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Papers by Ekaterina Shekova

Research paper thumbnail of Особенности маркетинга некоммерческих организаций культуры: российский опыт

Вестник Санкт-Петербургского университета. Серия 8. Менеджмент, 2003

Research paper thumbnail of Corporate Social Responsibility development in Russia: Business attitude (on the example of the Corporate Charitable Activities in the North-Western Region)

RePEc: Research Papers in Economics, 2006

This working paper is about development in the corporate charitable activities in Russia as a par... more This working paper is about development in the corporate charitable activities in Russia as a part of corporate social responsibility. The paper is based on the author's research of charitable programs of the large companies in the NorthWestern region during 2005-2006. The main problems and tendencies in the regional corporate charitable policy were revealed. Finally, the paper proposes some recommendations in stimulating and improving corporate charitable activities in the region.

Research paper thumbnail of Особенности маркетинга в сфере культуры (на примере музеев)

Вестник Московского университета. Серия 6. Экономика, 2016

Санкт-Петербургский государственный институт кино и телевидения (Санкт-Петербург, Россия) ОСОБЕНН... more Санкт-Петербургский государственный институт кино и телевидения (Санкт-Петербург, Россия) ОСОБЕННОСТИ МАРКЕТИНГА В СФЕРЕ КУЛЬТУРЫ (НА ПРИМЕРЕ МУЗЕЕВ) В статье рассматриваются особенности маркетинга в сфере культуры на примере музеев. Музеи так же, как и другие организации культуры, отталкиваясь от своей миссии, творческих планов, находятся в поиске своей целевой аудитории. Анализ различных направлений музейной деятельности позволил классифицировать продукты, предлагаемые музеями, а также оценить возможности применения классической концепции маркетинга и инструментария в их работе.

Research paper thumbnail of Sources of Financing Culture in the USA

Мировая экономика и международные отношения, 2003

Research paper thumbnail of Развитие корпоративной социальной ответственности в России: позиция бизнеса (на примере благотворительной деятельности компаний Северо-Западного региона)

This working paper is about development in the corporate charitable activities in Russia as a par... more This working paper is about development in the corporate charitable activities in Russia as a part of corporate social responsibility. The paper is based on the author's research of charitable programs of the large companies in the North-Western region during 2005-2006. The main problems and tendencies in the regional corporate charitable policy were revealed. Finally, the paper proposes some recommendations in stimulating and improving corporate charitable activities in the region

Research paper thumbnail of Arts Management in the US and Russia: Pedagogical Aspects

European Scientific Journal, ESJ, 2016

The paper is about the pedagogical approaches in the arts administration programs in the US and R... more The paper is about the pedagogical approaches in the arts administration programs in the US and Russia. For future cultural managers an understanding of culture and the arts forms one of the bases of intellectually engaged activity, enriches and sustains lifelong learning, and cultivates the capacity for empathetic and relational thinking. The cultural management pedagogy must offer students a rich array of educational instruction, programs, and opportunities across communication and arts disciplines.

Research paper thumbnail of Crisis Response Strategy of an Art Organization

Research paper thumbnail of A Successful Strategy of Drama Theater

Research paper thumbnail of Arts Management in the US and Russia: Pedagogical Aspects

European Scientific Journal, ESJ, 2016

The paper is about the pedagogical approaches in the arts administration programs in the US and R... more The paper is about the pedagogical approaches in the arts administration programs in the US and Russia. For future cultural managers an understanding of culture and the arts forms one of the bases of intellectually engaged activity, enriches and sustains lifelong learning, and cultivates the capacity for empathetic and relational thinking. The cultural management pedagogy must offer students a rich array of educational instruction, programs, and opportunities across communication and arts disciplines.

Research paper thumbnail of Corporate Social Responsibility development in Russia: Business attitude (on the example of the Corporate Charitable Activities in the North-Western Region)

This working paper is about development in the corporate charitable activities in Russia as a par... more This working paper is about development in the corporate charitable activities in Russia as a part of corporate social responsibility. The paper is based on the author’s research of charitable programs of the large companies in the North-Western region during 2005-2006. The main problems and tendencies in the regional corporate charitable policy were revealed. Finally, the paper proposes some recommendations in stimulating and improving corporate charitable activities in the region.

Research paper thumbnail of Marketing in the Field of Culture (the Example of Museums)

Moscow University Economics Bulletin

The article discusses the features of marketing in the field of culture on the example of museums... more The article discusses the features of marketing in the field of culture on the example of museums. Museums. as well as other cultural organizations, are in search of their target audience based on their mission and plans. The analysis of the various directions of museum activity has allowed to classify the products and services offered by museums and to evaluate the possibility of using the classical concept and marketing tools in their work.

Research paper thumbnail of Corporate Social Responsibility development in Russia : Business attitude (on the example of the Corporate Charitable Activities in the North-Western Region)

Research paper thumbnail of Changes in Russian museum attendance: 1980–2008

Museum Management and Curatorship, 2012

Research paper thumbnail of Corporate Social Responsibility development in Russia : Business attitude (on the example of the Corporate Charitable Activities in the North-Western Region)

Research paper thumbnail of Changes in Russian museum attendance: 1980–2008

Museum Management and Curatorship, 2012

Research paper thumbnail of How User Generated Content and Crowdsourcing Affects Marketing Practice

Research paper thumbnail of Особенности маркетинга некоммерческих организаций культуры: российский опыт

Вестник Санкт-Петербургского университета. Серия 8. Менеджмент, 2003

Research paper thumbnail of Corporate Social Responsibility development in Russia: Business attitude (on the example of the Corporate Charitable Activities in the North-Western Region)

RePEc: Research Papers in Economics, 2006

This working paper is about development in the corporate charitable activities in Russia as a par... more This working paper is about development in the corporate charitable activities in Russia as a part of corporate social responsibility. The paper is based on the author's research of charitable programs of the large companies in the NorthWestern region during 2005-2006. The main problems and tendencies in the regional corporate charitable policy were revealed. Finally, the paper proposes some recommendations in stimulating and improving corporate charitable activities in the region.

Research paper thumbnail of Особенности маркетинга в сфере культуры (на примере музеев)

Вестник Московского университета. Серия 6. Экономика, 2016

Санкт-Петербургский государственный институт кино и телевидения (Санкт-Петербург, Россия) ОСОБЕНН... more Санкт-Петербургский государственный институт кино и телевидения (Санкт-Петербург, Россия) ОСОБЕННОСТИ МАРКЕТИНГА В СФЕРЕ КУЛЬТУРЫ (НА ПРИМЕРЕ МУЗЕЕВ) В статье рассматриваются особенности маркетинга в сфере культуры на примере музеев. Музеи так же, как и другие организации культуры, отталкиваясь от своей миссии, творческих планов, находятся в поиске своей целевой аудитории. Анализ различных направлений музейной деятельности позволил классифицировать продукты, предлагаемые музеями, а также оценить возможности применения классической концепции маркетинга и инструментария в их работе.

Research paper thumbnail of Sources of Financing Culture in the USA

Мировая экономика и международные отношения, 2003

Research paper thumbnail of Развитие корпоративной социальной ответственности в России: позиция бизнеса (на примере благотворительной деятельности компаний Северо-Западного региона)

This working paper is about development in the corporate charitable activities in Russia as a par... more This working paper is about development in the corporate charitable activities in Russia as a part of corporate social responsibility. The paper is based on the author's research of charitable programs of the large companies in the North-Western region during 2005-2006. The main problems and tendencies in the regional corporate charitable policy were revealed. Finally, the paper proposes some recommendations in stimulating and improving corporate charitable activities in the region

Research paper thumbnail of Arts Management in the US and Russia: Pedagogical Aspects

European Scientific Journal, ESJ, 2016

The paper is about the pedagogical approaches in the arts administration programs in the US and R... more The paper is about the pedagogical approaches in the arts administration programs in the US and Russia. For future cultural managers an understanding of culture and the arts forms one of the bases of intellectually engaged activity, enriches and sustains lifelong learning, and cultivates the capacity for empathetic and relational thinking. The cultural management pedagogy must offer students a rich array of educational instruction, programs, and opportunities across communication and arts disciplines.

Research paper thumbnail of Crisis Response Strategy of an Art Organization

Research paper thumbnail of A Successful Strategy of Drama Theater

Research paper thumbnail of Arts Management in the US and Russia: Pedagogical Aspects

European Scientific Journal, ESJ, 2016

The paper is about the pedagogical approaches in the arts administration programs in the US and R... more The paper is about the pedagogical approaches in the arts administration programs in the US and Russia. For future cultural managers an understanding of culture and the arts forms one of the bases of intellectually engaged activity, enriches and sustains lifelong learning, and cultivates the capacity for empathetic and relational thinking. The cultural management pedagogy must offer students a rich array of educational instruction, programs, and opportunities across communication and arts disciplines.

Research paper thumbnail of Corporate Social Responsibility development in Russia: Business attitude (on the example of the Corporate Charitable Activities in the North-Western Region)

This working paper is about development in the corporate charitable activities in Russia as a par... more This working paper is about development in the corporate charitable activities in Russia as a part of corporate social responsibility. The paper is based on the author’s research of charitable programs of the large companies in the North-Western region during 2005-2006. The main problems and tendencies in the regional corporate charitable policy were revealed. Finally, the paper proposes some recommendations in stimulating and improving corporate charitable activities in the region.

Research paper thumbnail of Marketing in the Field of Culture (the Example of Museums)

Moscow University Economics Bulletin

The article discusses the features of marketing in the field of culture on the example of museums... more The article discusses the features of marketing in the field of culture on the example of museums. Museums. as well as other cultural organizations, are in search of their target audience based on their mission and plans. The analysis of the various directions of museum activity has allowed to classify the products and services offered by museums and to evaluate the possibility of using the classical concept and marketing tools in their work.

Research paper thumbnail of Corporate Social Responsibility development in Russia : Business attitude (on the example of the Corporate Charitable Activities in the North-Western Region)

Research paper thumbnail of Changes in Russian museum attendance: 1980–2008

Museum Management and Curatorship, 2012

Research paper thumbnail of Corporate Social Responsibility development in Russia : Business attitude (on the example of the Corporate Charitable Activities in the North-Western Region)

Research paper thumbnail of Changes in Russian museum attendance: 1980–2008

Museum Management and Curatorship, 2012

Research paper thumbnail of How User Generated Content and Crowdsourcing Affects Marketing Practice