Felix chille - Academia.edu (original) (raw)
Papers by Felix chille
Indonesian Journal of Social Research, Apr 22, 2024
International Journal of Business and Social Science Research
The study aimed to assess factors for the acceptance of Electronic Fiscal Devices by small and me... more The study aimed to assess factors for the acceptance of Electronic Fiscal Devices by small and medium enterprises in Tanzania. The UTAUT model without moderating factors, such as gender, age, and factors, guided this study. The constructs of perceived trust were added as a theoretical contribution to the study. The study employed the Survey strategy in data collection by administering the questionnaires. A sample of 400 respondents was drawn from the population under the study. Quantitative data were analyzed based on descriptive statistical analysis and multiple linear regression Analysis. The survey strategy was employed, and questionnaires were administered to collect data. The sample consisted of 400 respondents selected from the target population. Quantitative data was collected and analyzed using a multiple linear regression model. The study's findings revealed that performance expectancy and effort expectancy significantly acceptance of electronic Fiscal devices (EFD) amo...
European Scientific Journal, ESJ, 2021
This paper focuses on identifying the factors affecting customer’s adoption of mobile marketing b... more This paper focuses on identifying the factors affecting customer’s adoption of mobile marketing by examining the effects of perceived usefulness, perceived ease of use, and perceived customer’s knowledge in the telecommunications industry of Tanzania. The study extended the Technology Acceptance Model (TAM), with Diffusion of Innovation Theory (DOI), in predicting the customer’s mobile marketing adoption. Survey strategy was employed in data collection by administering the structured questionnaires and collected data using multi stage sampling on 406 respondents in Dar es Salaam. After then, it was analyzed using factor analysis, correlation analysis, and multiple linear regression analysis. Findings indicated that perceived usefulness, perceived ease of use, and perceived customer knowledge have significant and positive influence on the adoption of mobile marketing in the telecommunication industry in Tanzania. The study contributes to telecommunication practitioners with the integ...
American Academic Scientific Research Journal for Engineering, Technology, and Sciences, Feb 18, 2021
This study examines the effects of perceived trust and perceived ease of use on the adoption of m... more This study examines the effects of perceived trust and perceived ease of use on the adoption of mobile marketing in the telecommunications industry of Tanzania. Guided by the Technology Acceptance Model (TAM) it predicts the adoption of mobile marketing in the Telecommunications industry in Tanzania. Survey strategy was employed in data collection, using structured questionnaires and collected data from 5 municipalities, 73 wards and 6 hamlets, by using multi stage sampling of 406 respondents in Dar es Salaam. Quantitative data were analyzed using multiple linear regression. Findings indicate that perceived ease of use and perceived trust had positive and significant influence on the adoption of mobile marketing. We provide recommendations to the telecommunications companies to improve their mobile marketing products and services by making better products that are easy to use and trustworthy so as to conform to the needs of their customers.
The overall objective of the paper was to establish the links between urbanization and the types ... more The overall objective of the paper was to establish the links between urbanization and the types of small business. The study assessed whether various types of street vendors by categories of goods they sold, nature and the number of street vendors had relationship with urbanization. The study was conducted in Dar es Salaam and Coast Regions to investigate the nexus between expansion of cities and the changing types of street vending business in Tanzania. Data were collected around bus stops along the Morogoro Road, in ten (10) different localities from Kimara bus stand (15 km) to Mlandizi, which is 65 kilometres from Dar es salaam city centre. A sample of 100 respondents were interviewed, 10 from each centre; and gender considerations was emphasized. Interviews that used semi-structured questionnaires were employed in data collection. Data were processed by using the Statistical Package for Social Scientists (SPSS); whereby descriptive statistics were computed. Qualitative data wer...
The objective of the paper was to find out the impact of the digital marketing in business Perfor... more The objective of the paper was to find out the impact of the digital marketing in business Performances on online Food marketing Company namely Jumia Food Tanzania Limited and Mobile telecommunication company namely, Vodacom Tanzania Limited in Dar es Salaam. The nature of this study was descriptive as the research design was cross sectional research, which was applied due to the fact that, it allows economies of scale in data collection, minimizes time and resources and undertakes in-depth data collection. Social media and Brand equity were found to be important elements in adoption and influencing effective digital marketing communication platform for better business performances, whereas attributes which did not influence digital marketing were Search Engine Optimization, LinkedIn, text messaging and affiliate marketing. Public and Private Sector in Tanzania should cooperate and find out means and methods of promoting the digital marketing applications to the Tanzanian Community,...
The aim of the study was to investigate on the influence of street vending business on its househ... more The aim of the study was to investigate on the influence of street vending business on its household characteristics in Dar es Salaam and Coast region. The study applied the Survey methods in data collection. Data were collected around bus stops along the Morogoro Road, in ten (10) different localities from Kimara bus stand (15 km) to Mlandizi which is 65 kilometers from Dar es Salaam city. A sample of 100 respondents were interviewed, 10 from each centre. Quantitative data were analyzed based on descriptive statistical analysis. Qualitative data were processed manually by applying the content analysis. The findings indicated positive relationship between the persons involved in business and household size. There was a blurred relationship on mobile street vendors with household characteristics. There were also observed positive relationship between static street vendors and household characteristics as a means to fulfill consumer demands at particular places. Policy makers and busi...
The objective of the paper was to find out the impact of the adoption of internet banking technol... more The objective of the paper was to find out the impact of the adoption of internet banking technology on the marketing mix strategies in Dare es Salaam commercial banks in Tanzania.Both quantitative and qualitative research methods were applied. The study comprised of the sample of 150 respondents, where, 100 were external customers and 50 internal customers/ employees from 3 respective commercial Banks , namely CRDB Bank Limited,NBC Bank Limited and NMB Bank Limited . Promotional efforts of internet banking products was found to be important factors on encouraging customers adoption of internet banking, and quality of internet banking products and services were found to be the limiting factors in adoption of internet banking.In determining the significance of the Marketing mix elements in the adoption of internet banking, neither of the marketing mix elements was found to be significant. Therefore commercial banks in Dar es alaam,needs to improve their product planning strategies on...
American Scientific Research Journal for Engineering, Technology, and Sciences (ASRJETS), 2021
This paper focuses on identifying the factors affecting customer's adoption of mobile marketi... more This paper focuses on identifying the factors affecting customer's adoption of mobile marketing by examining the effects of perceived usefulness, perceived ease of use, and perceived customer's knowledge in the telecommunications industry of Tanzania. The study extended the Technology Acceptance Model (TAM), with Diffusion of Innovation Theory (DOI), in predicting the customer's mobile marketing adoption. Survey strategy was employed in data collection by administering the structured questionnaires and collected data using multi stage sampling on 406 respondents in Dar es Salaam. After then, it was analyzed using factor analysis, correlation analysis, and multiple linear regression analysis. Findings indicated that perceived usefulness, perceived ease of use, and perceived customer knowledge have significant and positive influence on the adoption of mobile marketing in the telecommunication industry in Tanzania. The study contributes to telecommunication practitioners wi...
International Journal of Business Management and Economic Review
This study examines the factors influencing customer's adoption of mobile marketing in the teleco... more This study examines the factors influencing customer's adoption of mobile marketing in the telecommunications industry of Tanzania. It applied perceived usefulness (PU) and perceived ease of use (PEOU) as a major construct of the Technology Acceptance Model (TAM) and extended it with the perceived online negotiation (PON) construct in predicting the mobile marketing adoption in the Telecommunications industry of Tanzania. A survey strategy was employed in data collection, by administering structured questionnaires and collected data from five (5) municipalities in Dar es Salaam using multi-stage sampling on 406 respondents. Quantitative data were analyzed using multiple linear regression technique. Findings indicated that perceived usefulness and perceived ease of use havesignificant and positive influence on the adoption of mobile marketing. while perceived online negotiation (PON) does not influence the adoption of mobile marketing. With these findings, telecommunication companies should improve their business strategies by implementing user-friendly mobile marketing platforms and services that cater to customers' needs with minimal effort.
Indonesian Journal of Social Research, Apr 22, 2024
International Journal of Business and Social Science Research
The study aimed to assess factors for the acceptance of Electronic Fiscal Devices by small and me... more The study aimed to assess factors for the acceptance of Electronic Fiscal Devices by small and medium enterprises in Tanzania. The UTAUT model without moderating factors, such as gender, age, and factors, guided this study. The constructs of perceived trust were added as a theoretical contribution to the study. The study employed the Survey strategy in data collection by administering the questionnaires. A sample of 400 respondents was drawn from the population under the study. Quantitative data were analyzed based on descriptive statistical analysis and multiple linear regression Analysis. The survey strategy was employed, and questionnaires were administered to collect data. The sample consisted of 400 respondents selected from the target population. Quantitative data was collected and analyzed using a multiple linear regression model. The study's findings revealed that performance expectancy and effort expectancy significantly acceptance of electronic Fiscal devices (EFD) amo...
European Scientific Journal, ESJ, 2021
This paper focuses on identifying the factors affecting customer’s adoption of mobile marketing b... more This paper focuses on identifying the factors affecting customer’s adoption of mobile marketing by examining the effects of perceived usefulness, perceived ease of use, and perceived customer’s knowledge in the telecommunications industry of Tanzania. The study extended the Technology Acceptance Model (TAM), with Diffusion of Innovation Theory (DOI), in predicting the customer’s mobile marketing adoption. Survey strategy was employed in data collection by administering the structured questionnaires and collected data using multi stage sampling on 406 respondents in Dar es Salaam. After then, it was analyzed using factor analysis, correlation analysis, and multiple linear regression analysis. Findings indicated that perceived usefulness, perceived ease of use, and perceived customer knowledge have significant and positive influence on the adoption of mobile marketing in the telecommunication industry in Tanzania. The study contributes to telecommunication practitioners with the integ...
American Academic Scientific Research Journal for Engineering, Technology, and Sciences, Feb 18, 2021
This study examines the effects of perceived trust and perceived ease of use on the adoption of m... more This study examines the effects of perceived trust and perceived ease of use on the adoption of mobile marketing in the telecommunications industry of Tanzania. Guided by the Technology Acceptance Model (TAM) it predicts the adoption of mobile marketing in the Telecommunications industry in Tanzania. Survey strategy was employed in data collection, using structured questionnaires and collected data from 5 municipalities, 73 wards and 6 hamlets, by using multi stage sampling of 406 respondents in Dar es Salaam. Quantitative data were analyzed using multiple linear regression. Findings indicate that perceived ease of use and perceived trust had positive and significant influence on the adoption of mobile marketing. We provide recommendations to the telecommunications companies to improve their mobile marketing products and services by making better products that are easy to use and trustworthy so as to conform to the needs of their customers.
The overall objective of the paper was to establish the links between urbanization and the types ... more The overall objective of the paper was to establish the links between urbanization and the types of small business. The study assessed whether various types of street vendors by categories of goods they sold, nature and the number of street vendors had relationship with urbanization. The study was conducted in Dar es Salaam and Coast Regions to investigate the nexus between expansion of cities and the changing types of street vending business in Tanzania. Data were collected around bus stops along the Morogoro Road, in ten (10) different localities from Kimara bus stand (15 km) to Mlandizi, which is 65 kilometres from Dar es salaam city centre. A sample of 100 respondents were interviewed, 10 from each centre; and gender considerations was emphasized. Interviews that used semi-structured questionnaires were employed in data collection. Data were processed by using the Statistical Package for Social Scientists (SPSS); whereby descriptive statistics were computed. Qualitative data wer...
The objective of the paper was to find out the impact of the digital marketing in business Perfor... more The objective of the paper was to find out the impact of the digital marketing in business Performances on online Food marketing Company namely Jumia Food Tanzania Limited and Mobile telecommunication company namely, Vodacom Tanzania Limited in Dar es Salaam. The nature of this study was descriptive as the research design was cross sectional research, which was applied due to the fact that, it allows economies of scale in data collection, minimizes time and resources and undertakes in-depth data collection. Social media and Brand equity were found to be important elements in adoption and influencing effective digital marketing communication platform for better business performances, whereas attributes which did not influence digital marketing were Search Engine Optimization, LinkedIn, text messaging and affiliate marketing. Public and Private Sector in Tanzania should cooperate and find out means and methods of promoting the digital marketing applications to the Tanzanian Community,...
The aim of the study was to investigate on the influence of street vending business on its househ... more The aim of the study was to investigate on the influence of street vending business on its household characteristics in Dar es Salaam and Coast region. The study applied the Survey methods in data collection. Data were collected around bus stops along the Morogoro Road, in ten (10) different localities from Kimara bus stand (15 km) to Mlandizi which is 65 kilometers from Dar es Salaam city. A sample of 100 respondents were interviewed, 10 from each centre. Quantitative data were analyzed based on descriptive statistical analysis. Qualitative data were processed manually by applying the content analysis. The findings indicated positive relationship between the persons involved in business and household size. There was a blurred relationship on mobile street vendors with household characteristics. There were also observed positive relationship between static street vendors and household characteristics as a means to fulfill consumer demands at particular places. Policy makers and busi...
The objective of the paper was to find out the impact of the adoption of internet banking technol... more The objective of the paper was to find out the impact of the adoption of internet banking technology on the marketing mix strategies in Dare es Salaam commercial banks in Tanzania.Both quantitative and qualitative research methods were applied. The study comprised of the sample of 150 respondents, where, 100 were external customers and 50 internal customers/ employees from 3 respective commercial Banks , namely CRDB Bank Limited,NBC Bank Limited and NMB Bank Limited . Promotional efforts of internet banking products was found to be important factors on encouraging customers adoption of internet banking, and quality of internet banking products and services were found to be the limiting factors in adoption of internet banking.In determining the significance of the Marketing mix elements in the adoption of internet banking, neither of the marketing mix elements was found to be significant. Therefore commercial banks in Dar es alaam,needs to improve their product planning strategies on...
American Scientific Research Journal for Engineering, Technology, and Sciences (ASRJETS), 2021
This paper focuses on identifying the factors affecting customer's adoption of mobile marketi... more This paper focuses on identifying the factors affecting customer's adoption of mobile marketing by examining the effects of perceived usefulness, perceived ease of use, and perceived customer's knowledge in the telecommunications industry of Tanzania. The study extended the Technology Acceptance Model (TAM), with Diffusion of Innovation Theory (DOI), in predicting the customer's mobile marketing adoption. Survey strategy was employed in data collection by administering the structured questionnaires and collected data using multi stage sampling on 406 respondents in Dar es Salaam. After then, it was analyzed using factor analysis, correlation analysis, and multiple linear regression analysis. Findings indicated that perceived usefulness, perceived ease of use, and perceived customer knowledge have significant and positive influence on the adoption of mobile marketing in the telecommunication industry in Tanzania. The study contributes to telecommunication practitioners wi...
International Journal of Business Management and Economic Review
This study examines the factors influencing customer's adoption of mobile marketing in the teleco... more This study examines the factors influencing customer's adoption of mobile marketing in the telecommunications industry of Tanzania. It applied perceived usefulness (PU) and perceived ease of use (PEOU) as a major construct of the Technology Acceptance Model (TAM) and extended it with the perceived online negotiation (PON) construct in predicting the mobile marketing adoption in the Telecommunications industry of Tanzania. A survey strategy was employed in data collection, by administering structured questionnaires and collected data from five (5) municipalities in Dar es Salaam using multi-stage sampling on 406 respondents. Quantitative data were analyzed using multiple linear regression technique. Findings indicated that perceived usefulness and perceived ease of use havesignificant and positive influence on the adoption of mobile marketing. while perceived online negotiation (PON) does not influence the adoption of mobile marketing. With these findings, telecommunication companies should improve their business strategies by implementing user-friendly mobile marketing platforms and services that cater to customers' needs with minimal effort.