Scale, for the assessment of green behaviour of the consumers. The authors have described the conceptualisation and operational functions used in constructing and refining the multiple-item scale to measure the construct 'green consumer behaviour'. The scale is validated through assessment of content validity, predictive validity, and construct validity. Factor analysis is used to further refine the scale. The research highlights various factors that may affect the consumers' purchase behaviour towards green products and can be used to measure the purchase intention (behaviour) of the consumers towards green products. Marketers can use the scale to evaluate the purchase behaviour of the consumers prior to the launch of green products and devise their strategy for marketing of green products. This paper fulfils an identified need to develop a multi-item instrument to assess the green behaviour of the consumers. His research interests include consumer behaviour, marketing communications and sustainability. He is actively involved in teaching, training and research and has designed and conducted training programs/sessions for executives of various organisations, on the topics related to marketing orientation, effective selling skills, customer relationship management, managerial effectiveness, leadership and communication skills.

Research paper thumbnail of Green Marketing: A Study of Consumer Perception and Preferences in India

Recently, concerns have been expressed by manufacturers and customers about the environmental imp... more Recently, concerns have been expressed by manufacturers and customers about the environmental impact of products. Consumers and manufacturers have directed their attention toward environment friendly products that are presumed to be "green" or environment friendly like low power consuming (energy-efficient) electrical appliances, organic foods, lead free paints, recyclable paper, and phosphate free detergents. Indian marketers are also realizing the importance of the green marketing concept. Although a variety of research on green marketing has been conducted across the globe; little academic research on consumer perception and preferences has been carried out in India. This research provides a brief review of environmental issues and identifies the green values of the consumers, their level of awareness about environmental issues, green products and practices. This paper highlights the consumers' perception and preferences towards green marketing practices and products with the help of a structured questionnaire. A study was conducted on 106 respondents. High level of awareness about green marketing practices and products was found among the consumers. Green values were also found to be high among the respondents. Research has given good insights for marketers of the green products and suggests the need of designing the marketing communication campaigns promoting green products due to high green value among the consumers. Results of regression analysis reveals the view that overall green values, awareness about green products and practices and the perception regarding seriousness of marketing companies towards green marketing had positive significant impact on consumer persuasion to buy and prefer green products over conventional products.