Shomnath Dutta - Academia.edu (original) (raw)

Papers by Shomnath Dutta

Emergence of 3G, Broadband, WAP technology and the latest breakthroughs of Information & Communic... more Emergence of 3G, Broadband, WAP technology and the latest breakthroughs of Information & Communication Technology (ICT) gave birth to a quantum-leap change in customer-savvy business approaches. The „digital‟ mode of business not only adds a new dimension to the dynamic spectrum of trade & technology interface but also sets a new milestone in order to be more customer focused for getting aligned with „survival for the fittest‟ in competitive business war front. Business under digital framework through online route provides the fullest convenience to the customers at their fingertips thereby resulting in customer delight. Breakthroughs in internet & telecommunication technology have shrinked the entire world into a global village and brought it virtually to our mobile & PC. This paper attempts to pinpoint how retail, the sunrise sector of Indian economy, has started harnessing the power of „Going Digital‟ through E-tailing route. The whole gamut of this work is built around the pione...

Indian tea industry being an oldest labour-intensive organized sector with a contribution of near... more Indian tea industry being an oldest labour-intensive organized sector with a contribution of nearly 30% of the global production, acts as nation’s one of the major foreign exchange earner and employment generator. The Indian branded tea market is highly vibrant and one of the most penetrated product category with a large network of tea producers, retailers, distributors, auctioneers, exporters and packers. This article attempts to ventilate some interesting aspects of the branded tea market in India in the packed, tea bag and flavored tea segments and also investigates the profile of attitudinal preference shown by the customers of the branded (packaged) tea in North Kolkata area followed by comparative evaluation of the brand Brooke Bond Red Label relative to other rival brands available.

Mobile banking technology has emerged as a new efficiency-building frontier in Indian Banking spe... more Mobile banking technology has emerged as a new efficiency-building frontier in Indian Banking spectrum by providing a branchless banking experience and opening up new revenue streams with reduced operational costs. With growing mobile penetration and mammoth wireless subscriber base, the focus of banking is slowly shifting to digital platform via mobile. The digital mode of banking via mobile acting as our digital wallet strives to ease the pain of the users and bring agility to the multi pronged financial transactions ranging from balance enquiry, online fund transfer, ticket reservations, payments for shopping & utilities, credit applications and other banking transactions. But there is lot more challenges in fraud detection and online security thwarting the mobile banking success rate. Within the purview of this article attempts are made to pinpoint how the banking sector of Indian economy has started harnessing the power of „Going Digital‟ and the pioneering role played by the i...

ZENITH International Journal of Multidisciplinary Research, 2015

The petrochemical industry in India has been one of the fastest growing industries in India and c... more The petrochemical industry in India has been one of the fastest growing industries in India and contributing to the growth and development of manufacturing industry also. The lubricating oil and grease market being one of the most important sectors of Indian petrochem Industry is growing at around 4.5% annually with an estimated growth to the level of approximately 2 million tonnes in 2014–15. The Indian lubricants industry claims to be the fifth largest in the world with the presence of almost all major MNCs like Valvoline, Shell, Mobil, Gulf oil. The objective of this study was to analyze the Product Awareness & Brand Image of Valvoline Cummins at Siliguri region of North Bengal with respect to the quality of performance of product, Competitor's product, Cost analysis etc.

Indian journal of applied research, 2016

Media penetration, rising incomes, changing lifestyles, growth in organized retail consumers have... more Media penetration, rising incomes, changing lifestyles, growth in organized retail consumers have made biscuits as fastest moving packaged food today.This research article attempts to identify the changing purchasing perception, behaviouralpreferences of the customers of hill town Darjeeling &Siliguri in plain towards biscuit variety selection. An empirical research methodology has been adopted here to unearth the key aspects of customers’ perception in buying different varieties of branded biscuits &behaviour followed by identification of strongest variety selection factors. Finally the article concludes by sketching a competitive market scenario of popular shampoo brands in Siliguri using Importance Performance Analysis.

International Journal of Management, IT, and Engineering, 2015

Indian Banking spectrum of late witnessed a new milestone to bring branchless banking experience ... more Indian Banking spectrum of late witnessed a new milestone to bring branchless banking experience to the customers. Increased mobile penetration and huge wireless subscriber base happen to be the chief enablers for banks for gradual shift to digital platform via mobile. Such digital banking via mobile appears as pain reliever for the users and bring agility to the multi pronged financial transactions ranging from balance enquiry, online fund transfer, ticket reservations, payments for shopping & utilities, credit applications and other banking transactions. But still the constraints of fraud detection and online security are thwarting the digital banking success rate. This article attempts to pinpoint how the Indian banking sector has joined the race of ‘Going Digital' with the help of internet, mobile communication and wireless technology in attaining ‘user-friendliness' & ‘customer convenience' to offer delightful banking experience to the end users. The article also ve...

Emergence of 3G, Broadband, WAP technology and the latest breakthroughs of Information & Communic... more Emergence of 3G, Broadband, WAP technology and the latest breakthroughs of Information & Communication Technology (ICT) gave birth to a quantum-leap change in customer-savvy business approaches. The „digital‟ mode of business not only adds a new dimension to the dynamic spectrum of trade & technology interface but also sets a new milestone in order to be more customer focused for getting aligned with „survival for the fittest‟ in competitive business war front. Business under digital framework through online route provides the fullest convenience to the customers at their fingertips thereby resulting in customer delight. Breakthroughs in internet & telecommunication technology have shrinked the entire world into a global village and brought it virtually to our mobile & PC. This paper attempts to pinpoint how retail, the sunrise sector of Indian economy, has started harnessing the power of „Going Digital‟ through E-tailing route. The whole gamut of this work is built around the pione...

Indian tea industry being an oldest labour-intensive organized sector with a contribution of near... more Indian tea industry being an oldest labour-intensive organized sector with a contribution of nearly 30% of the global production, acts as nation’s one of the major foreign exchange earner and employment generator. The Indian branded tea market is highly vibrant and one of the most penetrated product category with a large network of tea producers, retailers, distributors, auctioneers, exporters and packers. This article attempts to ventilate some interesting aspects of the branded tea market in India in the packed, tea bag and flavored tea segments and also investigates the profile of attitudinal preference shown by the customers of the branded (packaged) tea in North Kolkata area followed by comparative evaluation of the brand Brooke Bond Red Label relative to other rival brands available.

Mobile banking technology has emerged as a new efficiency-building frontier in Indian Banking spe... more Mobile banking technology has emerged as a new efficiency-building frontier in Indian Banking spectrum by providing a branchless banking experience and opening up new revenue streams with reduced operational costs. With growing mobile penetration and mammoth wireless subscriber base, the focus of banking is slowly shifting to digital platform via mobile. The digital mode of banking via mobile acting as our digital wallet strives to ease the pain of the users and bring agility to the multi pronged financial transactions ranging from balance enquiry, online fund transfer, ticket reservations, payments for shopping & utilities, credit applications and other banking transactions. But there is lot more challenges in fraud detection and online security thwarting the mobile banking success rate. Within the purview of this article attempts are made to pinpoint how the banking sector of Indian economy has started harnessing the power of „Going Digital‟ and the pioneering role played by the i...

ZENITH International Journal of Multidisciplinary Research, 2015

The petrochemical industry in India has been one of the fastest growing industries in India and c... more The petrochemical industry in India has been one of the fastest growing industries in India and contributing to the growth and development of manufacturing industry also. The lubricating oil and grease market being one of the most important sectors of Indian petrochem Industry is growing at around 4.5% annually with an estimated growth to the level of approximately 2 million tonnes in 2014–15. The Indian lubricants industry claims to be the fifth largest in the world with the presence of almost all major MNCs like Valvoline, Shell, Mobil, Gulf oil. The objective of this study was to analyze the Product Awareness & Brand Image of Valvoline Cummins at Siliguri region of North Bengal with respect to the quality of performance of product, Competitor's product, Cost analysis etc.

Indian journal of applied research, 2016

Media penetration, rising incomes, changing lifestyles, growth in organized retail consumers have... more Media penetration, rising incomes, changing lifestyles, growth in organized retail consumers have made biscuits as fastest moving packaged food today.This research article attempts to identify the changing purchasing perception, behaviouralpreferences of the customers of hill town Darjeeling &Siliguri in plain towards biscuit variety selection. An empirical research methodology has been adopted here to unearth the key aspects of customers’ perception in buying different varieties of branded biscuits &behaviour followed by identification of strongest variety selection factors. Finally the article concludes by sketching a competitive market scenario of popular shampoo brands in Siliguri using Importance Performance Analysis.

International Journal of Management, IT, and Engineering, 2015

Indian Banking spectrum of late witnessed a new milestone to bring branchless banking experience ... more Indian Banking spectrum of late witnessed a new milestone to bring branchless banking experience to the customers. Increased mobile penetration and huge wireless subscriber base happen to be the chief enablers for banks for gradual shift to digital platform via mobile. Such digital banking via mobile appears as pain reliever for the users and bring agility to the multi pronged financial transactions ranging from balance enquiry, online fund transfer, ticket reservations, payments for shopping & utilities, credit applications and other banking transactions. But still the constraints of fraud detection and online security are thwarting the digital banking success rate. This article attempts to pinpoint how the Indian banking sector has joined the race of ‘Going Digital' with the help of internet, mobile communication and wireless technology in attaining ‘user-friendliness' & ‘customer convenience' to offer delightful banking experience to the end users. The article also ve...