Hanna Górska-Warsewicz - Academia.edu (original) (raw)
Papers by Hanna Górska-Warsewicz
International Journal of Environmental Research and Public Health
The purpose of this study was to analyze consumer or patient determinants of hospital brand equit... more The purpose of this study was to analyze consumer or patient determinants of hospital brand equity (HBE) based on the Preferred Reporting Items for Systematic Reviews and Meta-Analysis (PRISMA) Statement. A search of six databases: Scopus, Web of Sciences, PubMed, Google Scholar, Ebsco, and Elsevier was conducted. A search for studies published up to January 2022 was performed between 15 February and 5 March 2022. Article type, peer-reviewed papers, and studies based on empirical research were used as inclusion criteria. Non-English language papers, dissertations, short reports, works in progress, conference publications, and book chapters were excluded. As a result, a final set of 32 studies were selected for the analysis. Three research questions were formulated on the main determinants of HBE, brand-related factors, and specific medical-related factors. The studies included in the systematic literature review were analyzed in three areas: study description, key findings, and prac...
Sustainability
Nearly 20 years after the SARS (Severe Acute Respiratory Syndrome) epidemic, we are facing anothe... more Nearly 20 years after the SARS (Severe Acute Respiratory Syndrome) epidemic, we are facing another COVID-19 pandemic. Therefore, the aim of our study was to analyse the impact of the COVID-19 pandemic on the tourism behaviour of international students in Poland. We paid attention to the overall impact of the pandemic on life, travel, choice of tourist destination, tourism activity, ecotourism preference, and health and safety issues. We formulated two research questions: What areas of international student tourism behaviour were affected by the COVID-19 pandemic? What differences in travel behaviour occurred between international students from Europe and Asia? Participants were recruited from universities located in Warsaw between June and September 2020. A total of 806 questionnaires were collected, 87 of which were eliminated due to non-response. The research sample consisted of 719 people. Six factors were identified in the survey results: tourism inclination, impact on tourist d...
The aim of this study was to present selected aspects of long-term brand management in food compa... more The aim of this study was to present selected aspects of long-term brand management in food companies. This concept consists of three stages of brand management process, including the basic stage, main stage and result stage. In first stage the assumption of identity and image as well as the bases of creation of brand – consumer relation. The second stage includes the adequate strategies towards brands, including brand architecture, their positioning and extension. The last stage is related to spectrum of finance, consumer and market indices
Appetite, 1999
The implementation of a market economy at the beginning of the 1990s has changed Polish consumers... more The implementation of a market economy at the beginning of the 1990s has changed Polish consumers. This paper describes results of different methods which are used to evaluate food consumption, including eating patterns, in this time of transition. Except for the significant decrease of dairy products and increase of vegetable oils the pattern of the menu in Poland remains very traditional. The differences between the previous and present situation are based on changes in the organization of shopping and the possibilities of preparing meals.
Sustainability, 2021
Our study aimed to analyze consumer behavior and perception towards private labels (PLs) in Tener... more Our study aimed to analyze consumer behavior and perception towards private labels (PLs) in Tenerife as an autonomous community during COVID-19, with special attention given to sustainability aspects. The research was conducted on a sample of 500 adults purchasing PLs using quota selection and the CAWI method. We formulated four research questions related to factors of PL choice, the relationship between frequency of PL purchases, consumers’ age and income, perceived changes in PLs, and evaluation of PL products including sustainability. The latter research question referred to such product characteristics as local and environmentally friendly production, organic production, and production according to traditional technologies using only natural ingredients. For a detailed analysis of consumer behavior, we used Pearson’s chi-square test, the rho-Spearman correlation coefficient, and cluster analysis. The most important factors for purchasing PL products were lower prices compared to...
International Journal of Environmental Research and Public Health, 2020
The aim of our study was to analyze the attitudes of employees toward food offered in staff cante... more The aim of our study was to analyze the attitudes of employees toward food offered in staff canteens, to analyze their eating behavior and the factors determining the choice of meals in staff canteens. The survey was conducted on a sample of 600 adult respondents, who patronize staff canteens in Warsaw, Poland. The research enabled a detailed and comprehensive assessment of consumer behavior toward the use of staff canteens, as well as their opinions on the functioning of the canteens and meals offered. Factors determining the frequency of use of canteens, type of meals, and factors influencing the use of such establishments were identified. Respondents assessed the quality and variety of meals, with the size of portion being the most valued. They were satisfied with the functioning of the canteens and had very few comments. However, they pointed out the need for an increase in the variety of meals, including the availability of vegetarian and vegan dishes. Our research enabled us t...
Sustainability, 2020
The aim of this study is to analyze factors determining city brand equity (CBE) on the bases of a... more The aim of this study is to analyze factors determining city brand equity (CBE) on the bases of a systematic literature review (SLR) according to a procedure developed by Tranfield. Five databases were searched (Scopus, Web of Sciences, Google Scholar, EBSCO, and Elsevier) for studies containing the term ‘city brand equity’. In addition, databases were searched for ‘destination brand equity’ and ‘place brand equity’ statements focusing on city brands. This SLR contains 36 empirical studies and does not include conference materials, and books. The analysis was based on three issues: general information (author/authors, year of publication, research tools, sample size, city and country as well as sample population), research specification (variables, hypotheses or research questions, statistical methods and research tools), and findings related to CBE and practical implications for destination marketing organizations, and destination or city managers. In summary, there are many factor...
Agriculture, 2021
Our study aimed to explore the factors limiting the development of the organic food sector in Pol... more Our study aimed to explore the factors limiting the development of the organic food sector in Poland from the perspective of processing, distributing, and retailing companies. We used a qualitative approach with in-depth semi-structured interviews with the management board representatives of 17 large- and medium-sized enterprises and the owners of 10 small and medium companies. The potential limiting factors, including legal, economic, technological, and environmental factors, were identified by reviewing the corporate and market reports of processing and retailing companies operating in the Polish organic sector. We used a thematic analysis recommended in the literature to analyze qualitative data. The main factors indicated by the managers were the legal concerns, limitations resulting from a lack of constant supply of organic raw materials, and increased competition on domestic and international markets. In addition, business activities in the Polish organic sector were affected ...
International Journal of Environmental Research and Public Health, 2021
The aim of our study was to analyse vegetables, potatoes and their products as sources of energy ... more The aim of our study was to analyse vegetables, potatoes and their products as sources of energy and nutrients in the average diet in Poland. Representative data of the 2016 Household Budget Survey from 36,886 households were used. This is the largest study sample in Poland, so we generalized the conclusions to the whole population using the statement ‘average diet’. We analysed three main product groups: vegetables, vegetable products, and potatoes and potatoes products, dividing them into 14 subgroups (e.g., tomatoes, cabbage, carrots, other vegetables, and mushrooms). The percentages of energy, protein, carbohydrates, total fat, nine vitamins (thiamine, riboflavin, niacin, vitamin B6, folate, vitamin C, vitamin A, vitamin D, and vitamin E), seven minerals (calcium, phosphorus, sodium, potassium, iron, magnesium and zinc), and fibre from the analysed food subgroups are presented. Additionally, the influence of household characteristics on the supply of energy and nutrients from ea...
Sustainability, 2020
This study aimed to analyze the conditions and specificity of family firms (FFs) providing accomm... more This study aimed to analyze the conditions and specificity of family firms (FFs) providing accommodation services in Poland 30 years after the beginning of economic changes. The research was carried out between 2017 and 2018 using the Computer-Assisted Website Interview (CAWI) method. In two stages of research, a total of 1300 questionnaires were sent to FFs providing accommodation services, and we received 83 fully completed questionnaires. This response rate indicates that there is still a lack of trust among FFs as a result of the activities of the socialist economy, which was negative towards private property. The respondents were generally business owners, but several questionnaires were completed by other members of the families running an accommodation service business. All companies participating in the survey provided their services in small towns or rural areas. In the structure of the surveyed FFs by type, guesthouses and lodgings had the largest share, and, in terms of l...
Sustainability, 2020
The aim of this study was to analyze hotel brand loyalty (HBL) based on a systematic literature r... more The aim of this study was to analyze hotel brand loyalty (HBL) based on a systematic literature review conducted according to the preferred reporting items for systematic reviews and meta-analysis (PRISMA) statements. Following these statements, we searched two databases (Scopus and Web of Science) for studies containing the term ‘hotel brand loyalty’. Additionally, the backward and forward snowballing methods were applied. Only empirical studies concerning loyalty towards brand hotels were included, resulting in 26 studies in the final review. The quality of the various studies was evaluated according to the Joanna Briggs Institute critical appraisal checklist. The studies included in the systematic review were analyzed in three areas: general details and study design (authorship, year of publication, type of study, research country or location, characteristic of the sample population, the purpose of stay or travel, type of hotels, hotel brands), research specifications (factors/va...
International Journal of Environmental Research and Public Health
The purpose of this study was to analyze consumer or patient determinants of hospital brand equit... more The purpose of this study was to analyze consumer or patient determinants of hospital brand equity (HBE) based on the Preferred Reporting Items for Systematic Reviews and Meta-Analysis (PRISMA) Statement. A search of six databases: Scopus, Web of Sciences, PubMed, Google Scholar, Ebsco, and Elsevier was conducted. A search for studies published up to January 2022 was performed between 15 February and 5 March 2022. Article type, peer-reviewed papers, and studies based on empirical research were used as inclusion criteria. Non-English language papers, dissertations, short reports, works in progress, conference publications, and book chapters were excluded. As a result, a final set of 32 studies were selected for the analysis. Three research questions were formulated on the main determinants of HBE, brand-related factors, and specific medical-related factors. The studies included in the systematic literature review were analyzed in three areas: study description, key findings, and prac...
Sustainability
Nearly 20 years after the SARS (Severe Acute Respiratory Syndrome) epidemic, we are facing anothe... more Nearly 20 years after the SARS (Severe Acute Respiratory Syndrome) epidemic, we are facing another COVID-19 pandemic. Therefore, the aim of our study was to analyse the impact of the COVID-19 pandemic on the tourism behaviour of international students in Poland. We paid attention to the overall impact of the pandemic on life, travel, choice of tourist destination, tourism activity, ecotourism preference, and health and safety issues. We formulated two research questions: What areas of international student tourism behaviour were affected by the COVID-19 pandemic? What differences in travel behaviour occurred between international students from Europe and Asia? Participants were recruited from universities located in Warsaw between June and September 2020. A total of 806 questionnaires were collected, 87 of which were eliminated due to non-response. The research sample consisted of 719 people. Six factors were identified in the survey results: tourism inclination, impact on tourist d...
The aim of this study was to present selected aspects of long-term brand management in food compa... more The aim of this study was to present selected aspects of long-term brand management in food companies. This concept consists of three stages of brand management process, including the basic stage, main stage and result stage. In first stage the assumption of identity and image as well as the bases of creation of brand – consumer relation. The second stage includes the adequate strategies towards brands, including brand architecture, their positioning and extension. The last stage is related to spectrum of finance, consumer and market indices
Appetite, 1999
The implementation of a market economy at the beginning of the 1990s has changed Polish consumers... more The implementation of a market economy at the beginning of the 1990s has changed Polish consumers. This paper describes results of different methods which are used to evaluate food consumption, including eating patterns, in this time of transition. Except for the significant decrease of dairy products and increase of vegetable oils the pattern of the menu in Poland remains very traditional. The differences between the previous and present situation are based on changes in the organization of shopping and the possibilities of preparing meals.
Sustainability, 2021
Our study aimed to analyze consumer behavior and perception towards private labels (PLs) in Tener... more Our study aimed to analyze consumer behavior and perception towards private labels (PLs) in Tenerife as an autonomous community during COVID-19, with special attention given to sustainability aspects. The research was conducted on a sample of 500 adults purchasing PLs using quota selection and the CAWI method. We formulated four research questions related to factors of PL choice, the relationship between frequency of PL purchases, consumers’ age and income, perceived changes in PLs, and evaluation of PL products including sustainability. The latter research question referred to such product characteristics as local and environmentally friendly production, organic production, and production according to traditional technologies using only natural ingredients. For a detailed analysis of consumer behavior, we used Pearson’s chi-square test, the rho-Spearman correlation coefficient, and cluster analysis. The most important factors for purchasing PL products were lower prices compared to...
International Journal of Environmental Research and Public Health, 2020
The aim of our study was to analyze the attitudes of employees toward food offered in staff cante... more The aim of our study was to analyze the attitudes of employees toward food offered in staff canteens, to analyze their eating behavior and the factors determining the choice of meals in staff canteens. The survey was conducted on a sample of 600 adult respondents, who patronize staff canteens in Warsaw, Poland. The research enabled a detailed and comprehensive assessment of consumer behavior toward the use of staff canteens, as well as their opinions on the functioning of the canteens and meals offered. Factors determining the frequency of use of canteens, type of meals, and factors influencing the use of such establishments were identified. Respondents assessed the quality and variety of meals, with the size of portion being the most valued. They were satisfied with the functioning of the canteens and had very few comments. However, they pointed out the need for an increase in the variety of meals, including the availability of vegetarian and vegan dishes. Our research enabled us t...
Sustainability, 2020
The aim of this study is to analyze factors determining city brand equity (CBE) on the bases of a... more The aim of this study is to analyze factors determining city brand equity (CBE) on the bases of a systematic literature review (SLR) according to a procedure developed by Tranfield. Five databases were searched (Scopus, Web of Sciences, Google Scholar, EBSCO, and Elsevier) for studies containing the term ‘city brand equity’. In addition, databases were searched for ‘destination brand equity’ and ‘place brand equity’ statements focusing on city brands. This SLR contains 36 empirical studies and does not include conference materials, and books. The analysis was based on three issues: general information (author/authors, year of publication, research tools, sample size, city and country as well as sample population), research specification (variables, hypotheses or research questions, statistical methods and research tools), and findings related to CBE and practical implications for destination marketing organizations, and destination or city managers. In summary, there are many factor...
Agriculture, 2021
Our study aimed to explore the factors limiting the development of the organic food sector in Pol... more Our study aimed to explore the factors limiting the development of the organic food sector in Poland from the perspective of processing, distributing, and retailing companies. We used a qualitative approach with in-depth semi-structured interviews with the management board representatives of 17 large- and medium-sized enterprises and the owners of 10 small and medium companies. The potential limiting factors, including legal, economic, technological, and environmental factors, were identified by reviewing the corporate and market reports of processing and retailing companies operating in the Polish organic sector. We used a thematic analysis recommended in the literature to analyze qualitative data. The main factors indicated by the managers were the legal concerns, limitations resulting from a lack of constant supply of organic raw materials, and increased competition on domestic and international markets. In addition, business activities in the Polish organic sector were affected ...
International Journal of Environmental Research and Public Health, 2021
The aim of our study was to analyse vegetables, potatoes and their products as sources of energy ... more The aim of our study was to analyse vegetables, potatoes and their products as sources of energy and nutrients in the average diet in Poland. Representative data of the 2016 Household Budget Survey from 36,886 households were used. This is the largest study sample in Poland, so we generalized the conclusions to the whole population using the statement ‘average diet’. We analysed three main product groups: vegetables, vegetable products, and potatoes and potatoes products, dividing them into 14 subgroups (e.g., tomatoes, cabbage, carrots, other vegetables, and mushrooms). The percentages of energy, protein, carbohydrates, total fat, nine vitamins (thiamine, riboflavin, niacin, vitamin B6, folate, vitamin C, vitamin A, vitamin D, and vitamin E), seven minerals (calcium, phosphorus, sodium, potassium, iron, magnesium and zinc), and fibre from the analysed food subgroups are presented. Additionally, the influence of household characteristics on the supply of energy and nutrients from ea...
Sustainability, 2020
This study aimed to analyze the conditions and specificity of family firms (FFs) providing accomm... more This study aimed to analyze the conditions and specificity of family firms (FFs) providing accommodation services in Poland 30 years after the beginning of economic changes. The research was carried out between 2017 and 2018 using the Computer-Assisted Website Interview (CAWI) method. In two stages of research, a total of 1300 questionnaires were sent to FFs providing accommodation services, and we received 83 fully completed questionnaires. This response rate indicates that there is still a lack of trust among FFs as a result of the activities of the socialist economy, which was negative towards private property. The respondents were generally business owners, but several questionnaires were completed by other members of the families running an accommodation service business. All companies participating in the survey provided their services in small towns or rural areas. In the structure of the surveyed FFs by type, guesthouses and lodgings had the largest share, and, in terms of l...
Sustainability, 2020
The aim of this study was to analyze hotel brand loyalty (HBL) based on a systematic literature r... more The aim of this study was to analyze hotel brand loyalty (HBL) based on a systematic literature review conducted according to the preferred reporting items for systematic reviews and meta-analysis (PRISMA) statements. Following these statements, we searched two databases (Scopus and Web of Science) for studies containing the term ‘hotel brand loyalty’. Additionally, the backward and forward snowballing methods were applied. Only empirical studies concerning loyalty towards brand hotels were included, resulting in 26 studies in the final review. The quality of the various studies was evaluated according to the Joanna Briggs Institute critical appraisal checklist. The studies included in the systematic review were analyzed in three areas: general details and study design (authorship, year of publication, type of study, research country or location, characteristic of the sample population, the purpose of stay or travel, type of hotels, hotel brands), research specifications (factors/va...