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Papers by Gabriel Bayarri
La revue nouvelle, May 27, 2021
Social Anthropology, May 1, 2020
Textos y Contextos, Dec 16, 2022
Los profesores e investigadores Rainer Rubira-García, Flávia Gomes-Franco e Silva y Carmen Caffar... more Los profesores e investigadores Rainer Rubira-García, Flávia Gomes-Franco e Silva y Carmen Caffarel-Serra editan el libro colectivo Experiencias globales de la investigación y la innovación docente sobre comunicación en tiempos de crisis como parte de una larga carrera académica que ha reivindicado el enfoque de la interdisciplinariedad para entender los procesos sociales, utilizando el contexto de la pandemia de COVID-19. El trabajo se enmarca en los proyectos realizados
The Australian Journal of Anthropology, Mar 22, 2022
This article is an ethnographic exploration of the construction of far‐right rhetoric in Brazil. ... more This article is an ethnographic exploration of the construction of far‐right rhetoric in Brazil. It begins with a description of events on the final day of the 2018 election, when Jair Messias Bolsonaro won the presidency. To contextualise this scene, I analyse how far‐right rhetoric was articulated in the Brazilian public sphere from June 2013 until 2018, specifically in the state of Rio de Janeiro, through a series of key events that were fundamental in constructing far‐right identity claims and collective mobilisation into an anti‐corruption and militarised rhetoric in the electoral campaign. The article shows the importance of these specific events in developing what became the ‘Bolsonarist rhetoric’—or Bolsonarismo—as part of a broader international politics of disaffection.
Social Politics, Jun 3, 2022
Much scholarship on the far right focuses on Europe and North America, whereas case studies outsi... more Much scholarship on the far right focuses on Europe and North America, whereas case studies outside of these regions are often neglected or not recognized as constituting the same phenomenon. In this article, we compare two democracies in the Global South—India and Brazil—to showcase far-right movements within these countries. We situate the “postcolonial neoliberal nationalism” that has shaped the basis of far-right claims in India and Brazil. To illuminate this, we explore female social media influencers within these far-right milieus, and their role in the reproduction of gender, class, and racial hierarchies. Combined with this are insights from media studies on influencer culture as a means of analyzing the performativity of far-right women to advance exclusionary agendas. Overall, we highlight the inherent contradictions and complexity of how far-right female influencers in the Global South are promoting local expressions of gendered indigeneity while also contributing to global far-right narratives.
Ao tomar como foco o tema dos "Instrumentos de Interferência no Desempenho do Judiciário Brasilei... more Ao tomar como foco o tema dos "Instrumentos de Interferência no Desempenho do Judiciário Brasileiro" o projeto desenvolve uma pesquisa etnográfica sobre a administração polícial de conflitos, especificamente uma análise dos mecanismos de mediação na favela de Santa Marta, na cidade de Rio de Janeiro, atendida por uma Unidade de Polícia Pacificadora-UPP, refletindo, por um lado, sobre o modo como os polícias se apropriam, ressignificam e reinterpretam o princípio da "mediação" no tratamento dos conflitos de proximidade. Por outro lado, o projeto estuda as ambiguidades geradas entre os códigos culturais e sensibilidades jurídicas da favela respeito com a UPP, buscando evidenciar como novas formas de ação coletiva causadas pela intervenção militar encontram eco nos espaços públicos, cujas críticas destacam a fundamentação de demandas de direitos de cidadania.
Comunicacion Y Sociedad, Apr 13, 2021
The federal elections were held in Brazil in 2018. The ballot resulted in a victory for the far-r... more The federal elections were held in Brazil in 2018. The ballot resulted in a victory for the far-right candidate, Jair Messias Bolsonaro. The question that arose after the victory of the farright was: How could this have happened? One of the instruments that undoubtedly contributed to this unexpected victory was a peculiar aspect of his political campaign: memetic communication. Through the use of memes in the social media (above all WhatsApp), Bolsonaro's project transformed these violent discourses against political opponents, feminism, racialised persons and poverty into a series of discourses legitimised through humour and irony. It was a simplification through the memes affecting the static system of cognitive and metaphorical frameworks. During the pre-election period in 2018, we carried out digital ethnographic research in the WhatsApp groups of supporters of Bolsonaro's project ("Bolsonarism"). In this period, we collected a sample of 132 memes belonging to WhatsApp groups composed of up to 256 members, who did not know each other and were geographically dispersed. The analysis we carried out demonstrates the trivialisation and legitimisation of violence against political opponents and other social groups. Much of this legitimisation was camouflaged under the mask of supposed humour and irony, which in reality was insulting, prejudicial and dehumanising.
Social Politics, 2022
Much scholarship on the far right focuses on Europe and North America, whereas case studies outsi... more Much scholarship on the far right focuses on Europe and North America, whereas case studies outside of these regions are often neglected or not recognized as constituting the same phenomenon. In this article, we compare two democracies in the Global South—India and Brazil—to showcase far-right movements within these countries. We situate the “postcolonial neoliberal nationalism” that has shaped the basis of far-right claims in India and Brazil. To illuminate this, we explore female social media influencers within these far-right milieus, and their role in the reproduction of gender, class, and racial hierarchies. Combined with this are insights from media studies on influencer culture as a means of analyzing the performativity of far-right women to advance exclusionary agendas. Overall, we highlight the inherent contradictions and complexity of how far-right female influencers in the Global South are promoting local expressions of gendered indigeneity while also contributing to global far-right narratives.
Textos y Contextos
Los profesores e investigadores Rainer Rubira-García, Flávia Gomes-Franco e Silva y Carmen Caffar... more Los profesores e investigadores Rainer Rubira-García, Flávia Gomes-Franco e Silva y Carmen Caffarel-Serra editan el libro colectivo Experiencias globales de la investigación y la innovación docente sobre comunicación en tiempos de crisis como parte de una larga carrera académica que ha reivindicado el enfoque de la interdisciplinariedad para entender los procesos sociales, utilizando el contexto de la pandemia de COVID-19. El trabajo se enmarca en los proyectos realizados
The Australian Journal of Anthropology, Mar 22, 2022
Comunicacion Y Sociedad, Apr 13, 2021
The federal elections were held in Brazil in 2018. The ballot resulted in a victory for the far-r... more The federal elections were held in Brazil in 2018. The ballot resulted in a victory for the far-right candidate, Jair Messias Bolsonaro. The question that arose after the victory of the farright was: How could this have happened? One of the instruments that undoubtedly contributed to this unexpected victory was a peculiar aspect of his political campaign: memetic communication. Through the use of memes in the social media (above all WhatsApp), Bolsonaro's project transformed these violent discourses against political opponents, feminism, racialised persons and poverty into a series of discourses legitimised through humour and irony. It was a simplification through the memes affecting the static system of cognitive and metaphorical frameworks. During the pre-election period in 2018, we carried out digital ethnographic research in the WhatsApp groups of supporters of Bolsonaro's project ("Bolsonarism"). In this period, we collected a sample of 132 memes belonging to WhatsApp groups composed of up to 256 members, who did not know each other and were geographically dispersed. The analysis we carried out demonstrates the trivialisation and legitimisation of violence against political opponents and other social groups. Much of this legitimisation was camouflaged under the mask of supposed humour and irony, which in reality was insulting, prejudicial and dehumanising.
Comunicación política en el mundo digital: tendencias actuales en propaganda, ideología y sociedad, 2021, ISBN 978-84-1377-562-3, págs. 147-180, 2021
Social Anthropology, 2020
This article analyzes a concrete policy in the framework of Brazilian Public Security: the Pacify... more This article analyzes a concrete policy in the framework of Brazilian Public Security: the Pacifying Police Units (UPPs). It describes this policy and justifies, through an ethnographic case study, how the so-called “pacification of the favelas” articulates a logic of neoliberal urbanism and police infrastructure, understanding the residents of the favelas as potential consumers of their services. The article contextualizes the UPPs model as a paradigmatic case of public security in Latin America in which the discourse of violence/pacification is the main catalyst for private investments. More specifically, the article demonstrates how private companies resort to proximity conflicts mediation as a way of avoiding the judicialization of conflicts with the residents after the “Pacification”. With this case, we expect to illustrate the patrimonialism and clientelism that shapes the Brazilian State and its ambiguous relationships between private and public interests.
La revue nouvelle, May 27, 2021
Social Anthropology, May 1, 2020
Textos y Contextos, Dec 16, 2022
Los profesores e investigadores Rainer Rubira-García, Flávia Gomes-Franco e Silva y Carmen Caffar... more Los profesores e investigadores Rainer Rubira-García, Flávia Gomes-Franco e Silva y Carmen Caffarel-Serra editan el libro colectivo Experiencias globales de la investigación y la innovación docente sobre comunicación en tiempos de crisis como parte de una larga carrera académica que ha reivindicado el enfoque de la interdisciplinariedad para entender los procesos sociales, utilizando el contexto de la pandemia de COVID-19. El trabajo se enmarca en los proyectos realizados
The Australian Journal of Anthropology, Mar 22, 2022
This article is an ethnographic exploration of the construction of far‐right rhetoric in Brazil. ... more This article is an ethnographic exploration of the construction of far‐right rhetoric in Brazil. It begins with a description of events on the final day of the 2018 election, when Jair Messias Bolsonaro won the presidency. To contextualise this scene, I analyse how far‐right rhetoric was articulated in the Brazilian public sphere from June 2013 until 2018, specifically in the state of Rio de Janeiro, through a series of key events that were fundamental in constructing far‐right identity claims and collective mobilisation into an anti‐corruption and militarised rhetoric in the electoral campaign. The article shows the importance of these specific events in developing what became the ‘Bolsonarist rhetoric’—or Bolsonarismo—as part of a broader international politics of disaffection.
Social Politics, Jun 3, 2022
Much scholarship on the far right focuses on Europe and North America, whereas case studies outsi... more Much scholarship on the far right focuses on Europe and North America, whereas case studies outside of these regions are often neglected or not recognized as constituting the same phenomenon. In this article, we compare two democracies in the Global South—India and Brazil—to showcase far-right movements within these countries. We situate the “postcolonial neoliberal nationalism” that has shaped the basis of far-right claims in India and Brazil. To illuminate this, we explore female social media influencers within these far-right milieus, and their role in the reproduction of gender, class, and racial hierarchies. Combined with this are insights from media studies on influencer culture as a means of analyzing the performativity of far-right women to advance exclusionary agendas. Overall, we highlight the inherent contradictions and complexity of how far-right female influencers in the Global South are promoting local expressions of gendered indigeneity while also contributing to global far-right narratives.
Ao tomar como foco o tema dos "Instrumentos de Interferência no Desempenho do Judiciário Brasilei... more Ao tomar como foco o tema dos "Instrumentos de Interferência no Desempenho do Judiciário Brasileiro" o projeto desenvolve uma pesquisa etnográfica sobre a administração polícial de conflitos, especificamente uma análise dos mecanismos de mediação na favela de Santa Marta, na cidade de Rio de Janeiro, atendida por uma Unidade de Polícia Pacificadora-UPP, refletindo, por um lado, sobre o modo como os polícias se apropriam, ressignificam e reinterpretam o princípio da "mediação" no tratamento dos conflitos de proximidade. Por outro lado, o projeto estuda as ambiguidades geradas entre os códigos culturais e sensibilidades jurídicas da favela respeito com a UPP, buscando evidenciar como novas formas de ação coletiva causadas pela intervenção militar encontram eco nos espaços públicos, cujas críticas destacam a fundamentação de demandas de direitos de cidadania.
Comunicacion Y Sociedad, Apr 13, 2021
The federal elections were held in Brazil in 2018. The ballot resulted in a victory for the far-r... more The federal elections were held in Brazil in 2018. The ballot resulted in a victory for the far-right candidate, Jair Messias Bolsonaro. The question that arose after the victory of the farright was: How could this have happened? One of the instruments that undoubtedly contributed to this unexpected victory was a peculiar aspect of his political campaign: memetic communication. Through the use of memes in the social media (above all WhatsApp), Bolsonaro's project transformed these violent discourses against political opponents, feminism, racialised persons and poverty into a series of discourses legitimised through humour and irony. It was a simplification through the memes affecting the static system of cognitive and metaphorical frameworks. During the pre-election period in 2018, we carried out digital ethnographic research in the WhatsApp groups of supporters of Bolsonaro's project ("Bolsonarism"). In this period, we collected a sample of 132 memes belonging to WhatsApp groups composed of up to 256 members, who did not know each other and were geographically dispersed. The analysis we carried out demonstrates the trivialisation and legitimisation of violence against political opponents and other social groups. Much of this legitimisation was camouflaged under the mask of supposed humour and irony, which in reality was insulting, prejudicial and dehumanising.
Social Politics, 2022
Much scholarship on the far right focuses on Europe and North America, whereas case studies outsi... more Much scholarship on the far right focuses on Europe and North America, whereas case studies outside of these regions are often neglected or not recognized as constituting the same phenomenon. In this article, we compare two democracies in the Global South—India and Brazil—to showcase far-right movements within these countries. We situate the “postcolonial neoliberal nationalism” that has shaped the basis of far-right claims in India and Brazil. To illuminate this, we explore female social media influencers within these far-right milieus, and their role in the reproduction of gender, class, and racial hierarchies. Combined with this are insights from media studies on influencer culture as a means of analyzing the performativity of far-right women to advance exclusionary agendas. Overall, we highlight the inherent contradictions and complexity of how far-right female influencers in the Global South are promoting local expressions of gendered indigeneity while also contributing to global far-right narratives.
Textos y Contextos
Los profesores e investigadores Rainer Rubira-García, Flávia Gomes-Franco e Silva y Carmen Caffar... more Los profesores e investigadores Rainer Rubira-García, Flávia Gomes-Franco e Silva y Carmen Caffarel-Serra editan el libro colectivo Experiencias globales de la investigación y la innovación docente sobre comunicación en tiempos de crisis como parte de una larga carrera académica que ha reivindicado el enfoque de la interdisciplinariedad para entender los procesos sociales, utilizando el contexto de la pandemia de COVID-19. El trabajo se enmarca en los proyectos realizados
The Australian Journal of Anthropology, Mar 22, 2022
Comunicacion Y Sociedad, Apr 13, 2021
The federal elections were held in Brazil in 2018. The ballot resulted in a victory for the far-r... more The federal elections were held in Brazil in 2018. The ballot resulted in a victory for the far-right candidate, Jair Messias Bolsonaro. The question that arose after the victory of the farright was: How could this have happened? One of the instruments that undoubtedly contributed to this unexpected victory was a peculiar aspect of his political campaign: memetic communication. Through the use of memes in the social media (above all WhatsApp), Bolsonaro's project transformed these violent discourses against political opponents, feminism, racialised persons and poverty into a series of discourses legitimised through humour and irony. It was a simplification through the memes affecting the static system of cognitive and metaphorical frameworks. During the pre-election period in 2018, we carried out digital ethnographic research in the WhatsApp groups of supporters of Bolsonaro's project ("Bolsonarism"). In this period, we collected a sample of 132 memes belonging to WhatsApp groups composed of up to 256 members, who did not know each other and were geographically dispersed. The analysis we carried out demonstrates the trivialisation and legitimisation of violence against political opponents and other social groups. Much of this legitimisation was camouflaged under the mask of supposed humour and irony, which in reality was insulting, prejudicial and dehumanising.
Comunicación política en el mundo digital: tendencias actuales en propaganda, ideología y sociedad, 2021, ISBN 978-84-1377-562-3, págs. 147-180, 2021
Social Anthropology, 2020
This article analyzes a concrete policy in the framework of Brazilian Public Security: the Pacify... more This article analyzes a concrete policy in the framework of Brazilian Public Security: the Pacifying Police Units (UPPs). It describes this policy and justifies, through an ethnographic case study, how the so-called “pacification of the favelas” articulates a logic of neoliberal urbanism and police infrastructure, understanding the residents of the favelas as potential consumers of their services. The article contextualizes the UPPs model as a paradigmatic case of public security in Latin America in which the discourse of violence/pacification is the main catalyst for private investments. More specifically, the article demonstrates how private companies resort to proximity conflicts mediation as a way of avoiding the judicialization of conflicts with the residents after the “Pacification”. With this case, we expect to illustrate the patrimonialism and clientelism that shapes the Brazilian State and its ambiguous relationships between private and public interests.