Dr. Naznin Naznin - Academia.edu (original) (raw)

Papers by Dr. Naznin Naznin

Problemy Ekorozwoju, Jul 7, 2023

Green Marketing is not a novel concept in the field of marketing. The American Marketing Associat... more Green Marketing is not a novel concept in the field of marketing. The American Marketing Association designates green marketing as an essential tool of marketing that promotes environmentally friendly products. In line with this thought, the present study attempts to show that green marketing practices entail the core elements of sustainability i.e., social responsibility, environmental concern and economic growth that reinforce in promoting sustainable development. Besides, it also argues that though there are many overarching implications and challenges in green marketing practices yet it substantially contributes in attaining sustainable development goals by incorporating ethical standards in all of its operational antecedents. This study therefore incorporates the notion of transgenerational ethics of Kant's Categorical Imperative in green marketing approach. In doing so, it would serve as a guiding forum to the contemporary marketers primarily to prevent the absolute anthropocentrism and pragmatically engage the interests of society, economy and environment equitably by inculcating ethical practices in daily phenomena. At the corollary, the argument shows that the imperative of ethics in green marketing would be an ethical and anti-environmental resilient approach for ensuring sustainable business.

MIER Journal of Educational Studies Trends & Practices, 2021

Teachers' dispositions are mainly effective in the optimization of quality education. At the ... more Teachers' dispositions are mainly effective in the optimization of quality education. At the tertiary level, it plays a significant role in the process of educating students. It is primarily concerned with successful and effective teaching. Such dispositions are directed by the beliefs and viewpoints concomitant to ethical principles like honesty, equity, accountability and social justice. Professional dispositions of teachers involve the technical aspects of teaching such as a wide array of knowledge, subject expertise, pedagogical skills and experience that they engage in advancing the intellectual growth of students. These technical aspects of teaching, however, overshadow the nontechnical qualities of teachers like their personal virtues, character, and personality that are immensely important for the inculcation of values in students. The paper proceeds to argue that students of higher education would be prospective professionals, it is, therefore, the responsibility of tea...

Problemy Ekorozwoju

Green Marketing is not a novel concept in the field of marketing. The American Marketing Associat... more Green Marketing is not a novel concept in the field of marketing. The American Marketing Association designates green marketing as an essential tool of marketing that promotes environmentally friendly products. In line with this thought, the present study attempts to show that green marketing practices entail the core elements of sustainability i.e., social responsibility, environmental concern and economic growth that reinforce in promoting sustainable development. Besides, it also argues that though there are many overarching implications and challenges in green marketing practices yet it substantially contributes in attaining sustainable development goals by incorporating ethical standards in all of its operational antecedents. This study therefore incorporates the notion of transgenerational ethics of Kant’s Categorical Imperative in green marketing approach. In doing so, it would serve as a guiding forum to the contemporary marketers primarily to prevent the absolute anthropoce...

Problemy Ekorozwoju, Jul 7, 2023

Green Marketing is not a novel concept in the field of marketing. The American Marketing Associat... more Green Marketing is not a novel concept in the field of marketing. The American Marketing Association designates green marketing as an essential tool of marketing that promotes environmentally friendly products. In line with this thought, the present study attempts to show that green marketing practices entail the core elements of sustainability i.e., social responsibility, environmental concern and economic growth that reinforce in promoting sustainable development. Besides, it also argues that though there are many overarching implications and challenges in green marketing practices yet it substantially contributes in attaining sustainable development goals by incorporating ethical standards in all of its operational antecedents. This study therefore incorporates the notion of transgenerational ethics of Kant's Categorical Imperative in green marketing approach. In doing so, it would serve as a guiding forum to the contemporary marketers primarily to prevent the absolute anthropocentrism and pragmatically engage the interests of society, economy and environment equitably by inculcating ethical practices in daily phenomena. At the corollary, the argument shows that the imperative of ethics in green marketing would be an ethical and anti-environmental resilient approach for ensuring sustainable business.

MIER Journal of Educational Studies Trends & Practices, 2021

Teachers' dispositions are mainly effective in the optimization of quality education. At the ... more Teachers' dispositions are mainly effective in the optimization of quality education. At the tertiary level, it plays a significant role in the process of educating students. It is primarily concerned with successful and effective teaching. Such dispositions are directed by the beliefs and viewpoints concomitant to ethical principles like honesty, equity, accountability and social justice. Professional dispositions of teachers involve the technical aspects of teaching such as a wide array of knowledge, subject expertise, pedagogical skills and experience that they engage in advancing the intellectual growth of students. These technical aspects of teaching, however, overshadow the nontechnical qualities of teachers like their personal virtues, character, and personality that are immensely important for the inculcation of values in students. The paper proceeds to argue that students of higher education would be prospective professionals, it is, therefore, the responsibility of tea...

Problemy Ekorozwoju

Green Marketing is not a novel concept in the field of marketing. The American Marketing Associat... more Green Marketing is not a novel concept in the field of marketing. The American Marketing Association designates green marketing as an essential tool of marketing that promotes environmentally friendly products. In line with this thought, the present study attempts to show that green marketing practices entail the core elements of sustainability i.e., social responsibility, environmental concern and economic growth that reinforce in promoting sustainable development. Besides, it also argues that though there are many overarching implications and challenges in green marketing practices yet it substantially contributes in attaining sustainable development goals by incorporating ethical standards in all of its operational antecedents. This study therefore incorporates the notion of transgenerational ethics of Kant’s Categorical Imperative in green marketing approach. In doing so, it would serve as a guiding forum to the contemporary marketers primarily to prevent the absolute anthropoce...