Elizabeth Glaros - Academia.edu (original) (raw)
I am the Founder of Sophia’s Best (Reasoning & Wellbeing) and Co-Founder of TheWorkshop (Research & Development). I am an Applied Cognitive Psychologist (Msc) and semiotician who has practiced 35 years of qualitative research, involving discourse analysis.
The WorkShop specialises in recognising opportune areas of development and actualising concepts into meaningful branding and communication. In these 35 years of experience I have had the privilege of investigating the manner in which symbols work and the way in which we construct and deconstruct meaning in our efforts to deal with our demanding reality. I have experienced the significance of our way of thinking in creating our experience of living. Discourse analysis animates the ways in which language reveals our system of thought, i.e., our system of meaning and the role it plays in forming our beliefs and our relationship(s) with ourselves and others.
It is the direct relation between language, meaning and reasoning that brought me to Aristotle, and henceforth, Sophia’s Best. Aristotelian reasoning is of value because it is a clear, dynamic and methodical route to personal change. We should not look for an escape to relax our way of thinking. We should be challenging our reasoning and that of others if we are to move forward in a path that we create for ourselves and in so doing, for others.
Up to now, my ‘writings’ (reports for clients) have been private and confidential. Please take a look at www.theworkshop.pro and sophiasbest.com for an overview of my work.
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Thesis Chapters by Elizabeth Glaros
This paper is concerned with a critical analysis of the work of advertising; in terms of form, co... more This paper is concerned with a critical analysis of the work of advertising; in terms of form, content and meaning communicated but also as regards its social impact and influence on the individual.
Conference Presentations by Elizabeth Glaros
ESOMAR Seminar ‘From International to Cross-Cultural Marketing', 1997
This paper proposes that advertising work and therefore testing be viewed from a new theoretical ... more This paper proposes that advertising work and therefore testing be viewed from a new theoretical perspective; that of modern semiotics. This perspective gives new insight into the constructive nature of meaning, the system of signification, the dominant role of the signifier over the signified, and the active participation of the individual in receiving and constructing messages. Within this framework, it is proposed that a clear understanding of advertising work/effectiveness arises when investigation of the form, i.e. the system through which the content/message of an ad is constructed, gains primary importance in the research process. Utilising a constructive approach to advertising work allows for a reliable understanding of the relationships which produce meaning; as these are constructed by the consumer and utilised in defining sense of social and self-identity.
This paper is concerned with a critical analysis of the work of advertising; in terms of form, co... more This paper is concerned with a critical analysis of the work of advertising; in terms of form, content and meaning communicated but also as regards its social impact and influence on the individual.
ESOMAR Seminar ‘From International to Cross-Cultural Marketing', 1997
This paper proposes that advertising work and therefore testing be viewed from a new theoretical ... more This paper proposes that advertising work and therefore testing be viewed from a new theoretical perspective; that of modern semiotics. This perspective gives new insight into the constructive nature of meaning, the system of signification, the dominant role of the signifier over the signified, and the active participation of the individual in receiving and constructing messages. Within this framework, it is proposed that a clear understanding of advertising work/effectiveness arises when investigation of the form, i.e. the system through which the content/message of an ad is constructed, gains primary importance in the research process. Utilising a constructive approach to advertising work allows for a reliable understanding of the relationships which produce meaning; as these are constructed by the consumer and utilised in defining sense of social and self-identity.