Falguni Jindal - Academia.edu (original) (raw)
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Papers by Falguni Jindal
2018 Fifth HCT Information Technology Trends (ITT)
As the Internet of Things is transforming the entire world of business in every industry and home... more As the Internet of Things is transforming the entire world of business in every industry and home, we obviously need Excellent sensors, Fastest Internet, Amazing cloud storage and tremendous amount of Security policies. As 2019 will come to a close, and we will begin to look ahead to the next year, there will be a need to review the trends with respect to IoT. With this motivation, this review paper focuses on the top 7 trends of IoT in a prioritized manner. The trends are High Speed Connectivity, Requirement of new business model, Security Concerns, Development of new sensors and their selection in IoT problems, Massive use of Block chain, collaboration with AI algorithms and Lack of Professionals. This paper has a strong base of 42 research papers, articles and white papers which are mentioned and cited. The paper significantly concludes with the open research areas of IoT.
International Journal of Computer Science and Information Technology
2019 International Conference on Smart Systems and Inventive Technology (ICSSIT)
Ad Tech is a growing business, that has already taken over the traditional way of showing ads. It... more Ad Tech is a growing business, that has already taken over the traditional way of showing ads. It has made the ad-industry better with better reach to audience where the impact of the ads can be measured and acted upon to optimize the performance of the ads. But exposure to internet comes with its own pros and cons. Out of the three ways of paying out money, RPC payout method leads to click-fraud (spam-clicks or clicks with less intent), to increase the count of clicks (eg. Bot clicks) of generate more revenue, eventually affecting the quality of traffic. The paper discusses various ways being used to detect how ad-serving works, ways of detecting spam clicks and monitoring activity of users, and a proposed method. In this proposed method, visitors on the website and their identification details are analysed and each parameter is assigned a weight according to significance. Then each click is assigned a rank which is compared to a threshold value to determine whether the click is suspicious or not. The future scope of this method along with optimisation techniques is also discussed in this paper.
2018 Fifth HCT Information Technology Trends (ITT)
As the Internet of Things is transforming the entire world of business in every industry and home... more As the Internet of Things is transforming the entire world of business in every industry and home, we obviously need Excellent sensors, Fastest Internet, Amazing cloud storage and tremendous amount of Security policies. As 2019 will come to a close, and we will begin to look ahead to the next year, there will be a need to review the trends with respect to IoT. With this motivation, this review paper focuses on the top 7 trends of IoT in a prioritized manner. The trends are High Speed Connectivity, Requirement of new business model, Security Concerns, Development of new sensors and their selection in IoT problems, Massive use of Block chain, collaboration with AI algorithms and Lack of Professionals. This paper has a strong base of 42 research papers, articles and white papers which are mentioned and cited. The paper significantly concludes with the open research areas of IoT.
International Journal of Computer Science and Information Technology
2019 International Conference on Smart Systems and Inventive Technology (ICSSIT)
Ad Tech is a growing business, that has already taken over the traditional way of showing ads. It... more Ad Tech is a growing business, that has already taken over the traditional way of showing ads. It has made the ad-industry better with better reach to audience where the impact of the ads can be measured and acted upon to optimize the performance of the ads. But exposure to internet comes with its own pros and cons. Out of the three ways of paying out money, RPC payout method leads to click-fraud (spam-clicks or clicks with less intent), to increase the count of clicks (eg. Bot clicks) of generate more revenue, eventually affecting the quality of traffic. The paper discusses various ways being used to detect how ad-serving works, ways of detecting spam clicks and monitoring activity of users, and a proposed method. In this proposed method, visitors on the website and their identification details are analysed and each parameter is assigned a weight according to significance. Then each click is assigned a rank which is compared to a threshold value to determine whether the click is suspicious or not. The future scope of this method along with optimisation techniques is also discussed in this paper.