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Papers by Dr. Sougata Banerjee

Research paper thumbnail of Styles, Affecting the Consumer Buying Behavior in the Men’s Casual Wear Market in India- Hypothesis Testing and Factor Analysis

Research paper thumbnail of Categorizing the Indian consumer according to their purchase intention towards affordable luxury apparel

International journal of research in finance and management, Jul 1, 2023

A rising nation like India is seeing a significant rise in the availability of affordable luxury.... more A rising nation like India is seeing a significant rise in the availability of affordable luxury. The rise of affordable luxury brands may be attributed to a number of factors, including an increase in HNIs and an urban middle class with a preference for premium goods. Retailers and brand owners are finding the marketing landscape to be both demanding and intriguing. This study aimed to categorise the segment into customers with high and low purchase intentions using a discriminant equation based on certain recognised factors. The study attempted to predict the target segment's purchasing intentions during a time when brand awareness and brand knowledge are at their highest levels. Through this method, businesses may evaluate the market for their brand, which will in turn help the marketer to reduce the market risk.

Research paper thumbnail of Consumer segmentation of the affordable luxury apparel market in India

International Journal of Research in Marketing Management and Sales

Research paper thumbnail of An Empirical Study on the Effect of Retail Service Quality Attributes on the Consumer Buying Decision - With Reference to Moustache

Zenodo (CERN European Organization for Nuclear Research), Feb 17, 2023

Hereby, we are declaring that this research paper is original and genuine work of us and has not ... more Hereby, we are declaring that this research paper is original and genuine work of us and has not formed part of any publications. We also certifying that the manuscript is not presently under review for publication in any other Journal / Conference Proceedings. We permit the Editors / Publishers to carry out copy editing, grammar corrections and formatting of the case. Abstract: The study was been conceptualized to study the effect of retail service quality on the consumer decision making process for a brand selection. Therefore, to create a distinct position in the marketplace, retailers are focusing on retail service quality that gives a competitive advantage to the company. Exploratory factor analysis was run to understand the retail service quality factors in fashion retail market with relevance to the brand, Moustache. Six components were extracted through Varimax method and rotated component matrix, namely store presentation/display, convenient facilities, problem solving, temperature, store layout and personal interaction. For regression analysis, the hypothesis developed for the research were perceptual service quality of the fashion retail store influences the perceptual quality of the brand and different dimensions of retail service quality influences significantly the perceptual quality of the brand. Significant relationship between perceptual quality of the retail store and perceptual quality of the brand has been established. Cluster analysis was done first by hierarchical method to deduce number of clusters which can be formed, and then the data was further processed through Ward Method in K-Means Cluster Method. Four differentiating segments were concluded with discrete characteristics. The study also attempted to understand the influence of three factors, store outlet/format, assistance and exclusive range, on customer preference. Utility of all the eight options was calculated through conjoint analysis according to the preferences of the customers.

Research paper thumbnail of Role play in the context of the readymade garment (RMG) retail industry in India w.r.t. sales management and negotiation skills

International Journal of Commerce and Management Research, 2020

Research paper thumbnail of A detailed study of Automation Techniques at Home that contribute to Energy Efficiency

Witnessed with the increase in energy consumption and population, there is great concern to conse... more Witnessed with the increase in energy consumption and population, there is great concern to conserve energy in every possible way. Lack of access to and management of electrical equipment from remote areas is one of the main causes of power loss. Therefore, the concept of smart house is gaining attention a few years ago. The current ‘system’ is also ready to solve one or two of those problems. However, a smart home automation ‘system’ is not only secure, but, nevertheless, even the most intelligent understanding process and analytical talents have. This method will create the use of ‘WiFi’, ‘GSM’, ‘Bluetooth’, ‘ZigBee’ completely different governing devices are available in existing ‘system’s. The Internet or associate degree application automaton is used by users to provide directions to those ‘system’. These applications are already available in a few places for a large variety of applications. Also, an automatic home reduces excess energy loss and helps save energy. This paper pr...

Research paper thumbnail of An Analytical study of the Affordable Luxury Apparel Market in India – Identification of the Key Factors Influencing the Consumer Buying Behaviour

Turkish Online Journal of Qualitative Inquiry, Aug 8, 2021

Research paper thumbnail of An Empirical Study on Identification of Consumer Preferences in Footwear Market Through Application of Factor, Cluster and Conjoint Analysis

Management Insight, 2014

This study tried to explain the affect of twenty-one important product attributes on consumer beh... more This study tried to explain the affect of twenty-one important product attributes on consumer behavior in footwear market. All the indicators used in the study came out as strong factors with very high factor loadings; the highest remains the appearance or look of the merchandise and lowest packaging. Six, very strong and relevant factors or components were extracted from the exploratory factor analysis namely Intrinsic and Extrinsic Attributes, Reliability, Convenience, Health Consciousness, Fashion Consciousness and Aesthetics and Technology and appearance. From six components (extracted from factor analysis), the indicators with highest factor scores from each component were chosen for cluster analysis. Three distinct and differentiating clusters or segments were formed namely Status Conscious, Impulsive & Casual and Value for Money on basis of those six variables. All the six variables came out to be very significantly different among the clusters and helped in segmenting the cu...

Research paper thumbnail of Factors affecting the Consumer Buying Behavior in Kidswear Market and Perceptual Mapping of the Kidswear Brands of Shopper's Stop

Journal of Management and Research, 2014

Out of the three categories in Indian Retail business one of the most growing and profitable cate... more Out of the three categories in Indian Retail business one of the most growing and profitable category is kidswear. The changing family income patterns and brand consciousness of the children have affected the consumer brand choice and buying behavior. Without a doubt there have been many key factors determining the buying behavior of consumers in the kidswear market as well as their perception towards upcoming and leading brands. This paper aims at identifying the key factors affecting the buying decision of consumers followed by mapping the various brands available at Shopper's Stop according to consumer perception. Statistical inferences were drawn from the analysis, key buying behavior factors were extracted, and multi-dimensional scaling was implemented in the study to make logical conclusions of the study.

Research paper thumbnail of An in-depth study on the Kauna Grass Craft of Manipur w.r.t. Geographical Indication

International Journal of Innovative Knowledge Concepts, 2019

Research paper thumbnail of Understanding the scope of private labels": A case of the organised agri-food retail business

The case viewpoint is to draw attention to credible attributes or propositions and to evaluate th... more The case viewpoint is to draw attention to credible attributes or propositions and to evaluate the comparative analysis of the organised agri-food retail chains in India. There is a need to explore the possibilities of marketing private labels in agri-food retail business and consumer acceptability. The research problem tries to highlight a distinct formulation as to why purchase of private brands in the agri-food segment is not highlighted. There is need to study the consumer perception relating to purchase of agri-food private labels. This study tries to create the importance of agri-food retailing in the Indian context followed by the significance of loyalty and repurchase on it.

Research paper thumbnail of An Empirical Study to Understand the Consumer Buying Behaviour in Ethnicwear Market in India through the Application of Factor and Cluster Analysis

Research paper thumbnail of Retail marketing of branded sector in menswear garment in Kolkata _ its marketing strategies

Research paper thumbnail of A Study on the Evaluation of Brand Positioning and Identification of Key Branding Strategies W.R.T. to Moustache in the Kolkata Market

RA Journal Of Applied Research

Research paper thumbnail of A Study on Speculations of Equity Share Price for Long-Term Investments Considering the Effect of Balance Sheet through the Application of Multiple Regressions

Siddhant- A Journal of Decision Making

Research paper thumbnail of Segmentation of Kidswear Market in India Through Cluster Analysis – an Analytical Study

Research paper thumbnail of An Empirical Study on Identification of Consumer Preferences in Footwear Market Through Application of Factor, Cluster and Conjoint Analysis

Management Insight, Dec 18, 2014

Research paper thumbnail of Understanding the scope of private labels: A case of organized agri-food retail business

Research paper thumbnail of Full Length Research Paper "Understanding the scope of private labels": A case of the organised agri-food retail business BACKGROUND OF AGRI-FOOD RETAIL BUSINESS

The case viewpoint is to draw attention to credible attributes or propositions and to evaluate th... more The case viewpoint is to draw attention to credible attributes or propositions and to evaluate the comparative analysis of the organised agri-food retail chains in India. There is a need to explore the possibilities of marketing private labels in agri-food retail business and consumer acceptability. The research problem tries to highlight a distinct formulation as to why purchase of private brands in the agri-food segment is not highlighted. There is need to study the consumer perception relating to purchase of agri-food private labels. This study tries to create the importance of agri-food retailing in the Indian context followed by the significance of loyalty and repurchase on it.

Research paper thumbnail of Full Length Research Paper "Understanding the scope of private labels": A case of the organised agri-food retail business BACKGROUND OF AGRI-FOOD RETAIL BUSINESS

The case viewpoint is to draw attention to credible attributes or propositions and to evaluate th... more The case viewpoint is to draw attention to credible attributes or propositions and to evaluate the comparative analysis of the organised agri-food retail chains in India. There is a need to explore the possibilities of marketing private labels in agri-food retail business and consumer acceptability. The research problem tries to highlight a distinct formulation as to why purchase of private brands in the agri-food segment is not highlighted. There is need to study the consumer perception relating to purchase of agri-food private labels. This study tries to create the importance of agri-food retailing in the Indian context followed by the significance of loyalty and repurchase on it.

Research paper thumbnail of Styles, Affecting the Consumer Buying Behavior in the Men’s Casual Wear Market in India- Hypothesis Testing and Factor Analysis

Research paper thumbnail of Categorizing the Indian consumer according to their purchase intention towards affordable luxury apparel

International journal of research in finance and management, Jul 1, 2023

A rising nation like India is seeing a significant rise in the availability of affordable luxury.... more A rising nation like India is seeing a significant rise in the availability of affordable luxury. The rise of affordable luxury brands may be attributed to a number of factors, including an increase in HNIs and an urban middle class with a preference for premium goods. Retailers and brand owners are finding the marketing landscape to be both demanding and intriguing. This study aimed to categorise the segment into customers with high and low purchase intentions using a discriminant equation based on certain recognised factors. The study attempted to predict the target segment's purchasing intentions during a time when brand awareness and brand knowledge are at their highest levels. Through this method, businesses may evaluate the market for their brand, which will in turn help the marketer to reduce the market risk.

Research paper thumbnail of Consumer segmentation of the affordable luxury apparel market in India

International Journal of Research in Marketing Management and Sales

Research paper thumbnail of An Empirical Study on the Effect of Retail Service Quality Attributes on the Consumer Buying Decision - With Reference to Moustache

Zenodo (CERN European Organization for Nuclear Research), Feb 17, 2023

Hereby, we are declaring that this research paper is original and genuine work of us and has not ... more Hereby, we are declaring that this research paper is original and genuine work of us and has not formed part of any publications. We also certifying that the manuscript is not presently under review for publication in any other Journal / Conference Proceedings. We permit the Editors / Publishers to carry out copy editing, grammar corrections and formatting of the case. Abstract: The study was been conceptualized to study the effect of retail service quality on the consumer decision making process for a brand selection. Therefore, to create a distinct position in the marketplace, retailers are focusing on retail service quality that gives a competitive advantage to the company. Exploratory factor analysis was run to understand the retail service quality factors in fashion retail market with relevance to the brand, Moustache. Six components were extracted through Varimax method and rotated component matrix, namely store presentation/display, convenient facilities, problem solving, temperature, store layout and personal interaction. For regression analysis, the hypothesis developed for the research were perceptual service quality of the fashion retail store influences the perceptual quality of the brand and different dimensions of retail service quality influences significantly the perceptual quality of the brand. Significant relationship between perceptual quality of the retail store and perceptual quality of the brand has been established. Cluster analysis was done first by hierarchical method to deduce number of clusters which can be formed, and then the data was further processed through Ward Method in K-Means Cluster Method. Four differentiating segments were concluded with discrete characteristics. The study also attempted to understand the influence of three factors, store outlet/format, assistance and exclusive range, on customer preference. Utility of all the eight options was calculated through conjoint analysis according to the preferences of the customers.

Research paper thumbnail of Role play in the context of the readymade garment (RMG) retail industry in India w.r.t. sales management and negotiation skills

International Journal of Commerce and Management Research, 2020

Research paper thumbnail of A detailed study of Automation Techniques at Home that contribute to Energy Efficiency

Witnessed with the increase in energy consumption and population, there is great concern to conse... more Witnessed with the increase in energy consumption and population, there is great concern to conserve energy in every possible way. Lack of access to and management of electrical equipment from remote areas is one of the main causes of power loss. Therefore, the concept of smart house is gaining attention a few years ago. The current ‘system’ is also ready to solve one or two of those problems. However, a smart home automation ‘system’ is not only secure, but, nevertheless, even the most intelligent understanding process and analytical talents have. This method will create the use of ‘WiFi’, ‘GSM’, ‘Bluetooth’, ‘ZigBee’ completely different governing devices are available in existing ‘system’s. The Internet or associate degree application automaton is used by users to provide directions to those ‘system’. These applications are already available in a few places for a large variety of applications. Also, an automatic home reduces excess energy loss and helps save energy. This paper pr...

Research paper thumbnail of An Analytical study of the Affordable Luxury Apparel Market in India – Identification of the Key Factors Influencing the Consumer Buying Behaviour

Turkish Online Journal of Qualitative Inquiry, Aug 8, 2021

Research paper thumbnail of An Empirical Study on Identification of Consumer Preferences in Footwear Market Through Application of Factor, Cluster and Conjoint Analysis

Management Insight, 2014

This study tried to explain the affect of twenty-one important product attributes on consumer beh... more This study tried to explain the affect of twenty-one important product attributes on consumer behavior in footwear market. All the indicators used in the study came out as strong factors with very high factor loadings; the highest remains the appearance or look of the merchandise and lowest packaging. Six, very strong and relevant factors or components were extracted from the exploratory factor analysis namely Intrinsic and Extrinsic Attributes, Reliability, Convenience, Health Consciousness, Fashion Consciousness and Aesthetics and Technology and appearance. From six components (extracted from factor analysis), the indicators with highest factor scores from each component were chosen for cluster analysis. Three distinct and differentiating clusters or segments were formed namely Status Conscious, Impulsive & Casual and Value for Money on basis of those six variables. All the six variables came out to be very significantly different among the clusters and helped in segmenting the cu...

Research paper thumbnail of Factors affecting the Consumer Buying Behavior in Kidswear Market and Perceptual Mapping of the Kidswear Brands of Shopper's Stop

Journal of Management and Research, 2014

Out of the three categories in Indian Retail business one of the most growing and profitable cate... more Out of the three categories in Indian Retail business one of the most growing and profitable category is kidswear. The changing family income patterns and brand consciousness of the children have affected the consumer brand choice and buying behavior. Without a doubt there have been many key factors determining the buying behavior of consumers in the kidswear market as well as their perception towards upcoming and leading brands. This paper aims at identifying the key factors affecting the buying decision of consumers followed by mapping the various brands available at Shopper's Stop according to consumer perception. Statistical inferences were drawn from the analysis, key buying behavior factors were extracted, and multi-dimensional scaling was implemented in the study to make logical conclusions of the study.

Research paper thumbnail of An in-depth study on the Kauna Grass Craft of Manipur w.r.t. Geographical Indication

International Journal of Innovative Knowledge Concepts, 2019

Research paper thumbnail of Understanding the scope of private labels": A case of the organised agri-food retail business

The case viewpoint is to draw attention to credible attributes or propositions and to evaluate th... more The case viewpoint is to draw attention to credible attributes or propositions and to evaluate the comparative analysis of the organised agri-food retail chains in India. There is a need to explore the possibilities of marketing private labels in agri-food retail business and consumer acceptability. The research problem tries to highlight a distinct formulation as to why purchase of private brands in the agri-food segment is not highlighted. There is need to study the consumer perception relating to purchase of agri-food private labels. This study tries to create the importance of agri-food retailing in the Indian context followed by the significance of loyalty and repurchase on it.

Research paper thumbnail of An Empirical Study to Understand the Consumer Buying Behaviour in Ethnicwear Market in India through the Application of Factor and Cluster Analysis

Research paper thumbnail of Retail marketing of branded sector in menswear garment in Kolkata _ its marketing strategies

Research paper thumbnail of A Study on the Evaluation of Brand Positioning and Identification of Key Branding Strategies W.R.T. to Moustache in the Kolkata Market

RA Journal Of Applied Research

Research paper thumbnail of A Study on Speculations of Equity Share Price for Long-Term Investments Considering the Effect of Balance Sheet through the Application of Multiple Regressions

Siddhant- A Journal of Decision Making

Research paper thumbnail of Segmentation of Kidswear Market in India Through Cluster Analysis – an Analytical Study

Research paper thumbnail of An Empirical Study on Identification of Consumer Preferences in Footwear Market Through Application of Factor, Cluster and Conjoint Analysis

Management Insight, Dec 18, 2014

Research paper thumbnail of Understanding the scope of private labels: A case of organized agri-food retail business

Research paper thumbnail of Full Length Research Paper "Understanding the scope of private labels": A case of the organised agri-food retail business BACKGROUND OF AGRI-FOOD RETAIL BUSINESS

The case viewpoint is to draw attention to credible attributes or propositions and to evaluate th... more The case viewpoint is to draw attention to credible attributes or propositions and to evaluate the comparative analysis of the organised agri-food retail chains in India. There is a need to explore the possibilities of marketing private labels in agri-food retail business and consumer acceptability. The research problem tries to highlight a distinct formulation as to why purchase of private brands in the agri-food segment is not highlighted. There is need to study the consumer perception relating to purchase of agri-food private labels. This study tries to create the importance of agri-food retailing in the Indian context followed by the significance of loyalty and repurchase on it.

Research paper thumbnail of Full Length Research Paper "Understanding the scope of private labels": A case of the organised agri-food retail business BACKGROUND OF AGRI-FOOD RETAIL BUSINESS

The case viewpoint is to draw attention to credible attributes or propositions and to evaluate th... more The case viewpoint is to draw attention to credible attributes or propositions and to evaluate the comparative analysis of the organised agri-food retail chains in India. There is a need to explore the possibilities of marketing private labels in agri-food retail business and consumer acceptability. The research problem tries to highlight a distinct formulation as to why purchase of private brands in the agri-food segment is not highlighted. There is need to study the consumer perception relating to purchase of agri-food private labels. This study tries to create the importance of agri-food retailing in the Indian context followed by the significance of loyalty and repurchase on it.