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Papers by Felicia Miller
Journal of Consumer Psychology, 2012
Psychological reports, 2014
Detecting and reducing the effect of biased participants continues to be an important task for re... more Detecting and reducing the effect of biased participants continues to be an important task for researchers. However, the lack of objective measures to assess demand artifact has made it difficult to effectively address this issue. This paper reports two experiments that apply a theory-based post-experimental inquiry that can systematically identify biased participants in consumer research. The results demonstrate how easily and effectively researchers can incorporate this tool into experimental studies of all types and reduce the likelihood of systematic error.
![Research paper thumbnail of Corrigendum to “How does celebrity meaning transfer? Investigating the process of meaning transfer with celebrity affiliates and mature brands” [J. Consum. Psychol. 22 (2012) 443–452]](https://attachments.academia-assets.com/42098893/thumbnails/1.jpg)
](Journal of Consumer Psychology, 2012
Corrigendum to "How does celebrity meaning transfer? Investigating the process of meaning transfe... more Corrigendum to "How does celebrity meaning transfer? Investigating the process of meaning transfer with celebrity affiliates and mature brands" [J. Consum. Psychol. 22 (2012) 443-452]
Journal of Consumer Psychology, 2012
The influence of celebrity spokespersons has largely been examined using source models from the c... more The influence of celebrity spokespersons has largely been examined using source models from the communication literature that feature explicit persuasive messages. Alternatively, theorizing by McCracken (1989) offers a more comprehensive explanation based on meaning transfer. Our research elaborates McCracken's model by investigating a cognitive process underlying meaning transfer. Evaluative conditioning procedures are used as the tool to expose this process. To assess celebrity influence as it may operate in the marketplace, well-known brands and well-known celebrities are featured. The results support, at the individual level, McCracken's theoretical axiom concerning meaning transfer from celebrity affiliate to brand.
Journal of Business Research, 2006
Two experiments investigated the effectiveness of two new procedures for improving judgment by in... more Two experiments investigated the effectiveness of two new procedures for improving judgment by increasing sensitivity to missing information. When consumers are insensitive to important missing information, overly extreme product evaluations are formed. However, when consumers are sensitive to important missing information, they form more moderate and appropriate evaluations. Sensitivity to missing information was increased by encouraging consumers to consider their criteria for judgment before receiving product information (Experiment 1) and by asking consumers to rate presented and missing product attributes before providing overall product evaluations (Experiment 2). Both procedures were effective for improving judgment by reducing omission neglect.
Journal of Consumer Psychology, 2012
Psychological reports, 2014
Detecting and reducing the effect of biased participants continues to be an important task for re... more Detecting and reducing the effect of biased participants continues to be an important task for researchers. However, the lack of objective measures to assess demand artifact has made it difficult to effectively address this issue. This paper reports two experiments that apply a theory-based post-experimental inquiry that can systematically identify biased participants in consumer research. The results demonstrate how easily and effectively researchers can incorporate this tool into experimental studies of all types and reduce the likelihood of systematic error.
Journal of Consumer Psychology, 2012
Corrigendum to "How does celebrity meaning transfer? Investigating the process of meaning transfe... more Corrigendum to "How does celebrity meaning transfer? Investigating the process of meaning transfer with celebrity affiliates and mature brands" [J. Consum. Psychol. 22 (2012) 443-452]
Journal of Consumer Psychology, 2012
The influence of celebrity spokespersons has largely been examined using source models from the c... more The influence of celebrity spokespersons has largely been examined using source models from the communication literature that feature explicit persuasive messages. Alternatively, theorizing by McCracken (1989) offers a more comprehensive explanation based on meaning transfer. Our research elaborates McCracken's model by investigating a cognitive process underlying meaning transfer. Evaluative conditioning procedures are used as the tool to expose this process. To assess celebrity influence as it may operate in the marketplace, well-known brands and well-known celebrities are featured. The results support, at the individual level, McCracken's theoretical axiom concerning meaning transfer from celebrity affiliate to brand.
Journal of Business Research, 2006
Two experiments investigated the effectiveness of two new procedures for improving judgment by in... more Two experiments investigated the effectiveness of two new procedures for improving judgment by increasing sensitivity to missing information. When consumers are insensitive to important missing information, overly extreme product evaluations are formed. However, when consumers are sensitive to important missing information, they form more moderate and appropriate evaluations. Sensitivity to missing information was increased by encouraging consumers to consider their criteria for judgment before receiving product information (Experiment 1) and by asking consumers to rate presented and missing product attributes before providing overall product evaluations (Experiment 2). Both procedures were effective for improving judgment by reducing omission neglect.