Edy Yulianto - Academia.edu (original) (raw)
Papers by Edy Yulianto
Russian Journal of Agricultural and Socio-Economic Sciences, Dec 30, 2018
Religiosity affects individuals in taking decisions and behaving. The decisions taken are related... more Religiosity affects individuals in taking decisions and behaving. The decisions taken are related to purchase of Muslim fashion products. Individuals will feel convinced to purchase fashion products if they are involved in the search of fashion products. The study aimed to investigate whether religiosity and fashion involvement had effect on fashion knowledge and Muslim fashion product customer satisfaction. Data collection was done using questionnaires on 243 female customers in Indonesia. The data were analyzed using WarpLS 5.0. Religiosity and fashion involvement had effect on customer satisfaction without having to go through fashion knowledge. The implication of the study was to give guidance for Muslim fashion product stores to pay attention to elements related to religiosity and to improve the attractiveness of the products and stores to create customer satisfaction.
Jurnal Administrasi Bisnis, Nov 6, 2013
Penelitian ini betujuan untuk mengetahui bagaimana pengaruh Retail Marketing Mix yang terdiri dar... more Penelitian ini betujuan untuk mengetahui bagaimana pengaruh Retail Marketing Mix yang terdiri dari lokasi, merchandise, pricing, periklanan dan promosi, atmosfer dalam gerai, dan retail service terhadap keputusan pembelian tidak terencana pada pusat perbelanjaan. Jenis penelitian pada penelitian ini adalah explanatory research yang mana menggunakan instrumen penelitian berupa kuesioner yang disebar kepada 100 responden yang merupakan konsumen Matahari Department Store Cabang Matos. Hasil penelitian menunjukkan bahwa dari keenam variabel Retail Mareting Mix yaitu lokasi, merchandise, pricing, periklanan dan promosi, atmosfer dalam gerai, dan retail service secara bersama-sama berpengaruh terhadap keputusan pembelian tidak terencana pada Matahari Department Store Cabang Matos. Hal ini diketahui dari uji F yang menunjukkan bahwa signifikansi sebesar 0,000 < 0,05. Secara parsial diketahui hanya variabel periklanan dan promosi dan variabel atmosfer dalam gerai yang berpengaruh signifikan terhadap keputusan pembelian tidak terencana. Kata Kunci : Retail Marketing Mix, Pusat Perbelanjaan, Keputusan Pembelian Tidak Terencana.
Dharma LPPM, 2021
The high unemployment rate is a fundamental problem in employment in our country, where the new w... more The high unemployment rate is a fundamental problem in employment in our country, where the new workforce that is added is far greater than the increase in employment. Unemployment is a problem for countries with high population growth rates, and unemployment can also affect the level of the economy. At the beginning of 2020, world economic growth experienced a decline due to the coronavirus disease outbreak, this coronavirus (covid-19) had an impact on economic growth in the form of a decline in the level of the world economy, including Indonesia. Seeing conditions like this, special attention is needed for alumni to prepare students for the world of work. This community service is carried out in the form of training on strategies for finding and applying for jobs, the problem solving framework provided is by providing training so that it can increase knowledge and insight to job seekers college alumni about srategies for finding and applying for jobs.The purpose of this community ...
Webology, 2021
Purpose: The purpose of this study is to apply SEM analysis to WarpPLS analysis and translate Cus... more Purpose: The purpose of this study is to apply SEM analysis to WarpPLS analysis and translate Customer Value and Customer Trust as Mediation, especially for PT. Nusa Prima Logistics. Design / Method: This study was divided into 3: exploratory research, descriptive research, and explanatory research. The quantitative approach of this study uses a survey method by taking samples from the population. This is a latent variable that is measured using a survey tool in the form of a survey. The survey was conducted by distributing questionnaires to the respondents. This research was conducted at PT. Nusa Prima Logistics Terminal Teluk Lamong by taking primary data, in the form of assessments or perceptions from respondents, so a survey was conducted by submitting a questionnaire directly to PT. Nusa Prima Logistics Terminal Teluk Lamong as 194 respondents. Quantitative data analysis was performed using Structural Equation Modeling (SEM) to answer the research hypothesis. Finding: Flexibili...
This research examined the influence of relational benefits on customer satisfaction, commitment,... more This research examined the influence of relational benefits on customer satisfaction, commitment, and loyalty. This research was conducted using a survey design, which samples were selected using a purposive sampling technique. The samples of this research were 357 Gojek Indonesia customers from 10 big cities in Indonesia. Structural Equation Model (SEM) based on Partial Least Square (PLS) was employed as the data analysis tool. The results of this research showed that relational benefits significantly influenced customer satisfaction, commitment and loyalty. Customer satisfaction and commitment were also confirmed to abridge the relationship between relational benefit and customer loyalty. Furthermore, customer satisfaction and commitment significantly influenced customers’ loyalty.
Cooperative enterprices is a suitable strategy for Economic of Indonesia. It is necesary for Coop... more Cooperative enterprices is a suitable strategy for Economic of Indonesia. It is necesary for Cooperative enterprises to take care of its customer and to maintenance their loyality in free trade market. The aim of this survey research is to give remark of customer perception for the attention from the staff and his abilty to service the special demands for the relationship of customer satisfaction (rs=0,487 and rs=0,387, p<0,001), customer satisfaction is related with customer loyality (rs=0,342, p<0,001). At least 37 % customer perhaps of the increase of customer relationship, includes: the increase of the prime service (47.9%), the increase of the tools of promotion and information (28,2%), add of benefit (18,3%), and the easier of customer to complain. As the result of the research, there is a framework of Customer Relationship Management (CRM) to optimize human resources and technology for supporting the use of customer relationship in the aim of customer satisfaction and l...
The research type used is explanatory research with quantitative approach. Samples taken 114 cust... more The research type used is explanatory research with quantitative approach. Samples taken 114 customers which is determined by purposive sampling technique. Data collecion me thod use are questionnaires. The statistical analysis used are descriptive analysis and inferential analysis consisting of path analysis with SPSS 20.0 version. Based on the path result showed that eWOM has a significant and positif effect of Brand Image with beta coefficients 0,615, arithmetic t 8,244, and probability 0,000 (p<0,05), eWOM has a significant and positif effect of Purchase Decision with beta coefficients 0,635, arithmetic t 8,704, and probability 0,000 (p<0,05), eWOM has a significant and positif effect of Brand Trust with beta coefficients 0,734 arithmetic t 11,432, and probability 0,000 (p<0,05), Brand Image has a significant and positif effect of Purchase Decision with beta coefficients 0,727, arithmetic t 11,210, and probability 0,000 (p<0,05), and Brand Trust has a significant and...
This research is done to know the influence of Green Perceived Value and Perceived Risk Green aga... more This research is done to know the influence of Green Perceived Value and Perceived Risk Green against Green Purchase Intentions of The Body Shop through the mediation of Green Trust. This type of this research is explanatory research with quantitative method. The population in this research is visitor of.The.Body.Shop in Mall Olympic Garden Malang. There sample used in this research was 102 people chosen with purposive sampling and data collection methods using questionnaires. Analysis of the data used is descriptive analysis and Partial Least Square (PLS). Results Partial Least Square showed that Green Perceived Value positive significant to Green Trust, Green Perceived Risk significant negative against Green Trust, Green Trust positive significant to Green Purchase Intentions, Green Perceived Value positive significant to Green Purchase Intentions, and Green Perceived Risk significant negative against Green Purchase Intentions. Keywords :Green Perceived Value, Green Perceived Risk...
This paper seek to analyze Indonesia’s export competitiveness between Malaysia, Ivory Coast, Neth... more This paper seek to analyze Indonesia’s export competitiveness between Malaysia, Ivory Coast, Netherland, and Belgium in cocoa manufactured product in 2009-2014 periods. Cocoa manufactured product that will be analyzed such as cocoa bean, cocoa paste, butter, powder, and chocolate. This study used a descriptive statistical analysis and qualitative approach. Revealed Comparative Advantage Analysis (RCA) is used to examine export competitiveness that calculated in every cocoa manufactured commodities. The result from RCA’s analysis showed that Indonesia’s cocoa manufactured product have an comparative advantage in cocoa bean, cocoa paste, cocoa butter, and powder but not in chocolate commodity. This analysis showed that Indonesian cocoa butter has highest RCA index than another cocoa manufactured commodities. Keywords: Export, Export Competitiveness, Comparative Advantage, Cocoa manufactured product ABSTRAK Penelitian ini bertujuan untuk menganalisis daya saing ekspor antara Indonesia...
This research aims to describe the factors influence the consumer’s psychological, describe the ... more This research aims to describe the factors influence the consumer’s psychological, describe the influence of the factors in consumer’s psychological, and to describe the dominant factor in consumer’s psychological toward buying decision. Research type used in this research is explanatory research with quantitative approach. The population is Faculty of Administration’s Student, University of Brawijaya Malang. The sample technique that is used is purposive sampling. The sample in this research is 121 respondent. Methods used in collecting data is spread questionnaires. Analysis of the data used is descriptive analysis, factor analysis, multiple regression analysis, and partial regression analysis. The results obtained from analysis, there are six factors influence the consumer’s psychological, such as Attitude Factor, Learning Factor, Perception Factor, Believe Factor, Motivation Factor, And Communication is Needed Factor. These six factors are jointly having significant influence o...
This study aims to: (1) find out and explain the effect of perception of halal labels on brand im... more This study aims to: (1) find out and explain the effect of perception of halal labels on brand image; (2) find out and explain the effect of perceptions of halal labels on buying interest; (3) find out and explain the effect of brand image on buying interest. The type of research used is explanatory by using a quantitative approach. The variables of this research include Halal Label Perception, Brand Image, and Purchase Interest. The population in this study were Muslim women active followers of Instagram @safiindonesia with age over 18 years, knowing Safi's facial care products, and knowing the halal logo on Safi's facial care products. Samples taken were 116 respondents taken using purposive sampling, and data collection methods through questionnaires. Analysis of the data used in this research is descriptive statistical analysis, and path analysis. The data in this study were processed using SPSS 21 for Windows. The results of the path analysis show that Halal Label Perce...
Wacana: Jurnal Sosial dan Humaniora, 2019
The main purpose of this study is to understand the influence of city branding toward city image ... more The main purpose of this study is to understand the influence of city branding toward city image and its impact on the intention to visit and decision to visit. The samples used in this study were 280 domestic visitors there is a tourism desti-nation in Yogyakarta City and they aware of “Jogja istimewa” as a brand of Yogyakarta City. It is the destination tourism that located on seven destinations consist of Keraton Yogyakarta, Pagelaran Keraton, Malioboro, Museum Benteng Vredeburg, Taman Sari, Taman Pintar, and Gembira Loka Zoo. Structural Equation Model (SEM) base on Partial Least Square (PLS) is used to analyze and measure the degree between the independent variable and dependent variable. The findings revealed that city branding has a significant effect toward city image and intention to visit, however city brand-ing also influenced on decision to visit incidentally. Moreover, it indicates that city image has a significant effect on intention to visit and decision to visit. Last...
This study аims to describe the strаtegy of а middle-clаss compаny (SME) in аpplying product inno... more This study аims to describe the strаtegy of а middle-clаss compаny (SME) in аpplying product innovаtion strаtegy аs а survivаl in the globаl mаrket. This reseаrch is а quаlitаtive reseаrch with cаse study аpproаch. Dаtа collection techniques used аre observаtion, interview аnd documentаtion. The results of the first study showed thаt the innovаtion strаtegy hаs been successfully implemented by the compаny by conducting innovаtion strаtegies, especiаlly orgаnizаtionаl innovаtion, product innovаtion, аnd differentiаte. Implementаtion implemented through the stаges аre: the seаrch stаge, the implementаtion phаse, the stаge of project implementаtion, аnd the lаunch stаge of innovаtion. The second result is thаt there аre obstаcles fаced by PT Khаrismа Rotаn Mаndiri in executing product innovаtion strаtegy both internаlly аnd externаlly. The third result is the impаct of the implementаtion of product innovаtion strаtegy is the increаse of sаles, the expаnsion of the mаrket thаt increаse ...
This research aims: (1) to determine the simultaneously effect of attractiveness, trustworthiness... more This research aims: (1) to determine the simultaneously effect of attractiveness, trustworthiness and expertise on purchasing decision of purbasari matte lipstick; (2) to determine the partial effect of the attractiveness, trust worthiness , and expertise on the purchasing decision of the purbasari matte lipstick; (3) to determine the independent variable s that have a dominant effect on purchasing decision of matte lipstick purbasari. This type research used explanatory research with quantitative approach. The sample was 108 student of Administrative Sciences, Brawijaya University batch 2014/2015 and 2015/2016 for buy er and use r purbasari matte lipstick. Data collection methods used in this research was a questionnaire. Data analysis techniques used in this research are descriptive statistical analysis and inferential statistical analysis by using multiple linear regresion analysis. The results of this research indicate: (1) the simultaneously have a significant effect from the a...
GeoJournal of Tourism and Geosites, 2021
This study aims to investigate and explain festival qualities that are applied to festival organi... more This study aims to investigate and explain festival qualities that are applied to festival organizers that affect the destination image and the tourist revisit intention. This research uses a quantitative approach through statistical analysis of PLS-SEM and distributed questionnaires that have been designed to 200 tourists. The findings of this study indicate that the constructs of the variables that shape the quality of the festival, namely program content, convenience, and staff, have a positive and significant effect on the image of the destination. In addition, the relationship between destination image and revisit intention has a positive and significant effect.
Management Science Letters, 2021
Knowledge-Based View as an intangible resource for the company will become the knowledge capabili... more Knowledge-Based View as an intangible resource for the company will become the knowledge capability it possesses. Particularly in the context of SMEs in developing countries like Indonesia, SMEs have a big role in contributing to the country's economy. Therefore, knowledge capability is a resource that must be owned by SMEs that should be able to encourage adopting this type of innovation. In accordance with the basis of Knowledge-Based View, this knowledge will have an impact on company performance and its competitive advantage through the types of innovations that have been adopted. The quantitative method was used by distributing questionnaires totaling 120 SMEs in Indonesia and the data were processed using PLS-SEM. This study has a hypothesis that the relationship between knowledge management capability has a positive and significant effect on firm performance, as well as the mediating role of the type of innovation. The results in this study indicate that knowledge managem...
Management Science Letters, 2021
Open innovation has been identified as two dimensions, the flow of knowledge obtained from outsid... more Open innovation has been identified as two dimensions, the flow of knowledge obtained from outside and processed within the organization and has a role as a key business responsiveness to prevent any risks that will be faced. From this knowledge flow is a successful approach to new product development featuring outbound and inbound knowledge that is managed with the aim of getting out of the bounds of risk. Therefore, this study investigates and explains the clausal relationship between the variables used, such as inbound and outbound open innovation, product innovation, marketing innovation, firm performance, and environmental turbulence as moderating variables. This study uses a quantitative approach and designs a questionnaire that has been distributed to 115 SMEs owner / managers as a sample. In the process of formal data collection, a random sample was used in this study which was distributed to the owner / manager of SMEs. While the processing, analysis, and hypothesis testing...
The International Journal of Accounting and Business Society, 2020
Purpose — This research aims to find out and explain the implementation of policies for the devel... more Purpose — This research aims to find out and explain the implementation of policies for the development of micro, small and medium enterprises (MSMEs) in improving business competitiveness in Kendari City and to describe the effectiveness of the policies for developing micro, small and medium enterprises (MSMEs) in increasing business competitiveness. Design/methodology/approach — This research uses a narrative qualitative approach. Data collection techniques used are interviews, in-depth observation, and Snowball sampling. Findings — The results of the research found that the implementation of policies realized through training programs in the effort to develop micro, small and medium enterprises (MSMEs) to have competitiveness was not maximized due to the lack of follow-up (evaluation) of the programs that had been implemented, the existence of MSMEs that have not gained understanding after participating in training such as financial report management, inadequate human resources (...
BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi, 2020
The aim of this study is to provide a literature review around the relationship between sharia ma... more The aim of this study is to provide a literature review around the relationship between sharia marketing and customer satisfaction, trust, and loyalty. A company that applies sharia marketing needs to consider the services being offered in order to maintain customer satisfaction, because this becomes the contact point that allows trust and loyalty on the services given by a company. Various kinds of hypotheses can be created from this theory, this conceptual study is intended to review the relationship between variables from 13 research that resulting in emergent debates and differences that lead to different studies from the proposed hypotheses. Each of these conceptual is the result of previous studies that still need to be developed and substantiated in order to be able to verify studies involving these variables further scientifically.
SAGE Open, 2020
Religiosity covers all aspects of human life values. Consumer decision-making in Muslim product p... more Religiosity covers all aspects of human life values. Consumer decision-making in Muslim product purchase needs to involve religiosity. Muslim fashion is increasingly popular and becomes a potential business for fashion entrepreneurs in Indonesia. This condition evokes a dilemma for the consumers as Muslim fashion users on whether they have to conform to the religious sharia or follow the trend. The purpose of this article is to identify the role of religiosity as a factor affecting Muslim consumers to revisit Muslim fashion stores. This research involved 243 Muslim consumers of several Muslim fashion stores. The results showed that religiosity of Muslim consumers had a direct effect on patronage intention and indirect effect on patronage intention of Muslim fashion stores through Customer Satisfaction. The research findings are directed to managerial implications for Muslim fashion entrepreneurs in relation to consumer religiosity and marketing of Indonesian Muslim fashion products.
Russian Journal of Agricultural and Socio-Economic Sciences, Dec 30, 2018
Religiosity affects individuals in taking decisions and behaving. The decisions taken are related... more Religiosity affects individuals in taking decisions and behaving. The decisions taken are related to purchase of Muslim fashion products. Individuals will feel convinced to purchase fashion products if they are involved in the search of fashion products. The study aimed to investigate whether religiosity and fashion involvement had effect on fashion knowledge and Muslim fashion product customer satisfaction. Data collection was done using questionnaires on 243 female customers in Indonesia. The data were analyzed using WarpLS 5.0. Religiosity and fashion involvement had effect on customer satisfaction without having to go through fashion knowledge. The implication of the study was to give guidance for Muslim fashion product stores to pay attention to elements related to religiosity and to improve the attractiveness of the products and stores to create customer satisfaction.
Jurnal Administrasi Bisnis, Nov 6, 2013
Penelitian ini betujuan untuk mengetahui bagaimana pengaruh Retail Marketing Mix yang terdiri dar... more Penelitian ini betujuan untuk mengetahui bagaimana pengaruh Retail Marketing Mix yang terdiri dari lokasi, merchandise, pricing, periklanan dan promosi, atmosfer dalam gerai, dan retail service terhadap keputusan pembelian tidak terencana pada pusat perbelanjaan. Jenis penelitian pada penelitian ini adalah explanatory research yang mana menggunakan instrumen penelitian berupa kuesioner yang disebar kepada 100 responden yang merupakan konsumen Matahari Department Store Cabang Matos. Hasil penelitian menunjukkan bahwa dari keenam variabel Retail Mareting Mix yaitu lokasi, merchandise, pricing, periklanan dan promosi, atmosfer dalam gerai, dan retail service secara bersama-sama berpengaruh terhadap keputusan pembelian tidak terencana pada Matahari Department Store Cabang Matos. Hal ini diketahui dari uji F yang menunjukkan bahwa signifikansi sebesar 0,000 < 0,05. Secara parsial diketahui hanya variabel periklanan dan promosi dan variabel atmosfer dalam gerai yang berpengaruh signifikan terhadap keputusan pembelian tidak terencana. Kata Kunci : Retail Marketing Mix, Pusat Perbelanjaan, Keputusan Pembelian Tidak Terencana.
Dharma LPPM, 2021
The high unemployment rate is a fundamental problem in employment in our country, where the new w... more The high unemployment rate is a fundamental problem in employment in our country, where the new workforce that is added is far greater than the increase in employment. Unemployment is a problem for countries with high population growth rates, and unemployment can also affect the level of the economy. At the beginning of 2020, world economic growth experienced a decline due to the coronavirus disease outbreak, this coronavirus (covid-19) had an impact on economic growth in the form of a decline in the level of the world economy, including Indonesia. Seeing conditions like this, special attention is needed for alumni to prepare students for the world of work. This community service is carried out in the form of training on strategies for finding and applying for jobs, the problem solving framework provided is by providing training so that it can increase knowledge and insight to job seekers college alumni about srategies for finding and applying for jobs.The purpose of this community ...
Webology, 2021
Purpose: The purpose of this study is to apply SEM analysis to WarpPLS analysis and translate Cus... more Purpose: The purpose of this study is to apply SEM analysis to WarpPLS analysis and translate Customer Value and Customer Trust as Mediation, especially for PT. Nusa Prima Logistics. Design / Method: This study was divided into 3: exploratory research, descriptive research, and explanatory research. The quantitative approach of this study uses a survey method by taking samples from the population. This is a latent variable that is measured using a survey tool in the form of a survey. The survey was conducted by distributing questionnaires to the respondents. This research was conducted at PT. Nusa Prima Logistics Terminal Teluk Lamong by taking primary data, in the form of assessments or perceptions from respondents, so a survey was conducted by submitting a questionnaire directly to PT. Nusa Prima Logistics Terminal Teluk Lamong as 194 respondents. Quantitative data analysis was performed using Structural Equation Modeling (SEM) to answer the research hypothesis. Finding: Flexibili...
This research examined the influence of relational benefits on customer satisfaction, commitment,... more This research examined the influence of relational benefits on customer satisfaction, commitment, and loyalty. This research was conducted using a survey design, which samples were selected using a purposive sampling technique. The samples of this research were 357 Gojek Indonesia customers from 10 big cities in Indonesia. Structural Equation Model (SEM) based on Partial Least Square (PLS) was employed as the data analysis tool. The results of this research showed that relational benefits significantly influenced customer satisfaction, commitment and loyalty. Customer satisfaction and commitment were also confirmed to abridge the relationship between relational benefit and customer loyalty. Furthermore, customer satisfaction and commitment significantly influenced customers’ loyalty.
Cooperative enterprices is a suitable strategy for Economic of Indonesia. It is necesary for Coop... more Cooperative enterprices is a suitable strategy for Economic of Indonesia. It is necesary for Cooperative enterprises to take care of its customer and to maintenance their loyality in free trade market. The aim of this survey research is to give remark of customer perception for the attention from the staff and his abilty to service the special demands for the relationship of customer satisfaction (rs=0,487 and rs=0,387, p<0,001), customer satisfaction is related with customer loyality (rs=0,342, p<0,001). At least 37 % customer perhaps of the increase of customer relationship, includes: the increase of the prime service (47.9%), the increase of the tools of promotion and information (28,2%), add of benefit (18,3%), and the easier of customer to complain. As the result of the research, there is a framework of Customer Relationship Management (CRM) to optimize human resources and technology for supporting the use of customer relationship in the aim of customer satisfaction and l...
The research type used is explanatory research with quantitative approach. Samples taken 114 cust... more The research type used is explanatory research with quantitative approach. Samples taken 114 customers which is determined by purposive sampling technique. Data collecion me thod use are questionnaires. The statistical analysis used are descriptive analysis and inferential analysis consisting of path analysis with SPSS 20.0 version. Based on the path result showed that eWOM has a significant and positif effect of Brand Image with beta coefficients 0,615, arithmetic t 8,244, and probability 0,000 (p<0,05), eWOM has a significant and positif effect of Purchase Decision with beta coefficients 0,635, arithmetic t 8,704, and probability 0,000 (p<0,05), eWOM has a significant and positif effect of Brand Trust with beta coefficients 0,734 arithmetic t 11,432, and probability 0,000 (p<0,05), Brand Image has a significant and positif effect of Purchase Decision with beta coefficients 0,727, arithmetic t 11,210, and probability 0,000 (p<0,05), and Brand Trust has a significant and...
This research is done to know the influence of Green Perceived Value and Perceived Risk Green aga... more This research is done to know the influence of Green Perceived Value and Perceived Risk Green against Green Purchase Intentions of The Body Shop through the mediation of Green Trust. This type of this research is explanatory research with quantitative method. The population in this research is visitor of.The.Body.Shop in Mall Olympic Garden Malang. There sample used in this research was 102 people chosen with purposive sampling and data collection methods using questionnaires. Analysis of the data used is descriptive analysis and Partial Least Square (PLS). Results Partial Least Square showed that Green Perceived Value positive significant to Green Trust, Green Perceived Risk significant negative against Green Trust, Green Trust positive significant to Green Purchase Intentions, Green Perceived Value positive significant to Green Purchase Intentions, and Green Perceived Risk significant negative against Green Purchase Intentions. Keywords :Green Perceived Value, Green Perceived Risk...
This paper seek to analyze Indonesia’s export competitiveness between Malaysia, Ivory Coast, Neth... more This paper seek to analyze Indonesia’s export competitiveness between Malaysia, Ivory Coast, Netherland, and Belgium in cocoa manufactured product in 2009-2014 periods. Cocoa manufactured product that will be analyzed such as cocoa bean, cocoa paste, butter, powder, and chocolate. This study used a descriptive statistical analysis and qualitative approach. Revealed Comparative Advantage Analysis (RCA) is used to examine export competitiveness that calculated in every cocoa manufactured commodities. The result from RCA’s analysis showed that Indonesia’s cocoa manufactured product have an comparative advantage in cocoa bean, cocoa paste, cocoa butter, and powder but not in chocolate commodity. This analysis showed that Indonesian cocoa butter has highest RCA index than another cocoa manufactured commodities. Keywords: Export, Export Competitiveness, Comparative Advantage, Cocoa manufactured product ABSTRAK Penelitian ini bertujuan untuk menganalisis daya saing ekspor antara Indonesia...
This research aims to describe the factors influence the consumer’s psychological, describe the ... more This research aims to describe the factors influence the consumer’s psychological, describe the influence of the factors in consumer’s psychological, and to describe the dominant factor in consumer’s psychological toward buying decision. Research type used in this research is explanatory research with quantitative approach. The population is Faculty of Administration’s Student, University of Brawijaya Malang. The sample technique that is used is purposive sampling. The sample in this research is 121 respondent. Methods used in collecting data is spread questionnaires. Analysis of the data used is descriptive analysis, factor analysis, multiple regression analysis, and partial regression analysis. The results obtained from analysis, there are six factors influence the consumer’s psychological, such as Attitude Factor, Learning Factor, Perception Factor, Believe Factor, Motivation Factor, And Communication is Needed Factor. These six factors are jointly having significant influence o...
This study aims to: (1) find out and explain the effect of perception of halal labels on brand im... more This study aims to: (1) find out and explain the effect of perception of halal labels on brand image; (2) find out and explain the effect of perceptions of halal labels on buying interest; (3) find out and explain the effect of brand image on buying interest. The type of research used is explanatory by using a quantitative approach. The variables of this research include Halal Label Perception, Brand Image, and Purchase Interest. The population in this study were Muslim women active followers of Instagram @safiindonesia with age over 18 years, knowing Safi's facial care products, and knowing the halal logo on Safi's facial care products. Samples taken were 116 respondents taken using purposive sampling, and data collection methods through questionnaires. Analysis of the data used in this research is descriptive statistical analysis, and path analysis. The data in this study were processed using SPSS 21 for Windows. The results of the path analysis show that Halal Label Perce...
Wacana: Jurnal Sosial dan Humaniora, 2019
The main purpose of this study is to understand the influence of city branding toward city image ... more The main purpose of this study is to understand the influence of city branding toward city image and its impact on the intention to visit and decision to visit. The samples used in this study were 280 domestic visitors there is a tourism desti-nation in Yogyakarta City and they aware of “Jogja istimewa” as a brand of Yogyakarta City. It is the destination tourism that located on seven destinations consist of Keraton Yogyakarta, Pagelaran Keraton, Malioboro, Museum Benteng Vredeburg, Taman Sari, Taman Pintar, and Gembira Loka Zoo. Structural Equation Model (SEM) base on Partial Least Square (PLS) is used to analyze and measure the degree between the independent variable and dependent variable. The findings revealed that city branding has a significant effect toward city image and intention to visit, however city brand-ing also influenced on decision to visit incidentally. Moreover, it indicates that city image has a significant effect on intention to visit and decision to visit. Last...
This study аims to describe the strаtegy of а middle-clаss compаny (SME) in аpplying product inno... more This study аims to describe the strаtegy of а middle-clаss compаny (SME) in аpplying product innovаtion strаtegy аs а survivаl in the globаl mаrket. This reseаrch is а quаlitаtive reseаrch with cаse study аpproаch. Dаtа collection techniques used аre observаtion, interview аnd documentаtion. The results of the first study showed thаt the innovаtion strаtegy hаs been successfully implemented by the compаny by conducting innovаtion strаtegies, especiаlly orgаnizаtionаl innovаtion, product innovаtion, аnd differentiаte. Implementаtion implemented through the stаges аre: the seаrch stаge, the implementаtion phаse, the stаge of project implementаtion, аnd the lаunch stаge of innovаtion. The second result is thаt there аre obstаcles fаced by PT Khаrismа Rotаn Mаndiri in executing product innovаtion strаtegy both internаlly аnd externаlly. The third result is the impаct of the implementаtion of product innovаtion strаtegy is the increаse of sаles, the expаnsion of the mаrket thаt increаse ...
This research aims: (1) to determine the simultaneously effect of attractiveness, trustworthiness... more This research aims: (1) to determine the simultaneously effect of attractiveness, trustworthiness and expertise on purchasing decision of purbasari matte lipstick; (2) to determine the partial effect of the attractiveness, trust worthiness , and expertise on the purchasing decision of the purbasari matte lipstick; (3) to determine the independent variable s that have a dominant effect on purchasing decision of matte lipstick purbasari. This type research used explanatory research with quantitative approach. The sample was 108 student of Administrative Sciences, Brawijaya University batch 2014/2015 and 2015/2016 for buy er and use r purbasari matte lipstick. Data collection methods used in this research was a questionnaire. Data analysis techniques used in this research are descriptive statistical analysis and inferential statistical analysis by using multiple linear regresion analysis. The results of this research indicate: (1) the simultaneously have a significant effect from the a...
GeoJournal of Tourism and Geosites, 2021
This study aims to investigate and explain festival qualities that are applied to festival organi... more This study aims to investigate and explain festival qualities that are applied to festival organizers that affect the destination image and the tourist revisit intention. This research uses a quantitative approach through statistical analysis of PLS-SEM and distributed questionnaires that have been designed to 200 tourists. The findings of this study indicate that the constructs of the variables that shape the quality of the festival, namely program content, convenience, and staff, have a positive and significant effect on the image of the destination. In addition, the relationship between destination image and revisit intention has a positive and significant effect.
Management Science Letters, 2021
Knowledge-Based View as an intangible resource for the company will become the knowledge capabili... more Knowledge-Based View as an intangible resource for the company will become the knowledge capability it possesses. Particularly in the context of SMEs in developing countries like Indonesia, SMEs have a big role in contributing to the country's economy. Therefore, knowledge capability is a resource that must be owned by SMEs that should be able to encourage adopting this type of innovation. In accordance with the basis of Knowledge-Based View, this knowledge will have an impact on company performance and its competitive advantage through the types of innovations that have been adopted. The quantitative method was used by distributing questionnaires totaling 120 SMEs in Indonesia and the data were processed using PLS-SEM. This study has a hypothesis that the relationship between knowledge management capability has a positive and significant effect on firm performance, as well as the mediating role of the type of innovation. The results in this study indicate that knowledge managem...
Management Science Letters, 2021
Open innovation has been identified as two dimensions, the flow of knowledge obtained from outsid... more Open innovation has been identified as two dimensions, the flow of knowledge obtained from outside and processed within the organization and has a role as a key business responsiveness to prevent any risks that will be faced. From this knowledge flow is a successful approach to new product development featuring outbound and inbound knowledge that is managed with the aim of getting out of the bounds of risk. Therefore, this study investigates and explains the clausal relationship between the variables used, such as inbound and outbound open innovation, product innovation, marketing innovation, firm performance, and environmental turbulence as moderating variables. This study uses a quantitative approach and designs a questionnaire that has been distributed to 115 SMEs owner / managers as a sample. In the process of formal data collection, a random sample was used in this study which was distributed to the owner / manager of SMEs. While the processing, analysis, and hypothesis testing...
The International Journal of Accounting and Business Society, 2020
Purpose — This research aims to find out and explain the implementation of policies for the devel... more Purpose — This research aims to find out and explain the implementation of policies for the development of micro, small and medium enterprises (MSMEs) in improving business competitiveness in Kendari City and to describe the effectiveness of the policies for developing micro, small and medium enterprises (MSMEs) in increasing business competitiveness. Design/methodology/approach — This research uses a narrative qualitative approach. Data collection techniques used are interviews, in-depth observation, and Snowball sampling. Findings — The results of the research found that the implementation of policies realized through training programs in the effort to develop micro, small and medium enterprises (MSMEs) to have competitiveness was not maximized due to the lack of follow-up (evaluation) of the programs that had been implemented, the existence of MSMEs that have not gained understanding after participating in training such as financial report management, inadequate human resources (...
BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi, 2020
The aim of this study is to provide a literature review around the relationship between sharia ma... more The aim of this study is to provide a literature review around the relationship between sharia marketing and customer satisfaction, trust, and loyalty. A company that applies sharia marketing needs to consider the services being offered in order to maintain customer satisfaction, because this becomes the contact point that allows trust and loyalty on the services given by a company. Various kinds of hypotheses can be created from this theory, this conceptual study is intended to review the relationship between variables from 13 research that resulting in emergent debates and differences that lead to different studies from the proposed hypotheses. Each of these conceptual is the result of previous studies that still need to be developed and substantiated in order to be able to verify studies involving these variables further scientifically.
SAGE Open, 2020
Religiosity covers all aspects of human life values. Consumer decision-making in Muslim product p... more Religiosity covers all aspects of human life values. Consumer decision-making in Muslim product purchase needs to involve religiosity. Muslim fashion is increasingly popular and becomes a potential business for fashion entrepreneurs in Indonesia. This condition evokes a dilemma for the consumers as Muslim fashion users on whether they have to conform to the religious sharia or follow the trend. The purpose of this article is to identify the role of religiosity as a factor affecting Muslim consumers to revisit Muslim fashion stores. This research involved 243 Muslim consumers of several Muslim fashion stores. The results showed that religiosity of Muslim consumers had a direct effect on patronage intention and indirect effect on patronage intention of Muslim fashion stores through Customer Satisfaction. The research findings are directed to managerial implications for Muslim fashion entrepreneurs in relation to consumer religiosity and marketing of Indonesian Muslim fashion products.