Elvis Chawira - Academia.edu (original) (raw)

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Papers by Elvis Chawira

Winning business strategies are grounded in sustainable competitive advantage. A company has comp... more Winning business strategies are grounded in sustainable competitive advantage. A company has competitive advantage whenever it has an edge over rivals in securing customers and defending against competitive forces. There are many sources of competitive advantage: making the highest-quality product, providing superior customer service, achieving lower costs than rivals, having a more convenient geographic location, designing a product that performs better than competing brands, making a more reliable and longer-lasting product, and providing buyers more value for the money (a combination of good quality, good service, and acceptable price). To succeed in building a competitive advantage, a firm must try to provide what buyers will perceive as "superior value"-either a good product at a low price or a "better" product that is worth paying more for.

Winning business strategies are grounded in sustainable competitive advantage. A company has comp... more Winning business strategies are grounded in sustainable competitive advantage. A company has competitive advantage whenever it has an edge over rivals in securing customers and defending against competitive forces. There are many sources of competitive advantage: making the highest-quality product, providing superior customer service, achieving lower costs than rivals, having a more convenient geographic location, designing a product that performs better than competing brands, making a more reliable and longer-lasting product, and providing buyers more value for the money (a combination of good quality, good service, and acceptable price). To succeed in building a competitive advantage, a firm must try to provide what buyers will perceive as "superior value"-either a good product at a low price or a "better" product that is worth paying more for.

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